Bachelor of Arts (Hons) in Advertising and Public Relations

at University of West London United Kingdom

This course enables you to discover how political and social systems in the UK, Europe and beyond are organised, how governments function and how individuals and regimes get and employ power.

You will uncover how political structures emerge out of interactions between people and their values, ideas and institutions.

You will study history and theory to help you understand the present. The course has an emphasis on contemporary global problems with the aim of developing and applying:

• Critical reading
• Writing
• Debating skills.

You will graduate with many indispensable and transferrable skills, including effective communication, negotiation skills, a critical mindset and a solid grasp of the way the world works on the local, national as well as the global stage.

There has never been a better time to start a business in the UK creative industries.

Do you have an idea for a creative industries start-up, such as an innovative lifestyle app? Or do you want to kick-start a creative designer collective? Or ‘simply’ take your fashion brand from your living room to the next level? Then our MA courses in Fashion Entrepreneurship might be for you.

This postgraduate course has been developed to complement the incubation and acceleration of a business in the fashion sector. You will cover market research and analysis, the application of knowledge in entrepreneurship, governance and operations, plus innovation management and negotiation.

From day one, you will have the opportunity to start building networks and interact with experienced industry professionals, which will help you develop the key attributes of a successful professional, such as independence, entrepreneurship and negotiation skills.

Personal tutors, project supervisors and mentors from the creative communications and fashion industry will support you as you work on your own start-up idea, on case studies and live briefs. 

Would you like to join the UK's fastest growing economy? Visual effects (VFX) is the process of creating digital effects for films, advertisements, television, games and augmented reality (AR). As an industry, it is worth over £71bn to the UK economy alone and demand for skilled graduates is only increasing.

On this course you will create dramatic Hollywood blockbuster effects as well as the subtler changes used in AR and 3D architectural visualisation. You will also learn to use advanced software, professional equipment and develop the techniques you need to build believable worlds.

During the course, industry practice modules will give you direct exposure to VFX roles and career opportunities.

If you’re passionate about fashion, this future-focused, design-led course from JCA will help prepare you for an entrepreneurial career in the global couture fashion and accessories industry.

Founded by iconic designer Jimmy Choo, after identifying a lack of focused, professional luxury brand training for students, the JCA is run by fashion professionals and has been created exclusively for talented individuals serious about a career in luxury fashion.

As well as teaching about fashion design, the Academy will equip you with the tools needed to establish yourself as fashion freelancers and micro-SMEs and to manage your business successfully.

This MSc Information Systems course aims to give you a full understanding of how information systems (IS) are designed, constructed and integrated within organisations. Your studies will take into account the large, varied and distributed structures of IS today, with multiple devices in different locations being used to access systems.

We welcome students from different educational and professional backgrounds who have an interest in IS, and you will benefit from our highly supportive culture and extensive industry experience.

Are you looking for a course that will give you insight into the field of criminology as well as an understanding of crime from a psychological perspective?

This well-rounded course will help you to gain essential subject knowledge and put it into context through work or volunteering within the criminal justice system and allied fields.

We have links with international agencies and organisations, which will give you the opportunity to study how the law works in other countries and there is also the opportunity for students to travel to America to visit criminal justice institutions and agencies.

Our psychology research facilities include state-of-the-art brain imaging electroencephalogram (EEG), eye tracking equipment and a range of experiment and research software. We provide access and a high standard of support for use of these facilities.

Are you interested in crime and the criminal justice system? Do you want to know why people break the law? This Criminology, Policing and Criminal Law course will give you work experience opportunities alongside your academic studies.

This course is designed to provide you with a well-rounded, skills-base and covers the foundations of criminal law, ethics in criminal justice and policing.

The work experience segment of the course allows you to gain valuable experience to support your learning and enhance your CV.

The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.

This course takes people with an existing passion for electronic music and through a systematic programme of artist development, equips them with the skills and confidence to achieve their creative goals. Each artist on the programme will be exposed to the huge range of opportunities that exist in the music industry, to exploit the commercial potential of their talents.

The University of West London provides a unique approach to the field of electronic music education by allowing space for individual talent to flourish. The course is carefully structured to recognise and nurture your unique artistic identity, allowing you to develop and grow over three distinct years of study as a composer, performer and freelance producer.

BA (Hons) Fashion Branding and Marketing can teach you important industry skills on how to create effective branding and marketing strategies with a strong emphasis on sustainability and digitalisation in the context of the global fashion, luxury and lifestyle industry, as well as how brands communicate with consumers through innovative ideas, strategic delivery and visual strategies.

On this course, you will learn how to search for consumer insight and future trends, and how to use your findings to determine potential gaps in the market. You will explore how fashion and luxury brands, from high street retailers to luxury, become distinctive and desirable by discovering how they identify their unique selling points to position themselves in the market. This course will give you 360-degree preparation for a career in fashion branding, marketing or its associated business functions or postgraduate study.

You will explore recently updated curriculum that emphasises on contemporary topics such as:

• Sustainable luxury fashion
• Digital luxury
• Diversity in fashion industry
• Omni-channel customer experience
• Social media marketing
• Ethics and corporate social responsibility (CSR).

You will also benefit from a range of teaching methods:

• Design thinking for fashion business
• Live projects-workshops with industry partners
• Industry case studies
• Work-based learning
• Studio teaching/practice
• Flexible flipped/blended learning, LinkedIn learning
• Lectures, seminars, presentations
• Group and individual tutorials and feedback
• Peer and self-evaluation

If you would like to experience a career in the global fashion industry, while working on the business side rather than a design position as it requires a critical ability to mix creative flair with strategic business thinking, then this is the course for you!

The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.

The MA International Fashion Brand Management: Circular Fashion is the first postgraduate course of its kind in the UK. The course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative pathways:

• MA International Fashion Brand Management: Circular Fashion
• MA International Fashion Brand Management: Phygital Luxury Fashion
• MA International Fashion Brand Management: Fashion Buying & Merchandising
• MA International Fashion Brand Management: Fashion Visual Merchandising
• MA International Fashion Brand Management: Fashion Insight & Strategy
• MA International Fashion Brand Management: Fashion PR & Communication

This course will teach you how to to deal with the complexity of sustainability in the fashion industry by providing concrete tools and inspiring circular fashion business practices. You will study current practices of how materials, products, supply chain and retail can be regenerated and innovated through the circular economy. You will integrate such innovations into fashion brand building and development. You will study and assess the financial viability of different circular business models in the fashion industry.

You will develop in depth understanding of the key role of a circular fashion manager; from professional competencies and essential tools needed for managing responsibility for fashion and luxury brands to personal attributes and the commercial implications for transparency and traceability in the supply chain. In addition you will study how to fight counterfeiting on a strategic and legal point of view, and how to apply the sustainability principles to the retail space for both UK and overseas markets in an omni-channel environment.

Last but not the least, you will develop strategies for communicating transparency through transmedia storytelling that conveys the brand DNA while promoting the commercial success of its products.