Master of Science in Digital Marketing Management

at University of Strathclyde United Kingdom

Business Analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.

We also offer some of the best teaching in Human Resource Management (HRM) in both Scotland and the UK.

HRM is about the relationship between employers and employees and the ways in which people are managed in the workplace. This covers areas such as recruitment and selection, training and developing and managing conflict at work. These are an important part of the management process in all organisations.

Study with us

• Gain an understanding of the impact on organisations of developments and issues in business technology
• Learn about recruitment and selection, training and developing, rewards, diversity and managing conflict at work
• Develop analytical expertise to support business decision-making
• Extend your skills through practical case studies with a range of organisations
• Join our HRM Society and share knowledge and practice, awareness of careers and build relationships with alumni and employers

Electronic systems are important to nearly every aspect of our lives. Spectacular advances in technology, design and development allow increasing capabilities to be put into ever-smaller electronic devices.

Just think about your mobile – a smart phone that can now make calls, take and send pictures, give you ultra-fast wireless internet access wherever you are and download, play and store 1000s of albums. It may even have specialist security features like fingerprint identity sensors and voice-activated operating systems. But your smartphone is much more than that. For example:

• It can be used in sports development to monitor specific fitness parameters and help athletes improve their performance levels
• It can be used in healthcare to help with diagnosis using software to allow doctors to gather, monitor and assess clinical data while patients are at home

These are just a couple of examples that showcase the impact and relevance of electronic systems. New approaches within optical computing and nanotechnology provide the potential for even greater advances.

Accreditation
The Institution of Engineering & Technology (IET) - this programme is CEng accredited and fulfils the educational requirements for registration as a Chartered Engineer.

This flexible programme combines study in specialist, advanced engineering technologies underpinned with training in sustainability. The programme has been developed with direct industrial involvement to provide you with a solid understanding of modern, sustainable engineering. As well as gaining an understanding of how sustainable engineering applies to Marine Technology, this programme will also provide you with key transferable skills to aid your employability.

The course is designed for experienced or newly-qualified engineers in:

• Naval Architecture
• Marine Engineering
• Mechanical Engineering
• Civil Engineering
• Electrical Engineering or related disciplines

The Department of Naval Architecture, Ocean & Marine Engineering (NAOME), a leading institution in Scotland, offers excellent teaching and research facilities in naval architecture, ocean and marine engineering, which expands your career opportunities in naval architecture, marine, offshore oil and gas industry.

Study with us

• One of the pathways offered in the Sustainable Engineering programe
• Combines study in specialist, advanced engineering technologies underpinned with training in sustainability
• Cross-disciplinary programme with input from industry
• Satisfy key requirements to attain Chartered Engineer status
• Develop sought-after understanding of sustainable approaches and practices

Today’s media industry expands beyond traditional print and broadcast journalism. It includes professional bloggers and vloggers, freelance writers and editors, podcasters, people working in entertainment TV, radio, or film, creators of video games and interactive apps, promoters of ideas and products, and many others.

The most successful professionals in today’s media are not only highly skilled in reporting, writing, editing and pitching their material, but they are also excellent communicators online and offline, and problem-solvers. They are innovative and entrepreneurial, bold and curious, open-minded and collaborative. These are also some of Strathclyde’s core values, which guide our own teaching, research, and public engagement.

As a politics student, you'll look at the work of governments and their policies and study the behaviour of those who govern - and who they are governing - both at home and abroad. You'll also gain knowledge of domestic and international institutions and issues relating to conflict and cooperation. We cover diverse and relevant issues, such as international terrorism to the 2014 Scottish Independence Referendum. Politics graduates can go on to work in a number of areas, with many pursuing academic research careers in the UK, Europe and North America.

Pursuing this joint degree will engage you in useful learning in a broad professional context, which includes a critical understanding of the media industry, while acquiring technical and professional skills in journalism, communication, information design and management, and using them in the dynamic media market of Glasgow and beyond.

Study with us

• Benefit from award-winning international academics engaged in real-world research in various fields including elections and voting, public policy, political parties, comparative political systems, international relations and security studies
• Enhance your future employability by learning cutting-edge research skills in the areas of data science and quantitative and qualitative methods from leading scholars in the field
• Politics & International Relations students benefit from opportunities for university internships, employer placements, international exchanges and work as paid research assistants for leading academics
• Learn the skills and practices of contemporary journalism in a digital, multimedia erae
• Engage with the media and communication industry in Glasgow and beyond

Studying an MSc in Advanced Biochemistry at the University of Strathclyde, you'll learn at Strathclyde Institute of Pharmacy & Biomedical Sciences. A leading centre for research, the Institute is focused on developing new medicines, better medicines and better use of medicines.

