Bachelor of Arts in Mass Communication and Journalism - Advertising and Public Relations Option

at California State University - Fresno USA

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The Bachelor of Science in Biochemistry is intended for students who plan to pursue a career in biochemical research, chemistry research, and suitable for a student pursuing health professions (medical, pharmaceutical, dental, and other clinical and health professions). The B.S. program is a comprehensive, multi-disciplinary program to prepare students for graduate study in pursuit of a Master of Science (M.S.) or Doctor of Philosophy (Ph.D.) in areas related to biochemistry.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

The Option in Student Affairs and College Counseling is a 48-unit program designed for individuals seeking advanced preparation for careers in post-secondary and related settings.

The Student Affairs and College Counseling Option is designed to prepare individuals for employment as student service professionals in four-year university and community college. Graduates with this degree option are prepared for employment in the multi- faceted arena of post-secondary education.

Preparation for the Student Affairs and College Counseling option requires knowledge of individual and group dynamics, advising practices in specialized settings, and an understanding of the developmental issues associated with students' maturation process. It requires an appreciation of organizational dynamics and a firm foundation in counseling theory as well as acquisition of counseling skills appropriate for use with students from diverse populations and backgrounds. In addition, counselors are also required to know, understand, and address the impact of crises, disasters, and trauma-causing events on students in the post-secondary community. The 2009 Council for the Accreditation of Counseling and Related Educational Programs (CACREP) standards includes content in crises management (suicide, disasters, and substance abuse).

The B.A. in Interior Design allows students many unique opportunities in the field of design. The interior design major is accredited by the Council for Interior Design Accreditation, formerly FIDER. Students use advanced computer-aided-design (CAD) and animation programs as well as traditional methods in developing sophisticated design solutions for a variety of architectural projects. Interior design students gain an excellent foundation in subjects such as color theory, space planning, presentation techniques, rendering, drawing, building systems and codes, and material and design for special populations. (Internship opportunities are available.)

Because of increasing mobility in our modern world, it takes no time at all to travel to places where people speak a language other than English. If you visit or go to work in another country you will quickly learn the fallacy of the phrase, "Everyone speaks English there; don't worry!" Even in California, scarcely a day goes by that you do not hear people conversing in a language other than English, because the United States has a wealth of different heritage languages. Whether you travel overseas or stay in the United States, you will be more culturally sensitive if you are bilingual and bicultural. For example, agricultural, health, and music professionals benefit from knowing another language. It is never too late to acquire another culture and language.

The goal of the Department of Modern and Classical Languages and Literatures is to encourage multiculturalism and multilingualism in the Central Valley. That includes preparing students for communication in some of the important heritage languages of the area: German, Spanish, French, Italian, and Portuguese. These are also important languages of Mexico, Central and South America, and the European Union, so students are able to travel or work overseas with greater ease. The department also offers Greek and Latin, as well as Classical Studies and Humanities.

The department has programs for those who wish to be middle and high school teachers of French and Spanish. We offer courses to prepare those who wish to be bilingual/ cross-cultural teachers in elementary schools. We also offer courses in Italian, Portuguese, and other languages to the surrounding community. The department offers a major and a minor in French and Spanish, a minor in German, a minor in Humanities, and a minor in Classical Studies. We collaborate with the Department of Linguistics to offer the B.A. Option in Language Studies.

The Master of Arts degree program in Education with an option in Multilingual/Multicultural Education is designed to develop expertise in educators with the goal of providing equitable learning environments through their instruction and leadership. The overarching mission is to provide master’s degree candidates with a foundation in research, curriculum, and leadership in order to promote equity in schools serving linguistically and culturally diverse (LCD) learners. In this program, master candidates will be working with students who are not only English learners (EL), but also students who have distinct linguistic and cultural needs.

The Master of Arts degree program in music is designed to increase the candidate's professional competence, to increase the ability for continued self-directed study, and to provide opportunity for greater depth in the chosen area of concentration within the field of music.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Real Estate and Urban Land Economics Option provides the background for a wide range of career opportunities in addition to residential and commercial real estate sales. These areas include development, lending, banking, appraising, escrow, property management, and construction. Usually students who enroll in the real estate option will complete all courses necessary to take the California Brokers License Examination.

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.

Mechanical engineering is the use of basic science in the design and manufacture of components and systems. This requires the application of physical and mechanical principles in the development of machines, energy conversion systems, materials, and equipment for measurement and control. Knowledge of mathematics, physics, and chemistry lies at the core of this field. Application of this knowledge uses engineering technology -- a disciplined way of thinking, modeling, and testing that enables development of new systems despite incomplete information and uncertainty.

The graduate program in mechanical engineering provide basics and advanced studies in design, advanced materials, alternative energy and sustainable systems, thermo-fluids, engineering mechanics, mechatronics and controls. All areas include statics, dynamics, materials, fluid mechanics, thermodynamics, and experimental methods. Application areas in design include mechanics of materials, applied mechanics, structural and manufacturing aspects of producing equipment, and vibrations. Application areas in thermal and fluid mechanics focus on energy conversion and include combustion, heat engines, refrigeration, and fluid flow.