Bachelor of Arts in Mass Communication and Journalism - Digital Journalism Option

at California State University - Fresno USA

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The International Business Option introduces students to the fastest growing part of business today. The information and communications revolution - and declining travel costs - have made all businesses aware of global markets. The option stresses the role of global communications and the growth of entrepreneurial opportunities in worldwide markets, with special attention to California and the markets of the Pacific Rim.

The Department of Earth and Environmental Sciences offers graduate courses and research leading to the Master of Science. The graduate courses and research areas are such that several different career goals can be met, including the following: (1) preparation for enrollment in a Ph.D. program in geology or a related field, (2) preparation for employment as a professional geoscientist with industry or government, and (3) advancement of knowledge of the earth sciences and teaching skills of secondary school and junior college teachers.

Graduate research opportunities are available in several fields, including but not restricted to hydrology/hydrogeology/hydrogeochemistry, geophysics, tectonics, engineering geology, geomorphology, structural geology, volcanology/igneous and metamorphic petrology, sedimentology/paleontology/stratigraphy, paleoclimatology and high temperature, and stable isotope geochemistry.

The graduate program also offers research opportunities in applied geology. This curriculum is usually interdisciplinary, involving coursework in geology, civil engineering, chemistry, soil sciences, and other areas. Applied geology emphases include: (1) engineering and environmental geology and (2) hydrogeology. Students of applied geology are encouraged to undertake theses involving support and supervision by professionals in private and public sectors.

The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.

Data Analytics (DA) uses powerful tools and techniques to derive meaning and value from data. As companies are becoming more data-driven, data analytics is now being viewed as an essential area of expertise and as a distinguishable career path. Students learn to analyze data and find patterns to enhance business effectiveness and problem-solving. These skills are essential to make informed decisions to drive business forward and achieve strategic goals. Students learn to become problem-solvers and skilled to analyze data that unlock business opportunities and solutions while keeping the “big picture” in mind. Critical thinking and effective communication are complementary skills developed in this option. Topics covered in this option include decision analysis, data mining, modeling, prediction, artificial intelligence, and machine learning.

The general objectives for the B.S. in Cognitive Science are to develop and provide a thorough foundation in the study of cognitive science, drawing in perspectives from computer science, linguistics, philosophy, and psychology; to provide a foundation in cognitive science with which students will be able to pursue graduate education in cognitive science, computer science, linguistics, philosophy, psychology, or related fields; and to provide a foundation for the pursuit of jobs in business and industry where a multidisciplinary background is highly desirable.

The primary instructional objectives of the B.S. in Cognitive Science are to give an education in recent approaches to cognition and cognitive science and to give an overview of current methodologies used within cognitive science, including those methodologies used in the core disciplines of computer science, linguistics, philosophy, and psychology.

Join the leader in science, technology, and management. Students majoring within the Department of Food Science and Nutrition are prepared for a wide range of professions in the food industry — the largest single industry in the United States. California State University, Fresno is centered in the greatest food production and processing area in the world.

Some of the largest and best dairy and food companies cooperate with the university to provide students with a view of commercial realities in this industry. There is strong demand for dietitians and nutritionists by the health care and food­ service industries.

It is the goal of the Department of Viticulture and Enology to be a world-class center of excellence that can effectively meet the needs of students and the broader community. The department offers courses in viticulture and enology. Each degree integrates viticulture and enology offerings with the basic sciences (e.g., biology, chemistry, mathematics, physics) and management skills to build a well-balanced foundation.

Academic Excellence
The Department of Viticulture and Enology at California State University, Fresno was officially established in July 2000. The foundations for the current curricula are firmly based in the sciences such as botany, chemistry, soil science, and microbiology. Classes in viticulture and enology are designed to help the students incorporate the basic sciences into the production of grapes and wines with numerous opportunities for “hands-on” learning experiences. We have the only university teaching facilities in the world that combines 120 acres of table, raisin and wine grape vineyards, a commercial 50,000 gallon winery, and a processing facility suitable for small-scale raisin production. This unique combination of academics and facilities has provided the training ground for numerous award winning viticulturists and winemakers.

