Bachelor of Arts (Joint Hons) in Marketing and Psychology

at University of Strathclyde United Kingdom

The MSc Data Analytics is designed to create rounded data analytics problem-solvers.

The course focuses on the uses of data analytics techniques within business contexts, making informed decisions about appropriate technology to extract knowledge from data and understanding the theoretical principles by which such technology operates.

You'll gain a comprehensive skill set that will enable you to work in a variety of sectors using a blended learning approach that combines theory, intensive practice and industrial engagement.

The degree is unique by bringing together essential skills from three departments across the University in order to address the needs of a fast-growing industry. It's jointly delivered by:

• Department of Management Science
• Department of Mathematics & Statistics
• Department of Computer & Information Sciences

This unique collaboration avoids the narrow interpretation of the subject offered by similar degrees and presents significant opportunities for businesses to recruit data analytics experts with a high-level expertise and knowledge.

Every year, guest speakers attend our course, sharing their invaluable experiences. As part of the Data Analytics in Practice class, we host representatives from external originations, who present case studies and challenging projects to our students.

Study with us

• Gain a comprehensive skill set and expertise through input from three contributing departments
• Use data analytics techniques within business contexts to become rounded problem-solvers
• Choose from a range of optional classes for specialisation

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.

Study with us

• Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skill
• gain an understanding of digital technologies and their application for business purposes
• learn about digital marketing in practice with hands-on experience of established and emerging digital media
• benefit from the involvement of industry partners

This is a conversion course, designed for candidates from a broad background of disciplines. Students will gain skills in:

• Problem solving
• Big data
• The use of statistical software for data analysis and reporting

Program skillset
On the Applied Statistcs MSc program you'll have the opportunity to acquire:

• An in-depth knowledge of modern statistical methods used to analyse and visualise real-life data sets, and the experience of how to apply these methods in a professional setting
• Skills in using statistical software packages used in government, industry and commerce
• The ability to interpret the output from statistical tests and data analyses, and communicate your findings to a variety of audiences including health professionals, scientists, government officials, managers and stakeholders who may have an interest in the problem
• Problem solving and high numeracy skills widely sought after in the commercial sector
• Practical experience of statistical consultancy and how to interact with professionals who require statistical analyses of their data

Study with us

• Conversion course for those with a background in a broad range of disciplines
• Gain skills in problem-solving, big data and use of statistical software packages
• Learn to interpret and report the result from data analyses

This course is aimed at those who wish to study advanced topics in mechanical engineering with a focus on materials.

It provides an in-depth technical understanding of advanced mechanical engineering topics. You'll also gain generic skills in order to contribute effectively in developing company capabilities.

The course is designed to make you more employable and also satisfies the Further Learning requirements necessary to obtain Chartered Engineer status.

This course is particularly suitable for graduate engineers in the following sectors:

• Chemical, petrochemical & process engineering
• Design engineering
• Power generation
• Manufacturing
• Oil & gas
• Renewable energy

Accreditation

• This course is accredited by the Institution of Mechanical Engineers (IMechE) and provides a route for you to achieve Chartered Engineer status

Study with us

• Aimed at those who wish to study advanced topics in mechanical engineering with a focus on materials
• Have the opportunity to take modules in general skills such as project management and risk analysis

Our MSc Satellite Data for Sustainable Development is a globally unique Masters degree which embraces the UN Sustainable Development Goals to offer a cross-disciplinary approach to the teaching of satellite applications, space system design, data science and sustainability.

The applied learning activities of the MSc programme is strategically aligned with the goals and interests of the University of Strathclyde’s Centre for Sustainable Development, to give students a wider exposure to the global movement that surrounds the 17 UN SDGs.

The course will have a focus on the practical use of satellite data in direct applications to SDGs through the analysis of case studies and engagement, through student projects and invited talks with start-ups and NGOs actively working in the field.

Students will gain an insight into the broad use of satellite data across various industries and will be equipped with the necessary technical skills and critical thinking to understand the challenges we are facing globally and develop innovative solutions, through project-based learning (some of them group-based) and a final individual project.

Our International Business (IB) degree will give you the opportunity to understand the international business environment.

It offers you a life-changing experience where you’ll study abroad for at least one semester at an international partner institution.

It will prepare you for the world of international business while allowing you to specialise in a chosen area.

This experience will really boost your career prospects; not only will you have an understanding of international business from another country’s perspective but it will give you the chance to become fluent in the language.

