Bachelor of Arts (Hons) in Marketing and Business Management

at Keele University United Kingdom

You will look at philosophical topics about knowledge, ethics, language and the nature of the mind and world from both historical and contemporary perspectives. You will learn reasoning skills, how to evaluate arguments and be encouraged to present and defend your own views. You'll explore a broad range of topics which may include the Philosophy of Mind and Philosophy of Science, which specifically address philosophical questions concerning psychology.

In psychology, you will learn about what the latest psychology research, including studies published by our own friendly and approachable staff, tells us about human behaviour from social, developmental, biological and cognitive perspectives. We will show you how to design and conduct your own psychological studies in our well-equipped laboratories, using a range of techniques including interviews, surveys and experiments. You will also learn about how our understanding of psychology changes over time.

This course examines the geological aspects of the Earth, its structure, formation, composition, history, processes, resources and hazards. There is particular emphasis on the geoforensic analysis of earth materials and how it can be applied to a range of criminal, civil and environmental criminal applications. You will learn how geoforensic trace evidence can be used to link material or an offender to a crime scene. The course also includes how to undertake a multi-phased geoforensic search for missing persons, suspected murder victims, environmental/wildlife crime and to recover items of forensic interest.

Geoforensics is a practical subject requiring the use of applied problem-solving, laboratory and field skills where you will learn how to collect and analyse geoforensic data, and conduct geoforensic search for a range of items of forensic interest. This course provides a diverse range of specialist options. We focus particularly on applied research skills and you will learn to carry out your own research using specialist software and equipment. All of our single honours students are offered a work placement module in year 2.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources.

If you do not meet the requirements for direct entry into our BSc (Hons) Biology and Data Science Degree degree, our Foundation Year can provide an alternative route into your degree.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years’ experience of teaching a foundation year to students. On the Keele Foundation Year, you’ll study on campus, joining our community from the outset, and you will have access to a range of support.

You will learn a range of analytical and quantitative skills including practical experience using professional software such as Bloomberg and Stata. You will explore the economic behaviour of households, businesses and governments, the functioning of markets and the effects of fiscal and monetary policies. You will examine topics like, the behaviour of financial institutions, such as banks, hedge funds and portfolio managers, their instruments and how they interact in markets. Wider contemporary issues such as the ethics of banking and lending markets will also be analysed.

The course will equip you with a range of skills and capabilities, both subject-related and more general lifelong skills of analytical ability, critical thinking and advanced numeracy. You will develop an awareness in using professional software tools, such as Bloomberg and Stata. These tools will enable you to analyse and interpret economic and financial data.

On this combined honours course, you’ll be studying life at the molecular level, investigating some of the most exciting areas of contemporary life science and medical research. You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future. Particular emphasis is placed on human and mammalian biochemistry, especially relating to health and disease.

Keele’s excellent teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You can tailor your studies to reflect your interests, and learn how to pursue your own research.

You’ll have hands-on experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively.

On this course, you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will learn to use chemistry in problem solving and to to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research, as well as gain experience with scientific instruments and techniques.

Environmental Science at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences. This course aims to develop your scientific understanding and practical skills needed to help tackle many of the world’s major environmental (and societal) problems such as climate change, food security, water resources, pollution and conservation. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment.

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors.  You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Studying Criminology and History at Keele will enable you to develop your appreciation of various global histories, whilst enjoying the rich history of our local area. Criminology is a rapidly developing field which draws on insights and methods from disciplines such as law, social sciences, and psychology to explore crime, crime control and justice from a range of perspectives. Similarly, you'll be introduced to a wide range of history - from political, social, economic and cultural history to the history of gender, health, sexuality and religion. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

The History element of the programme will carry you chronologically from the medieval period to the present, and span the globe. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.  

On this course you will look at rocks, minerals and fossils, how they were formed, how they can be exploited as a resource, and what they can tell us about the history of the Earth. You will also cover geological processes such as earthquakes, volcanoes and plate tectonics.

Geology is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to interpret and map geological features, and explore for future geological resources. We focus particularly on applied research skills: you will learn to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. Furthermore, you will complete a comprehensive fieldwork programme.

Physics will involve regular laboratory sessions, enabling you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing, programming and presentation. Your course will be informed by the research interests of staff.

The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research, and explore complex chemical and biological processes involved in the design and manufacture of drugs and other therapies for treating disease. You’ll develop essential skills for employment, such as problem solving, presentation and communication.

Taking Physics as part of a Combined Honours degree, will allow you to explore the subject fundamentals, including quantum mechanics, relativity and electromagnetism, and apply this knowledge to solve problems, plan investigations, analyse results and to report and present your work.

You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques.