Master of Philosophy in Tourism Management

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Literature encompasses the total human experience and comes forth in stories, songs, laments and praise. It draws out the nuances of human nature and imagination and compliments the other arts.

English at Waikato stays relevant by constantly evolving and adapting to newer art forms including film, graphic novel and creative non-fiction.

You'll be immersed in fiction, plays and poetry and explore their potential to shape our world. You'll also have the choice to specialise in creative writing and learn from award-winning writers as well as have the opportunity to publish in Mayhem, our online literary journal. Your writing will gain clarity and subtlety as you develop your unique voice.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

Sociology at Waikato takes a thematic approach and includes papers in criminology, the family, popular culture and theoretical perspectives.  As part of a degree in Sociology papers in social policy, women and gender studies and labour studies can be included.

Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.

Psychology is about understanding the behaviour and cognitive processes of people and animals in their physical, social and organisational environment. As a behavioural science, it examines the way behaviour is learned and can be changed. As a social science, it focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, it studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science it studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology.

As a social science, Psychology focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, Psychology studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science, Psychology studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology at Waikato, as is animal behaviour and welfare.

The Electrical and Electronic Engineering subject at Waikato is a uniquely future-focused integration of computer science involving software programming, data management, artificial intelligence and cyber-security with core electrical and electronic principles in modern power systems, electronic design, embedded systems and communication.

As a graduate specialising in Electrical and Electronic Engineering you will be ready to contribute to the electricity industry evolution from legacy generation and distribution models into an immediate future of distributed generation and storage, smart grids and new generation paradigms around renewable resources. These trends impact not just the traditional electricity industry itself, but also generate new opportunities and requirements within agriculture, manufacturing, construction, transport electrification and automation and smart building management.

Work placements completed as part of this program provides opportunity for practical experience and robust engineering and design skill development in relevant industries.

Studying Social Policy involves examining the issues that affect people and society. It analyses the policies and practices of politicians, public servants, governments and non-governmental agencies, and how they impact on communities and wider society. It takes a broad and encompassing approach, because social policy impacts on all parts of everyday life – from health and education to families, transport and housing, plus the systems and institutions that support them.

Your Social Policy studies at Waikato will cover why and how societies respond to problems such as poverty and unemployment. You'll take part in popular and recurring social policy debates, and gain an in-depth understanding of why social problems arise. You'll investigate and evaluate different ways of responding to those problems.

At the end of your studies, you'll be equipped to seek employment opportunities within government agencies, non-government organisations, tertiary education institutions, voluntary and community agencies, and groups advocating for social equity and change.

Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources. As a trained engineer, you will be in-demand and essential for New Zealand’s growth in technology-related enterprises. Our close links with the New Zealand industry ensures you will be work-ready and able to apply your engineering skills and scientific knowledge to solve real-world, industrial and societal problems.

A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts.  This suite of papers leads the student through processes of performance-making.

Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.

The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focusses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.

Practical tutorials, seminars and rehearsals take place the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.

Industrial Relations and Human Resource Management (IR&HRM) builds your skills through papers in Education Studies, Human Resource Management, Labour Studies and Psychology. This interdisciplinary approach gives you a multi-perspective understanding of how legislation frames IR&HRM, the relationship between education and training and employability in a globalised environment.

We gear program content and learning experiences to prepare for employment as well as for those who want to further their studies. You'll benefit from combined learning with the Labour Studies and Social Policy programs, as well as a multitude of other programs in Economics, Education Studies, Geography, Psychology, Sociology and Women’s and Gender Studies.

Labour Studies, Education Studies and Psychology are particularly advantageous to combine with IR&HRM due to their strong focus on disciplinary fields. While subjects such as Geography, Sociology and Women’s and Gender Studies have a more theoretical perspective and interdisciplinary focus. You are also encouraged to explore second majors or supporting subjects relevant to your long term career aspirations such as Economics.

Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies.

Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics.

Optoelectronics deals with the conversion of electrical signals to light or vice-versa.  Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems.

Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.