Bachelor of Communication in Public Relations

at The University of Waikato - Hamilton Campus New Zealand

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

Studying Economics will help you develop the analytical skills needed to be an effective problem solver of real-life issues. You'll learn how to apply your skills to issues ranging from employment and housing, to public health, transport and environmental pollution.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.

The National Institute for Demographic and Economic Analysis (NIDEA) is a research institute based in the University's School of Social Sciences. It is New Zealand's sole national institute of demographic and population-focused research, and the only such unit to generate and coordinate New Zealand research in population studies.

Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.

Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.

By studying a major in Molecular and Cellular Biology at the University of Waikato, you will

• Gain a detailed knowledge of the molecules of life and the relationship between the structure and function of biomolecules;
• Understand the subcellular and cellular organisation of eukaryotic cells and the key catabolic, anabolic and metabolic cellular processes that occur.
• Learn how to distinguish between the genetic organisation and gene expression of viruses, prokaryotes, and eukaryotes, and describe the mechanisms of inheritance and evolution;
• Be able to describe the anatomy and physiology of mammals and other organisms, and the mechanisms behind certain diseases.

Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.

Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts.  This suite of papers leads the student through processes of performance-making.

Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.

The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focuses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.

Practical tutorials, seminars, and rehearsals take place in the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.

Careers for Theatre Studies graduates include employment within the creative community, such as community and professional theatres, local arts councils, schools, film production companies, and arts agencies such as Creative New Zealand and New Zealand On Air.

Environmental Planning at Waikato develops your knowledge of how human behaviour affects the environment. We'll inspire you to understand how social, economic and cultural aspects, and the physical environment contribute to problems and provide solutions.

During your Environmental Planning studies, we'll involve you in a variety of other academic pursuits that enable you to understand the interdisciplinary nature of environmental issues. You'll take papers in the social and natural sciences and make direct connections between human behaviour, politics and the natural environment.

Learning isn't all in the classroom, either. We take frequent field trips to explore first-hand the impact humans have on the local environment. You'll do practical group research projects such as investigate urban regeneration of the Central Business District and study policy options to manage human impact on coastal dune systems.

It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.

Students enrolled in this major will develop skills in using contemporary creative arts within communication roles for the purpose of clear, engaging, persuasive and powerful storytellng.

Learn how creative expression can be used to challenge people’s assumptions, or encourage them to take civil action and prompt social change.
Graduates will be experimental thinkers who can strategically blend text, images, music, sound, film and performance to achieve their communication goals in a media-rich world.

The major includes papers focused on design thinking, intercultural communication, interactive and social media, the semiotics of sound and images to express ideas, human interest storytelling, and professional studio production (live editing, green screen, cameras and lighting).

Students will work on a variety of practical projects designed to expand their creative practice, such as audio-visual installations, or gaming and VR.

Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

Finance is all about achieving the best return relative to risk, and helping organisations add value for their shareholders. Studying Finance at Waikato University will prepare you for highly paid positions in the financial and business sectors anywhere in the world.

Practical assignments will prepare you for exactly what you'll encounter in your financial career. For example, students get to work on a funds simulation project using real data, and prepare a report on a publicly listed New Zealand or Australian company, while playing the role of a trainee investment analyst.

You also have the opportunity to do a practical workplace internship or applied research project as part of your degree.

If you enjoy mathematics, accounting, economics, and using analytical tools to find the meaning behind numbers, than finance may be the right fit for you.

Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.

By studying a major in Molecular and Cellular Biology at the University of Waikato, you will

• Gain a detailed knowledge of the molecules of life and the relationship between the structure and function of biomolecules;
• Understand the subcellular and cellular organisation of eukaryotic cells and the key catabolic, anabolic and metabolic cellular processes that occur;
• Learn how to distinguish between the genetic organisation and gene expression of viruses, prokaryotes, and eukaryotes, and describe the mechanisms of inheritance and evolution;
• Be able to describe the anatomy and physiology of mammals and other organisms, and the mechanisms behind certain diseases.

Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.

Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.