at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Social Sciences
Diploma in Sociology
You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.
You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.
Sociology at Waikato takes a thematic approach and includes papers in criminology, the family, popular culture and theoretical perspectives. As part of a degree in Sociology papers in social policy, women and gender studies and labour studies can be included.
Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Bachelor of Social Sciences in Maori and Indigenous Studies
As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.
Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.
Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.
36 month
Duration
$ 28025
Tuition
Business & Management
Bachelor of Business in Strategic Management
Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
36 month
Duration
$ 32725
Tuition
Natural Sciences & Mathematics
Master of Science Research in Chemistry
Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries. A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.
Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.
A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.
Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.
The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.
12 month
Duration
$ 38915
Tuition
Environmental Studies & Earth Sciences
Postgraduate Diploma in Environment and Society
The Environment and Society masters program is designed for graduates of undergraduate qualifications in social sciences, environmental sciences, law, economics or management.You build on your qualifying degrees to gain advanced knowledge and critical analysis of the many and diverse perspectives applied to understanding and addressing environmental challenges.
You will complete a selection of core papers and engage in independent research in the area of environmental and societal inter relationships. The structure of the degree also allows you to include relevant papers from other disciplines such as environmental science, law, and management, and provides an ideal way to encourage close interconnections between theory and practice across a broad range of issues and topics relevant to environment and society.
12 month
Duration
$ 38910
Tuition
Computer Science & IT
Bachelor of Computing and Mathematical Sciences (Honours) in Computer Science
The Bachelor of Computing and Mathematical Sciences (Honours) is New Zealand’s only computing and mathematical science degree taught over four years. That extra year gives you the chance to drill more deeply into your specialist area and add papers that will complement your main focus.
If you enjoy tinkering with technology, designing new things and solving complex problems the Bachelor of Computing and Mathematical Sciences (Honours) gives you the chance to explore many fields which are in high-demand.
Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
48 month
Duration
$ 34745
Tuition
Natural Sciences & Mathematics
Bachelor of Health in Poutu-maro Biomedical Sciences
Poutu-maro Biomedical Sciences takes a multi-faceted and applied approach to improving the hauora of our communities. It embraces an integrative approach to biomedical sciences (including genetics, biochemistry, molecular biology, anatomy, infection and immunity, pathophysiology) alongside Matauranga Maori, health communication, and bioethics to develop biomedical understandings and skills that will allow students to work across the health sector.
Developed and underpinned by the term hauora, we endeavour to respect the collective essence of health and wellbeing as well as applying the bio-medical principals that are essential for robust, quality healthcare. Hauora is a holistic approach that values the interconnection between the physical and meta-physical in ways that nourish and sustain the vitality of people and their communities. In doing so, recognition is attributed to past generations, historical contexts, and connections to the land.
The Poutu-maro Biomedical Sciences major is underpinned by the following six core concepts that are the BHealth’s point of difference:
36 month
Duration
$ 31950
Tuition
Education & Training
Postgraduate Diploma in Disability and Inclusion Studies
Study Disability and Inclusion Studies at Waikato and engage in developing your knowledge and skills of this specialised field by drawing on national and international contemporary theory, policy and practice. The lived experiences of people with a disability underpin the teaching and learning in this subject.
Each of the three qualifications available in this subject, the Postgraduate Certificate, Postgraduate Diploma and Master of Disability and Inclusion Studies, draw on a social interactional model of disability that critically engages with questions of identity, ableism and rights through tackling key questions of inclusion in research, policy and practice.
Students interested in shaping social change in disability and inclusion, through inclusive research and innovative co-developed policy and practice, will gain skills and knowledge accessing leading national and international thinkers and practitioners. Pathways into further research, academic careers in teaching and research, policy leadership and advocacy are created through this course.
As a graduate, you will demonstrate a comprehensive understanding of concepts, issues and debates in the area of disability studies, particularly in your own research. Thinking critically and creatively, you will evaluate current issues, research and advanced scholarship in the field of disability studies and work proactively to develop professional relationships with others in the field.
12 month
Duration
$ 34190
Tuition
Computer Science & IT
Bachelor of Science in Data Analytics
Data Analytics is the combination of Computer Science and Statistics. With the massive amount of data that is collected today, we need to have the computing skills to manipulate and extract relevant data prior to performing statistical analyses, which enables us to make informed decisions in a world where variability is everywhere.
Data Analytics provides you with the skills and techniques for manipulating and administering large databases to extract useful information for statistical analyses.
As a Data Analytics graduate from the University of Waikato you will have the ability to use statistical techniques in a number of industries, from healthcare to travel to energy management. Your skills will help companies to make better decisions as well as to verify and disprove existing theories.
36 month
Duration
$ 36480
Tuition
Arts & Humanities
Master of Arts in Theatre Studies
A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts. This suite of papers leads the student through processes of performance-making.
Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.
The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focusses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.
Practical tutorials, seminars and rehearsals take place the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.
12 month
Duration
$ 34190
Tuition
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