Master of Arts in Music

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Anthropology is the study of humanity in all its fantastic diversity. Waikato's Anthropology students learn from anthropologists who have a strong Pacific focus and engage in research across a wide range of crucial global issues.

Cultural anthropology, our area of specialty, is the interpretation and appreciation of the vast array of cultural possibilities for human life. Studying Anthropology will challenge students to reimagine their assumptions about their own societies and cultures and develop a toolkit to critically understand their changing world.

Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

International Management deals with business activities that span the globe, across countries and cultures. New Zealand businesses must learn how to operate in countries that have very different laws, economic systems, technology and cultural values to our own.

In this subject, you will learn about some of the barriers and opportunities facing New Zealand exporters, how to develop strategies for entering and servicing international markets, the benefits of e-commerce technologies, managing international alliances and networks, cross-cultural communication, and some of the key strategies used by companies that operate across national borders.

This subject will prepare you for an exciting range of careers in the commercial sector, particularly in exporting, international management, finance, tourism, and government departments such as New Zealand Trade and Enterprise. Alongside your international management papers, you can also choose to learn or continue to learn a foreign language.

International Management may suit you if you're adventurous, business minded, enjoy overseas travel, and have good communication and language skills (or are willing to learn a language.

This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.

Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.

Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.

All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.

In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps. User-centred design associated with internet technologies is a key feature of this subject.

Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs. You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.

Students will understand how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises. You’ll also be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.

As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.

Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.

Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

Sociology at Waikato takes a thematic approach and includes papers in criminology, the family, popular culture and theoretical perspectives.  As part of a degree in Sociology papers in social policy, women and gender studies and labour studies can be included.

Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.

Study Music with leading performers, composers and musicologists; and perform in the acclaimed Dr John Gallagher Concert Chamber, part of the University of Waikato's purpose-built performing arts academy.

If music is your passion, then Waikato has a program of study to suit. We teach Western Classical Music – from Baroque to contemporary, through performance, composition and musical scholarship. If you're inclined to the modern, we offer papers in sonic art and new technologies.

Our staff are highly qualified professionals, active nationally and internationally as composers, performers and musicologists. Music is their passion too, and our common aim is to help you develop the technique and understanding you'll need to reach your full musical potential.

If you're interested in working alongside farmers and businesses focused on agriculture, then Agribusiness at Waikato will help you build the foundations for a dynamic global career.

Gain an all-round understanding of the agricultural sector, including farm management, soil and nutrient management, rural financial management and banking, and value chain management.

You'll learn about international marketing and sales, technological innovations in agribusiness, the impact of free-trade agreements, and how sustainable farming practices can be used to reduce costs and gain a competitive advantage.

During your studies, you'll also develop broad knowledge and skills in general management, which can be applied to various other sectors.