Master of Philosophy in Marketing

at The University of Waikato - Hamilton Campus New Zealand

Chinese at Waikato involves the study of Modern Standard Chinese (Mandarin) and the history, culture and society of ancient and present day China.

China ("Zhongguo" – the Central Kingdom) has a civilisation that spans 4,000 years, the longest unbroken civilisation in the world. It was the centre of East Asian culture for many centuries, exerting a strong influence on its immediate neighbours, including Korea, Japan and Vietnam.

Over the last two decades China has achieved the highest economic growth rate in the world. According to World Bank and IMF estimates, in terms of real size of its economy, China now ranks second internationally. It's home to one fifth of the world's population and is poised to become a massive world force.

As part of the Asia Pacific region, New Zealand has substantial links with the countries of Chinese-speaking Asia, with China, Hong Kong and Taiwan included among New Zealand's top ten trading partners. There is a large Chinese immigrant community in New Zealand and large numbers of Chinese tourists visit.

An understanding of this emerging modern power and its language is an invaluable tool, whether you are studying Chinese language and culture out of interest or for career reasons.

The Postgraduate Diploma in the Practice of Psychology is designed to meet the requirements for registration as a psychologist under the Health Practitioners Competency Assurance (HPCA) Act.

The Postgraduate Diploma in the Practice of Psychology (PGDipPracPsych) is available to Master of Applied Psychology graduates (or equivalent qualification) in either Applied Behaviour Analysis or Community Psychology.

Study Music with leading performers, composers and musicologists; and perform in the acclaimed Dr John Gallagher Concert Chamber, part of the University of Waikato's purpose-built performing arts academy.

If music is your passion, then Waikato has a program of study to suit. We teach Western Classical Music – from Baroque to contemporary, through performance, composition and musical scholarship. If you're inclined to the modern, we offer papers in sonic art and new technologies.

Our staff are highly qualified professionals, active nationally and internationally as composers, performers and musicologists. Music is their passion too, and our common aim is to help you develop the technique and understanding you'll need to reach your full musical potential.

In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps. User-centred design associated with internet technologies is a key feature of this subject.

Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs. You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.

Students will understand how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises. You’ll also be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.

Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses. This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager. Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.

Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.

Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.

All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.

Supply Chain Management is essential if you plan to be a logistics manager, operations manager or e-commerce manager. You'll learn how to create a smooth supply chain and handle the entire distribution process, from the factory production line to the customer.

Find out what goes into meeting customer needs throughout production, distribution and the delivery of products. You'll understand the design and operation of international supply chains, transportation and logistics networks, and how to build partnerships to work towards a common goal.

This subject will give you the business and communication skills needed to manage complex information systems and organisational relationships.

Practical, hands-on learning
As a Supply Chain Management student, you'll be encouraged to apply what you learn in the classroom to real-world situations. For example, you could use a computer simulation program to coordinate the flow of materials along a supply chain, and forecast customer demand to ensure that products arrive in time.

You'll have the opportunity to apply what you've learnt to the workplace and gain technical skills. For example, you might work in teams to produce a set of recommendations for a real company to adopt new business technologies.

Students will gain hands-on experience using SAP, the world's leading enterprise resource planning application. And use Microsoft Project to practice running projects from start to finish, by putting the right resources and budget in place.

Screen and Media Studies at Waikato makes sure you keep pace with new tools and platforms for the rapidly evolving media industry. You'll get high-quality learning experiences with up-to-date resources in our top 250 QS-rated program.

During your studies, you'll gain knowledge and learn transferable media skills that can be applied to future technical, social or experiential advancements. It is an area of study for critical, creative and innovative minds and attracts those who wish to not only understand concepts and ideas but also bring them to life. Knowledge is gained from study and hands-on experience writing media content, constructing films, exploiting and adapting media technologies, or designing games.

We expect our students to take their work beyond the classroom and enter competitions and festivals for more experience and greater exposure. Our students have been finalists in film festivals nationally and internationally, contributed specialised skills to feature-length film productions and work for, or run, their own media companies.

Our Screen and Media Studies major for the Bachelor of Arts has the staff expertise and resources to help you launch your career and inspire you to be an innovator in New Zealand and abroad.