Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

In Philosophy, you will study texts, think about ideas and formulate your own philosophical theories. You will explore central themes – such as moral and political philosophy, logic, epistemology, and the philosophies of mind, religion and science – and will consider key philosophical problems about the nature of the world, the mind and various solutions proposed. You’ll learn about different philosophical traditions past and present, including Anglo-American, Indian, Buddhist, Greek, French and German philosophy. You’ll enhance your logical and critical thinking skills, and develop the use of sound arguments to defend your views while detecting fallacies and other argumentative weaknesses. You'll learn to present your work in a variety of ways. Keele has a thriving student-led Philosophy Society, and the programme engages widely with other universities, especially through its Royal Institute of Philosophy lecture series.

Our Environmental Science combined honours course at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences to emphasise the role and importance of scientific understanding and practical skills in the analysis and management of environmental problems. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment. You’ll also have the opportunity to do fieldwork and gain valuable work experience or study abroad at one of our partner institutions.

In addition, this course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. The goal of Medicinal Chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. This will enable you to develop essential skills for employment, such as problem solving, presentation and communication.

This programme is accredited by the Institution of Environmental Sciences (IES), meaning you can gain free membership of the IES to support your personal and professional development in the environmental sector. The programme is also accredited by the Institute of Environmental Management and Assessment (IEMA) and therefore you may apply for free Student Membership of the IEMA which provides a range of benefits.

Studying Geography and History at Keele will enable you to develop your appreciation of various global histories, and an array of world issues whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

The History element of the programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.

Throughout the Geography element of the degree you'll focus specifically on your preferred area of human geography. This highly interdisciplinary course provides you with a strong theoretical and practical background in human geography giving you the understanding and professional geographical skills to explore an array of world issues from different perspectives. Our staff's diverse research interests and creative methods reflect a modern human geography that can develop your skills to address contemporary societal issues such as climate change, sustainability, health and migration from political, economic, social and cultural perspectives. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues. You’ll engage in activities to strengthen your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs.

BSc (Hons) Geography Combined Honours at Keele allows you to focus specifically on your preferred area of physical geography. This course explores the Earth's varied landscapes and the complex, potentially fragile, global systems that connect them. As a student at Keele you will learn about the rapidly evolving science at the heart of global environmental change and discover new ways of understanding and appreciating the natural world around us. 

Our focus on climate change, global responsibility, sustainability, and the application of professional geographical skills to real-world situations will prepare you for a wide range of careers and for life as a responsible global citizen. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

For the Computer Science element of this course, you will learn the underpinning theories of software, hardware and computing techniques – and how to apply them in the real world. You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond. Our teaching is informed by our research, and we also reflect what’s happening now in industry.

You'll have the opportunity to explore topics linked to a range of specialisms which may include information systems, evolutionary systems, or creative computing. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Within the course are interesting related disciplines such as neuroanatomy, neuropharmacology and neuropathology. 

Working in diverse ways, including in our well-equipped labs, you’ll develop your independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You’ll also understand how neuroscience can help us understand medical problems and improve the quality of life.

On this course you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research.

You’ll also have the opportunity to explore scientific instruments and techniques, and enjoy access to dedicated IT facilities.

With almost 2.5 million untrained ‘accidental managers’ in the UK alone, the need to upskill future business leaders is widely accepted as one of the top organisational priorities. Poor management costs this country around £84bn in lost productivity each year, according to the Organisation for Economic Co-operation and Development (OECD).

Grounded in theory and practice, our MSc will equip you with the necessary knowledge, skills and techniques to overcome some of the problems associated with substandard management – low staff morale, loss of talent, inadequate budgeting, reduced productivity and missed commercial opportunities.

Instead, we’ll prepare you to perform executive duties in ways which motivate others and achieve business objectives successfully, with the flexibility to adapt and thrive in rapidly changing and uncertain external environments.

Referring to real-life business examples and hearing direct from businesses, you’ll gain a comprehensive understanding of the strategic and operational challenges that can arise, in areas such as leadership, ethics or sustainability, for example. The Business School’s Grand Challenges lecture series invites key speakers to provide fresh perspectives on the political, ethical and intellectual problems we face as a world today, while our Lunchtime Lectures centre on leadership in the context of complexity and inclusion.

Your final project will give you the opportunity to directly transfer your learning to the workplace by researching a current management topic, responding to a specific business issue or undertaking a ‘live’ work-based project.

On this course, you will integrate understanding of our physiology with the holistic and behavioural approach of psychology. You'll cover a broad range of topics which may include health and disease, social, cognitive and biological psychology and research methods. Human Biology provides a broad understanding of the physiology of the body’s major systems as well as human health and disease and the relationship between the human body with the environment.

You will be challenged with exciting ideas and findings from psychology and human biology. In Psychology, you will deal with social and developmental psychology, cognitive and biological psychology and research methods. You will explore issues that relate to our ever changing lifestyles and will be taught through a multidisciplinary approach that is supported by input from experts in their field. You’ll benefit from a supportive environment as well as fantastic lab facilities and equipment.

Criminology is a rapidly developing field which draws on insights and methods from disciplines such as law, social sciences, and psychology to explore crime, crime control and justice from a range of perspectives.

You will examine such issues as the impact of crime on society and victims. You will be able to gain insights into a range of topics which may include how society responds to crime through systems of crime control, the workings of our criminal justice institutions, as well as through media representations.

You will gain a critical understanding and detailed insight into the politics and development of criminal justice policy. You will learn about the nature and causes of crime and offending and explore the methods used to collect and analyse criminological data, vital skills for a future career in a range of sectors, including criminal justice.

Studying History and Politics at Keele will enable you to develop your appreciation of various global histories and political arenas, whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

Whether interpreting acts of resistance, assessing economic change, describing environmental behaviour or understanding acts of oppression, an appreciation of the past is essential to understanding where we are today and how we’re attempting to shape the future. Even societies in the very distant past can be highly relevant in this respect, which is why history and politics work very well together as subjects. You will learn the skills of the historian as you deepen your understanding of eras, continents and cultures from political, social and religious perspectives, and you will learn to use that knowledge to analyse the way in which societies govern themselves today. You’ll develop an understanding of different approaches to history and politics, developing a range of methods used in their pursuit.