at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Social Sciences
Graduate Diploma in Social Policy
Studying Social Policy involves examining the issues that affect people and society. It analyses the policies and practices of politicians, public servants, governments and non-governmental agencies, and how they impact on communities and wider society. It takes a broad and encompassing approach, because social policy impacts on all parts of everyday life – from health and education to families, transport and housing, plus the systems and institutions that support them.
Your Social Policy studies at Waikato will cover why and how societies respond to problems such as poverty and unemployment. You'll take part in popular and recurring social policy debates, and gain an in-depth understanding of why social problems arise. You'll investigate and evaluate different ways of responding to those problems.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Master of Philosophy in English
Literature encompasses the total human experience and comes forth in stories, songs, laments and praise. It draws out the nuances of human nature and imagination and compliments the other arts.
English at Waikato stays relevant by constantly evolving and adapting to newer art forms including film, graphic novel and creative non-fiction.
You'll be immersed in fiction, plays and poetry and explore their potential to shape our world. You'll also have the choice to specialise in creative writing and learn from award-winning writers as well as have the opportunity to publish in Mayhem, our online literary journal. Your writing will gain clarity and subtlety as you develop your unique voice.
12 month
Duration
$ 37140
Tuition
Natural Sciences & Mathematics
Master of Philosophy in Mathematics
Mathematics is a subject of vital importance that underpins many activities of our modern world. Employers recognise University of Waikato Mathematics graduates for their analytical and problem solving skills as well as their high level of numeracy, which are critical skills for a broad range of jobs.
If you are a graduate with a Mathematics degree, or even with a strong Mathematical component to your degree, you will be a valuable person in today's workforce, with a qualification that appeals to a wide range of employers including banks, insurance companies, schools and government departments.
There is strong employer demand for Mathematicians, due to a shortage of Mathematics graduates and in particular a critical shortage of Mathematics teachers.
12 month
Duration
$ 37140
Tuition
Creative Arts & Design
Graduate Diploma in Communication Design
Communication Design is concerned with visually communicating messages and ideas across multiple media platforms. as a communication designer, you will be responsible for arranging typography, form and image on a myriad of communication platforms, and in various types of media. You will be recognised for the quality of your contribution to our visual culture.
Communication designers work in areas such as branding, environmental graphics, wayfinding systems, editorial design (newspapers, magazines, books), catalogues, museum displays and every aspect of our visual landscape where there is a communication need. You will find communication designers working in digital mediums too, and the Communication Design major offers opportunities for you to learn web design and motion graphic design as well.
12 month
Duration
$ 28025
Tuition
Arts & Humanities
Bachelor of Social Sciences in Maori and Indigenous Studies
As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.
Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.
Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.
36 month
Duration
$ 28025
Tuition
Natural Sciences & Mathematics
Bachelor of Science Technology in Molecular and Cellular Biology
Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.
By studying a major in Molecular and Cellular Biology at the University of Waikato, you will:
36 month
Duration
$ 36480
Tuition
Journalism & Media
Bachelor of Communication in Media Production
This highly practical subject is for students who wish to develop the hands-on technical skills required to work in professional media production studios, such as film, documentary and television, web series, podcasting, game design, sound design, soundscape, music, web media, and more.
Papers cover all stages of the media production process; from pre- to post-production.
Students will be equipped with the know-how to design and implement image-text-motion, sound/music and audio-visual methods of communication.
For example, you can learn how to use Adobe software (InDesign, Illustrator, Photoshop) to design and produce page layouts, illustrations, and edit images for print and web applications.
Or you might prefer to study film production and gain the practical skills to shoot and edit short films, using a camera, sound gear, lighting techniques and digital editing (After Effects).
Students can also learn about the principles of good design, or develop the skills to create original music using digital audio technology.
More advanced papers focus on areas such as interactive media design, podcasting, film production, design thinking, visual communication, and creative music technology.
36 month
Duration
$ 32725
Tuition
Business & Management
Graduate Diploma in Supply Chain Management
Supply Chain Management gives you the skills to make companies more efficient, competitive and responsive to customers' needs. Learn how to take raw goods and turn them into products that reach customers.
Supply Chain Management is essential if you plan to be a logistics manager, operations manager or e-commerce manager. You'll learn how to create a smooth supply chain and handle the entire distribution process, from the factory production line to the customer.
Find out what goes into meeting customer needs throughout production, distribution and the delivery of products. You'll understand the design and operation of international supply chains, transportation and logistics networks, and how to build partnerships to work towards a common goal.
This subject will give you the business and communication skills needed to manage complex information systems and organisational relationships.
12 month
Duration
$ 25915
Tuition
Creative Arts & Design
Graduate Diploma in Media Design
Media Design combines elements of design, screen and media studies within a single major. Use your design skills to create content for multi-media platforms such as 2D and 3D animation, film and video production, and motion graphics.
Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms. You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.
As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Graduate Diploma in Education and Society
Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.
12 month
Duration
$ 25915
Tuition
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