Bachelor of Social Sciences in Linguistics

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices.

Our Mechanical Engineering program is strongly based on project-based learning.  It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.

You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity.  In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

Spanish is one of the major languages of Western Europe, and the most widely spoken language of the Americas, with a substantial number of native and second language speakers, ranging from Metropolitan areas of Canada and the US through Mesoamerican countries, most of South America and even in the Philippines.

Besides being the official language of Spain, Equatorial Guinea and 20 more countries in Latin America, the US (52.6 million) has become the second largest Spanish speaking country in the world after Mexico (121 million). Spanish is also one of the most widely taught languages in the world - taught in the US, UK, Brazil, China and the Philippines - according to official statistics.

Worldwide, there is a high demand for Spanish teachers in the education sector, including in primary, secondary and tertiary institutions. Other professions hiring professionals who know Spanish include working as an interpreter, translator, the medical profession, social worker, law enforcement professional, diplomacy, ambassador, international relations, business, journalism, management, computer specialists, technicians etc.

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

Mathematics is a subject of vital importance that underpins many activities of our modern world. Employers recognise University of Waikato Mathematics graduates for their analytical and problem solving skills as well as their high level of numeracy, which are critical skills for a broad range of jobs.

If you are a graduate with a Mathematics degree, or even with a strong Mathematical component to your degree, you will be a valuable person in today's workforce, with a qualification that appeals to a wide range of employers including banks, insurance companies, schools and government departments.

There is strong employer demand for Mathematicians, due to a shortage of Mathematics graduates and in particular a critical shortage of Mathematics teachers.

Behaviour Analysis is a scientific approach to understanding why people and animals do what they do. Studying behaviour analysis will teach you how both animal and human behaviour is affected by events in the social and physical environment and what you can do to produce behaviour change to help improve lives. Knowledge of this science of behaviour and its behaviour-change technology will assist you in a variety of careers.

As a student of Behaviour Analysis, you will learn how behaviour can be understood and changed. This includes an introduction to behaviourism, which is the philosophical underpinning of the science of behaviour and the experimental analysis of behaviour (EAB), which is the domain of basic research.

Applied Behaviour Analysis (ABA) is concerned with the application of these foundations, in the development of a technology to improve socially important behaviours. You will learn many skills, including how to define and measure behaviour, create behaviour change programs and evaluate their effectiveness in courses that combine theoretical and practical learning to produce marketable skills.

The Community Health major is designed to ensure graduates have the knowledge, skills and understanding to make a difference in the wellbeing of the people in our local, regional and national communities. Drawing on M?ori, Indigenous, critical and sociological perspectives, students will be provided with the opportunity to investigate the way health is understood and practiced in our society. Students will develop practical skills that will allow them to advocate and take action in enhancing the well-being of themselves and others.

Community Health is an interdisciplinary programme, which includes papers from the Waikato Management School as well as the Schools of Arts and School of Social Sciences. The major embraces bi-culturalism and multi-culturalism by conceptualising health in a holistic sense. Moreover, it focuses on key relational and communication skills that are foundational to working with people in the health sector.

The rapid growth of domestic and international tourism and migration has led to an increasing demand for graduates who have a thorough understanding of tourism in its wider social, cultural, economic and political contexts.

Tourism and hospitality is one of New Zealand's fastest-growing export industries, and it can take your career to new places.

The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.

The study of tourism involves predicting the future – working out what people want from their leisure and travel pursuits, and how those wants are delivered and managed. You'll study the structure of different tourism organisations, aspects of hospitality and leisure, and the environmental and economic impacts of tourism operations.

Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector - and that's where you come in.

• Learn how to design and deliver memorable travel experiences
• Build practical knowledge in areas such as service management, designing operational systems, business strategy, leading teams of staff, and managing financial resources.
• Gain skills in destination marketing, event management, and inter-cultural communication.

The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?

Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.