Master of Science in Digital Marketing

at University of West London United Kingdom

Do you dream of running your own business in the hospitality industry? This specialist hospitality entrepreneurship degree has been designed to develop your entrepreneurial and corporate skills so that you can thrive in the fast-paced hospitality sector.

This innovative course was developed in response to the growing number of restaurant start-ups and other small businesses opening in the hospitality industry.

Your studies will focus on starting a new business and will take you from innovation through to implementation. If you already have a business idea, this course will give you the tools to develop your concept and write a business plan that helps bring it to fruition.

Our courses offer opportunities to discuss issues arising from the Covid crisis and examine solutions from a sector perspective. Our course content is developed with support from a wide network of sector professionals to include changes in the industry.

The Covid pandemic is creating challenges for the industry but is also driving innovation and change across the sector. Join this career-focused course and graduate in a strong position to be a part of the industry’s transformation.

There has never been a better time to start a business in the UK creative industries.

Do you have an idea for a creative industries start-up, such as an innovative app? Or do you want to kick-start a creative collective? Or ‘simply’ take your consultancy agency from your living room to the next level? Then our MA courses in Creative Communications Entrepreneurship might be for you.

This postgraduate course has been developed to complement the incubation and acceleration of a business in the creative communications sector, such as advertising, graphic design, games design, media and publishing. You will cover market research and analysis, the application of knowledge in entrepreneurship, governance and operations, plus innovation management and negotiation.

From day one, you will have the opportunity to start building networks and interact with experienced industry professionals, which will help you develop the key attributes of a successful professional, such as independence, entrepreneurship and negotiation skills.

Personal tutors, project supervisors and mentors from the creative communications industry will support you as you work on your own start-up idea, on case studies and live briefs. 

This course will provide you with an opportunity to develop your perspective on business and digital marketing that will enhance and expand your future careers.

The course is delivered in a series of cycles integrating theory, skills and practical elements. Each cycle will introduce you to important foundational frameworks and will help you to put theory into practice across a range of real-world scenarios and contexts.

The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands.

By the end of your studies, you would also have gained knowledge of consulting on digital-marketing and business issues in a real-world context.

Our civil and environmental engineering degree will develop your technical skills alongside your knowledge of contemporary issues. The course is professionally accredited and informed by the expertise of leading industry consultants and businesses.

You will gain a full understanding of the key civil and environmental engineering disciplines, including structures, water engineering, highway engineering and geotechnics.

At the end of the course, you will complete a work-based project to gain experience in applying your knowledge in a professional environment.

Are you interested in why people commit crimes and how crime affects society? On this fascinating BA in Criminology you will gain an understanding of the nature and causes of crime, while examining how criminal justice systems work in the UK and abroad.

You will benefit from the expertise of highly experienced criminologists, and have opportunities to undertake work or voluntary work within the criminal justice system in the UK. Work-based learning is an integral part of this criminology course, giving you the chance to see first-hand the types of challenges that you will study in your theory modules.

In recent years there has been a growing awareness and appreciation of the benefits of using project management techniques across a wide range of business settings. On this practical course you will examine the role of applied project management in specific sectors and discover how to plan, control, monitor and deliver successful projects.

The course will help you gain the generic skills and understanding that you need to fulfill your particular business and organisational needs. In addition, you will gain experience with supporting software such as Microsoft Project Management.

Are you interested in how buildings are designed? As an architectural technologist and designer you will have the expertise to advise planners, property developers and constructors on their building projects.;

This undergraduate course focuses on practical, in-demand skills so that you can make sure that buildings function as they are intended to. You will develop the valuable ability to plan and design buildings that suit the needs of a client, the surrounding community and, importantly, the environment.

On this course you will examine important topical issues, including environmental concerns and the technologies that are being used to address them. Through visits to materials manufacturers and construction sites, as well as opportunities to work on team projects, you will learn how to apply your technical knowledge to real-world design problems.

This International Business and Commercial Law course will introduce you to the theory and practice of international business regulation in a globalised world.

Your studies will cover both legal and financial aspects, giving you a well-rounded qualification which will enhance your ability to work as a legal expert in multinational corporations.

Based in London, the global centre for banking, finance and trade, you will benefit from the excellent links that UWL has with major corporations as well as being close to the centre of legal administration and policy.

Are you passionate about food and drink? Whether you want to manage a restaurant, become a private chef or develop new food products, on this course you will learn the technical and professional skills you need for a career in culinary arts management.

While studying, you will benefit from valuable hands-on experience, working with leading industry professionals. You will learn a range of kitchen and patisserie techniques as well as studying areas such as food microbiology, diet, nutrition and gastronomy.

In addition, we will help you to develop the business and people skills needed to become a successful manager within the food industry.

The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.

This course is an ideal way of building up your marketing knowledge and skills in the fast-changing world of interactive platforms.

You will learn about the marketing mix and how to add to it through strategically planned online campaigns as well as how to implement the campaigns and measure them effectively.

In particular, the course offers an insight into the marketing field of social media and performance marketing. This will help you understand how to market brands, products and services online as well as being able to generate and successfully convert leads.