Bachelor of Science (Hons) in Data Science with Applied Business Informatics

at Keele University United Kingdom

Psychology will teach you how to design and conduct your own psychological studies in our well-equipped labs using a range of quantitative and qualitative techniques. You will share closely the excitement of new discoveries in psychology working alongside academic staff on research projects like brain electrophysiology to studies on alcohol, and from conflict resolution and forgiveness to how young people respond to advertising. This will fit well with exploring the concepts and debates within our business modules, adding depth to subjects such as leadership, change management, strategy and business processes.  You will conduct a range of assessments and learn to reflect broadly on situations and to contextually apply what you know.

As an English Literature and Film Studies student at Keele, you'll be encouraged to delve deep into a range of literary works, which may include authors such as Emily Bronte, Aphra Behn, Tsitsi Dangarembga and J M Coetzee whilst developing a deep understanding of the aesthetic history of cinema and of literature. You will learn how creative texts in both forms relate to their social and cultural situations; whether this means understanding how writers have responded to historical and contemporary concerns, or how films have depicted race, class, and gender.

Our intellectually stimulating and engaging approach to exploring novels, poetry, drama, graphic novels and other types of literature produce intelligent, perceptive, socially aware and compassionate individuals who are able to make a real impact. You'll tackle a range of issues and unprecedented challenges of our cultural moment, which could include decolonisation, sustainability and the environment, gender and sexuality, migration, political extremism, or the role of literature as an arbiter of truth in an era of information overload and fake news.

Studying English Literature and Film Studies at Keele enables you to develop key skills in reading, writing and critical thinking. You will explore and interpret literary and cinematic works that will challenge your views, advance your tastes, prompt your creativity, and give you the opportunity to become a versatile graduate. Through a range of activities and assessments, our diverse course will equip you with a wide array of attributes that employers are looking for, including problem solving, creativity, emotional intelligence, and digital literacy. You will pursue your passions, grow in confidence, and gain a unique set of transferable skills that will be invaluable for your future career in a variety of sectors.

Physician Associates (PAs) are healthcare professionals, trained in a generalist medical model to deliver care and treatment within hospital and community environments. A PA works independently, under the supervision of a senior doctor, to diagnose, manage and treat a range of patients as part of a multi-disciplinary team. Once qualified, PAs may also develop a specialist area of practice.

Keele’s PA course utilises a diverse range of teaching faculty including PAs, clinicians, scientists and researchers to maximise students’ learning potential. Furthermore, Keele’s placement providers are committed to developing PAs for recruitment into their organisations. Postgraduate medicine is closely affiliated to the North Staffordshire PA Internship Programme and is actively involved with the development of PA education nationally.

Studying Education and History at Keele will enable you to develop your appreciation of various global histories and how education has evolved whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

Education at Keele is distinctive because of its strong focus on contemporary issues in education and policy making. You will explore educational topics such as the nature of learning, the history of education, and changes to educational policies and practices. You'll consider Education's relationship to the economy, its historical evolution, its impact on people’s life chances and identities, how education is organised, and how learners learn. We aim to introduce you to many of the big questions concerning education and schooling both in the UK and also internationally. Why do we go to school? What should we learn? How should we learn it? What is the main aim of education? You will explore the ways in which education has been central to social and political change around the world.

Alongside this, you’ll develop an understanding of different approaches to history, developing a range of methods used in their pursuit. The programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement. 

On this course, you will learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You will explore scientific instruments and techniques, and enjoy access to dedicated IT facilities. You also may have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research. 

Politics is not just a concern of politicians. It is about big issues such as the environment and human rights. Political engagement can change lives and encourage changes in government in the UK and elsewhere. Politics at Keele seeks to understand society and the events and forces which shape it, engaging with questions of power, justice, conflict, legitimacy, accountability, and governance. You will explore why citizens are increasingly disillusioned with politics; what a democracy is; when and how it’s legitimate to protest; and the effects of different models of government. You can tailor your studies to your interests, whether theoretical, historical or oriented to specific issues. You can study abroad for a year, or learn a language as part of your course. Politics at Keele is informed by our research expertise which currently includes environmental politics, security studies, European and American politics, and international relations.

You will learn a range of analytical and quantitative skills including practical experience using professional software such as Bloomberg and Stata. You will explore the economic behaviour of households, businesses and governments, the functioning of markets and the effects of fiscal and monetary policies. You will examine topics like, the behaviour of financial institutions, such as banks, hedge funds and portfolio managers, their instruments and how they interact in markets. Wider contemporary issues such as the ethics of banking and lending markets will also be analysed.

The course will equip you with a range of skills and capabilities, both subject-related and more general lifelong skills of analytical ability, critical thinking and advanced numeracy. You will develop an awareness in using professional software tools, such as Bloomberg and Stata. These tools will enable you to analyse and interpret economic and financial data.

Keele’s teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years.

You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You may have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research. You’ll also gain experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. 

Studying physics at Keele, you will learn to apply mathematics and computing to formulate and solve a wide range of physical problems. You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff.

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects, including a final year data science dissertation led by academics with research specialities in artificial intelligence, big data and statistical modelling. You'll explore a range of topics that cover advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You’ll have hands-on experience with state-of-the-art scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively to your audiences.

For the Mathematics aspect of this course you will explore the beauty, elegance and practicality of pure mathematics, applied mathematics and statistics. You will learn to apply maths for a range of purposes which may include developing precise and logical arguments, constructing rigorous proofs, and formulating solutions to new problems. You will study in an intellectually stimulating environment.