Specialising
You’ll choose a specialism from the following:

• Business Analysis & Technology
• Business Enterprise
• Economics
• Finance
• Hospitality & Tourism Management
• Human Resource Management
• Management
• Marketing

Study with us

• Gain the skills to succeed in a complex and ever-changing global business environment
• Study abroad at one of our partner institutions in Europe, South East Asia, Australasia or North America
• Boost your career prospects, with an understanding of international business from another country's perspective
• Develop skills which are highly valued by graduate recruiters through our innovative Management Development Programme
• We're ranked in the UK Top 10 for Business & Management Studies (Complete University Guide 2021)

Journalism, Media & Communication
Today’s media industry expands beyond traditional print and broadcast journalism. It includes professional bloggers and vloggers, freelance writers and editors, podcasters, people working in entertainment TV, radio, or film, creators of video games and interactive apps, promoters of ideas and products, and many others.

The most successful professionals in today’s media are not only highly skilled in reporting, writing, editing and pitching their material, but they are also excellent communicators online and offline, and problem-solvers. They are innovative and entrepreneurial, bold and curious, open-minded and collaborative. These are also some of Strathclyde’s core values, which guide our own teaching, research, and public engagement.

Pursuing the BA in Journalism, Media and Communication will engage you in useful learning in a broad professional context, which includes a critical understanding of the media industry, while acquiring technical and professional skills in journalism, communication, information design and management, and using them in the dynamic media market of Glasgow and beyond. It will also allow you to take a second subject, which will enhance your expertise and university experience even further.

Law
There are a number of ways you can study law at Strathclyde, one such way being the BA degree in combination with another subject. Please note that studying law within the BA degree will not qualify you for entry to the legal profession. For professional qualifications in law students follow the LLB programme.

Law is concerned with the study of the obligations, duties and rights which every member of society has in relation to one another and to the state.

The study of law is regarded not as purely vocational, but part of a broader education. Please note, however, that studying law within the BA degree will not qualify you for entry to the legal profession. For professional qualifications in law students follow the LLB programme.

Study with us

• Ranked in the UK top 10 for Communication & Media Studies and Law (Complete University Guide 2021)
• Ranked third in the UK for Communication & Media Studies (The Times & Sunday Times Good University Guide 2020)
• Learn the skills and practices of contemporary journalism in a digital, multimedia era
• Engage with the media and communication industry in Glasgow and beyond
• Develop an awareness of law and the legal implications of business operations which is sought after by employers
• Access the resources of the Andersonian Library, one of the finest in Scotland, offering a wide range of law reports, legislation, serials and monographs

We'll show you how exciting and wide-ranging our subject can be. Employers like the skills developed in an English degree: written and verbal communication, analysis and discussion of ideas, and broad, creative thinking.

There's a number of ways you can study Law at Strathclyde. You can study the BA degree or in combination with another subject. For professional qualifications in Law, students follow the LLB program.

Law involves the study of the obligations, duties and rights which every member of society has in relation to one another and to the State.

The study of Law is regarded not as purely vocational, but part of a broader education. Please note that studying Law within the BA degree will not qualify you for entry to the legal profession.

Study with us

• As an English student at Strathclyde, you'll enjoy the best of old and new: a grounding in the classics as well as an insight into new fields of literature. Our BA degrees in Humanities & Social Sciences are broad-based to start with. In Year 1, you'll study three subjects, including your chosen subject(s). Students have the option to study abroad.

Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.

Studying Hospitality & Tourism Management will prepare you for leadership roles in a dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.

classes. You’ll also undertake a dissertation on the hospitality and tourism topic of your choice.

Study with us

• Develop the skills and expertise required to set up your own business and the entrepreneurship required by organisations
• Gain valuable industry experience in Years 3 and 4, working with placement companies
• Learn from the experiences of our guest lecturers who include industrial contacts and alumni
• Gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea
• We're ranked in the top 40 universities in the world for Hospitality & Tourism Management.

Our MSc in Public Policy provides rigorous training in the analytical frameworks and methods required in the study of public policy. You’ll explore the various methodological tools and their connections to real world problems facing governments and related organisations. You’ll also gain a range of key skills including:

• Analytical and critical thinking
• Research management
• Data analysis
• Report writing and presentation

The course is ideal for those wanting professional skills to become a policy practitioner, analyst or to proceed to a PhD.

Study with us

• Explore various conceptual and methodological tools and their connections to real-world problems
• Gain a range of useful research and analysis skills
• Freedom in dissertation topic to focus on any area of public policy
• Provides rigorous training in the analytical frameworks and methods required in the study of public policy
• Ideal for those wanting professional skills to become a policy practitioner, analyst or to proceed to a PhD.