Bachelor of Business in Marketing

at The University of Waikato - Tauranga Campus New Zealand

Overview

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

The University of Waikato - Tauranga Campus

Location

Bachelor of Business in Marketing Assistant Fee

$32725

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by The University of Waikato - Tauranga Campus,New Zealand

Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices.  At the University of Waikato we align what you learn with what industry requires.

Our Mechanical Engineering program is strongly based on project-based learning.  It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.

You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity.  In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.

 

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Studying Social Policy involves examining the issues that affect people and society. It analyses the policies and practices of politicians, public servants, governments and non-governmental agencies, and how they impact on communities and wider society. It takes a broad and encompassing approach, because social policy impacts on all parts of everyday life – from health and education to families, transport and housing, plus the systems and institutions that support them.

Your Social Policy studies at Waikato will cover why and how societies respond to problems such as poverty and unemployment. You'll take part in popular and recurring social policy debates, and gain an in-depth understanding of why social problems arise. You'll investigate and evaluate different ways of responding to those problems.

At the end of your studies, you'll be equipped to seek employment opportunities within government agencies, non-government organisations, tertiary education institutions, voluntary and community agencies, and groups advocating for social equity and change.

36 month

Duration

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Tuition

Psychology is about understanding the behaviour and cognitive processes of people and animals in their physical, social and organisational environment. As a behavioural science, it examines the way behaviour is learned and can be changed. As a social science, it focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, it studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science it studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology.

From analysing the reasons for anger to considering the best way to train dogs, the study of Psychology allows insight into countless intriguing facets of cognitive function.

As a social science, Psychology focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, Psychology studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science, Psychology studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology at Waikato, as is animal behaviour and welfare.

36 month

Duration

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Studying Social Policy involves examining the issues that affect people and society. It analyses the policies and practices of politicians, public servants, governments and non-governmental agencies, and how they impact on communities and wider society. It takes a broad and encompassing approach, because social policy impacts on all parts of everyday life – from health and education to families, transport and housing, plus the systems and institutions that support them.

Your Social Policy studies at Waikato will cover why and how societies respond to problems such as poverty and unemployment. You'll take part in popular and recurring social policy debates, and gain an in-depth understanding of why social problems arise. You'll investigate and evaluate different ways of responding to those problems.

At the end of your studies, you'll be equipped to seek employment opportunities within government agencies, non-government organisations, tertiary education institutions, voluntary and community agencies, and groups advocating for social equity and change.

36 month

Duration

$ 32725

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The Electrical and Electronic Engineering subject at Waikato is a uniquely future-focused integration of computer science involving software programming, data management, artificial intelligence and cyber-security with core electrical and electronic principles in modern power systems, electronic design, embedded systems and communication.

As a graduate specialising in Electrical and Electronic Engineering you will be ready to contribute to the electricity industry evolution from legacy generation and distribution models into an immediate future of distributed generation and storage, smart grids and new generation paradigms around renewable resources. These trends impact not just the traditional electricity industry itself, but also generate new opportunities and requirements within agriculture, manufacturing, construction, transport electrification and automation and smart building management.

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Duration

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Public Safety and Legal Studies

Bachelor of Laws

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Study towards a Bachelor of Law
Choose to study an LLB and you will gain a practical set of skills designed to meet the demands of any legal career and the ability to go into to practice as a barrister or solicitor. You will gain a thorough knowledge of the law, its implications and how it applies in today’s context, you will gain well developed analytical and research skills, and be able to think critically with well-developed communication skills and a sense of social responsibility

Transform your BA with law as a major
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Duration

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Tuition

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A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.

Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.

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Duration

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Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.

Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.

A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.

Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.

Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as

  • Broadband communication
  • Data compression
  • Digital libraries
  • Formal methods
  • Human-computer interaction
  • Machine learning
  • Software engineering
  • Cyber security.

12 month

Duration

$ 38915

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12 month

Duration

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View All Courses by The University of Waikato - Tauranga Campus, New Zealand

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