Bachelor of communication in Marketing

at The University of Waikato - Hamilton Campus New Zealand

Overview

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product  packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

The University of Waikato - Hamilton Campus

Location

Bachelor of communication in Marketing Assistant Fee

$32725

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of communication in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by The University of Waikato - Hamilton Campus,New Zealand

Social Sciences

Diploma in Sociology

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You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

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Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.

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Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.

Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.

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Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

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Natural Sciences & Mathematics

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Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

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Environmental Studies & Earth Sciences

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You will complete a selection of core papers and engage in independent research in the area of environmental and societal inter relationships. The structure of the degree also allows you to include relevant papers from other disciplines such as environmental science, law, and management, and provides an ideal way to encourage close interconnections between theory and practice across a broad range of issues and topics relevant to environment and society.

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Computer Science
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Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.

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Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.

Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:

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Developed and underpinned by the term hauora, we endeavour to respect the collective essence of health and wellbeing as well as applying the bio-medical principals that are essential for robust, quality healthcare. Hauora is a holistic approach that values the interconnection between the physical and meta-physical in ways that nourish and sustain the vitality of people and their communities. In doing so, recognition is attributed to past generations, historical contexts, and connections to the land.

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Duration

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View All Courses by The University of Waikato - Hamilton Campus, New Zealand

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