Bachelor of Arts (Hons) in Marketing and Business Management

at Keele University United Kingdom

This highly interdisciplinary course provides you with a strong theoretical and practical background in human geography giving you the understanding and professional geographical skills to explore an array of world issues from different perspectives. You will develop problem-solving skills and the ability to research, evaluate and synthesise information from diverse sources.

Our staff's diverse research interests and creative methods reflect modern human geography that can develop your skills to address contemporary societal issues such as climate change, sustainability, health and migration from political, economic, social and cultural perspectives. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

Studying Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures. You will gain a solid understanding of the key areas which make up this discipline such as inequalities, social theory, and research methods. Our programme also covers a wide range of topics including families, activism and protest, social media, globalisation, and belief systems.

This course includes training in professional and research skills, and opportunities for either a module or a whole year of work placement.

The MSc in Environmental Sustainability and Green Technology is designed to provide an interdisciplinary understanding of environmental challenges whilst giving you the opportunity to specialise in several sustainability themes related to geosciences, energy generation, ecology, green information technology, environmental policy and politics, and project management.

As a student on the course you’ll gain

• An understanding of knowledge in the areas of science, technology, policy and green political theory relevant to environmental sustainability
• Experience in analytical and computer techniques to equip you with the skills to contribute to the solving of environmental challenges
• A conceptual understanding to critically evaluate current research and advance scholarship in environmental sustainability
• A comprehensive understanding of experimental design, planning and scientific techniques within your research project
• Problem-solving and team-working skills relevant to the implementation of sustainable technologies and policies.

Keele’s Biochemistry programmes offer broad and stimulating coverage of modern biochemistry. You’ll be studying life at the molecular level, investigating the most exciting areas of contemporary life science and medical research. You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future. You will explore a range of areas of biochemistry which may include human and mammalian biochemistry relating to health and disease.

This combined honours degree includes Neuroscience, where you will explore the mystery of the human brain: the central nervous system, the impact of drugs upon it, and the molecular biology of diseases and disorders of the brain.

Studying Neuroscience, you’ll explore topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Within the course are interesting related disciplines such as neuroanatomy, neuropharmacology and neuropathology. 

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. 

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.

Psychology will teach you how to design and conduct your own psychological studies in our well-equipped labs using a range of quantitative and qualitative techniques. You will share closely the excitement of new discoveries in psychology working alongside academic staff on research projects like brain electrophysiology to studies on alcohol, and from conflict resolution and forgiveness to how young people respond to advertising. This will fit well with exploring the concepts and debates within our business modules, adding depth to subjects such as leadership, change management, strategy and business processes.  You will conduct a range of assessments and learn to reflect broadly on situations and to contextually apply what you know.

Studying English Literature and History at Keele will enable you to develop your appreciation of various global histories and literature, whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

The History element of the programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.  

Throughout the degree you will explore and interpret literary texts that will challenge your views, advance your tastes, prompt your creativity. You'll be encouraged to delve deep into a range of literary works, which may include authors such as Emily Bronte, Aphra Behn, Tsitsi Dangarembga and J M Coetzee. Our intellectually stimulating and engaging approach to exploring novels, poetry, drama, graphic novels and other types of literature produce intelligent, perceptive, socially aware and compassionate individuals who are able to make a real impact. You'll tackle a range of issues and unprecedented challenges of our cultural moment, which could include decolonisation, sustainability and the environment, gender and sexuality, migration, political extremism, or the role of literature as an arbiter of truth in an era of information overload and fake news.

Through a range of activities and assessments, our diverse course will equip you with a wide array of attributes that employers are looking for, including problem solving, creativity, emotional intelligence, and digital literacy. You will pursue your passions, grow in confidence, and gain a unique set of transferable skills that will be invaluable for your future career in a variety of sectors.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset, which might including sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject to combined course schedule) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

This degree is combined with the study of psychology. Our British Psychological Society accredited courses enable you to explore why humans think, feel, communicate and act in the ways that they do. At Keele you will find out what the latest research tells us about human behaviour and learn how to design and conduct your own psychological studies in our well-equipped labs using a range of techniques. The course is taught by staff who are actively engaged in research with specialisms in social psychology, developmental psychology, cognition and neuropsychology, biological psychology, health and wellbeing, and a range of applied areas.

On this course you will look at rocks, minerals and fossils, how they were formed, how they can be exploited as a resource, and what they can tell us about the history of the Earth. You will also cover geological processes such as earthquakes, volcanoes and plate tectonics.

Geology is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to interpret and map geological features, and explore for future geological resources. We focus particularly on applied research skills: you will learn to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. Furthermore, you will complete a comprehensive fieldwork programme.

Physics will involve regular laboratory sessions, enabling you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing, programming and presentation. Your course will be informed by the research interests of staff.

On this course you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research.

You’ll also have the opportunity to explore scientific instruments and techniques, and enjoy access to dedicated IT facilities.

This course examines the geological aspects of the Earth, its structure, formation, composition, history, processes, resources and hazards. There is particular emphasis on the geoforensic analysis of earth materials and how it can be applied to a range of criminal, civil and environmental criminal applications. You will learn how geoforensic trace evidence can be used to link material or an offender to a crime scene. The course also includes how to undertake a multi-phased geoforensic search for missing persons, suspected murder victims, environmental/wildlife crime and to recover items of forensic interest.

Geoforensics is a practical subject requiring the use of applied problem-solving, laboratory and field skills where you will learn how to collect and analyse geoforensic data, and conduct geoforensic search for a range of items of forensic interest. This course provides a diverse range of specialist options. We focus particularly on applied research skills and you will learn to carry out your own research using specialist software and equipment. All of our single honours students are offered a work placement module in year 2.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources.