Bachelor of Arts (Hons) in Marketing

at University of Strathclyde United Kingdom

Our MSc Artificial Intelligence & Applications is a conversion degree designed specifically for graduates without a computing science background.

It's based on the Office for Artificial Intelligence’s 2018 recommendations for AI Masters courses. You'll learn not just core AI-techniques, but how to place them within a business context so as to show their value.

A skills shortage, particularly around machine learning, means graduates are in high demand. This degree is designed to give you the skills to get ahead of the AI-driven transformation in our economy and society. You'll gain transferable skills to prepare you for a professional career in AI and its applications. These are expected to cover all aspects of society both within the tech sector, as well as outside, including:

• Education
• Engineering
• Health
• Finance
• Government
• Manufacturing
• Retail
• Transport

This program is designed for graduate engineers in naval architecture, offshore engineering, mechanical engineering and other related disciplines who wish to acquire advanced knowledge in a broad range of subjects of ship and offshore technologies.

This two-year course is offered jointly with Hamburg University of Technology (TUHH), one of Germany's newest and most successful universities. Year 1 is completed at Strathclyde and Year 2 in Hamburg. The award is made in the name of both universities.

Before starting Year 2 in Hamburg, you’ll have the opportunity to complete an intensive German language course. This is offered as a four-week summer school in August or as a three-week course in October.

Study with us

• Gain an award in the name of two universities
• Complete an intensive German language course
• Designed for graduate engineers in naval architecture, offshore engineering, mechanical engineering and other related disciplines who wish to acquire advancedknowledge in a broad range of subjects of ship and offshore technologies

This full-time course will cover the practical, theoretical and technological aspects of 5G Communications Systems as they evolve over the coming years. You’ll gain expert knowledge of the latest technologies that will drive the next mobile, wireless and communications revolution, and evolve our current 4G environment to 5G communications enabled systems. 

You’ll gain expert knowledge of the latest technologies that will drive the next mobile, wireless and communications revolution, and evolve our current 4G environment to 5G communications enabled systems. Applications will cover robotics & autonomous systems, UAVs, immersive systems and augmented realities, health monitoring, cyber-integrated systems, and smart grids. Data handling of the expected 50 billion IoT (internet of things) devices coming on-line to monitor traffic, weather, environment, smart agriculture, and even when your fridge runs out of milk, will also be explored.

5G will provide greater capacity, improved reliability, support at higher rates of mobility, and wider geographical coverage, at even higher data speeds and throughput and many new services and facilities. 

On the course you will engage with experts and specialists whose integrated knowledge will enable you to gain the skills, knowledge and expertise to be part of the definition of the next generation of mobile and wireless communications. These will include:

• Mobile & Wireless Standards (such as LTE, 802.11x,)
• Software Defined Radio (SDR)
• Software Defined Networking (SDN) Systems
• Internet of Things (IoT) Wireless Communications
• Big Data & Information Management
• Security & Cybersecurity systems
• Spectrum Access, & Dynamic Spectrum
• 5G Hardware Systems Design – FPGA & Microcontrollers
• Advanced DSP/Comms Systems; eg Massive MIMO
• Augmented Reality & Advanced Multimedia Systems

Study with us

• Develop expertise in the software, hardware, systems integration and management aspects of 5G systems
• Understand 5G mobile and wireless systems, with applications in autonomous and cyber-physical systems, IoT, spectrum management and big data

Business analysis applies advanced analytical methods to business problems to help managers make better decisions.

Technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.

Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.

Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.

Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.

Study with us

• Gain an understanding of the impact on organisations of developments and issues in business technology
• Use key economics concepts and models to better understand real-world problems
• Develop analytical expertise to support business decision-making
• Extend your skills through practical case studies with a range of organisations
• Gain the ability to explain complex data in simple terms to a diverse audience
• Economics studies how wealth is created and distributed and informs government policy on sustainable economic growth

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Business Law covers the general principles of commercial law and business legal regulations. These include company law, competition law and human rights law.

Business Law can only be studied as a second subject as a Joint Honours option

Study with us

• Develop skills for a variety of marketing and management careers
• Study in a leading UK centre of marketing education
• Gain an insight into the way law affects organisations
• Benefit from the opportunity to take part in student competitions to win paid internships
• Broaden your knowledge through guest lectures by leading industry experts
• Strathclyde Business School has a strong reputation for effective working with business, industry and the public sector

Biochemistry is the study of how cells work at molecular level. Biochemistry, and the related field of molecular biology are important in understanding the molecular basis of life and its role in the disease process.

Immunology is the study of how the body defends itself against disease. It helps us understand how the immune system is tricked into attacking its own tissue, leading to diseases like rheumatoid arthritis, diabetes or allergy.

The opportunity to choose specific degree combinations will allow you to go into specialist biomedical science areas such as neuroscience, cardiovascular research, immunopharmacology, industrial immunology, drug research, biochemistry, microbiology and bacteriology.

