Bachelor of Arts in Fashion Merchandising

at California State University - Fresno USA

The Master of Biotechnology offers students who are fundamentally educated in varied scientific disciplines the opportunities to advance their scientific skills. It allows them to acquire the business knowledge and skills necessary to commercialize emerging technologies or their products. Offered as a two-year program, it is representative of a unique interdisciplinary degree concept, the Professional Science Master's (PSM) degree, designed for students interested in entering the workforce in leadership roles to promote the development and production of new products and processes.

This program is designed to prepare students in the broad area of public health. It includes preparation in the public health core and in the Health Promotion Option. The option includes a field experience and a culminating experience.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Advertising/public relations. Ready to grab the attention of your audience? Want to use strategic communication to help an organization succeed? The department’s advertising and public relations students work for such agencies as J. Walter Thompson, Chiat/Day, Publicis and Hal Riney, American Airlines, Google, Facebook, Twitter, FleishmanHillard, Salvation Army, Valley Children’s Hospital, Coca Cola, and Orbitz.

The 30-unit Master of Arts degree in Education with an option in Curriculum and Instruction (MAE-C&I) is designed for teachers and other professionals who desire advanced study in curriculum, instruction, educational psychology, research design, and educational statistics. Although a majority of students are teachers, a teaching credential is not a requirement for admission. The program is unique in allowing students to pursue in-depth study in personally relevant areas of curriculum and instruction such as educational technology, reading/language arts, mathematics education, and other specialization areas through elective coursework.

The term kinesiology means "the study of movement," and the academic discipline of kinesiology comprises the subdisciplines of exercise physiology, biomechanics, sport and exercise psychology, athletic training and sports medicine, sports administration, physical education, and fitness and health promotion. The overall objective of the programs in kinesiology is to improve the lives of students by providing insight, education, and practical experience in exercise, sport, and physical activity. Programs in kinesiology open doors to relevant and rewarding professional careers.

The Department of Kinesiology is composed of a cohesive, creative, and dynamic group of well-educated faculty with a wealth of practical and professional experience. Students are engaged in educational and clinical research programs and practical experiences which incorporate leading-edge technology and best practices. The curriculum and associated instruction provide a solid foundation for future learning and professional growth. The program incorporates many opportunities for professional certification through prestigious national organizations and governing bodies. Students become experts in exercise, fitness, performance, and wellness.

The Exercise Science Option provides a foundation in the movement sciences which fully prepares students for graduate study and professional careers in fitness, wellness, health promotion, human performance, and preventive and rehabilitative sciences. The exercise science option also prepares students for professional certifications from internationally recognized health/fitness organizations. Flexible and personalized educational and career development strategies are hallmarks of this program. Exercise science faculty provide instruction and advising that is based upon theories and principles as well as practical and professional experience.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

A major in music is designed to prepare students for careers in teaching, performance, or music-related fields. It enhances their knowledge of the musical art and increases their sensitivity to the musical world around them.

The Department of Music provides the following:

• undergraduate instruction in music for those planning professional careers as performers, composers, and studio teachers, as well as those preparing for advanced degrees in performance and composition
• state-approved subject matter preparation required for a California teaching credential in music
• graduate education for students planning professional and academic careers or seeking professional growth as K-12 teachers or junior college instructors
• broad acquaintance with music for the community and non-music majors

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Finance Option stresses the financial structure of businesses through a common set of courses and specialized courses directed at various applications. It is designed to provide students with the basic skills required to plan, supervise, and control the financial activities of business organizations. These include understanding the trade-off between risk and return, the time value of money, and the magnifying effect of leverage. Students also gain the skills related to evaluating the financial needs of a business, obtaining the funds required by the firm, and using these funds in such a way that the company's goals are met.

The Master of Arts degree program in psychology may be arranged to include interest areas such as general experimental, as well as special master of arts programs for individuals. The General Experimental program is a 30-unit degree program is intended primarily to prepare graduates for entry into doctoral programs in general experimental, developmental, social, neuroscience, cognitive psychology, perception, decision making, data analytics, or clinical psychology, and may serve as preparation for community college teaching or professional employment requiring a master's degree.

The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.

Data Analytics (DA) uses powerful tools and techniques to derive meaning and value from data. As companies are becoming more data-driven, data analytics is now being viewed as an essential area of expertise and as a distinguishable career path. Students learn to analyze data and find patterns to enhance business effectiveness and problem-solving. These skills are essential to make informed decisions to drive business forward and achieve strategic goals. Students learn to become problem-solvers and skilled to analyze data that unlock business opportunities and solutions while keeping the “big picture” in mind. Critical thinking and effective communication are complementary skills developed in this option. Topics covered in this option include decision analysis, data mining, modeling, prediction, artificial intelligence, and machine learning.