Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

Our Data Science graduates are trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree. You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing labora

You will undertake significant development projects, including a final year data science dissertation led by academics with current research specialities in artificial intelligence, big data and statistical modelling. You'll explore a wide variety of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist. tories.

The programme's interdisciplinary approach to understanding some of the world’s most pressing problems means you’ll study a wide range of subjects, including the social sciences, arts, humanities and the natural sciences. We adopt an innovative approach to teaching, for example, previous students have engaged in 'living labs' where students have explored local issues and their potential solutions through field trips.

You will have the opportunity to apply knowledge and generate evidence and understanding by engaging with living communities and landscapes. Students will pursue hands-on research into Britain’s industrial, social, economic and cultural history as well as current/future-oriented issues which may include economic regeneration, social and political challenges and environmental sustainability, citizenship and creativity with opportunities for learning analytical, communication, presentational, writing and research skills. Whilst hosted in the School of Social, Political and Global Studies, Liberal Arts is closely associated with the Institute of Liberal Arts and Sciences (ILAS). As part of ILAS, our Liberal Arts students are encouraged to engage fully in the Institute's lively events programme, including the Grand Challenges Lectures series, interdisciplinary workshops, discussion groups and research seminars.

On this course, you’ll be studying life at the molecular level, investigating the most exciting areas of contemporary life science and medical research. You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future.

Particular emphasis is placed on human and mammalian biochemistry, especially relating to health and disease. This Single Honours course includes more Biochemistry modules and also includes choices from a pool of elective modules (either directly related or free choice). You also have the opportunity to do a work/industrial placement year between the second and third year, making it a four year degree. 

The Keele geology degree is broad-based and may examine the Earth, its structure, formation, composition, history, processes, hazards and materials. This course covers a range of topics which may include looking at rocks, minerals and fossils and geological processes. Beyond that, a range of optional modules allow you to tailor your degree towards your individual interests and/or career aspirations. Our courses are strongly aligned to the role of geoscience in the UN's Sustainable Development Goals.

You may investigate geological processes such as plate tectonics and explore geological resources such as oil, gas, metals and minerals. You also might have the opportunity to study broader subjects such as geoscience and society, forensic geoscience and Earth systems.

On this course, we aim to focus particularly on applied research skills which will encourage you to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. Furthermore, you may have the oppportunity to complete a comprehensive and integrated fieldwork programme with no cost options.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources. You will develop subject specific-skills like the ability to manipulate, analyse and present geospatial data using industry standard GIS and drawing software.

This Environmental Geoscience pathway through the Geology degree combines the study of the geological aspects of the Earth, including its structure, formation, composition, history, processes, hazards and materials, with key topics in environmental science, including climate change, contaminated land and remediation, water, soil and air quality, and the sustainable use of resources.

Environmental Geoscience is a practical subject with an emphasis on critical analysis and problem-solving. The learning environments we use include the traditional lecture setting, but you will spend more time with hands-on learning in labs, practical classes and on fieldwork using a wide variety of equipment and software. A diverse range of specialist topics are covered, and you will conduct your own research projects. All of our single honours students are offered a work placement module in year 2.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources.

On this course you will follow the Single Honours Psychology course structure, however you will take a year out to work within a psychology setting between level 5 and 6. This could be adult mental health, learning difficulties or a research environment, allowing you to apply your psychological knowledge and skills in a practical setting relevant to developing a professional psychology career.

During your time studying at Keele you will be fully immersed in the subject with abundant choice across compulsory and elective modules in psychology. You will share the excitement of discovering new psychological knowledge working alongside our enthusiastic and supportive academic staff. You will also benefit from the psychology-specific learning support on offer from our Academic Support Team. You will graduate ready to use your psychology skills and knowledge to make a real difference.

For the Computer Science element on this course, you will learn the underpinning theories of software, hardware and computing techniques – and how to apply them in the real world. You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by research, and we also reflect what’s happening now in industry. Combined honours students can follow a set of modules providing a specialism in information systems, evolutionary systems, or creative computing, whilst single honours students cover all these strands. There’s a strong emphasis on programming – but don’t worry if you don’t have A Level Mathematics, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. 

For the Physics element of the course, you will learn to apply mathematics and computing to formulate and solve a wide range of physical problems. You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques, but you’ll also develop invaluable transferable skills such as communication, IT and interpersonal skills. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback.

Our programme explores key themes around accountancy, which may include: organisational behaviour, financial and management accounting, operations and quality management, audit and business strategy.

Core modules, such as financial and management accounting, organisational behaviour, operations and quality management, audit, and business strategy, may be supported with options, such as, marketing, business law, economics, taxation, and international finance. This will allow you to explore new and different areas of study.

Keele Law School is renowned for its critical approach to legal education. The Law LLB provides a firm grounding in the traditional core law subjects alongside the opportunity to study a wide range of innovative and research-led electives. As a student at Keele, you will learn to think critically about the law in its broader social, political and ethical context, exploring its role as a system that simultaneously engenders and challenges social injustices.

Our law degree will enable you to develop an in-depth understanding of doctrinal and technical aspects of the law, but also an appreciation of how the law is practiced and operates in the real world through co-curricular activities such as our two Legal Advice Clinics, our Community Legal Outreach, and Street Law programmes, or work placement schemes.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset, which might including sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject to combined course schedule) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

This degree is combined with the study of psychology. Our British Psychological Society accredited courses enable you to explore why humans think, feel, communicate and act in the ways that they do. At Keele you will find out what the latest research tells us about human behaviour and learn how to design and conduct your own psychological studies in our well-equipped labs using a range of techniques. The course is taught by staff who are actively engaged in research with specialisms in social psychology, developmental psychology, cognition and neuropsychology, biological psychology, health and wellbeing, and a range of applied areas.