Master of Science in Digital Marketing Management

at University of Strathclyde United Kingdom

Mechanical engineers are recognised for their knowledge and skills in conceiving, designing, implementing and operating devices, machines, engines and energy systems.The Department of Mechanical Engineering is targeted for graduate recruitment by more than 60 companies and we're 6th in the UK for Mechanical Engineering in the Complete University Guide League Table 2020.Study abroad is an option for all our courses. The named degree (Mechanical Engineering with International Study) ensures that the international study experience is recognised in the title of the degree award.

Study with us

• Opportunity to participate in Formula Student, the national competition to build a racing car
• Choose from specialised options
• Access to industry scholarships
• The Department of Mechanical & Aerospace Engineering is targeted annually for graduate recruitment by more than 60 companies, enhancing your career prospects
• Professional accreditation by the Institution of Mechanical Engineers

Studying with us you'll learn how to read and interpret accounting information in the annual reports of businesses and the financial information within the public sector and become familiar with the principles and practice of presenting information to those who manage all types of organisations.

Accounting at Strathclyde is fully accredited for entry to the Institute of Chartered Accountants of Scotland in the majority of study combinations, as well as offering possible exemptions to other professional bodies, eg Association of Chartered Certified Accountants and the Chartered Institute of Management Accountants.

In response to employers, studying Hospitality & Tourism Management here at Strathclyde gives you the chance to study this subject in the context of management, strategy, marketing, enterprise, economics and ethics.

This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.

We'll show you how exciting and wide-ranging our subject can be. Employers like the skills developed in an English degree: written and verbal communication, analysis and discussion of ideas and broad, creative thinking.

With more than 500 million native speakers, Spanish is the second most commonly spoken language in the world. Speaking Spanish will help you conduct business more confidently in countries that are becoming increasingly important in world markets. 

Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.

Study with us

• Enjoy the best of old and new: a grounding in the classics as well as an insight into new fields of literature
• In Year 1, you'll study three subjects, including your chosen subject(s)
• join almost 600 million people who speak the world’s second most commonly spoken language.

With more than 500 million native speakers, Spanish is the second most commonly spoken language in the world. Speaking Spanish will help you conduct business more confidently in countries that are becoming increasingly important in world markets. 

Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.

Recognising and understanding customer requirements and the achievement of customer satisfaction are at the heart of marketing studies.

Our department is widely recognised as one of the leading centres of marketing education and research in the UK. We aim to equip you for a variety of marketing and management careers.

Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1, you'll study three subjects, including your chosen subject(s).

Study with us

• Study contemporary language and culture, alongside Marketing where you will study customer requirements, added-value products and services and the role of communications in customer satisfaction
• Opportunity to study Spanish as a beginner
• Study abroad with our partners in Valencia, Zaragoza and Alicante
• Applicant visit days take place in March every year

Today’s media industry expands beyond traditional print and broadcast journalism. It includes professional bloggers and vloggers, freelance writers and editors, podcasters, people working in entertainment TV, radio, or film, creators of video games and interactive apps, promoters of ideas and products, and many others.

The most successful professionals in today’s media are not only highly skilled in reporting, writing, editing and pitching their material, but they're also excellent communicators online and offline, and problem-solvers. They're innovative and entrepreneurial, bold and curious, open-minded and collaborative. These are also some of Strathclyde’s core values, which guide our own teaching, research, and public engagement.

Social Policy examines the ways in which societies distribute resources and develop services to meet individual and social needs. Key social policy issues examined include poverty; economic, race, age and gender inequality; social justice health; education; criminal justice and housing.

It utilises a combination of qualitative and quantitative methods to improve our understanding of how societies organise their resources to meet individual and social needs and how they measure progress in these areas. 

This programme gives you the opportunity to learn more about the social and economic challenges facing Scottish society and place these in a broader international perspective. It draws on disciplines such as history, sociology, anthropology, economics, law, psychology, social anthropology and politics.

Study with us

• Ranked third in the UK for Communication & Media Studies (The Times & Sunday Times Good University Guide 2020)
• Learn the skills and practices of contemporary journalism in a digital, multimedia era
• Learn about the social and economic challenges facing both Scotland and the UK
• Enjoy our programme of visiting speakers from the world of broadcasting, publishing, communication and newspapers
• Engage in useful learning in a broad professional context, which includes a critical understanding of the media industry
• Acquire technical and professional skills in journalism, communication, information design and management

Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.

Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.

Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.

In Psychology, you’ll study human behaviour. Psychological research is motivated by the desire to understand both general behaviour (how we learn, remember, co-ordinate our actions and interact with others) and the reasons for the differences between individuals, such as personality or intelligence.

Please note, a joint Honours degree is not accredited for the Graduate Basis for Chartered Membership by the British Psychological Society.

Study with us

• Study in a department which is home to the Fraser of Allander Institute – a leading research institute which offers internship and work placement opportunities for our students
• Use key economics concepts and models to better understand real-world problems
• Develop excellent analytical and problem-solving skills that are highly valued by employers
• Gain the ability to explain complex data in simple terms to a diverse audience
• Benefit from being taught by staff who have strong links with policy-makers and industry.

French is a major international language. It is the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.

As a politics student, you'll look at the work of governments and their policies and study the behaviour of those who govern - and who they are governing - both at home and abroad. You'll also gain knowledge of domestic and international institutions and issues relating to conflict and cooperation.

Our BA degrees in Humanities & Social Sciences are initially broad-based. In Year 1 you will study three subjects, including your chosen subject(s).

Why this course ?

• French is a major international language. It's the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.
• Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.
• In politics and international relations, we cover diverse and relevant issues, such as international terrorism to the 2014 Scottish Independence Referendum.
• Our graduates go on to work in a number of areas, with many pursuing academic research careers in the UK, Europe and North America.

This joint degree is offered in partnership with the Department of Mathematics & Statistics.

You’ll develop mathematical and statistical expertise at the same time as increasing your skills in the largest business school in Scotland. There’s strong emphasis on statistical techniques in data analysis and on the use of mathematical models.

Employers in the financial sector look for graduates who have experience using mathematical models, as well as a financial background. This course provides a good basis for entering the actuarial profession.

Study with us

• Develop mathematical and statistical expertise along with the opportunity to broaden your skills in business
• Finance, Mathematics and Statistics provides a good basis for entering the actuarial profession
• We're ranked 2nd in the UK for Accounting & Finance (Complete University Guide 2021) 

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Study with us

• Only course in Europe that integrates marketing and engineering in a single course
• Understand how technology and innovation open the way to new business opportunities
• Opportunity to work on a group project within industry

The International Marketing programme is a specialist course for those who want to build on a previous business and marketing degree and study marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

Our students are truly international with representations from all parts of the globe which further enhances your learning experience.

Accreditations & Affiliations

• Our Department of Marketing is one of the oldest and largest marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also act as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
• We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
• Our courses are accredited by AACSB – the Association to Advance Collegiate Schools of Business, based in the USA and EQUIS – the quality assurance scheme run by the European Foundation for Management Development (efmd) and based in Brussels.

Study with us

• Specialist course reflecting current diversity in global marketing practice
• Acquire new skills and enhance your existing experience 
• Benefit from industry collaboration
• Study within a student cohort from across the globe
• Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors