Bachelor of Science in Business Administration - International Business (Pre-Business)

at California State University - Fresno USA

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

The theatre arts major and dance major offer you the opportunity to develop your skills in acting, directing, dance theory, research and performance, choreography, playwriting, children's theatre, technical production, scene design, costume design, sound design, stage management, lighting design, history, literature, and teaching. After completing our program, you will have the background that will enhance your ability to pursue either a teaching credential, advanced degree or a professional career.

Our professionally trained instructors will guide you through a program that is not only educational but fascinating. A major or minor in theatre or dance can be one of the more exciting times in your life because it will develop communication and performing skills that will aid you no matter what career you finally decide to pursue. If theatre or dance is what you want, then the California State University, Fresno Theatre Arts Department is ready to serve you.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The Department of Art and Design offers many exciting and creative opportunities for students to nurture and expand their artistic and design senses. Entering the 21st century, the department provides a broad range of experiences that prepare its graduates for art- and design-related career opportunities and artistic endeavors. Students study and produce works that include state-of-the-art computer applications, conceptual art, graphic design, and interior design. The department has fine arts as its core and foundation, while offering areas of study that allow for occupational preparation in a variety of areas. The award-winning faculty is committed to the idea that a foundation in the crafts of art and design is an essential prerequisite to the production of works that show sophistication both conceptually and visually.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Finance Option stresses the financial structure of businesses through a common set of courses and specialized courses directed at various applications. It is designed to provide students with the basic skills required to plan, supervise, and control the financial activities of business organizations. These include understanding the trade-off between risk and return, the time value of money, and the magnifying effect of leverage. Students also gain the skills related to evaluating the financial needs of a business, obtaining the funds required by the firm, and using these funds in such a way that the company's goals are met.

The department offers a Bachelor of Science degree in Recreation Administration for individuals who are committed to the recreation and leisure services profession. The major in Recreation Administration prepares students with the knowledge, understanding, ability, and skill necessary to successfully function in professional positions related to the major.

Curriculum
Accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions, the department offers a B.S. and a Minor in Recreation Administration.

Students in the recreation administration major complete a core of courses. These courses are designed to assist students in acquiring competencies related to the principles of recreation, leadership, group dynamics, and leisure behavior. Courses also cover legal and financial aspects of recreation service, advanced program planning, organization and administration of leisure services, evaluation, and professionalism.

Students develop specific skills in the areas of communication, human behavior, youth services, entrepreneurism, and adventure-based recreation and tourism, finance, management, marketing, funding, resources, program planning and supervision, and facility management.

Under the guidance of a practitioner, students in recreation administration are encouraged to acquire 1,000 hours of paid or voluntary hands-on experience in a variety of recreation, clinical, or leisure services agencies. In addition, they complete full-time internships with commercial recreation and tourism enterprises, public recreation agencies, nonprofit organizations, park-oriented agencies, hospitals, rehabilitation centers, and other service organizations.

Prepare for the future in agricultural sciences, technology, and management with a degree in agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The Bachelor of Science in Biochemistry is intended for students who plan to pursue a career in biochemical research, chemistry research, and suitable for a student pursuing health professions (medical, pharmaceutical, dental, and other clinical and health professions). The B.S. program is a comprehensive, multi-disciplinary program to prepare students for graduate study in pursuit of a Master of Science (M.S.) or Doctor of Philosophy (Ph.D.) in areas related to biochemistry.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

At California State University, Fresno, the interdisciplinary studies major under either the Master of Arts (MA) degree is available to qualified graduate students when there is a need for advanced study in subject matter that is multidisciplinary and that is not reasonably available through existing graduate degree programs. In such instances, a formal proposal for an Interdisciplinary Studies major that includes a cohesive curriculum with interrelated coursework and graduate experiences from two or more departments may be submitted for approval. Proposals that could be accommodated by an existing master's degree or option, as in the use of elective courses, are not approved.

The MA in Interdisciplinary Studies is awarded in all fields, particularly those that include the arts, letters, and humanities.

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.