Master of Philosophy in Marketing

at The University of Waikato - Tauranga Campus New Zealand

Overview

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

The University of Waikato - Tauranga Campus

Location

Master of Philosophy in Marketing Assistant Fee

$35235

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Philosophy in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

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