Bachelor of Communication with endorsements in Digital marketing

at Waikato Institute of Technology (Wintec) - Hamilton City Campus New Zealand

The Bachelor of Applied Management degree is designed for those with a drive to succeed in business, with a practical focus and a flexible structure. Students choose from a range of majors and elective modules, gaining a broad range of business skills, specialist skills, and work experience in their chosen major.

Human Resource Management

Make a career out of being a 'people person'. In this major, students will gain the essential skills needed to get the most from a team of workers. Students will learn about staff management, recruitment, team member performance, up-skilling and development, and resolving workplace conflict.

This degree is for those who want to engage in fields of art including painting, photography, screen-based media, installation, street art, sculpture, curation or illustration. Students will study in a community where individual vision and personality are valued as a relevant contribution to our society.

Students will develop and gain a deep understanding of creativity in art and use this to respond to situations that demand combinations of ideas, technologies and techniques that result in new forms of knowledge and making. Such knowledge is powerful in the careers that will sustain and transform our world.

This program will provide students with the knowledge and skills for a career in information technology. It is equivalent to the first year of the Bachelor of Applied Information Technology, so if students choose to progress to the degree they will only need to undertake another two years of study.

Students will develop an awareness of the IT environment and an appreciation of the needs of users. Students will develop the skills to work in roles such as computer technician, help desk and technical support officer, entry-level network administrator, network engineer, and applications support analyst, focusing on technical support. This programme incorporates the New Zealand Certificate in Information Technology.

The Postgraduate Diploma in Applied Informatics program has been developed to meet increasing demand from industry and organisations for professionals with interdisciplinary knowledge and information management skills. This program provides a professional development pathway for graduates with a relevant degree. Students will learn about the social, cultural, and organisational settings in which information is used. Areas of specialisation could include e-commerce, strategic planning, organisational behaviour, and services management.

This programme is about the use of information systems as solutions in business environments. Students will learn how the analysis and implementation of information systems can deliver information to the right people in the most effective time and ways.

Students in this program will learn the knowledge and skills to deliver quality information technology services and develop effective communication skills to support and enhance various organisations and industries.

Students can choose to specialise in one of the following five specialisations:

Database administration
For those seeking a career in database administration, data warehousing and business intelligence, and mobile applications development.

This program is for those with a degree in another subject who want to progress their career into human resource management. Students will develop specialist skills in staff management, recruitment, employee performance, employee up-skilling and development, and conflict resolution. This program includes a work placement and research project.

All modules in the Graduate Diploma in Human Resource Management are compulsory.

Modules:

• Industrial Relations
• Human Resources
• Organisational Behaviour
• Advanced Human Resource Management
• Contemporary Issues in Human Resource Management
• Professional Practice
• Professional Work Placement
• Professional Project

Studying this program, students will be equipped with the skills for a multi-media career in journalism or communications.

Students in this program will develop news sourcing, writing and publishing skills; as well as technical skills in photography and videography. Students will put these skills into practice publishing regularly in the Wintec online newspaper, The Waikato Independent, and through projects with industry.

Students in this program will learn the knowledge and skills to deliver quality information technology services and develop effective communication skills to support and enhance various organisations and industries.

Students can choose to specialise in one of the following five specialisations:

Network engineering
For those seeking a career in the field of network engineering, network administration, cyber and network security.

Software engineering
For those seeking a career in software engineering, software development, big data and analytics, mobile applications development, and software testing.

Web development
For those seeking a career in web design/development, web applications development, and mobile applications development.

This program is for those with a degree in another subject who want to progress their career into accounting.

Students will learn the theory and practice of accountancy, critical thinking, decision-making, and business analysis. The course also includes financial reports and business tax regulations. Before completing their study, students will complete an accounting project for a real business as their final assignment.

To enrol in this program potential students will need to demonstrate knowledge of recording and processing financial transactions using a double entry accounting system and the preparation of financial statements, as well as show an understanding of analysis and interpretation of financial statements and reports.

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Digital marketing
In addition to core communication skills, writing, multimedia storytelling, and creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:

• Social media and brand strategy
• Campaign development and delivery
• Marketing communication
• Analytics and reporting 

Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.