at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
The University of Waikato - Hamilton Campus
Location
$34085
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
Engineering & Technology
Bachelor of Science Technology in Materials Science
Explore the world of metals, polymers, ceramics, composites and semiconductors. From levitating trains to electronic paper, there are some exciting developments underway in the world of Materials Science that you could be a part of!
Materials Science focuses on understanding the intrinsic structure of a material and the control of its structure through processing. It studies the relationship of the engineering properties of the three main classes of materials (metals, polymers and ceramics) as well as composites and semiconductors.
Materials Scientists are in high demand internationally – particularly within the thriving polymer/plastics, metals, ceramics and composites industries. Your detailed understanding of material properties will help you to make important decisions on how to develop new materials and which materials should be used for specific products or applications.
36 month
Duration
$ 36480
Tuition
Business & Management
Master of Philosophy in Tourism Management
The rapid growth of domestic and international tourism and migration has led to an increasing demand for graduates who have a thorough understanding of tourism in its wider social, cultural, economic and political contexts.
Tourism and hospitality is one of New Zealand's fastest-growing export industries, and it can take your career to new places.
The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.
The study of tourism involves predicting the future – working out what people want from their leisure and travel pursuits, and how those wants are delivered and managed. You'll study the structure of different tourism organisations, aspects of hospitality and leisure, and the environmental and economic impacts of tourism operations.
Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector - and that's where you come in.
12 month
Duration
$ 35235
Tuition
Engineering & Technology
Diploma in Engineering
Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources. As a trained engineer, you will be in-demand and essential for New Zealand’s growth in technology-related enterprises. Our close links with the New Zealand industry ensures you will be work-ready and able to apply your engineering skills and scientific knowledge to solve real-world, industrial and societal problems.
12 month
Duration
$ 25915
Tuition
Public Safety and Legal Studies
Graduate Diploma in Law
Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.
By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.
12 month
Duration
$ 25915
Tuition
Public Safety and Legal Studies
Master of Philosophy in Law
The Master of Philosophy is a one-year research-based degree in which candidates undertake a programme of supervised research which critically investigates a topic of substance and significance.
Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.
By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.
12 month
Duration
$ 38930
Tuition
Social Sciences
Bachelor of Social Sciences in Linguistics
Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.
Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.
36 month
Duration
$ 28025
Tuition
Environmental Studies & Earth Sciences
Postgraduate Diploma in Environment and Society
The Environment and Society masters program is designed for graduates of undergraduate qualifications in social sciences, environmental sciences, law, economics or management.You build on your qualifying degrees to gain advanced knowledge and critical analysis of the many and diverse perspectives applied to understanding and addressing environmental challenges.
You will complete a selection of core papers and engage in independent research in the area of environmental and societal inter relationships. The structure of the degree also allows you to include relevant papers from other disciplines such as environmental science, law, and management, and provides an ideal way to encourage close interconnections between theory and practice across a broad range of issues and topics relevant to environment and society.
12 month
Duration
$ 38910
Tuition
Engineering & Technology
Diploma in Electronics
Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies. Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics. Optoelectronics deals with the conversion of electrical signals to light or vice-versa. Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems. Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Graduate Diploma in Maori Language and Te Reo Maori
Te reo Maori is an official language of Aotearoa/New Zealand. The study of te reo will enhance your identity as an individual and will help you establish a framework for other worldviews, international links and connections.
The ability to be fluent in both Maori and English has become increasingly important within a number of professional areas including education, medicine, research, media, government and tourism.
You'll learn in a supportive environment incorporating new and exciting ways to deliver the language and with practitioners who are committed to the ongoing survival, retention and maintenance of te reo Maori.
12 month
Duration
$ 25915
Tuition
Social Sciences
Master of Philosophy in History
You'll explore connections to previous generations, how they influence today, and if they were really all that different. History isn't just what happened before, but is also an investigation into, and use of, reliable research methods. We'll challenge you to ask questions, use critical enquiry into historical evidence and consider new ways of looking at the past in light of that new evidence.
When you study History, it isn't just for the classroom either. New Zealanders are keen to gain new perspectives on the "hidden history" of the pre-Waitangi Tribunal. People are also fascinated to learn their family's story and the circumstances that surround their ancestor's immigration to New Zealand.
12 month
Duration
$ 37140
Tuition
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