Bachelor of Arts (Hons) in Marketing and Media with International, Placement or Entrepreneurship Year

at Keele University United Kingdom

On this combined honours course, you’ll be studying life at the molecular level, investigating some of the most exciting areas of contemporary life science and medical research. You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future. Particular emphasis is placed on human and mammalian biochemistry, especially relating to health and disease.

Keele’s excellent teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You can tailor your studies to reflect your interests, and learn how to pursue your own research.

You’ll have hands-on experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively.

Astrophysics is active wherever the laws of physics are being tested to the limit – and beyond. Keele will help you to use astronomical observations, mathematical models and computer simulation to develop theories explaining some of the most complex phenomena.

You’ll develop your mathematics and computing skills, and apply them to solving a range of problems in the laboratory and beyond (you’ll have access to Keele’s own on-site observatory). 

Medicinal Chemistry prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer.

You’ll work in well-equipped laboratories, and learn to conduct effective independent research. You’ll develop essential skills for employment, such as problem solving, presentation and communication and Keele also offers support in finding placements. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback.

Our programme is designed as a balanced blend of mathematics, statistics and computer science, tailored to understand the business context of AI and data science applications. You will study fundamental statistical techniques alongside modern software development methods applicable in areas of business such as finance and econometrics. You will also explore the ethical, psychological and social aspects of such applications.

In our computing laboratories, you will have the opportunity to apply your learning immediately using authentic datasets. You will undertake significant hands-on projects, including a final year data science dissertation led by academics with research specialties currently in artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include game theory, or international finance, as well as academic research, and practical problem-solving in order to become a skilled professional able to manage data complexity in a field in high demand, both in industry and research.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, and gain valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House.

This course will provide you with a broad education in the core areas of forensic science. Your studies will focus on key topics in forensic chemistry, analytical science, forensic biology and criminalistics science. You will develop your analytical science skills, enabling you to analyse a variety of forensic of evidence. This is complemented by additional emphasis on professional practice and an understanding of the roles of the crime scene investigator and the forensic scientist as an expert witness in the court. You may be able to study abroad for a semester (dependant on subject scheduling) or year at one of our partner universities.

The Psychology element of the course, which is accredited by the British Psychological Society enables you to explore why humans think, feel, communicate and act in the ways that they do. At Keele you will find out what the latest research tells us about human behaviour and learn how to design and conduct your own psychological studies in our well-equipped labs using a range of techniques.

This course is based on the Single Honours Geology course combined with a range of compulsory volcanology modules. You will share the excitement of delving into the inner workings of volcanoes, from magma generation in the deep Earth to the amazing variety of volcanic eruptions, and learn about the effects of volcanoes on society from hazards to climate change.

Geology examines global change over the whole history of our planet, and understanding these changes is relevant in our present time more than ever to ensure a sustainable future for the human population on Earth.

You will learn about the fundamental processes shaping our planet, from the formation of minerals and rocks to the occurrence of natural resources. In our comprehensive and integrated fieldwork programme, you will learn how to map and interpret geological features. Problem-solving laboratory classes will provide you with essential skills in identifying Earth materials and interpreting geological data as well as skills in communication and presentation.

Throughout the business element of your degree, you will learn the fundamentals of business management and explore concepts and debates around a range of topics, which may include organisational behaviour, accounting and human resource management. While developing effective skills in listening, negotiating and persuasion, you’ll become adept at problem solving and decision making. You will also explore and apply theories about the nature, management and experience of employment in its local and global contex.

Our Data Science graduates are trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree. You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using authentic datasets in our cutting-edge computing laboratories. You will also undertake significant development projects, including a final year data science dissertation. You'll explore a range of advanced technical topics which may include cloud computing, academic research, industry-focused professional skills and practical problem-solving. 

Physician Associates (PAs) are healthcare professionals, trained in a generalist medical model to deliver care and treatment within hospital and community environments. A PA works independently, under the supervision of a senior doctor, to diagnose, manage and treat a range of patients as part of a multi-disciplinary team. Once qualified, PAs may also develop a specialist area of practice.

Keele’s PA course utilises a diverse range of teaching faculty including PAs, clinicians, scientists and researchers to maximise students’ learning potential. Furthermore, Keele’s placement providers are committed to developing PAs for recruitment into their organisations. Postgraduate medicine is closely affiliated to the North Staffordshire PA Internship Programme and is actively involved with the development of PA education nationally.

Our Environmental Science combined honours course at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences to emphasise the role and importance of scientific understanding and practical skills in the analysis and management of environmental problems. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment. You’ll also have the opportunity to do fieldwork and gain valuable work experience or study abroad at one of our partner institutions.

In addition, this course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. The goal of Medicinal Chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. This will enable you to develop essential skills for employment, such as problem solving, presentation and communication.

This programme is accredited by the Institution of Environmental Sciences (IES), meaning you can gain free membership of the IES to support your personal and professional development in the environmental sector. The programme is also accredited by the Institute of Environmental Management and Assessment (IEMA) and therefore you may apply for free Student Membership of the IEMA which provides a range of benefits.

Social research enables us to generate knowledge about the social world, including insights into personal experiences, public opinion, and patterns of collective behaviour that might otherwise remain hidden. It is an essential tool in supporting policy makers to recognise and understand social issues and reach decisions about the design and implementation of appropriate responses. On this course you will learn how to plan, conduct and manage social research projects, and develop theoretical models to inform responses to real world social issues.

The taught indicative modules on the programme offer advanced instruction in a range of qualitative and quantitative research methods and methodologies and introduce you to the tools used in the management and analysis of data. Your studies culminate in an original piece of applied research supported by a supervisor in your discipline.

On this Combined Honours degree you will learn about different methodological approaches to understanding individuals and the societies in which we live.

The psychological content of this degree will challenge you with exciting ideas and findings from across the psychology curriculum. Of particular relevance are the study of developmental psychology, social psychology, cognitive psychology and individual differences. Indicative topics include school bullying and the social dynamics of crowds.

The psychology modules on this course are accredited by the British Psychological Society, a necessary first step for many professional careers in psychology, such as clinical, counselling, educational, forensic, occupational or sports psychology, and a prerequisite to becoming a Chartered Psychologist.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline which may include: inequalities, social theory, and research methods. Our programme covers a wide range of topics such as families, health, activism and protest, social media, globalisation, and urban life. Studying Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.