Bachelor of Science in Business Administration - Sports Marketing Option (Pre-Business)

at California State University - Fresno USA

The department provides the foundation for graduates in early childhood, special education, bilingual instruction, reading/language arts, and teacher education. Our goal is to provide a foundation for our students to become leaders in education and highly skilled professionals. We hope you find that our faculty are committed to providing quality instruction for you to become a leader at your site and in education as a whole.

At California State University, Fresno, the interdisciplinary studies major under either the Master of Arts (MA) degree is available to qualified graduate students when there is a need for advanced study in subject matter that is multidisciplinary and that is not reasonably available through existing graduate degree programs. In such instances, a formal proposal for an Interdisciplinary Studies major that includes a cohesive curriculum with interrelated coursework and graduate experiences from two or more departments may be submitted for approval. Proposals that could be accommodated by an existing master's degree or option, as in the use of elective courses, are not approved.

The MA in Interdisciplinary Studies is awarded in all fields, particularly those that include the arts, letters, and humanities.

The Master of Arts program in History is designed to extend the competence of persons engaged in a wide variety of fields requiring a broad grasp of historical knowledge, techniques, and interpretation. Within this degree program, students may choose to complete either a traditional track or a teaching option. The traditional track, which offers both thesis and examination as possible culminating experiences, best satisfies the needs of those interested in public service, teaching at the community college level, or pursuing advanced graduate study in history. The teaching option best satisfies the needs of those interested in enhancing their teaching of history primarily at the secondary level.

The Graduate Certificate program is most suitable for those teachers who would like to update their professional credentials, those seeking supplemental certification, those seeking to prepare for the CSET, and/or those who would simply like to continue their study of history but who do not require an M.A.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Real Estate and Urban Land Economics Option provides the background for a wide range of career opportunities in addition to residential and commercial real estate sales. These areas include development, lending, banking, appraising, escrow, property management, and construction. Usually students who enroll in the real estate option will complete all courses necessary to take the California Brokers License Examination.

Civil engineering includes the research, development, planning, design, construction, and maintenance associated with urban development, water supply, structures, energy generation and transmission, water treatment and disposal, and transportation systems. The civil engineer deals with the function and safety of such public facilities as buildings, bridges, dams, pipelines, powerplants, highways, and harbors, and is concerned with the protection of the public against natural hazards of earthquakes, floods, landslides, and fires.

Mission of Civil Engineering
The Civil Engineering Program at California State University, Fresno strives to provide the high-quality education required for students to fully develop their professional qualities and skills as civil engineers in diverse environments and to develop their personal potential to the greatest extent possible to serve society.

The Criminology major is designed to prepare students for beginning professional work in criminal justice and to provide preparation for graduate work including law school. Criminology courses at the undergraduate level include integration of theoretical and applied materials of an interdisciplinary nature. The corrections option is designed for students interested in careers in probation, parole, correctional institutions, and other affiliated forms of work. The law enforcement option is designed for students interested in careers with federal, state, and local law enforcement agencies, or law enforcement careers within the private sector. The victimology option is designed for students interested in careers in domestic violence programs, rape counseling programs, victim/witness programs, or other victim-related programs at the local, state, or federal level; these programs can either be criminal justice based or community based. An internship course is required in the corrections, law enforcement, and victimology options. The Forensic Behavioral Sciences major prepares students interested in the application of other behavioral sciences — such as psychology, anthropology, social work, and linguistics — to the criminal justice system. However, it is also designed to prepare students interested in traditional criminal justice careers. 

English is a general major or minor designed to give proficiency in skills that traditionally have been among the most highly prized by society: an ability to read with comprehension and critical judgment; to communicate accurately and clearly both orally and in writing; to grasp difficult ideas and think logically; to do research and organize materials; to make ethical and moral judgments from an historical and humanistic framework; and to appreciate literature and the arts.

The core of the English major consists of four basic kinds of courses in the upper division: literary history courses, literary genre courses, literacy seminars, and writing courses. The masterpiece courses apply to the minor and may meet General Education requirements. The department also offers courses in mythology and folklore, methods of research, film, and women's studies.

The Subject Matter Program for teaching credential candidates contains a number of specific prerequisites and special required courses, some of which are outside the Department of English. For specific program requirements, consult with the credential adviser each semester.

The profession of social work is dedicated to meeting the diverse social service needs of special populations of individuals, families, groups, organizations, and communities. As a practice-oriented profession, social work deals with social concerns that range from societal oppression to people's emotional/behavioral problems.

The Department of Social Work Education offers two degree programs to educate beginning and advanced social work practitioners who can meet complex client needs in a broad range of public and private human service settings and who can perform in a variety of roles using a multisystems approach. The Bachelor of Arts (B.A.) degree program prepares students for beginning generalist social work practice as well as for graduate study in the human service field, including social work. The Master of Social Work (M.S.W.) prepares the learner for advanced multisystems social work practice as well as for doctoral study in social work and related human service arenas. Both the B.A. and the M.S.W. programs are accredited by the Council on Social Work Education.