at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Post Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
The University of Waikato - Hamilton Campus
Location
$35235
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Post Graduate
Program Level
12
Duration
Engineering & Technology
Diploma in Electronics
Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies. Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics. Optoelectronics deals with the conversion of electrical signals to light or vice-versa. Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems. Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.
12 month
Duration
$ 25915
Tuition
Education & Training
Master of Education in Adult Learning
The Adult Learning programs equip graduates with the knowledge to work alongside adults in New Zealand tertiary institutions (adult and community education agencies, polytechnics, private training establishments, wananga and universities.
Adult Learning was previously known as Adult Education and Training.
A qualification based around adult learning is designed for those interested in fostering learning among adults. Students develop skills, knowledge and understanding of learning and teaching structures, processes and practices in this area.
18 month
Duration
$ 34190
Tuition
Arts & Humanities
Postgraduate Diploma in Theatre Studies
A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts. This suite of papers leads the student through processes of performance-making.
Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.
The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focusses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.
Practical tutorials, seminars and rehearsals take place the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.
12 month
Duration
$ 34190
Tuition
Computer Science & IT
Bachelor of Computer Science in Data Analytics
Study a Bachelor of Computer Science at Waikato and develop the skills and thinking to creatively and effectively use technology. Solve challenges faced by businesses and communities and become a leader in the industry.
Data Analytics is the combination of Computer Science and Statistics. With the massive amount of data that is collected today, we need to have the computing skills to manipulate and extract relevant data prior to performing statistical analyses, which enables us to make informed decisions in a world where variability is everywhere.
Data Analytics provides you with the skills and techniques for manipulating and administering large databases to extract useful information for statistical analyses.
As a Data Analytics graduate from the University of Waikato you will have the ability to use statistical techniques in a number of industries, from healthcare to travel to energy management. Your skills will help companies to make better decisions as well as to verify and disprove existing theories.
36 month
Duration
$ 34745
Tuition
Business & Management
Bachelor of Management Studies (Honours) in Public Relations
The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.
If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.
Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.
Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.
48 month
Duration
$ 32725
Tuition
Computer Science & IT
Graduate Diploma in Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
12 month
Duration
$ 34745
Tuition
Engineering & Technology
Diploma in Materials and Processing
Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy. To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.
By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste. These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.
Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.
12 month
Duration
$ 31515
Tuition
Arts & Humanities
Diploma in Political Science
The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?
Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.
Political Science at Waikato not only gives you a well-rounded perspective on political issues but also provides a versatile base of knowledge and skills to enter many fields.
12 month
Duration
$ 25915
Tuition
Engineering & Technology
Bachelor of Engineering (Honours) in Civil Engineering
The world needs competent and trained Civil Engineering professionals to address the increasing challenges in urban and rural facilities and infrastructure.
Civil engineers design and construct the fundamental requirements of society in key areas such as earthquake proofing, energy recovery, water/waste management, power generation, road networks, transport management, agriculture and forestry development.
As a Civil Engineering graduate from the University of Waikato you will have the practical and theoretical skills to help create, improve and protect our built and natural environments. You will be ready to meet the strong demand for your skills both in New Zealand and around the world.
You will gain the knowledge and expertise required to work as a professional civil engineer including skills in the following areas:
48 month
Duration
$ 41760
Tuition
Arts & Humanities
Master of Social Sciences in Pacific and Indigenous Studies
This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.
Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.
Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.
All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.
18 month
Duration
$ 38914
Tuition
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