Bachelor of Business in Marketing

at The University of Waikato - Tauranga Campus New Zealand

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.

Psychology is about understanding the behaviour and cognitive processes of people and animals in their physical, social and organisational environment. As a behavioural science, it examines the way behaviour is learned and can be changed. As a social science, it focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, it studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science it studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology.

From analysing the reasons for anger to considering the best way to train dogs, the study of Psychology allows insight into countless intriguing facets of cognitive function.

As a social science, Psychology focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, Psychology studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science, Psychology studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology at Waikato, as is animal behaviour and welfare.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.

By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.

The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.

The growing human population is expected to exceed 9 billion within the next 40 years.  The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.

A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.

In studying Ecology and Biodiversity you’ll learn about the distribution, abundance, and biology of organisms and their role in New Zealand’s most important ecosystems.

You’ll gain knowledge of ecological and biological theory, and the practical skills for field identification, surveying, and experimentation with plants, animals and microbes across a broad range of ecosystems. You’ll gain understanding of the principles of biological classification and be able to name and classify common organisms found in New Zealand ecosystems.

Your skills will be gained through a combination of hands on laboratory experience, practical field courses, and teaching from leading ecologists and biologists.

The Adult Learning programs equip graduates with the knowledge to work alongside adults in New Zealand tertiary institutions (adult and community education agencies, polytechnics, private training establishments, wananga and universities.

Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.

Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.

The Community Health major is designed to ensure graduates have the knowledge, skills and understanding to make a difference in the wellbeing of the people in our local, regional and national communities. Drawing on Maori, Indigenous, critical and sociological perspectives, students will be provided with the opportunity to investigate the way health is understood and practiced in our society. Students will develop practical skills that will allow them to advocate and take action in enhancing the well-being of themselves and others.

Community Health is an interdisciplinary program, which includes papers from the Waikato Management School as well as the Schools of Arts and School of Social Sciences. The major embraces bi-culturalism and multi-culturalism by conceptualising health in a holistic sense. Moreover, it focuses on key relational and communication skills that are foundational to working with people in the health sector.

Community Health is available as a major for the Bachelor of Health, Sport and Human Performance. Community Health may also be included as a second major or minor in other undergraduate degrees, subject to the approval of the School in which the student is enrolled.