Bachelor of Science (Hons) in Data Science and Human Biology with International or Placement Year

at Keele University United Kingdom

The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.

Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising, gaming and publishing to art, fashion, music, film and TV.

Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.

You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. We’ll share case studies from our own research, as diverse as Korean cinema or South American rap.

This programme has been carefully developed for students who are interested in gaining advanced knowledge of psychological theory as this relates to social and political issues and the potential for such knowledge to generate progressive social change. The degree programme will equip you to engage critically and analytically with these issues and help you to develop novel ways of thinking about yourself, those around you and society at large. The theoretical and applied nature of this programme will offer you the opportunity to study how psychology helps interpret some of the most pressing social and political issues facing human society in the 21st Century and how it can contribute to tackling some of them.

In addition to your taught components, you will have the opportunity to undertake a dissertation project on a topic of your choice under the direct supervision of a member of staff. You will be able to use quantitative, qualitative, or mixed-method approaches.

A further unique feature of this degree programme is that it involves you in the design and implementation of an Action Research Project that is aimed at bringing a tangible, positive change on or off campus in collaboration with your fellow students and under the supervision of your Module Leader.

The programme is aimed primarily at students with a degree in Psychology but will also be valuable and relevant to students with an interest or background in Criminology, International Relations, Politics, Sociology, History, and other relevant Social Sciences degrees. Applicants without a degree will be considered on a case by case basis, where they can provide evidence of relevant professional experience or other experiential prior learning.

For the Computer Science element of this course, you will learn the underpinning theories of software, hardware and computing techniques – and how to apply them in the real world. You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond. Our teaching is informed by our research, and we also reflect what’s happening now in industry.

You'll have the opportunity to explore topics linked to a range of specialisms which may include information systems, evolutionary systems, or creative computing. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Within the course are interesting related disciplines such as neuroanatomy, neuropharmacology and neuropathology. 

Working in diverse ways, including in our well-equipped labs, you’ll develop your independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You’ll also understand how neuroscience can help us understand medical problems and improve the quality of life.

On our exciting new flagship MSc, you’ll interact with entrepreneurs and start-ups, working on real-life business projects while you learn to give you the skills, knowledge and versatility to create and lead change with confidence in dynamic, unpredictable, complex and diverse environments.

Capitalising on Keele Business School’s co-location with the Smart Innovation Hub, you’ll engage not only with leading academics but with start-ups and entrepreneurs to gain a thorough grounding in current theories and concepts of enterprise and innovation, while watching entrepreneurs in action.

Thanks to our involvement in the EU-funded Keele Research and Innovation Support Programme (KRISP), you’ll be able to experience the challenges business managers face first hand, giving you a unique insight into broader business operations and the technological, legal, financial, ethical and economic constraints in developing new products, processes or services. To date, we’ve helped over 200 small to medium-sized enterprises (SMEs) in Stoke-on-Trent and Staffordshire.

Team building, group work, research, presentations and projects will help you develop vital management skills, such as business planning, decision-making, problem-solving, communication, delegation and time management.

The course will help you to understand the basic principles of business management, with the behaviour of households and businesses together with organisational behaviour and strategy being key themes of this course. Additionally, you will examine the behaviour of financial institutions, such as banks, hedge funds and portfolio managers, their instruments and how they interact in markets. You will learn analytical and statistical methods and techniques for addressing real world problems, data and policy-related issues.

With access to professional software tools such as Bloomberg and Stata to analyse and interpret financial and business data, you will learn how to communicate complex information to a range of audiences. 

This course draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences. You will develop the scientific understanding and practical skills needed to tackle many of the world’s major environmental and societal problems such as climate change, food security, water resources, pollution and conservation. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment.

Combining this course with BSc (Hons) Geography allows you to focus specifically on your preferred area of physical geography. You will explore the Earth's varied landscapes and the complex, potentially fragile, global systems that connect them. You will also learn about the rapidly evolving science at the heart of global environmental change and discover new ways of understanding and appreciating the natural world around us. This programme has been accredited by the Royal Geographical Society (with the Institute of British Geographers).

This programme is accredited by the Institution of Environmental Sciences (IES), meaning you can gain free membership of the IES to support your personal and professional development in the environmental sector. The programme is also accredited by the Institute of Environmental Management and Assessment (IEMA) and therefore you may apply for free Student Membership of the IEMA which provides a range of benefits.

For the Medicinal Chemistry element of the course, you'll develop deep understanding of the complex chemical and biological processes involved in the design and manufacture of drugs and other therapies for treating disease. This course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology.

The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. You’ll develop valuable skills for employment, such as problem solving, presentation and communication.

For the Neuroscience element of course, you will explore a range of topics which may include the mystery of the human brain: the central nervous system, the impact of drugs upon it, and the molecular biology of diseases and disorders of the brain. You’ll consider areas such as how we learn and remember, how our brains control our body, and how the brain regenerates and repairs itself.

You could study interesting disciplines such as neuroanatomy, neuropharmacology and neuropathology. Working in diverse ways, including in our superb labs, you’ll develop your independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You’ll also understand how neuroscience can help us understand medical problems and improve the quality of life.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning using authentic datasets in our cutting-edge computing laboratories.

You'll explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

On this programme, you will also combine the key principles of Neuroscience with more specific areas of the subject such as neuroanatomy, neuropharmacology and neuropathology.

Working in diverse ways, including our well-equipped labs, you’ll develop independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You will also understand how neuroscience can help us understand medical problems and improve the quality of life. 

Our Data Science graduates are trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree. You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing labora

You will undertake significant development projects, including a final year data science dissertation led by academics with current research specialities in artificial intelligence, big data and statistical modelling. You'll explore a wide variety of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist. tories.

Our programme is designed as a balanced blend of mathematics, statistics and computer science, tailored to understand the business context of AI and data science applications. You will study fundamental statistical techniques alongside modern software development methods applicable in areas of business such as finance and econometrics. You will also explore the ethical, psychological and social aspects of such applications.

In our computing laboratories, you will have the opportunity to apply your learning immediately using authentic datasets. You will undertake significant hands-on projects, including a final year data science dissertation led by academics with research specialties currently in artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include game theory, or international finance, as well as academic research, and practical problem-solving in order to become a skilled professional able to manage data complexity in a field in high demand, both in industry and research.