Graduate Diploma in Marketing

at The University of Waikato - Hamilton Campus New Zealand

The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.

The growing human population is expected to exceed 9 billion within the next 40 years.  The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.

A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.

The Sport Development and Coaching major is based on an innovative combination of pedagogical and sociological studies of sport and active recreation.

Students in this major will have the opportunity to develop skills and understandings that will support them to enhance sport, recreation, and physical activities for diverse groups and individuals in the community. The transferable knowledge and skills developed through this major will ensure graduates have the capability to lead across any sector that involves people moving.

Students will benefit from the industry partnerships that we have, both locally and nationally, with organisations such as: Sport New Zealand, The International Olympic Committee, Sport Waikato, the Avantidrome, the Waikato Institute of Sport and Leisure Studies, Brian Perry Charitable Trust, The Lowie Foundation, and sports clubs/franchises in the greater Waikato and Bay of Plenty region. A Sport Development and Coaching major prepares you for a range of possible careers which involve policy leadership, sport governance, teaching, coaching, leading, organising, facilitating or managing sport and active recreation.

The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.

The growing human population is expected to exceed 9 billion within the next 40 years.  The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.

A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.

Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

Studying a graduate diploma helps you develop knowledge and skills in your chosen subject area which will enable you to undertake a new career or further study.

Adult Learning was previously known as Adult Education and Training.
A qualification based around adult learning is designed for those interested in fostering learning among adults. Students develop skills, knowledge and understanding of learning and teaching structures, processes and practices in this area.

Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.

Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.

A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.

Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.

Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:

• Broadband communication
• Data compression
• Digital libraries
• Formal methods
• Human-computer interaction
• Machine learning
• Software engineering
• Cyber security.

Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.

The National Institute for Demographic and Economic Analysis (NIDEA) is a research institute based in the University's School of Social Sciences. It is New Zealand's sole national institute of demographic and population-focused research, and the only such unit to generate and coordinate New Zealand research in population studies.

Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.

At Waikato, our Population Studies program takes a particular look at trends in New Zealand and the broader South Pacific region. You will learn about, and be involved in, research into Maori demography, population health, family structures and formation, fertility, the labour force and employment relating to New Zealand, as well as work on India, Africa, Europe, the Indian Ocean and the South Pacific. You will become familiar with themes such as mortality, social policy, fertility, migration, families and households, labour force and income, and will understand the contrasting population problems faced by developed and developing countries.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Spanish is one of the major languages of Western Europe, and the most widely spoken language of the Americas, with a substantial number of native and second language speakers, ranging from Metropolitan areas of Canada and the US through Mesoamerican countries, most of South America and even in the Philippines.

With more than 470 million native speakers worldwide, Spanish ranks as the world's number 2 language in terms of how many people speak it as their first language, according to Ethnologue. Knowing Spanish, the language of Miguel de Cervantes, opens the doors to a wide range of countries and cultures, especially in America. Its official status in more than 21 countries, spanning South, Central, and North America, as well as parts of Africa and Europe, its rapid expansion as a second language and its versatile role as a language of tourism, diplomacy, international businesses, popular culture, etc., make Spanish the most relevant world language today after English.

Besides being the official language of Spain, Equatorial Guinea and 20 more countries in Latin America, the US (52.6 million) has become the second largest Spanish speaking country in the world after Mexico (121 million). Spanish is also one of the most widely taught languages in the world - taught in the US, UK, Brazil, China and the Philippines - according to official statistics.

Worldwide, there is a high demand for Spanish teachers in the education sector, including in primary, secondary and tertiary institutions. Other professions hiring professionals who know Spanish include working as an interpreter, translator, the medical profession, social worker, law enforcement professional, diplomacy, ambassador, international relations, business, journalism, management, computer specialists, technicians etc.

Behaviour Analysis is a scientific approach to understanding why people and animals do what they do. Studying behaviour analysis will teach you how both animal and human behaviour is affected by events in the social and physical environment and what you can do to produce behaviour change to help improve lives. Knowledge of this science of behaviour and its behaviour-change technology will assist you in a variety of careers.

As a student of Behaviour Analysis, you will learn how behaviour can be understood and changed. This includes an introduction to behaviourism, which is the philosophical underpinning of the science of behaviour and the experimental analysis of behaviour (EAB), which is the domain of basic research.

Applied Behaviour Analysis (ABA) is concerned with the application of these foundations, in the development of a technology to improve socially important behaviours. You will learn many skills, including how to define and measure behaviour, create behaviour change programs and evaluate their effectiveness in courses that combine theoretical and practical learning to produce marketable skills.