at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Creative Arts & Design
Bachelor of Design in Design
The study of Design combines an understanding of human needs and desires, forming creative solutions, prototyping and developing artefacts and evaluating their impact and effectiveness in society. It comprises a well-balanced combination of analytical, technological and creative abilities.
Studying Design at the University of Waikato makes you highly sought after, with a unique combination of design and coding skills. You will be able to meet the increasing demand for designers who can work in a variety of media, such as websites, apps, gaming and virtual reality.
36 month
Duration
$ 34745
Tuition
Arts & Humanities
Master of Philosophy in Maori and Indigenous Studies
As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.
Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.
Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.
12 month
Duration
$ 37140
Tuition
Business & Management
Master of Philosophy in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
If you enjoy working with numbers and people, and want to help businesses grow, then accounting may be a good fit for you.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
12 month
Duration
$ 35235
Tuition
Natural Sciences & Mathematics
Master of Science Research in Chemistry
Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries. A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.
Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.
A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.
Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.
The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.
12 month
Duration
$ 38915
Tuition
Computer Science & IT
Master of Science Research in Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
12 month
Duration
$ 38915
Tuition
Social Sciences
Master of Social Sciences in Economics
Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.
Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.
You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.
If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.
18 month
Duration
$ 38914
Tuition
Arts & Humanities
Diploma in Ethics
Studying Ethics will give you the tools and capabilities you need to become an inspirational leader in the community and in your working life, and will enable you to feel confident in your capability to reflect on doing “the right thing” and following through on that reflection.
Ethics at Waikato is an interdisciplinary program with a philosophical core. It includes the study of fundamental moral concepts and the nature of morality as well as applications of evaluative thinking to diverse subject areas such as politics, law, management, Maori and Pacific Studies, religion, art, the media, and the environment. With a theoretical core but an applied emphasis it provides a pathway into any government and private sector employment where sensitivity to ethical issues is a significant requirement.
A great strength of the Ethics program is that it offers an edge in employability when combined with other professional degrees. Examples include law, counselling, management, teaching, accountancy and computer science.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Master of Philosophy in English
Literature encompasses the total human experience and comes forth in stories, songs, laments and praise. It draws out the nuances of human nature and imagination and compliments the other arts.
English at Waikato stays relevant by constantly evolving and adapting to newer art forms including film, graphic novel and creative non-fiction.
You'll be immersed in fiction, plays and poetry and explore their potential to shape our world. You'll also have the choice to specialise in creative writing and learn from award-winning writers as well as have the opportunity to publish in Mayhem, our online literary journal. Your writing will gain clarity and subtlety as you develop your unique voice.
12 month
Duration
$ 37140
Tuition
Engineering & Technology
Master of Engineering in Chemical and Biological Engineering
Chemical and Biological Engineering uses process engineering, science and maths principles to transform chemical and biological materials into high value products and services, in a safe and cost-effective way.
As a chemical or biological engineer, you could play a vital role in the creation and production of new medicines, nutritious foods, novel materials, new energy sources, better waste treatment methods and a sustainable global future.
Research into bioprocess engineering is a major part of the wider Chemical and Biological Engineering program at the University of Waikato. Current research being carried out by the University's bioprocess engineering research group includes fermentation of functional foods, production of high value pharmaceuticals, and bioconversion of food waste into value-added chemicals. This research work involves strong industrial collaborations across a wide range of sectors, especially in food, agriculture and energy.
12 month
Duration
$ 42310
Tuition
Social Sciences
Graduate Diploma in Human Development
The Human Development program explores the development of individuals, families, groups and communities throughout the human lifespan. It is important for those wishing to go into professions such as youth work, eldercare, social work, counselling and teaching. An understanding of human development is relevant to many other careers that involve working with or for people.
Papers develop skills relevant to career objectives such as human relations, human services, program planning, community liaison, counselling, policy and evaluation, administration of programs concerned with the family or other groups and research.
Graduates gain a solid foundation in theory and research to understand and explain the development of people from the early years through to old age, have the ability to examine how different contexts influence people's lives, learning and behaviour, and are able to apply this knowledge to specific life situation
12 month
Duration
$ 25915
Tuition
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