Bachelor of Social Science in Anthropology

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Are you interested in human language and the way it has been formed and adapted throughout civilisation? Study Applied Linguistics at Waikato and you'll explore the complex world of language theories and methods, and the solution of practical problems associated with language.

We offer an interdisciplinary field of study which brings together ideas from linguistics, psychology, sociology, anthropology, education and languages into an unique area focused on the learning and teaching of second languages.

By studying Applied Linguistics you'll explore the issues associated with learning a foreign language in a program that is leading the way in development and use of online learning

Our graduate level papers open up interesting academic and professional careers in language education generally, and second language teaching in particular.

Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.

In the School of Science, Physics is taught at a postgraduate level. By studying with us you will develop a thorough understanding of theoretical physics and gain advanced knowledge in areas such as quantum theory and biophysics.

Many famous scientists, such as Einstein and Newton were physicists. Physicists are versed in mathematics, computer programming, experimental science and the design of complex instruments. They are among the most versatile scientists, able to easily cross boundaries into other disciplines such as chemistry, biology, medicine, Earth and planetary sciences. There are biophysicists, geophysicists, astrophysicists and neurophysicists.

Studying Ethics will give you the tools and capabilities you need to become an inspirational leader in the community and in your working life, and will enable you to feel confident in your capability to reflect on doing “the right thing” and following through on that reflection.

Ethics at Waikato is an interdisciplinary program with a philosophical core. It includes the study of fundamental moral concepts and the nature of morality as well as applications of evaluative thinking to diverse subject areas such as politics, law, management, Maori and Pacific Studies, religion, art, the media, and the environment. With a theoretical core but an applied emphasis it provides a pathway into any government and private sector employment where sensitivity to ethical issues is a significant requirement.

A great strength of the Ethics program is that it offers an edge in employability when combined with other professional degrees. Examples include law, counselling, management, teaching, accountancy and computer science.

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.

In the School of Science, Physics is taught at a postgraduate level. By studying with us you will develop a thorough understanding of theoretical physics and gain advanced knowledge in areas such as quantum theory and biophysics.

Many famous scientists, such as Einstein and Newton were physicists. Physicists are versed in mathematics, computer programming, experimental science and the design of complex instruments. They are among the most versatile scientists, able to easily cross boundaries into other disciplines such as chemistry, biology, medicine, Earth and planetary sciences. There are biophysicists, geophysicists, astrophysicists and neurophysicists.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.

Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.

Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.

All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.

Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards  such as floods, earthquakes, tsunami, landslides and volcanic eruptions.

The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.