Bachelor of Arts in Mass Communication and Journalism - Film and Media Arts Option

at California State University - Fresno USA

Join the leader in science, technology, and management. Students majoring within the Department of Food Science and Nutrition are prepared for a wide range of professions in the food industry — the largest single industry in the United States. California State University, Fresno is centered in the greatest food production and processing area in the world.

Some of the largest and best dairy and food companies cooperate with the university to provide students with a view of commercial realities in this industry. There is strong demand for dietitians and nutritionists by the health care and food­ service industries.

Psychology is the scientific study of behavior -- including human thought, emotion, and action -- and the application of scientific knowledge to the solution of real-world problems. It includes a wide variety of topics, including perception, learning, memory, thinking, emotion, personality, social interaction, development, and abnormal behavior. Psychologists recognize that understanding behavior in all its complexity requires studying it from multiple perspectives. A thorough understanding of memory, for example, requires knowledge ranging from the neural structures and processes that underlie it to the social and cultural forces that influence it.

Students majoring in psychology take core courses in general psychology, statistics, and research methodology, along with additional courses in each of the primary areas of the discipline. There are also numerous opportunities for students to supplement their coursework with hands-on experience in faculty research labs and in the field under faculty supervision. Advanced and well-qualified students can participate in our senior honors program. These students design, conduct, and present an original research project as a senior thesis.

Psychology majors learn to think critically, write and speak clearly, identify and solve problems, and work effectively both individually and in groups. As a result, the study of psychology provides excellent preparation for graduate study and careers in a variety of fields.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

The Bachelor of Arts in Natural Sciences serves as a waiver program for the Single Subject Teaching Credential in Science. With the Science Credential, students are able to teach any introductory science class, i.e. earth, general, life, or physical science along with the courses in their chosen emphasis.

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.

The Department of Linguistics offers an M.A. in Linguistics with an option in General Linguistics and an M.A. in Linguistics with an option in Teaching English to Speakers of Other Languages. At California State University, Fresno, students may also get a Master of Science in Interdisciplinary Studies with a focus on Computational Linguistics or Cognitive Science. Department faculty will assist students in planning such a program. For specific requirements, see Degree Requirements below; for general requirements see Division of Research and Graduate Studies.

The Master of Arts degree program in Linguistics assumes a baccalaureate degree major in an appropriate field and at least three upper-division courses in linguistics as prerequisites. Graduate students are required to complete at least 30 units of courses with a minimum of 21 units of graduate level courses, and to pass a comprehensive examination or complete a thesis.

The Master of Science degree in Criminology is a 30-unit, flexible program which provides a solid core in the field of criminology while permitting students to pursue specialized areas of interest. The master’s program is designed to prepare students for service and responsible administrative and professional positions in agencies in the criminal justice system. The master’s program also prepares students for a wide variety of occupations including in-service education; administrative education and management; community college teaching; predoctoral studies; and research.

The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.

Computer Information Systems (CIS) is the practice of developing and maintaining systems to support operations, management, and decision-making. It combines technology, people, and business organizations in a single field. An information system can collect, store, process, analyze, and distribute information with an enterprise-wide view and make it available to all users across functional departments and across organizations to support their business operation and decision-making processes. Topics covered in this option include computer programming, database design, systems analysis and design, computer networks, project management, cloud computing, cybersecurity, mobile and Web application development, business intelligence, and artificial intelligence.

The M.S. in Construction Management program provides the technical competencies, financial knowledge, and entrepreneurial skills that are essential to today’s leaders in the construction industry.

The program is designed for recent college graduates as well as working professionals with architecture, engineering, construction (AEC), business or related backgrounds.

It aims to prepare graduates to (a) fill upper management positions in the AEC industry; or (b) pursue Ph.D. studies in construction related fields, and eventually fill teaching and/or research positions in colleges and universities.

The Master of Biotechnology offers students who are fundamentally educated in varied scientific disciplines the opportunities to advance their scientific skills. It allows them to acquire the business knowledge and skills necessary to commercialize emerging technologies or their products. Offered as a two-year program, it is representative of a unique interdisciplinary degree concept, the Professional Science Master's (PSM) degree, designed for students interested in entering the workforce in leadership roles to promote the development and production of new products and processes.