at California State University - Fresno USA
Overview
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
California State University - Fresno
Location
$16100
Tuition Fee
$0
Average Cost of Living
$70
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Health Sciences, Nursing and Emergency Services
Bachelor of Science in Health Science - Environmental or Occupational Health and Safety Option
The Department of Public Health offers curricula based on principles of public health practices leading to a Bachelor of Science degree, including a major and minor in health science with options in community health, environmental/occupational health and safety, and health administration.
The Health Science Bachelor of Science curriculum consists of a core of five courses providing a foundation of knowledge and skills critical to the theory and practice of the health professional. In addition, students complete a specialized cluster of courses in an option that provides the depth and breadth for the area. A variety of combinations between and within options is possible to meet professional goals.
48 month
Duration
$ 16100
Tuition
Natural Sciences & Mathematics
Bachelor of Science in Physics
Why study physics? Physics is a fundamental science that is the basis of all sciences, from chemistry, engineering, to medicine. What do physicists do? We ask questions such as what is matter made of? The answers we get from our theoretical models and experiments are applied to study microscopic and macroscopic properties of matter, to diagnose, treat, and manage diseases and disorders, and to study the origin and evolution of the entire universe.
48 month
Duration
$ 16100
Tuition
Natural Sciences & Mathematics
Bachelor of Science in Biomedical Physics
The B.S. in Biomedical Physics is an interdisciplinary program developed with the assistance of the National Institute of Mental Health and the National Institute of Biomedical Imaging and Bioengineering to motivate students pursuing careers in applications of physics in medicine. The curriculum provides fundamental groundwork in physics, mathematics, and biology.
48 month
Duration
$ 16100
Tuition
Health Sciences, Nursing and Emergency Services
Master of Arts in Kinesiology - Exercise Science Option
The Department of Kinesiology offers advanced study designed to enhance professional competencies in pedagogy (M.A. in Kinesiology), exercise science (Exercise Science Option), sport administration (Sport Administration Option), and sport psychology (Sport Psychology Option). These offerings prepare students for more advanced degrees, applied research, and/or careers in clinical settings, teaching, administration, coaching, or the sport industry.
24 month
Duration
$ 15200
Tuition
Agriculture, Forestry & Animal Sciences
Bachelor of Science in Animal Science - Production Management Option - Equine Science Emphasis
Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.
The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.
48 month
Duration
$ 16100
Tuition
Education & Training
Master of Arts in Education - Curriculum and Instruction Option
The 30-unit Master of Arts degree in Education with an option in Curriculum and Instruction (MAE-C&I) is designed for teachers and other professionals who desire advanced study in curriculum, instruction, educational psychology, research design, and educational statistics. Although a majority of students are teachers, a teaching credential is not a requirement for admission. The program is unique in allowing students to pursue in-depth study in personally relevant areas of curriculum and instruction such as educational technology, reading/language arts, mathematics education, and other specialization areas through elective coursework.
24 month
Duration
$ 15200
Tuition
Business & Management
Bachelor of Science in Business Administration - Logistics and Supply Chain Strategies Option (Pre-Business)
Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.
48 month
Duration
$ 16100
Tuition
Arts & Humanities
Bachelor of Arts in English - English Studies
The English Studies Major at Fresno State is designed to help prepare future middle and high school English teachers. Through this California state-approved program, students may demonstrate the English Language Arts subject matter competency required for entrance into a post-baccalaureate single subject teaching credential program.
Majors complete English courses; courses in subjects related to language arts education such as literacy studies, drama, speech communication, and linguistics; and chose one Extended Area of Emphasis from the following:
48 month
Duration
$ 16100
Tuition
Arts & Humanities
Master of Fine Arts in Creative Writing
The M.F.A. in Creative Writing offers advanced degree training to talented students who wish to gain expertise in the writing of poetry, fiction, or creative nonfiction. It assumes that, as in music or the visual arts, the best education for the artist includes: training in the history and traditions associated with the student's discipline, training in theoretical and formal approaches to the craft, and extensive practice with critique of student work by peers and faculty writers. The program combines studio and academic approaches, providing the student with substantial critical workshop experience and a solid background in theory and literature. In addition to a traditional literature based course of study, we offer the Emphasis in Publishing and Editing for those students who wish to gain professional training and experience in the field.
24 month
Duration
$ 15200
Tuition
Creative Arts & Design
Bachelor of Arts in Interior Design
The B.A. in Interior Design allows students many unique opportunities in the field of design. The interior design major is accredited by the Council for Interior Design Accreditation, formerly FIDER. Students use advanced computer-aided-design (CAD) and animation programs as well as traditional methods in developing sophisticated design solutions for a variety of architectural projects. Interior design students gain an excellent foundation in subjects such as color theory, space planning, presentation techniques, rendering, drawing, building systems and codes, and material and design for special populations. (Internship opportunities are available.)
48 month
Duration
$ 16100
Tuition
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