at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Business & Management
Bachelor of Management Studies (Honours) in Human Resource Management
A career in human resources is all about selecting the right people for the right jobs; then knowing how to train, develop and motivate staff to improve their individual performance. It means you'll be involved in all areas of staff recruitment, salaries, employee benefits, training programs, managerial behaviour and staff productivity.
We'll teach you how to achieve the best results from employees through practical workshops, where you'll apply human resource management practices to address real situations in the workplace.
You’ll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.
Students are encouraged to apply HR professional practice to real situations in the workplace, such as carrying out a health and safety audit of an organisation to assess whether the building complies with New Zealand legislation.
If you're organised, enjoy problem-solving, meeting new people and work well in teams, then Human Resource Management may be the right career for you.
48 month
Duration
$ 32725
Tuition
Natural Sciences & Mathematics
Postgraduate Diploma in Physics
Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.
In the School of Science, Physics is taught at a postgraduate level. By studying with us you will develop a thorough understanding of theoretical physics and gain advanced knowledge in areas such as quantum theory and biophysics.
Many famous scientists, such as Einstein and Newton were physicists. Physicists are versed in mathematics, computer programming, experimental science and the design of complex instruments. They are among the most versatile scientists, able to easily cross boundaries into other disciplines such as chemistry, biology, medicine, Earth and planetary sciences. There are biophysicists, geophysicists, astrophysicists and neurophysicists.
12 month
Duration
$ 38910
Tuition
Engineering & Technology
Master of Engineering in Mechanical Engineering
Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices. At the University of Waikato we align what you learn with what industry requires.
Our Mechanical Engineering program is strongly based on project-based learning. It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.
You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity. In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.
An important part of the Mechanical Engineering program at the University of Waikato has supported work placements in relevant industries. This gives you the opportunity for paid work experience while further exploring the field of Mechanical Engineering you could choose for your career.
12 month
Duration
$ 42310
Tuition
Computer Science & IT
Graduate Diploma in Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
12 month
Duration
$ 34745
Tuition
Natural Sciences & Mathematics
Bachelor of Computing and Mathematical Sciences (Honours) in Mathematics
The Bachelor of Computing and Mathematical Sciences (Honours) is New Zealand’s only computing and mathematical science degree taught over four years. That extra year gives you the chance to drill more deeply into your specialist area and add papers that will complement your main focus.
If you enjoy tinkering with technology, designing new things and solving complex problems the Bachelor of Computing and Mathematical Sciences (Honours) gives you the chance to explore many fields which are in high-demand.
Mathematics
Mathematics is a subject of vital importance that underpins many activities of our modern world. Employers recognise University of Waikato Mathematics graduates for their analytical and problem solving skills as well as their high level of numeracy, which are critical skills for a broad range of jobs.
If you are a graduate with a Mathematics degree, or even with a strong Mathematical component to your degree, you will be a valuable person in today's workforce, with a qualification that appeals to a wide range of employers including banks, insurance companies, schools and government departments.
There is strong employer demand for Mathematicians, due to a shortage of Mathematics graduates and in particular a critical shortage of Mathematics teachers.
48 month
Duration
$ 34745
Tuition
Environmental Studies & Earth Sciences
Master of Science Research in Ecology and Biodiversity
In studying Ecology and Biodiversity you’ll learn about the distribution, abundance, and biology of organisms and their role in New Zealand’s most important ecosystems.
You’ll gain knowledge of ecological and biological theory, and the practical skills for field identification, surveying, and experimentation with plants, animals and microbes across a broad range of ecosystems. You’ll gain understanding of the principles of biological classification and be able to name and classify common organisms found in New Zealand ecosystems.
Your skills will be gained through a combination of hands on laboratory experience, practical field courses, and teaching from leading ecologists and biologists.
12 month
Duration
$ 38915
Tuition
Computer Science & IT
Bachelor of Computer Science in Data Analytics
Study a Bachelor of Computer Science at Waikato and develop the skills and thinking to creatively and effectively use technology. Solve challenges faced by businesses and communities and become a leader in the industry.
Data Analytics is the combination of Computer Science and Statistics. With the massive amount of data that is collected today, we need to have the computing skills to manipulate and extract relevant data prior to performing statistical analyses, which enables us to make informed decisions in a world where variability is everywhere.
Data Analytics provides you with the skills and techniques for manipulating and administering large databases to extract useful information for statistical analyses.
As a Data Analytics graduate from the University of Waikato you will have the ability to use statistical techniques in a number of industries, from healthcare to travel to energy management. Your skills will help companies to make better decisions as well as to verify and disprove existing theories.
36 month
Duration
$ 34745
Tuition
Social Sciences
Diploma in Linguistics
Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.
Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.
12 month
Duration
$ 25915
Tuition
Computer Science & IT
Bachelor of Communication in Applied Digital Communication
In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps. User-centred design associated with internet technologies is a key feature of this subject.
Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs. You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.
Students will understand how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises. You’ll also be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.
36 month
Duration
$ 32725
Tuition
Business & Management
Master of Management Studies in Strategic Management
Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
12 month
Duration
$ 34085
Tuition
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