Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

at California State University - Fresno USA

The mission of the graduate program in chemistry is guided by the mission of the university; it seeks to provide comprehensive undergraduate and graduate degree instruction for qualified students, and to contribute to the needs and well being of the people of the San Joaquin Valley and California.

The California State University, Fresno graduate program in chemistry is primarily oriented toward two groups of students: students who are preparing themselves for employment in chemistry-based occupations (including teaching) and students interested in additional training in chemistry and biochemistry to prepare for advanced Ph.D. graduate work.

The degree program course requirements are rigorous, and the approach to an M.S. curriculum is a demanding one. However, as the quality of training in all of chemistry's subdivisions remains high, we perceive this diversity as the primary strength of the program.

For students in the first category, the program stresses strengthening the student's chemistry background while also providing advanced training in both theory and research - training that is very beneficial in today's competitive job market. Furthermore, the program also strives to meet local and regional needs for individuals with advanced training in chemistry and biochemistry, needs that are strongly tied to the agricultural nature of the valley.

For students in the second category, the program's emphasis on improving chemistry background and basic research skills prepares students for work at the Ph.D. level and enhances their chances for success.

English is a general major or minor designed to give proficiency in skills that traditionally have been among the most highly prized by society: an ability to read with comprehension and critical judgment; to communicate accurately and clearly both orally and in writing; to grasp difficult ideas and think logically; to do research and organize materials; to make ethical and moral judgments from an historical and humanistic framework; and to appreciate literature and the arts.

The Master of Arts program in English, Rhetoric and Writing Studies Option, serves several categories of students: those teaching high school and community college, those anticipating doctoral studies, those studying creative or expository writing, and those simply interested in extending and intensifying the knowledge acquired in their undergraduate studies.

The B.S. in Biomedical Physics is an interdisciplinary program developed with the assistance of the National Institute of Mental Health and the National Institute of Biomedical Imaging and Bioengineering to motivate students pursuing careers in applications of physics in medicine. The curriculum provides fundamental groundwork in physics, mathematics, and biology.

The Master of Arts degree program in communication is designed to be a comprehensive program reflecting the history and breadth of the communication discipline. Four objectives serve as measures for competent M.A. graduates of the program. First, all graduates will have a comprehensive understanding of the historical and philosophical assumptions of the communication discipline, as well as the various theoretical perspectives underlying scholarship in the discipline. Second, all graduates will recognize and be able to use appropriate communication strategies in formal, informal, professional, and personal contexts. Third, all graduates will understand quantitative, qualitative, and/or rhetorical methods of research in communication. Fourth, all graduates will understand various communication perspectives and will have a clear understanding of their own personal perspective and ideologies.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Courses offered by the Department of Political Science are intended to help all students become more effective participants in a democratic society, both as makers of public policy and as individuals affected by those policies. Students study voting, elections, the structures of government institutions, and how governments around the world differ and interact. They also explore local, national, and global issues.  We prepare our majors for a wide variety of careers in government, education, business, journalism, the nonprofit sector, and international affairs, as well as law school and graduate school.

Students may elect to concentrate within political science on American government and politics, international politics, legal studies, or public policy. Detailed course and career information on each of these optional tracks is available. For those who achieve a high measure of proficiency in their undergraduate program, the department offers advanced work leading to the master’s degree in public administration.

The Bachelor of Arts in Chemistry is intended primarily for those students who plan to take extensive coursework in other areas in addition to chemistry. This degree is suitable for prehealth professional students (premedical, predental, etc.), secondary school teaching credential students, and biochemistry students oriented toward biotechnology, forensic science, and the health professions. This degree is NOT intended for students who anticipate a career.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

Prepare for the future in agricultural sciences, technology, and management with a degree in agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

Audiology, speech-language pathology, deaf education and interpreting are concerned with many issues related to speech, healing, and language. Professionals in audiology and speech-language pathology ?elds are devoted to providing diagnostic, rehabilitative, and educational services to children and adults with communicative challenges. Professionals in deaf education and interpreting ?elds are devoted to providing educational services and community-related services to children and adults who communicate in American Sign Language and/or other communication modalities.

The Bachelor of Arts degree in Communicative Sciences provides the students with a liberal arts foundation integrated with courses designed to provide a basic understanding of speech, language, and hearing development and communicative problems. Students pursuing deaf studies have three options: deaf education, deaf studies, and sign language interpretation. Students majoring in deaf education and speech-language pathology can continue their options in our graduate program.

Deaf Education. Our deaf education program gives you a broad background in bilingual-bicultural education, total communication, and cued speech philosophies along with speech, language, auditory training, deaf culture, and American Sign Language. This program includes all of the essential elements of a good education for deaf and hard-of-hearing children. The program is nationally accredited by the Council of Education of the Deaf (CED).

The B.A. in Interior Design allows students many unique opportunities in the field of design. The interior design major is accredited by the Council for Interior Design Accreditation, formerly FIDER. Students use advanced computer-aided-design (CAD) and animation programs as well as traditional methods in developing sophisticated design solutions for a variety of architectural projects. Interior design students gain an excellent foundation in subjects such as color theory, space planning, presentation techniques, rendering, drawing, building systems and codes, and material and design for special populations. (Internship opportunities are available.)