Study with us

• Develop an understanding of the molecular basis of life and how alteration of these molecular pathways leads to disease processes
• Study how the body defends itself against disease including not only defence against bacteria, parasites or viruses but also the elimination of cancer and processes such as inflammation and wound healing
• Study or take part in lab-based research abroad
• This joint Honours degree course combines biochemistry and immunology and is accredited by the Royal Society of Biology
• Our courses are underpinned by our strong research base, links with industry, the NHS and international partners

This course is designed across three semesters, with each class intended to develop not just the skills aspiring writers need, but the right skills at the right stage in their development. The structure of the MLitt gives writers the freedom to pursue their chosen forms and genres in terms of their creative work, while providing guidance and support in an academic context too. The staff team aim for a collegiate, supportive atmosphere – we aren’t just a writing course, we’re a writing community.

Strathclyde staff can offer specialist tuition in a wide range of genres including:

• Contemporary fiction & non-fiction
• Historical fiction & fiction for young adults
• Screenwriting
• Poetry

Study with us

• Work closely with experienced, published writers who know the industry to develop your writing practice
• Benefit from workshops with peers and tutors while developing your ideas
• Work on an extended creative project developed on a one-on-one basis with your tutor
• Prepare for the practical side of literary development
• Experiment with new and hybrid forms
• Work in a dynamic, artistic city full of history and possibility

The Convener of the MLitt in Creative Writing is the award-winning novelist, short story writer, editor and biographer Rodge Glass, author of Bring Me the Head of Ryan Giggs, Stories for the EasyJet Generation and Alasdair Gray: A Secretary’s Biography.

French is a major international language. It is the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.

Social policy is a theoretical and applied subject which draws on many different disciplines - such as history, sociology, anthropology, economics, law, psychology and politics - to improve our understanding of how different societies organise their resources to meet individual and social needs and how they measure progress in these areas.

Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1, you'll study three subjects, including your chosen subject(s).

Why this course ?

• French is a major international language. It's the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.
• Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.
• Social Policy examines the ways in which societies distribute resources and develop services to meet individual and social needs. Key social policy issues examined include poverty; economic, race, age and gender inequality; social justice health; education; criminal justice and housing.
• It utilises a combination of qualitative and quantitative methods to improve our understanding of how societies organise their resources to meet individual and social needs and how they measure progress in these areas.
• This programme gives you the opportunity to learn more about the social and economic challenges facing Scottish society and place these in a broader international perspective. It draws on disciplines such as history, sociology, anthropology, economics, law, psychology, social anthropology and politics.

There are a number of ways you can study law at Strathclyde, one such way being the BA degree in combination with another subject.

Law is concerned with the study of the obligations, duties and rights which every member of society has in relation to one another and to the state.

The study of law is regarded not as purely vocational, but part of a broader education. Please note that studying law within the BA degree will not qualify you for entry to the legal profession. For professional qualifications in law, students follow the LLB programme.

Our main focus in psychology is the study of human behaviour.

You'll look at conditions of behaviour – how we learn, remember, coordinate our actions and interact with others – and the reasons for differences between individuals, such as personality or intelligence.

Due to the popularity of the course and performance criteria for entry into Honours (Year 4) the numbers admitted to Years 2 and 3 of the course are limited.

Study with us

• Develop an awareness of law and the legal implications of business operations which is sought after by employers
• Study the science of behaviour and the reasons for differences between individuals, across the lifespan
• Access the resources of the Andersonian Library, one of the finest in Scotland, offering a wide range of law reports, legislation, serials and monographs
• Acquire skills in communication, numeracy and critical thinking
• Progress to our LLB (Graduate Entry) after completing a joint Honours degree with Law and another subject
• Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1 you'll study three subjects, including your chosen subject(s)

Today’s media industry expands beyond traditional print and broadcast journalism. It includes professional bloggers and vloggers, freelance writers and editors, podcasters, people working in entertainment TV, radio, or film, creators of video games and interactive apps, promoters of ideas and products, and many others.

The most successful professionals in today’s media are not only highly skilled in reporting, writing, editing and pitching their material, but they are also excellent communicators online and offline, and problem-solvers. They are innovative and entrepreneurial, bold and curious, open-minded and collaborative. These are also some of Strathclyde’s core values, which guide our own teaching, research, and public engagement.

We offer some of the best teaching in Human Resource Management (HRM) in both Scotland and the UK. HRM is about the relationship between employers and employees and the ways in which people are managed in the workplace. This covers areas such as recruitment and selection, training and developing and managing conflict at work. These are an important part of the management process in all organisations.

Pursuing this joint degree will engage you in useful learning in a broad professional context, which includes a critical understanding of the media industry, while acquiring technical and professional skills in journalism, communication, information design and human resource management, and using them in the dynamic media market of Glasgow and bey

Study with us

• Ranked in the UK top 10 for Communication & Media Studies and Business & Management Studies (Complete University Guide 2021)
• Ranked 3rd in the UK for Communication & Media Studies (The Times & Sunday Times Good University Guide 2020)
• Learn the skills and practices of contemporary journalism in a digital, multimedia era
• Engage with the media and communication industry in Glasgow and beyond
• Enjoy our programme of visiting speakers from the world of broadcasting, publishing, communication and newspapers
• Learn about recruitment and selection, training and developing, rewards, diversity and managing conflict at work
• Study in an accredited centre for the teaching of Human Resource Management