at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
The University of Waikato - Hamilton Campus
Location
$34085
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
Social Sciences
Bachelor of Social Sciences in Economics
The Bachelor of Social Sciences (BSocSc) will challenge your thinking about the world and the people who live in it. The degree focuses on contemporary social issues, the ways in which humans interact with these issues and how such actions can be monitored and modified.
Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.
Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.
You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.
36 month
Duration
$ 32725
Tuition
Creative Arts & Design
Bachelor of Design in Media Design
Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms. You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.
As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.
36 month
Duration
$ 34745
Tuition
Architecture and Construction
Bachelor of Social Sciences in Environmental Planning
The Bachelor of Social Sciences (BSocSc) will challenge your thinking about the world and the people who live in it. The degree focuses on contemporary social issues, the ways in which humans interact with these issues and how such actions can be monitored and modified It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.
36 month
Duration
$ 36480
Tuition
Business & Management
Bachelor of Management Studies (Honours) in Supply Chain Management
Supply Chain Management is essential if you plan to be a logistics manager, operations manager or e-commerce manager. You'll learn how to create a smooth supply chain and handle the entire distribution process, from the factory production line to the customer.
Find out what goes into meeting customer needs throughout production, distribution and the delivery of products. You'll understand the design and operation of international supply chains, transportation and logistics networks, and how to build partnerships to work towards a common goal.
This subject will give you the business and communication skills needed to manage complex information systems and organisational relationships.
Practical, hands-on learning
As a Supply Chain Management student, you'll be encouraged to apply what you learn in the classroom to real-world situations. For example, you could use a computer simulation program to coordinate the flow of materials along a supply chain, and forecast customer demand to ensure that products arrive in time.
You'll have the opportunity to apply what you've learnt to the workplace and gain technical skills. For example, you might work in teams to produce a set of recommendations for a real company to adopt new business technologies.
Students will gain hands-on experience using SAP, the world's leading enterprise resource planning application. And use Microsoft Project to practice running projects from start to finish, by putting the right resources and budget in place.
48 month
Duration
$ 32725
Tuition
Social Sciences
Graduate Diploma in Geography
Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography program in the world, the Geography program at Waikato is the only solely human geography program in New Zealand.
Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.
12 month
Duration
$ 25915
Tuition
Natural Sciences & Mathematics
Master of Science Technology in Physics
Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.
In the School of Science, Physics is taught at a postgraduate level. By studying with us you will develop a thorough understanding of theoretical physics and gain advanced knowledge in areas such as quantum theory and biophysics.
Many famous scientists, such as Einstein and Newton were physicists. Physicists are versed in mathematics, computer programming, experimental science and the design of complex instruments. They are among the most versatile scientists, able to easily cross boundaries into other disciplines such as chemistry, biology, medicine, Earth and planetary sciences. There are biophysicists, geophysicists, astrophysicists and neurophysicists.
12 month
Duration
$ 38915
Tuition
Arts & Humanities
Diploma in International Languages and Cultures
International Languages and Cultures at Waikato offers four streams - Chinese, French, Japanese, and Spanish. With advanced language skills, you'll meet the world's need for multilingual and culturally sensitive speakers, enhancing your business and social skills and preparing you for success in a multicultural work environment.
Students also benefit from travelling abroad to study their language through immersive learning opportunities. Chinese students, for instance, travel to China to gain first-hand language skills and cultural understanding.
Waikato gives you the space to become versatile to deal with texts in a variety of media formats to meet communication and translation needs. The International Languages and Cultures program at Waikato is highly reputed and increases employability for those seeking job opportunities in other cultures and with different people groups.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Master of Social Sciences in Maori and Indigenous Studies
As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.
Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.
Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.
18 month
Duration
$ 38914
Tuition
Arts & Humanities
Master of Social Sciences in Anthropology
Anthropology is the study of humanity in all its fantastic diversity. Waikato's Anthropology students learn from anthropologists who have a strong Pacific focus and engage in research across a wide range of crucial global issues.
Cultural anthropology, our area of specialty, is the interpretation and appreciation of the vast array of cultural possibilities for human life. Studying Anthropology will challenge students to reimagine their assumptions about their own societies and cultures and develop a toolkit to critically understand their changing world.
18 month
Duration
$ 38914
Tuition
Business & Management
Postgraduate Diploma in Strategic Management
Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
12 month
Duration
$ 34085
Tuition
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