at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Arts & Humanities
Bachelor of Arts in International Languages and Cultures
International Languages and Cultures at Waikato offers four streams - Chinese, French, Japanese, and Spanish. With advanced language skills, you'll meet the world's need for multilingual and culturally sensitive speakers, enhancing your business and social skills and preparing you for success in a multicultural work environment.
Students also benefit from travelling abroad to study their language through immersive learning opportunities. Chinese students, for instance, travel to China to gain first-hand language skills and cultural understanding.
Waikato gives you the space to become versatile to deal with texts in a variety of media formats to meet communication and translation needs. The International Languages and Cultures programme at Waikato is highly reputed and increases employability for those seeking job opportunities in other cultures and with different people groups.
36 month
Duration
$ 28025
Tuition
Computer Science & IT
Master of Philosophy in Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
12 month
Duration
$ 43715
Tuition
Marine Sciences
Bachelor of Science in Aquaculture
Aquaculture involves studying the underlying reproductive physiology and developmental biology of early life cycle strategies used by aquatic animal species. This knowledge is examined for its use in the husbandry, breeding and sustainable production of species in aquaculture.
As a University of Waikato aquaculture student, you will be able to understand and apply your knowledge of marine ecology, marine biosecurity and legislation relating to sustainable aquaculture. You will understand the key principles and practices in the aquaculture of fish, invertebrates, and algae.
You will also be able to identify opportunities, issues, and solutions relevant to the New Zealand aquaculture industry and “Blue Economy”, including the need to create diverse aquaculture projects that are both profitable and ecologically sustainable.
Build a successful career
Students with a major in Aquaculture tend to find employment in a range of primary industries (particularly marine and coastal-based activities), and future employers include the aquaculture and marine bioproduct industry, local and national government bodies (such as the Department of Conservation and Regional Councils) and Crown Research Institutes (such as NIWA, AgResearch and Plant & Food Research).
36 month
Duration
$ 36480
Tuition
Environmental Studies & Earth Sciences
Postgraduate Diploma in Science, Technology and Environmental Education
The Science, Technology and Environmental Education program is for educators interested in curriculum development, learning and teaching in science, technology and environmental education.
The Program is part of the Technology, Environmental, Mathematics and Science (TEMS) Education Centre, which offers professional development for graduates in technology, environmental, mathematics, science and education, who are interested in pursuing postgraduate study in the TEMS group of subjects. Intending students should discuss their program of study with the Director of the Centre.
This program is for educational practitioners who are graduates and want to improve their skills, knowledge and career prospects in Education. Developing skills in curriculum, pedagogy or policy development, the benefits include career advancement and the development of expertise in a specific area of educational practice.
12 month
Duration
$ 34085
Tuition
Business & Management
Bachelor of Business in Economics
Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.
Studying Economics will help you develop the analytical skills needed to be an effective problem solver of real-life issues. You'll learn how to apply your skills to issues ranging from employment and housing, to public health, transport and environmental pollution.
Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.
You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.
If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.
36 month
Duration
$ 32725
Tuition
Computer Science & IT
Bachelor of Design in Interface Design
In a fast-paced ever changing world, Interface Design puts designers at the intersection of design and code. You will help users to navigate the sometimes complex digital world with ease through Interface Design.
User experience (UX) and user interface (UI) design for current and emerging technologies will be taught, along with the development of digital skills of coding, motion design, and information design. This will prepare you to work in fast-growing areas such as editorial design for web and mobile, publication websites, mobile apps, data visualisation and the design and development of digital products.
UI design usually refers to the design of graphical user interfaces for different types of machines and software, but can also apply to other types of interfaces, such as natural and voice user interfaces.
36 month
Duration
$ 34745
Tuition
Business & Management
Graduate Diploma in Finance
Finance is all about achieving the best return relative to risk, and helping organisations add value for their shareholders. Studying Finance at Waikato University will prepare you for highly paid positions in the financial and business sectors anywhere in the world.
Practical assignments will prepare you for exactly what you'll encounter in your financial career. For example, students get to work on a funds simulation project using real data, and prepare a report on a publicly listed New Zealand or Australian company, while playing the role of a trainee investment analyst.
You also have the opportunity to do a practical workplace internship or applied research project as part of your degree.
If you enjoy mathematics, accounting, economics, and using analytical tools to find the meaning behind numbers, than finance may be the right fit for you.
12 month
Duration
$ 28025
Tuition
Business & Management
Bachelor of Business in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses. A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
36 month
Duration
$ 32725
Tuition
Business & Management
Graduate Diploma in Digital Business
New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses. This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.
By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager. Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.
In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.
For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.
12 month
Duration
$ 25915
Tuition
Engineering & Technology
Postgraduate Diploma in Electronics
Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies.
Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics.
Optoelectronics deals with the conversion of electrical signals to light or vice-versa. Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems.
Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.
12 month
Duration
$ 43575
Tuition
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