Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

We will equip you with the skills to tackle a range of increasingly problematic and complex issues which may include our ever growing and ageing human population, our medical problems and the impacts our actions have on each other and on life on Earth.

Combining Biochemistry and Biology gives you the chance to approach problems from the molecular and organismal level. The Biochemistry element of the course covers mainly mammalian Biochemistry and has a focus on health and disease. You’ll have the opportunity to engage in additional opportunities which may include field courses and research projects. You may also have the opportunity to apply for a placement.

This course aims to provide you with a realistic perspective on how to manage across borders. You will explore the contemporary concepts, debates and practical challenges in sustainable global management. Through a selection of real-life projects, international virtual teamwork activities and other innovative learning methods, you will learn about the difficulties and benefits of managing people, strategies, processes and structures across cultures and languages. 
Your first year will introduce basic concepts and practices for the study of management and international business. During the second year, you will have the opportunity to deepen your understanding of international management by studying specialised modules. 

Our Single Honours Physics programme builds upon, and then goes beyond, the core topics defined by the UK Institute of Physics to provide both breadth and depth of study, with an additional emphasis on mathematics and computing as tools for physical problem-solving. This occurs in problem classes where practice problems are solved with staff and teaching assistants available to help, in laboratory teaching where practical and computational problems are addressed, and in directed work for assessment.

You will explore the subject fundamentals (including quantum mechanics, relativity and electromagnetism) and apply this knowledge to solve problems, plan investigations, analyse results, and to report and present your work. Your course will be informed by the research interests of staff, and laboratory sessions will enable you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing, programming and presentation. You'll benefit from a flexible approach to learning the mathematical and computational skills that are essential to the learning and application of physics.

Philosophy and politics share a range of contemporary concerns, including environmental matters, genetic engineering, and relationships with the  developing world. In addition to Political Philosophy, Philosophy also introduces you to more general problems about knowledge, the nature of the world and the mind, and to questions about beauty, consciousness and religion. You will study these from both historical and contemporary perspectives, critically considering the work of philosophers from around the world as well as developing your own views. The clarity and precision provided by a training in philosophical analysis complements the wide-ranging scope of political concerns, many of which have profound ethical implications of the kind dealt with in moral philosophy. You will be encouraged to formulate and defend your own ideas, as well as to understand why others disagree, and to present your position in a variety of ways.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, and gain valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House.

This course will provide you with a broad education in the core areas of forensic science. Your studies will focus on key topics in forensic chemistry, analytical science, forensic biology and criminalistics science. You will develop your analytical science skills, enabling you to analyse a variety of forensic of evidence. This is complemented by additional emphasis on professional practice and an understanding of the roles of the crime scene investigator and the forensic scientist as an expert witness in the court. You may be able to study abroad for a semester (dependant on subject scheduling) or year at one of our partner universities.

The Psychology element of the course, which is accredited by the British Psychological Society enables you to explore why humans think, feel, communicate and act in the ways that they do. At Keele you will find out what the latest research tells us about human behaviour and learn how to design and conduct your own psychological studies in our well-equipped labs using a range of techniques.

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors.  You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

The course will cover the fundamentals of engineering in medicine, introduce you to the latest developments in medical technology and expose you to the challenges of working with patients through clinical visits. Learning and teaching methods include lectures and demonstrations from medical and engineering specialists, practical classes using state-of-the-art facilities and seminars with leading national and international researchers.

Graduate destinations for our students could include: delivering non-clinical services and technology management in a hospital; designing, developing and manufacturing medical devices in the private sector; working for a governmental regulatory agency for healthcare services and products; undertaking further postgraduate study and research (PhD); pursuing a university-based, academic research career; or providing technical consultancy for marketing departments.

Our law degree examines law in its social, political, ethical, historical and international contexts. You’ll explore core legal subjects such as crime, torts, contract, land, equity and public law, developing your understanding of the rules which structure relationships between governments and citizens, and between private individuals. You’ll study principles and doctrines of English, European and International law and have plenty of opportunities to develop your practical skills. You can take part in both internal and external competitions in mooting (practising oral arguments), client interviewing, negotiation and could volunteer (subject to a selection process) as a Community Legal Companion, within the innovative CLOCK programme or in our Divorce or Commercial Law Legal Advice Clinics. 

The Keele geology degree is broad-based and may examine the Earth, its structure, formation, composition, history, processes, hazards and materials. This course covers a range of topics which may include looking at rocks, minerals and fossils and geological processes. Beyond that, a range of optional modules allow you to tailor your degree towards your individual interests and/or career aspirations. Our courses are strongly aligned to the role of geoscience in the UN's Sustainable Development Goals.

You may investigate geological processes such as plate tectonics and explore geological resources such as oil, gas, metals and minerals. You also might have the opportunity to study broader subjects such as geoscience and society, forensic geoscience and Earth systems.

On this course, we aim to focus particularly on applied research skills which will encourage you to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. Furthermore, you may have the oppportunity to complete a comprehensive and integrated fieldwork programme with no cost options.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources. You will develop subject specific-skills like the ability to manipulate, analyse and present geospatial data using industry standard GIS and drawing software.

With increased regulations around financial reporting and an unstable global economy, accounting and financial management is undoubtedly one of the most important aspects in any business. Long-term success requires the ability to?think both strategically and critically, skills we build in our students through?creative and innovative teaching and learning practice.

This master’s course is accredited by the Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA), which means that with further relevant study and professional experience, you could go on to become a fully qualified certified accountant or management accountant. Alternatively, you can pursue a PhD or a variety of careers in almost any industry in financial advice, management, auditing or risk.

Combining the rigorous examination of core accounting and financial management with a wide range of practical applications, you will learn to work confidently with both numerical quantitative and qualitative financial analysis and reporting. You’ll draw on real-life data and case studies in our state-of-the-art Bloomberg Suite, which features industry-leading technology.

Studying alongside a diverse international body of students from a wide range of national and social backgrounds, you’ll develop as a global citizen, vital in today’s globalised world of work. You’ll expand your professional networks and learn to appreciate different cultural backgrounds and personalities.

The theoretical and technical knowledge and skills required to become a professional accountant means that you can choose to transfer to this career from a range of different disciplines, especially since accounting and financial management is needed in every industry – from sport and leisure, the arts and entertainment to social work, engineering and the natural sciences. Each year, we welcome applicants from a wide range of undergraduate disciplines, some already working, who either want to divert to a financial career and/or recognise the benefits of gaining a postgraduate education in a subject which will improve their contribution to businesses. Past students have joined us having studied subjects as diverse as chemistry and history, as well as business.