Postgraduate Diploma in Public Relations

at The University of Waikato - Hamilton Campus New Zealand

The rapid growth of domestic and international tourism and migration has led to an increasing demand for graduates who have a thorough understanding of tourism in its wider social, cultural, economic and political contexts.

Tourism and hospitality is one of New Zealand's fastest-growing export industries, and it can take your career to new places.

The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.

The study of tourism involves predicting the future – working out what people want from their leisure and travel pursuits, and how those wants are delivered and managed. You'll study the structure of different tourism organisations, aspects of hospitality and leisure, and the environmental and economic impacts of tourism operations.

Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector - and that's where you come in.

• Learn how to design and deliver memorable travel experiences
• Build practical knowledge in areas such as service management, designing operational systems, business strategy, leading teams of staff, and managing financial resources.
• Gain skills in destination marketing, event management, and inter-cultural communication.

The Bachelor of Social Sciences (BSocSc) will challenge your thinking about the world and the people who live in it. The degree focuses on contemporary social issues, the ways in which humans interact with these issues and how such actions can be monitored and modified It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

Screen and Media Studies at Waikato makes sure you keep pace with new tools and platforms for the rapidly evolving media industry.

During your studies, you'll gain knowledge and learn transferable media skills that can be applied to future technical, social or experiential advancements. It is an area of study for critical, creative and innovative minds and attracts those who wish to not only understand concepts and ideas but also bring them to life. Knowledge is gained from study and hands-on experience writing media content, constructing films, exploiting and adapting media technologies, or designing games.

We expect our students to take their work beyond the classroom and enter competitions and festivals for more experience and greater exposure. Our students have been finalists in film festivals nationally and internationally, contributed specialised skills to feature-length film productions and work for, or run, their own media companies.

The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards  such as floods, earthquakes, tsunami, landslides and volcanic eruptions.

The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.

Build a successful career

As a graduate you will gain the knowledge and skills to pursue a wide range of careers. Earth Sciences graduates are spread across New Zealand and around the world, working in careers ranging from Earth resources' exploration to environmental management and planning, and from scientific research to teaching.

Industrial Relations and Human Resource Management (IR&HRM) builds your skills through papers in Education Studies, Human Resource Management, Labour Studies and Psychology. This interdisciplinary approach gives you a multi-perspective understanding of how legislation frames IR&HRM, the relationship between education and training and employability in a globalised environment.

We gear program content and learning experiences to prepare for employment as well as for those who want to further their studies. You'll benefit from combined learning with the Labour Studies and Social Policy programs, as well as a multitude of other programs in Economics, Education Studies, Geography, Psychology, Sociology and Women’s and Gender Studies.

Labour Studies, Education Studies and Psychology are particularly advantageous to combine with IR&HRM due to their strong focus on disciplinary fields. While subjects such as Geography, Sociology and Women’s and Gender Studies have a more theoretical perspective and interdisciplinary focus. You are also encouraged to explore second majors or supporting subjects relevant to your long term career aspirations such as Economics.

Human Resource Management prepares you to play a pivotal role in company needs – the person who recruits, develops and trains employees to achieve success.
Gain the essential skills to recruit, develop and manage an organisation's most valuable asset - its people.

Studying Human Resource Management at Waikato turns you into a strategic player who knows how to position employees for the long-term success of a company.

A career in human resources is all about selecting the right people for the right jobs; then knowing how to train, develop and motivate staff to improve their individual performance. It means you'll be involved in all areas of staff recruitment, salaries, employee benefits, training programs, managerial behaviour and staff productivity.

We'll teach you how to achieve the best results from employees through practical workshops, where you'll apply human resource management practices to address real situations in the workplace.

You’ll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.

Students are encouraged to apply HR professional practice to real situations in the workplace, such as carrying out a health and safety audit of an organisation to assess whether the building complies with New Zealand legislation.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.

Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.

Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.

At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.

In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.

A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts.  This suite of papers leads the student through processes of performance-making.

Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.

The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focuses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.

Practical tutorials, seminars, and rehearsals take place in the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.

Careers for Theatre Studies graduates include employment within the creative community, such as community and professional theatres, local arts councils, schools, film production companies, and arts agencies such as Creative New Zealand and New Zealand On Air.