Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

Ongoing developments in IT, transport and communications have accelerated the pace of globalisation leading to increased interconnectedness of national economies and an integration of markets in the world’s economy. Employers, large and small, need managers who can see the big picture when it comes to spotting opportunities and solving business issues, who understand the impact of different cultures, markets and geographies.

Grounded in theory and practice, our MSc focuses on developing your understanding of business and management within a global context, offering a deep insight into areas such as strategic management, cultural management issues, ethical and environmental issues and international value chains.

Referring to real-life business examples and hearing direct from practitioners, you’ll gain a comprehensive understanding of the strategic and tactical challenges of operating internationally when confronted with, for example, mergers and acquisitions or foreign direct investment. We’ll also share our own research, for example, studying the role of Chinese trade union organisations on collective wage consultation and strikes, and the challenges of developing countries’ labour market, income and employment.

We’ll uncover some of the different and often fascinating trade practices that exist across continents and countries, such as the varying age restrictions on child labour, often influenced by historical, cultural and social background. You’ll also be exposed to the unique challenges of identifying, managing and training a global workforce with diverse staff of multiple nationalities and ethnicities, with the chance to take part in a practical mock interview scenario.

Keele’s teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will gain experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll also learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Within the course are interesting related disciplines such as neuroanatomy, neuropharmacology and neuropathology. 

This course is based on the Single Honours Geology course combined with a range of compulsory volcanology modules. You will share the excitement of delving into the inner workings of volcanoes, from magma generation in the deep Earth to the amazing variety of volcanic eruptions, and learn about the effects of volcanoes on society from hazards to climate change.

Geology examines global change over the whole history of our planet, and understanding these changes is relevant in our present time more than ever to ensure a sustainable future for the human population on Earth.

You will learn about the fundamental processes shaping our planet, from the formation of minerals and rocks to the occurrence of natural resources. In our comprehensive and integrated fieldwork programme, you will learn how to map and interpret geological features. Problem-solving laboratory classes will provide you with essential skills in identifying Earth materials and interpreting geological data as well as skills in communication and presentation.

On this course, you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will learn to use chemistry in problem solving and to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research, as well as gain experience with scientific instruments and techniques.

Geology is a science fundamental to modern day living, with geologists discovering society’s major resource needs including metals, minerals, energy and groundwater. The combined honours Geology course covers a range of topics which may include looking at rocks, minerals and fossils and geological processes.

This highly interdisciplinary course will enable you to explore contemporary societal issues such as health and migration from political, economic, social and cultural perspectives. This will fit well with exploring the concepts and debates within our business modules, adding depth to subjects such as leadership, change management, strategy and business processes.

The Geography element of the course at Keele allows you to focus specifically on your preferred area of human geography, or to explore Geography as an integrated discipline concerned with people and their environment. Our focus on climate change, global responsibility, sustainability, and the application of professional geographical skills to real-world situations will prepare you for a wide range of careers and for life as a responsible global citizen.

For the Computer Science element on this course, you will learn the underpinning theories of software, hardware and computing techniques – and how to apply them in the real world. You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by research, and we also reflect what’s happening now in industry. Combined honours students can follow a set of modules providing a specialism in information systems, evolutionary systems, or creative computing, whilst single honours students cover all these strands. There’s a strong emphasis on programming – but don’t worry if you don’t have A Level Mathematics, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. 

For the Physics element of the course, you will learn to apply mathematics and computing to formulate and solve a wide range of physical problems. You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques, but you’ll also develop invaluable transferable skills such as communication, IT and interpersonal skills. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback.

Our Single Honours programme builds upon the core topics defined by the UK Institute of Physics to provide breadth of study, modules informed by the research of our astrophysics staff, with additional emphasis on mathematics and computing as tools for (astro)physical problem-solving.

The language of the universe is physics and mathematics. You will explore these, along with computational and statistical techniques, and apply these skills to tackling problems as diverse as stellar interiors, galaxies, black holes and the evolution of the universe itself.

You will gain an understanding of the fundamentals of physics and the essential ability to plan investigations, analyse results and present your work. Regular laboratory sessions, including access to our on-campus observatory, enable you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing and programming.

You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by our cutting-edge research, and we also reflect what’s happening now in industry. There’s a strong emphasis on programming – but don’t worry if you don’t have A Level Mathematics, as the course covers what you need to know.

You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. Our excellent central location is ideal for industrial placements, with over 40 companies situated on the Keele Science Park alone.

Computer game development requires a deep understanding of the architecture of computer systems, a thorough knowledge of practical software engineering in multimedia contexts and a strong ability to program complex graphical applications in C++. By following the 'Games' route through our undergraduate programme you will gain these skills and more, strengthening your CV and solidifying your understanding of high-performance Computer Science. You will have the opportunity to explore your interests in this area extensively, and will have the option to tailor your dissertation project to showcase your learning in a large project.

As a History and International Relations student you will develop an understanding of the different approaches to both disciplines and the range of theories and methods used. The programme encompasses a broad range of topics, from societies in the very distant past to contemporary migration, conflict, gender, security, and the EU, in order to understand how social and political organisation today comes from that of yesterday.

The History element of the degree will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.  

Additionally, throughout the International Relations element of the programme, you will study more than just current events - you will explore how history, structures, ideas, power, people and politics all come together to shape and direct the world that we live in. International Relations is everywhere around us, from what we see on the nightly news to the films we watch. It is an interdisciplinary subject that draws on an almost inexhaustable list of disciplines, such as history, politics, sociology, cultural studies, regional studies, anthropology, economics, business, philosophy and gender studies. 

For society to tackle the environmental and sustainability problems we now face, we need people who can grapple with both the scientific and human aspects of those issues. That’s why this innovative course is taught across three different faculties, integrating a range of disciplines including the geo and environmental sciences, life sciences, chemical sciences, politics and international relations, management, and health amongst others. There is a strong emphasis on the development and application of skills, including practical fieldwork and engagement with professionals working in the environment and sustainability sector through work placement opportunities.

This course is accredited by the Institution of Environmental Sciences (IES), meaning students can gain free membership of the IES to support their personal and professional development in the environmental sector. This programme is also accredited by the Institute of Environmental Management and Assessment (IEMA). Students on IEMA accredited programmes can apply for free Student Membership of the IEMA which provides a range of benefits.