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Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

at California State University - Fresno USA

Overview

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

California State University - Fresno

Location

Bachelor of Science in Business Administration - Marketing Option (Pre-Business) Assistant Fee

$16100

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Science in Business Administration - Marketing Option (Pre-Business) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

61.0

Minimum Overall Score

45.0

Minimum Overall Score

Other Courses by California State University - Fresno,USA

Natural Sciences & Mathematics

Master of Science in Biology

The Biology Department offers a research-intensive Master of Science in Biology with the opportunity for specialization in several areas of study. Among these areas are ecologically oriented field studies in fresh water, terrestrial, and marine environments; molecular, cellular, and developmental biology of plants, animals, and microbes; physiology of microbes, plants, and animals; entomology; microbiology; parasitology; botany; zoology; systematics; and animal behavior. The program also prepares candidates for teaching biological science disciplines at the secondary and community college education levels. The master's program provides a strong foundation for those seeking advanced education at universities offering the research doctorate (Ph.D.) or other professional degrees. The Biology Department has further informational materials available on request.

24 month

Duration

$ 15200

Tuition

Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.

48 month

Duration

$ 16100

Tuition

English is a general major or minor designed to give proficiency in skills that traditionally have been among the most highly prized by society: an ability to read with comprehension and critical judgment; to communicate accurately and clearly both orally and in writing; to grasp difficult ideas and think logically; to do research and organize materials; to make ethical and moral judgments from an historical and humanistic framework; and to appreciate literature and the arts.

The Master of Arts program in English, Rhetoric and Writing Studies Option, serves several categories of students: those teaching high school and community college, those anticipating doctoral studies, those studying creative or expository writing, and those simply interested in extending and intensifying the knowledge acquired in their undergraduate studies.

24 month

Duration

$ 15200

Tuition

The theatre arts major and dance major offer you the opportunity to develop your skills in acting, directing, dance theory, research and performance, choreography, playwriting, children's theatre, technical production, scene design, costume design, sound design, stage management, lighting design, history, literature, and teaching. After completing our program, you will have the background that will enhance your ability to pursue either a teaching credential, advanced degree or a professional career.

Our professionally trained instructors will guide you through a program that is not only educational but fascinating. A major or minor in theatre or dance can be one of the more exciting times in your life because it will develop communication and performing skills that will aid you no matter what career you finally decide to pursue. If theatre or dance is what you want, then the California State University, Fresno Theatre Arts Department is ready to serve you.

48 month

Duration

$ 16100

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Physics

Why study physics? Physics is a fundamental science that is the basis of all sciences, from chemistry, engineering, to medicine. What do physicists do? We ask questions such as what is matter made of? The answers we get from our theoretical models and experiments are applied to study microscopic and macroscopic properties of matter, to diagnose, treat, and manage diseases and disorders, and to study the origin and evolution of the entire universe.

48 month

Duration

$ 16100

Tuition

At California State University, Fresno, the interdisciplinary studies major under either the Master of Arts (MA) degree is available to qualified graduate students when there is a need for advanced study in subject matter that is multidisciplinary and that is not reasonably available through existing graduate degree programs. In such instances, a formal proposal for an Interdisciplinary Studies major that includes a cohesive curriculum with interrelated coursework and graduate experiences from two or more departments may be submitted for approval. Proposals that could be accommodated by an existing master's degree or option, as in the use of elective courses, are not approved.

The MA in Interdisciplinary Studies is awarded in all fields, particularly those that include the arts, letters, and humanities.

24 month

Duration

$ 15200

Tuition

The Department of Linguistics offers an M.A. in Linguistics with an option in General Linguistics and an option in Teaching English as a Second Language. At California State University, Fresno, students may also get a Master of Science in Interdisciplinary Studies with a focus on Computational Linguistics or Cognitive Science. Department faculty will assist students in planning such a program. For specific requirements, see Degree Requirements below; for general requirements see Division of Research and Graduate Studies.

The Master of Arts degree program in Linguistics assumes a baccalaureate degree major in an appropriate field and at least three upper-division courses in linguistics as prerequisites. Graduate students are required to complete at least 30 units of courses with a minimum of 21 units of graduate level courses, and to pass a comprehensive examination or complete a thesis.

24 month

Duration

$ 15200

Tuition

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.

24 month

Duration

$ 15200

Tuition

Agriculture, Forestry & Animal Sciences

Master of Science in Plant Science

The Master of Science (M.S.) in Plant Science is a 30-unit program designed to provide advanced studies and in-depth knowledge in the fundamentals of plant science, as well as experimental design, technical writing, and formal presentation of research. Coursework provides a broad understanding of crop production and physiology, and thesis research allows for specialization. Areas of specialization include agronomy, pomology, horticulture, weed science, entomology, plant pathology, soils and irrigation, and mechanized agriculture. Graduate courses are offered in the late afternoon or evening permitting students to earn a degree within two or three years when working closely with an adviser.

24 month

Duration

$ 15200

Tuition

Fashion Merchandising Degree. The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

48 month

Duration

$ 16100

Tuition

View All Courses by California State University - Fresno, USA

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