at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Health Sciences, Nursing and Emergency Services
Master of Philosophy in Health, Sport and Human Performance
The Master of Health, Sport and Human Performance will set you up with a research-based qualification that will teach you to critically examine how political, cultural, social and economic factors influence the meaning and nature of sport, exercise and leisure.
Turn your passion into an exciting career by studying Health, Sport and Human Performance at the University of Waikato. Our exciting study options will equip you with the latest knowledge and skills to excel in this dynamic environment.
As one of the country's fastest growing industries, health and sport now contributes over $12 Billion dollars per year to New Zealand. Study in Health, Sport and Human Performance will reward you with exciting career opportunities and the chance to help improve the physical, social and mental well-being of others.
12 month
Duration
$ 43215
Tuition
Arts & Humanities
Graduate Diploma in Maori Language and Te Reo Maori
Te reo Maori is an official language of Aotearoa/New Zealand. The study of te reo will enhance your identity as an individual and will help you establish a framework for other worldviews, international links and connections.
The ability to be fluent in both Maori and English has become increasingly important within a number of professional areas including education, medicine, research, media, government and tourism.
You'll learn in a supportive environment incorporating new and exciting ways to deliver the language and with practitioners who are committed to the ongoing survival, retention and maintenance of te reo Maori.
12 month
Duration
$ 25915
Tuition
Computer Science & IT
Bachelor of Communication in Applied Digital Communication
In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps. User-centred design associated with internet technologies is a key feature of this subject.
Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs. You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.
Students will understand how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises. You’ll also be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.
36 month
Duration
$ 32725
Tuition
Arts & Humanities
Graduate Diploma in Education and Society
Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.
12 month
Duration
$ 25915
Tuition
Environmental Studies & Earth Sciences
Master of Science in Earth Science
The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards such as floods, earthquakes, tsunami, landslides and volcanic eruptions.
The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.
Build a successful career
As a graduate you will gain the knowledge and skills to pursue a wide range of careers. Earth Sciences graduates are spread across New Zealand and around the world, working in careers ranging from Earth resources' exploration to environmental management and planning, and from scientific research to teaching.
12 month
Duration
$ 38915
Tuition
Social Sciences
Master of Arts in History
You'll explore connections to previous generations, how they influence today, and if they were really all that different. History isn't just what happened before, but is also an investigation into, and use of, reliable research methods. We'll challenge you to ask questions, use critical enquiry into historical evidence and consider new ways of looking at the past in light of that new evidence.
When you study History, it isn't just for the classroom either. New Zealanders are keen to gain new perspectives on the "hidden history" of the pre-Waitangi Tribunal. People are also fascinated to learn their family's story and the circumstances that surround their ancestor's immigration to New Zealand.
12 month
Duration
$ 34190
Tuition
Business & Management
Master of Philosophy in Marketing
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
12 month
Duration
$ 35235
Tuition
Education & Training
Master of Education in Adult Learning
The Adult Learning programs equip graduates with the knowledge to work alongside adults in New Zealand tertiary institutions (adult and community education agencies, polytechnics, private training establishments, wananga and universities.
Adult Learning was previously known as Adult Education and Training.
A qualification based around adult learning is designed for those interested in fostering learning among adults. Students develop skills, knowledge and understanding of learning and teaching structures, processes and practices in this area.
18 month
Duration
$ 34190
Tuition
Marine Sciences
Bachelor of Science in Aquaculture
Aquaculture involves studying the underlying reproductive physiology and developmental biology of early life cycle strategies used by aquatic animal species. This knowledge is examined for its use in the husbandry, breeding and sustainable production of species in aquaculture.
As a University of Waikato aquaculture student, you will be able to understand and apply your knowledge of marine ecology, marine biosecurity and legislation relating to sustainable aquaculture. You will understand the key principles and practices in the aquaculture of fish, invertebrates, and algae.
You will also be able to identify opportunities, issues, and solutions relevant to the New Zealand aquaculture industry and “Blue Economy”, including the need to create diverse aquaculture projects that are both profitable and ecologically sustainable.
Build a successful career
Students with a major in Aquaculture tend to find employment in a range of primary industries (particularly marine and coastal-based activities), and future employers include the aquaculture and marine bioproduct industry, local and national government bodies (such as the Department of Conservation and Regional Councils) and Crown Research Institutes (such as NIWA, AgResearch and Plant & Food Research).
36 month
Duration
$ 36480
Tuition
Engineering & Technology
Master of Engineering
Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources. This research-focused degree is designed for graduates who wish to do further research and develop an innovative solution to an engineering question. Excellence in advanced engineering design, research and development skills are core features of the degree.
Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources.As a trained engineer, you will be in-demand and essential for New Zealand’s growth in technology-related enterprises. Our close links with the New Zealand industry ensures you will be work-ready and able to apply your engineering skills and scientific knowledge to solve real-world, industrial and societal problems.
12 month
Duration
$ 42310
Tuition
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