Bachelor of Science in Agricultural Education - Teacher Preparation

at California State University - Fresno USA

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The International Business Option introduces students to the fastest growing part of business today. The information and communications revolution - and declining travel costs - have made all businesses aware of global markets. The option stresses the role of global communications and the growth of entrepreneurial opportunities in worldwide markets, with special attention to California and the markets of the Pacific Rim.

The Department of Linguistics offers an M.A. in Linguistics with an option in General Linguistics and an option in Teaching English as a Second Language. At California State University, Fresno, students may also get a Master of Science in Interdisciplinary Studies with a focus on Computational Linguistics or Cognitive Science. Department faculty will assist students in planning such a program. For specific requirements, see Degree Requirements below; for general requirements see Division of Research and Graduate Studies.

The Master of Arts degree program in Linguistics assumes a baccalaureate degree major in an appropriate field and at least three upper-division courses in linguistics as prerequisites. Graduate students are required to complete at least 30 units of courses with a minimum of 21 units of graduate level courses, and to pass a comprehensive examination or complete a thesis.

The Department of Public Health offers curricula based on principles of public health practices leading to a Bachelor of Science degree, including a major and minor in health science with options in community health, environmental/occupational health and safety, and health administration.

The Health Science Bachelor of Science curriculum consists of a core of five courses providing a foundation of knowledge and skills critical to the theory and practice of the health professional. In addition, students complete a specialized cluster of courses in an option that provides the depth and breadth for the area. A variety of combinations between and within options is possible to meet professional goals.

Psychology is the scientific study of behavior -- including human thought, emotion, and action -- and the application of scientific knowledge to the solution of real-world problems. It includes a wide variety of topics, including perception, learning, memory, thinking, emotion, personality, social interaction, development, and abnormal behavior. Psychologists recognize that understanding behavior in all its complexity requires studying it from multiple perspectives. A thorough understanding of memory, for example, requires knowledge ranging from the neural structures and processes that underlie it to the social and cultural forces that influence it.

Students majoring in psychology take core courses in general psychology, statistics, and research methodology, along with additional courses in each of the primary areas of the discipline. There are also numerous opportunities for students to supplement their coursework with hands-on experience in faculty research labs and in the field under faculty supervision. Advanced and well-qualified students can participate in our senior honors program. These students design, conduct, and present an original research project as a senior thesis.

Psychology majors learn to think critically, write and speak clearly, identify and solve problems, and work effectively both individually and in groups. As a result, the study of psychology provides excellent preparation for graduate study and careers in a variety of fields.

The M.S. in Clinical Rehabilitation and Mental Health Counseling is a 60-unit CORE accredited program that aims to prepare professionals who are culturally competent, and able to provide rehabilitation and mental health counseling to individuals with disabilities in an ethical manner while adhering to the Code of Professional Ethics and Scope of Practice for the profession. Students have the ability to pursue certification as a Certified Rehabilitation Counselor and National Certified Counselor, as well as undergo requirements that position them for the Licensed Professional Clinical Counselor credential. The program has earned top rankings in the nation by U.S. News and World Report, and is a national leader in hands-on, real world rehabilitation in California and beyond.

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.

The term kinesiology means "the study of movement," and the academic discipline of kinesiology comprises the subdisciplines of exercise physiology, biomechanics, sport and exercise psychology, athletic training and sports medicine, sports administration, physical education, and fitness and health promotion. The overall objective of the programs in kinesiology is to improve the lives of students by providing insight, education, and practical experience in exercise, sport, and physical activity. Programs in kinesiology open doors to relevant and rewarding professional careers.

The Department of Kinesiology is composed of a cohesive, creative, and dynamic group of well-educated faculty with a wealth of practical and professional experience. Students are engaged in educational and clinical research programs and practical experiences which incorporate leading-edge technology and best practices. The curriculum and associated instruction provide a solid foundation for future learning and professional growth. The program incorporates many opportunities for professional certification through prestigious national organizations and governing bodies. Students become experts in exercise, fitness, performance, and wellness.

The undergraduate Sport Administration Option prepares students for entry-level careers in the sport industry and graduate studies in Sport Administration. Students learn a combination of skills related to sport and undergo a strategic career analysis, evaluate their marketability within the sport industry, learn how to differentiate themselves from the competition, network with leading sport personnel and organizations, and develop a career plan and resume -- all while gaining essential hands-on sport industry experience.

Audiology, speech-language pathology, deaf education and interpreting are concerned with many issues related to speech, healing, and language. Professionals in audiology and speech-language pathology ?elds are devoted to providing diagnostic, rehabilitative, and educational services to children and adults with communicative challenges. Professionals in deaf education and interpreting ?elds are devoted to providing educational services and community-related services to children and adults who communicate in American Sign Language and/or other communication modalities.

Bachelor of Arts
The Bachelor of Arts degree in Communicative Sciences provides the students with a liberal arts foundation integrated with courses designed to provide a basic understanding of speech, language, and hearing development and communicative problems. Students pursuing deaf studies have three options: deaf education, deaf studies, and sign language interpretation. Students majoring in deaf education and speech-language pathology can continue their options in our graduate program.

The B.A. in Integrated Design allows students many unique opportunities in the field of design, helping them acquire skills in specific advanced technologies crucial to the design industry. The program prepares students for diverse design jobs in the industry right after graduation and also prepares students to go into a graduate M.A. or M.F.A. program.