Bachelor of Science (Hons) in Business Economics

at University of West London United Kingdom

MA International Fashion Brand Management: Phygital Luxury Fashion is the UK’s first postgraduate digital luxury fashion experience design course. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:

• MA International Fashion Brand Management: Phygital Luxury Fashion
• MA International Fashion Brand Management: Circular Fashion
• MA International Fashion Brand Management: Fashion Buying & Merchandising
• MA International Fashion Brand Management: Fashion Visual Merchandising
• MA International Fashion Brand Management: Fashion Insight & Strategy
• MA International Fashion Brand Management: Fashion PR & Communication

Brands that have focused on their collections and brand positioning, rather than user experience, have created wholesale, retail and ecommerce channel silos within their companies, which have prevented them from creating seamless customer journeys.

The new disruptive digital environment is causing these brands to rethink their business cases, adapt their brand offerings for consumers and create experiences both online and offline, mixing physical place and digital space: phygital. With the ongoing rise of digital media platforms and channels, luxury brand managers are dealing with fragmented media landscapes.

This course will teach you how to apply the strategies of luxury fashion brands across  platforms, creating immersive, playful, humanised and prototyped digital luxury fashion consumption experiences.

You will learn how to give contemporary luxury fashion customers a more personal and active role through contributing to brand-generated content. You will develop new marketing approaches to meet luxury fashion customers’ expectations, and learn to how to acquire new customers. You will also look at the technologies that allow luxury fashion companies to understand who their real customers are and how to engage with them.

Do you have a degree or professional background in construction? Are you keen to develop and expand your career with a Masters in construction management?

Our MSc Construction Project Management course is designed to support your professional development and provide you with the knowledge and skills you need to succeed in today’s globalised and ever-changing construction industry.

Our civil and environmental engineering course is designed to give you a better understanding of the relationship between civil engineering and current environmental issues.

We will help you to advance your analytical skills in core subject areas, including structural analysis, sustainability, geotechnics and hydraulics. You will learn to use modern IT techniques to solve complex problems throughout this course.

This course has been designed in close consultation with industry and is accredited as a designated technical MSc degree by the Joint Board of Moderators (JBM). The JBM is made up of the Institution of Civil Engineers, the Institution of Structural Engineers, the Chartered Institution of Highways and Transportation, and the Institute of Highway Engineers. This course is also accredited by the Chartered Institution of Civil Engineering Surveyors (ICES) and successful completion satisfies the academic requirements for chartered status.

The hospitality industry has seen tremendous growth in recent years, showing it to be a sector resilient to economic turbulence. As demand for highly skilled employees in the industry continues to increase, this food business management course will equip you with the ability to design, manage and lead developments in the food business.

Your studies will focus on the role of the manager and the issues they may face within the international food, food service and hospitality sectors. You will also explore new findings in food research.

In addition, you will become part of a strong professional network that can support you with coaching and mentoring as you develop your career plans. 

Are you looking for an aviation management degree with strong industry links, taught by experienced academics?

The BSc (Hons) Air Transport Management course provides you with the knowledge and skills required to pursue a leadership management role within the aviation industry.

You will learn about various aspects of aviation including:

• The theory of flight
• How airlines transport passengers and goods around the world
• How airports welcome and process millions of passengers
• How the air traffic control system works
• How the industry ensures safety and security on every flight.

You will learn about the practice of managing people and resources and have the opportunity to practise your knowledge and understanding by completing a placement year in industry.

The course features interaction with industry through guest lectures, field visits and case studies. This is the perfect way to start your career in the world of aviation.

Our courses offer opportunities to discuss issues arising from the Covid crisis and examine solutions from a sector perspective. Our course content is developed with support from a wide network of sector professionals to include changes in the industry and we are proud to involve experts from Heathrow in our guest lectures and workshops to directly connect you to the industry.

Ever taken an aspirin for a headache, or been given an anaesthetic for a filling and wondered how drugs are developed?

If you want to be involved in the areas of drug research, testing and development then pharmacology could be the course for you.

Pharmacology is the study of how drugs act on the human body and vice versa. It is the science of drugs, as well as their physical and chemical properties.

The course will cover the drugs that affect major systems of the body including the central nervous, cardiovascular, respiratory and endocrine systems.

Topics include pharmacological techniques, toxicology and anticancer drugs.

Through this course you will gain an in-depth knowledge of a wide range of drug classes, safety and efficacy and drug action. It will also give you a sound understanding of the drug development process.

In recent years there has been a growing awareness and appreciation of the benefits of using project management techniques across a wide range of business settings. On this practical course you will examine the role of applied project management in specific sectors and discover how to plan, control, monitor and deliver successful projects.

The course will help you gain the generic skills and understanding that you need to fulfill your particular business and organisational needs. In addition, you will gain experience with supporting software such as Microsoft Project Management.

Would you like to increase your versatility as a recording artist? Are you a musician who wants to become a music producer?

This course has been developed in response to current demands from the music industry. It aims to develop your skills as a performer and writer, along with your technical knowledge and to give you essential industry know-how that can help you to build your music career. During your studies you will have access to one of the largest audio complexes in Europe, which includes nearly 20 professionally equipped music studios, acoustically designed recording studios and multi-performance production studios.

If you are naturally curious and thrive in dynamic situations, this journalism studies course is for you. On this course, we will teach you the skills you need to keep pace with the industry in the digital era.

You will learn established conventions, as well as how to create multimedia content that is in high demand.

Whether you see yourself working on the newsdesk for a national institution or creating content for a specialist publication in sport, fashion or music, this journalism degree can help get you there.

The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.

Are you looking for a photography degree that will help you develop your own individual style behind the camera and put you on a path towards a creative career?

In the Guardian University Guide 2021, the University of West London was ranked top in London for Film Production and Photography.

On our BA (Hons) Photography course you will have the opportunity to learn creative and technical skills from professional photographers, artists, curators and guest lecturers.

Your hands-on work with conceptual and practical briefs will also allow you to build your confidence and your portfolio, and ensure you graduate with sought-after skills.