The Department of Plant Science at California State University, Fresno is located in the nation's most productive agricultural valley. Our graduates acquire a sound academic background that is deeply rooted in field-based experience in the broad array of disciplines within Plant Science. These include pomology, olericulture, agronomy, environmental horticulture, soils, irrigation, economic entomology, plant pathology, weed science, and mechanized agriculture. Our faculty hold advanced degrees in these disciplines, and regularly integrate this knowledge directly in the field and laboratories. The university's 1000 acre agricultural field laboratory, greenhouse facilities, and the Jordan Agricultural Research Center are home to cutting-edge horticultural and agronomic practices, using the latest innovations in crop production, mechanization, irrigation, soil fertility, propagation, and pest management.

Completion of a degree in Plant Science at California State University, Fresno is your gateway to a career in agriculture. Our program is also designed to provide the academic background for certification/licensing as an Irrigation Specialist, Certified Irrigation Designer, Certified Arborist, California Certified Nursery Professional, Certified Crop Adviser (CCA), Certified Professional Agronomist, Certified Entomologist, CA Department of Pesticide Regulation Certification (Agricultural Pest Control Advisor and Qualified Applicator), Certified Horticulturist, or for advanced studies in Plant Sciences. Our graduates are sought after by many of the world's leading agricultural industries and agencies and many have entered leading graduate (MS, Ph.D.) programs worldwide.

The department offers a Bachelor of Science degree in Recreation Administration for individuals who are committed to the recreation and leisure services profession. The major in Recreation Administration prepares students with the knowledge, understanding, ability, and skill necessary to successfully function in professional positions related to the major.

Curriculum
Accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions, the department offers a B.S. and a Minor in Recreation Administration.

Students in the recreation administration major complete a core of courses. These courses are designed to assist students in acquiring competencies related to the principles of recreation, leadership, group dynamics, and leisure behavior. Courses also cover legal and financial aspects of recreation service, advanced program planning, organization and administration of leisure services, evaluation, and professionalism.

Students develop specific skills in the areas of communication, human behavior, youth services, entrepreneurism, and adventure-based recreation and tourism, finance, management, marketing, funding, resources, program planning and supervision, and facility management.

Under the guidance of a practitioner, students in recreation administration are encouraged to acquire 1,000 hours of paid or voluntary hands-on experience in a variety of recreation, clinical, or leisure services agencies. In addition, they complete full-time internships with commercial recreation and tourism enterprises, public recreation agencies, nonprofit organizations, park-oriented agencies, hospitals, rehabilitation centers, and other service organizations.

Geomatics engineers manage the global spatial infrastructure. This effort includes real property boundary determination, digital mapping, Geographic Information Systems (GIS), Global Positioning Systems (GPS), remote sensing, photogrammetric mapping, applications programming, project management, and construction layout activities. Students use a wide selection of specialized equipment while acquiring a solid theoretical background. Integration of geomatics engineering design concepts spans a sequence of courses throughout the curriculum.

Mission of Geomatics Engineering
The mission of the Geomatics Engineering Program is to provide a unique educational experience that enriches the lives of GME students. The program teaches necessary discipline-related knowledge and skills to prepare students for their competency in the profession. Students learn how to protect the health and welfare of the public while expanding their base of knowledge through research and scholarship. Graduates of the program serve throughout the state, the nation and the world at large.

The term kinesiology means "the study of movement," and the academic discipline of kinesiology comprises the subdisciplines of exercise physiology, biomechanics, sport and exercise psychology, athletic training and sports medicine, sports administration, physical education, and fitness and health promotion. The overall objective of the programs in kinesiology is to improve the lives of students by providing insight, education, and practical experience in exercise, sport, and physical activity. Programs in kinesiology open doors to relevant and rewarding professional careers.

The Department of Kinesiology is composed of a cohesive, creative, and dynamic group of well-educated faculty with a wealth of practical and professional experience. Students are engaged in educational and clinical research programs and practical experiences which incorporate leading-edge technology and best practices. The curriculum and associated instruction provide a solid foundation for future learning and professional growth. The program incorporates many opportunities for professional certification through prestigious national organizations and governing bodies. Students become experts in exercise, fitness, performance, and wellness.

The Exercise Science Option provides a foundation in the movement sciences which fully prepares students for graduate study and professional careers in fitness, wellness, health promotion, human performance, and preventive and rehabilitative sciences. The exercise science option also prepares students for professional certifications from internationally recognized health/fitness organizations. Flexible and personalized educational and career development strategies are hallmarks of this program. Exercise science faculty provide instruction and advising that is based upon theories and principles as well as practical and professional experience.