Advanced Biochemistry has a special focus on how cells work at molecular level. Together with the related field of molecular biology, biochemistry provides important advances in understanding the molecular basis of life, and how alteration or disruption of these molecular pathways leads to disease processes.

Our Masters in Advanced Biochemistry will provide you with comprehensive postgraduate life sciences training. You'll receive dedicated training in a broad range of practical laboratory skills. This is complemented by classes that develop your transferable skills in:

• Statistics 
• Presentations 
• Career development 
• Ethics 
• Science writing skills 
• Your ability to design experiments and analyse sophisticated datasets 

Our taught classes capture the excitement of cutting-edge research fields. You'll be taught by active researchers or practising clinical professionals.

Study with us

• Specialise in a fundamental research area
• Develop a range of current and relevant laboratory skills
• Benefit from teaching by active researchers and practising clinical professionals
• Gain in-depth understanding of the life sciences

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Business Law covers the general principles of commercial law and business legal regulations. These include company law, competition law and human rights law.

Business Law can only be studied as a second subject as a Joint Honours option

Study with us

• Develop skills for a variety of marketing and management careers
• Study in a leading UK centre of marketing education
• Gain an insight into the way law affects organisations
• Benefit from the opportunity to take part in student competitions to win paid internships
• Broaden your knowledge through guest lectures by leading industry experts
• Strathclyde Business School has a strong reputation for effective working with business, industry and the public sector

Computer science demands and develops a challenging mix of skills and abilities. These include a deep understanding of the technology, creativity and imagination, logic and attention to detail, strong analytic and design skills combined with excellent communication skills and the ability to work as part of a team.

Our graduates not only understand new technologies but are able to influence their development.

All our computer science degrees have strong practical and theoretical foundations. They have a similar foundation in the beginning, making it possible to transfer between courses.

Study with us
Studying a BSc in Computer Science at the University of Strathclyde in Glasgow, you'll be learning at a multi-award-winning academic institution. All our computer science degrees are designed to equip you with the knowledge and skills that are in high demand by industry and the public sector.

• Develop an in-depth understanding of computer science required to develop sophisticated computing systems
• Acquire excellent practical skills alongside theoretical understanding
• Benefit from undertaking industry-linked projects
• Gain analytical, design and communication skills and the ability to work as part of a team

Mathematics is everywhere: weather forecasting, cash machines, secure websites, electronic games, liquid crystal displays and statistical data analysis.

Statistics is the area of mathematics we use to explore and try to explain the uncertain world in which we live. You’ll be familiar with the use of statistics in opinion polls and market research. It is also central to the manufacture and testing of many products, and, in particular, showing that modern drugs are effective and safe.

Our flexible degree structure enables transfer between courses with the opportunity to study abroad.

Study with us

• Understand how mathematics is applied to solve practical problems
• Learn how to use statistics to explore and try to explain the uncertain world in which we live
• Accredited by the Institute of Mathematics and its Applications and the Royal Statistical Society
• Flexibility to transfer between MMath and BSc Honours
• By taking half of your final two years’ classes in statistics, you can graduate with the degree title of Mathematics & Statistics

What do 3D TV, digital cameras, smartphones, the iPad and sports instant replay have in common? They're all examples of technology which have been developed combining skills from both computer science and electronic engineering.

These subjects have become increasingly intertwined in recent years, so there's a need for engineers with the ability to create and embed intelligence into the products and systems of the future.

Our course is one of the few UK degrees with triple accreditation from the IET, BCS and Science Council.

Accreditation
The Institution of Engineering & Technology (IET) - this programme is CEng accredited and fulfils the educational requirements for registration as a Chartered Engineer.

Accredited by the British Computer Society:

• For the purposes of fully meeting the academic requirement for registration as a Chartered IT Professional
• On behalf of the Science Council for the purposes of fully meeting the academic requirement for registration as a Chartered Scientist

Studying history – the story of humanity through the ages – develops your knowledge of the past and gives you a better understanding of the present.

Our classes cover some of the most important and interesting historical periods at home and abroad, including Scotland’s ‘Highland Problem’ in the 16th century, Slavery in World History and Cold War Europe, 1945-1991.

Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.

Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.

Study with us

• Learn about the context in which we live today through some of the most important and interesting periods in UK and world history
• Benefit from excellent teaching in a range of professionally relevant areas, such as problem-solving, communication, research methods and interpretation that enhance your employability
• Use key economics concepts and models to better understand real-world problems
• Develop excellent analytical and problem-solving skills that are highly valued by employers
• Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1, you'll study three subjects, including your chosen subject(s)