Master of Science in Business Analytics with Entrepreneurship

at Keele University United Kingdom

The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. You’ll develop valuable skills for employment, such as problem solving, presentation and communication.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past.

You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues. You’ll engage in activities to strenghten your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs.

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the most
in-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after.

In this programme, you will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. By studying this course you will develop a detailed understanding of the physiology and anatomy of the major systems of the human body. These concepts will build your understanding of Forensic Science, especially in areas such as forensic identification. The analysis of the unique biological molecules produced by the bodies of both the victim and perpetrator is often the key to solving a crime.

You will learn to use biological and forensic concepts to link a suspect to a scene. You will develop not only experience in forensic investigation, but also knowledge and skills in biological and analytical science. You will be working alongside academic and technical staff, supported by contributions from forensic professionals, in our modern laboratory facilities. 

The History element of the programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.  You'll explore and research why humans feel, think and act in the ways that they do. You will learn about what the latest psychology research, including studies published by our own friendly and approachable staff, tells us about human behaviour from social, developmental, biological and cognitive perspectives. We will show you how to design and conduct your own psychological studies in our well-equipped labs using a range of techniques including interviews, surveys and experiments.

You will have the opportunity to develop your creative practice skills alongside the analytical study of screen and literary texts. You will explore the core areas of Film Studies, with Keele’s combined emphasis on local and global film cultures, and its focus on the key concepts and issues in film history and theory. Looking across a range of films and filmmaking contexts, you will analyse, discuss and debate the cultural significance and creative possibilities of this powerful medium as well as having the opportunity to develop your screenwriting skills. Alongside this, you will study literature and creative writing in every semester, experimenting with prose and poetry to develop your skills and to become a mature practitioner. You’ll be taught by a team of researchers and practitioners who are active and experts in their fields, with a commitment to lively and innovative teaching methods.

Is your imagination captured by the literature of the Renaissance and the Victorians, or the opportunity to know more about postcolonialism or postmodernism? As an English Literature student at Keele, you'll be encouraged to delve deep into a range of literary works, which may include authors such as Emily Bronte, Aphra Behn, Tsitsi Dangarembga and J M Coetzee.

Our intellectually stimulating and engaging approach to exploring novels, poetry, drama, graphic novels and other types of literature produce intelligent, perceptive, socially aware and compassionate individuals who are able to make a real impact. English Literature at Keele is a vibrant community of staff and students who are passionate in their belief that literature and culture are vital to understand the world around us.

International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Studying Criminology and Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline: inequalities, social theory and research methods. Our programme covers a wide range of topics such as families, health, activism and protest, social media, globalisation and urban life. 

Likewise, the criminology programme introduces you to the theory, practice and research methods associated with criminology as a discipline, as well as offering the chance to learn in more depth about some of the key crime and criminal justice issues affecting contemporary societies. 

You will learn a range of analytical and quantitative skills including practical experience using professional software such as Bloomberg and Stata. You will explore the economic behaviour of households, businesses and governments, the functioning of markets and the effects of fiscal and monetary policies. You will examine topics like, the behaviour of financial institutions, such as banks, hedge funds and portfolio managers, their instruments and how they interact in markets. Wider contemporary issues such as the ethics of banking and lending markets will also be analysed.

The course will equip you with a range of skills and capabilities, both subject-related and more general lifelong skills of analytical ability, critical thinking and advanced numeracy. You will develop an awareness in using professional software tools, such as Bloomberg and Stata. These tools will enable you to analyse and interpret economic and financial data.

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects throughout the course such as a final year data science dissertation led by academics with a range of research specialities which currently include artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.