Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

We offer a range of pathways which are designed to develop and enhance the application of specialist knowledge and skills to your relevant area of clinical practice. Alternatively, you can choose from a range of modules to make up a generic degree programme. You can choose to specialise your degree in one of the following pathways:

• General
• Critical Care
• General Practice Nursing
• Rheumatology
• Neonatal Nursing  

The programme is delivered through a range of blended learning approaches including online and face-to-face teaching. (Due to the pandemic, most teaching will be delivered online whilst face-to-face teaching will be facilitated for those modules with significant clinical skills elements, with appropriate measures in place).

At Keele, we have a dedicated health library, clinical skills labs, individual and group study learning spaces and Student Services.

Our academic staff and pathway leads come from a range of clinical backgrounds and have the relevant knowledge and experience in supporting you throughout the duration of the programme. 

Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider topics which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, exploring related philosophical and ethical issues. You’ll develop your practical skillset through activities which may include sampling, recording and analysing data in the field and in our well-equipped labs. You will also explore the behaviour and physiology of whole organisms.

Education at Keele has a strong focus on contemporary issues in education and policy making. Studying education means considering its relationship to the economy, its historical evolution, its impact on people’s life chances and identities, how education is organised, and how learners learn. Keele places education in a very contemporary and even future focused context, exploring the ways in which the world of education is changing, and looking at education from philosophical, historical, psychological, cultural and sociological perspectives. This course examines a wide range of topics which may include the changing ideas about childhood, learning, schooling and education, and factors such as poverty, social policies and digital technologies which impact on these. You will explore a range of educational topics, which could include both present and future developments in education and professional practice, against the wider background of social, cultural and economic change.

On this course you’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You may have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research. You’ll also have the opportunity to explore scientific instruments and techniques, and enjoy access to dedicated IT facilities.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, as well as gaining valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House.

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects throughout the course such as a final year data science dissertation led by academics with a range of research specialities which currently include artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

This highly interdisciplinary course provides you with a strong theoretical and practical background in human geography giving you the understanding and professional geographical skills to explore an array of world issues from different perspectives. You will develop problem-solving skills and the ability to research, evaluate and synthesise information from diverse sources.

Our staff's diverse research interests and creative methods reflect modern human geography that can develop your skills to address contemporary societal issues such as climate change, sustainability, health and migration from political, economic, social and cultural perspectives. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

Studying Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures. You will gain a solid understanding of the key areas which make up this discipline such as inequalities, social theory, and research methods. Our programme also covers a wide range of topics including families, activism and protest, social media, globalisation, and belief systems.

This course includes training in professional and research skills, and opportunities for either a module or a whole year of work placement.

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects, including a final year data science dissertation led by academics with research specialities in artificial intelligence, big data and statistical modelling. You'll explore a range of topics that cover advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

Our Environmental Science with Work Placement Year course at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences. The course emphasises the role and importance of scientific understanding and practical skills in the analysis and management of environmental problems; targeting and encouraging employment in the environmental sector.

Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment. You’ll also have the opportunity to do fieldwork in the UK and gain valuable work experience or study abroad at one of our partner institutions. This course is accredited by the Institution of Environmental Sciences (IES), meaning students can gain free membership of the IES to support their personal and professional development in the environmental sector. The course is also accredited by the Institute of Environmental Management and Assessment (IEMA).

The Human Biology element of this course is ideal if you’re interested in biology but are looking for a particular focus on the human body and how we’ve adapted to our environment. This course provides a broad understanding of the physiology of the body’s major systems as well as human health and disease and the relationship between the human body with the environment. The multidisciplinary approach to Human Biology is supported by input to the programme from staff with diverse expertise.

The Medicinal Chemistry element of the course will enable you to develop a deep understanding of the complex chemical and biological processes involved in the design and manufacture of drugs and other therapies for treating disease. This course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. You’ll develop essential skills for employment, such as problem solving, presentation and communication.

On this course, you will integrate understanding of our physiology with the holistic and behavioural approach of psychology. You'll cover a broad range of topics which may include health and disease, social, cognitive and biological psychology and research methods. Human Biology provides a broad understanding of the physiology of the body’s major systems as well as human health and disease and the relationship between the human body with the environment.

You will be challenged with exciting ideas and findings from psychology and human biology. In Psychology, you will deal with social and developmental psychology, cognitive and biological psychology and research methods. You will explore issues that relate to our ever changing lifestyles and will be taught through a multidisciplinary approach that is supported by input from experts in their field. You’ll benefit from a supportive environment as well as fantastic lab facilities and equipment.

You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by our cutting-edge research, and we also reflect what’s happening now in industry. There’s a strong emphasis on programming – but don’t worry if you don’t have Maths A-level, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. Our excellent central location is ideal for industrial placements, with over 40 companies situated on the Keele Science Park alone.

Technical expertise allows developers to understand problem situations and undertake developments in these technical areas, however, to actually create high quality systems requires effective management of software engineering activities. The Software Engineering specialism therefore equips you with the techniques and processes to undertake team-based agile development of software systems, based on the needs of clients and users.