Bachelor of Arts (Hons) in International Business and Marketing

at Keele University United Kingdom

Media and Sociology is a distinctive combined degree which enables you to explore the sociological implications of social media, popular culture, and the mass media, whilst offering opportunities to engage in creative media practice such as film-making and photography.

You will attend lectures led by an interdisciplinary team of experts in their field, participate in seminars, and get hands-on experience of media production including pre- and post-production techniques. You will have access to media production facilities and the opportunity to try a range of media forms including photography, digital video, magazine production, newsmaking and social media.

The media modules combine a distinctive balance of theory and practice so you can develop as a critical and thoughtful practitioner. You will study the role of media in society, the impact of the political economy on media content and the relationship between content and audiences. You will analyse popular cultural forms such as TV, memes, film and news, think about their meaning in contemporary social life and explore your ideas through media production.

On this course you will look at rocks, minerals and fossils, how they were formed, how they can be exploited as a resource, and what they can tell us about the history of the Earth. You will also cover geological processes such as earthquakes, volcanoes and plate tectonics.

Geology is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to interpret and map geological features, and explore for future geological resources. We focus particularly on applied research skills: you will learn to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. Furthermore, you will complete a comprehensive fieldwork programme.

Physics will involve regular laboratory sessions, enabling you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing, programming and presentation. Your course will be informed by the research interests of staff.

Ongoing developments in IT, transport and communications have accelerated the pace of globalisation leading to increased interconnectedness of national economies and an integration of markets in the world’s economy. Employers, large and small, need managers who can see the big picture when it comes to spotting opportunities and solving business issues, who understand the impact of different cultures, markets and geographies.

Grounded in theory and practice, our MSc focuses on developing your understanding of business and management within a global context, offering a deep insight into areas such as strategic management, cultural management issues, ethical and environmental issues and international value chains.

Referring to real-life business examples and hearing direct from practitioners, you’ll gain a comprehensive understanding of the strategic and tactical challenges of operating internationally when confronted with, for example, mergers and acquisitions or foreign direct investment. We’ll also share our own research, for example, studying the role of Chinese trade union organisations on collective wage consultation and strikes, and the challenges of developing countries’ labour market, income and employment.

We’ll uncover some of the different and often fascinating trade practices that exist across continents and countries, such as the varying age restrictions on child labour, often influenced by historical, cultural and social background. You’ll also be exposed to the unique challenges of identifying, managing and training a global workforce with diverse staff of multiple nationalities and ethnicities, with the chance to take part in a practical mock interview scenario.

We will equip you with the skills to tackle a range of increasingly problematic and complex issues which may include our ever growing and ageing human population, our medical problems and the impacts our actions have on each other and on life on Earth.

Combining Biochemistry and Biology gives you the chance to approach problems from the molecular and organismal level. The Biochemistry element of the course covers mainly mammalian Biochemistry and has a focus on health and disease. You’ll have the opportunity to engage in additional opportunities which may include field courses and research projects. You may also have the opportunity to apply for a placement.

On this course, you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will learn to use chemistry in problem solving and to to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research, as well as gain experience with scientific instruments and techniques.

Environmental Science at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences. This course aims to develop your scientific understanding and practical skills needed to help tackle many of the world’s major environmental (and societal) problems such as climate change, food security, water resources, pollution and conservation. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment.

You will learn about the history of the Earth, its past and present environments, and the planet's resources and hazards. We look at the Earth as a global system, including the causes and effects of global environmental change. There is strong emphasis on developing both laboratory and fieldwork skills.

Combining fieldwork, practical classes, tutorials and lectures, this course provides a diverse range of specialist options. You will focus particularly on research skills and aim to collect, analyse and interpret different types of data, and to carry out your own research using specialist software and equipment.

This course aims to cover many topics which examine the geological and geophysical aspects of the Earth, its structure, formation, composition, history, processes, resources, hazards and materials. It aims to look at rocks, minerals and fossils, how they were formed, how they are found and exploited sustainably as a resource, and what they tell us about the history of the Earth. It also covers geological and geophysical processes such as earthquakes, volcanoes and plate tectonics.

Geophysics is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to collect, process and interpret geophysical data, and explore for future geological resources. This course aims to focus particularly on applied geophysical research skills and you will learn to carry out your own research using specialist geophysical software and equipment. Furthermore, you will complete a comprehensive and integrated fieldwork programme. All of our single honours students are offered a work placement module in year 2.

Studying Education and History at Keele will enable you to develop your appreciation of various global histories and how education has evolved whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

Education at Keele is distinctive because of its strong focus on contemporary issues in education and policy making. You will explore educational topics such as the nature of learning, the history of education, and changes to educational policies and practices. You'll consider Education's relationship to the economy, its historical evolution, its impact on people’s life chances and identities, how education is organised, and how learners learn. We aim to introduce you to many of the big questions concerning education and schooling both in the UK and also internationally. Why do we go to school? What should we learn? How should we learn it? What is the main aim of education? You will explore the ways in which education has been central to social and political change around the world.

Alongside this, you’ll develop an understanding of different approaches to history, developing a range of methods used in their pursuit. The programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement. 

In Astrophysics, you will learn to formulate and tackle problems – from below the level of the atomic nucleus to astronomical scales. Astrophysics is active wherever the laws of physics are being tested to the limit – and beyond. Keele will help you to use astronomical observations, mathematical models and computer simulation to develop theories explaining some of the most complex phenomena.