Bachelor of Arts in Mass Communication and Journalism - Advertising and Public Relations Option

at California State University - Fresno USA

Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.

The department provides the foundation for graduates in early childhood, special education, bilingual instruction, reading/language arts, and teacher education. Our goal is to provide a foundation for our students to become leaders in education and highly skilled professionals. We hope you find that our faculty are committed to providing quality instruction for you to become a leader at your site and in education as a whole.

The Bachelor of Arts in Natural Sciences serves as a waiver program for the Single Subject Teaching Credential in Science. With the Science Credential, students are able to teach any introductory science class, i.e. earth, general, life, or physical science along with the courses in their chosen emphasis.

Chicano and Latin American Studies (CLAS) is an interdisciplinary department that has been successful in presenting a highly informed, active, and challenging view of the Chicanx/Latinx experience in the United States, Latin America, and U.S./Latin American relations. Chicano and Latin American Studies provides an opportunity for a pluralistic exchange of ideas in an interdisciplinary academic setting, where faculty, students, and visiting scholars can share experiences and create a dynamic, intellectual environment.

The Chicano and Latin American Studies Department is designed to meet the following objectives:

• To promote an awareness of the historical and cultural roots of Chicanx/Latinx people in the United States
• To enhance an understanding of Latin America
• To cultivate an appreciation of ethnic and national differences among all people
• To critically analyze the Chicanx and the Latin American experience in terms of significant issues, theories, current problems, and solutions, and
• To provide students with a set of important professional skills to be utilized as they interact creatively and constructively with Chicanx/Latinx communities and multicultural society at large.

The department emphasizes an interdisciplinary approach to the study of family life, history, politics, culture, and the arts of Chicano and Latin American communities. The courses reflect an integrated approach in providing students with greater knowledge and understanding of the social reality and diversity of Chicanxs and Latin Americans.

The English Studies Major at Fresno State is designed to help prepare future middle and high school English teachers. Through this California state-approved program, students may demonstrate the English Language Arts subject matter competency required for entrance into a post-baccalaureate single subject teaching credential program. 

Majors complete English courses; courses in subjects related to language arts education such as literacy studies, drama, speech communication, and linguistics; and chose one Extended Area of Emphasis from the following:

• Rhetoric and Writing Studies
• Creative Writing
• Linguistics
• Literature 
• Speech
• Theatre

Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.

Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.

Electives in pure mathematics prepare students for the pursuit of graduate studies leading to advanced degrees and employment at the college or university level, or research in industry or for government agencies.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

Computer science is applied reasoning using both art and science: It requires the ability to communicate ideas through a combination of language and powerful technology. It is concerned with the interaction of humans and computers, as well as the application of computers to a myriad of specialized problems.

The goal of the Department of Computer Science is to offer programs to a diverse audience: (1) students interested primarily in computing, (2) students interested primarily in applying computing to some other field of study, and (3) students who wish to include computing as part of their general education.

The bachelor's degree in computer science prepares students for careers in the computing industry or for graduate study. Combined with a minor in another field of study, the bachelor's degree allows students to utilize their computing expertise in a variety of specialized fields. The core and computer science theory courses are excellent preparation for students who intend to pursue an advanced degree in computer science.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The Africana Studies program (AFRS) at California State University, Fresno offers an interdisciplinary curriculum that illuminates the connectedness of the human experience and provides culturally-appropriate knowledge and skills. This helps students understand the experiences of African peoples all over the world and other ethnic groups in the United States. The program also involves its faculty and students in research, experiential learning, career counseling, computer technology, curriculum development, conference participation, and extended day, evening, and weekend courses.

Africana Studies emphasizes the study of the history and culture of African Americans as they relate to the experiences of Africans on the continent and other peoples of African descent in the Diaspora. The major in Africana Studies provides an epistemological basis for understanding issues that pertain to the experiences of African peoples and other minority ethnic groups in the American society. The curriculum promotes an awareness of the African heritage of African Americans and others throughout the Americas. Opportunities are provided for students to engage in study abroad and service-learning in Africa and the Caribbean to stimulate intellectual interest in, and linkage to, contemporary Africa and the African Diaspora while enhancing global understanding of the varied social realities of the human experience.