Bachelor of Science in Business Administration - Sports Marketing Option (Pre-Business)

at California State University - Fresno USA

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The International Business Option introduces students to the fastest growing part of business today. The information and communications revolution - and declining travel costs - have made all businesses aware of global markets. The option stresses the role of global communications and the growth of entrepreneurial opportunities in worldwide markets, with special attention to California and the markets of the Pacific Rim.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Real Estate and Urban Land Economics Option provides the background for a wide range of career opportunities in addition to residential and commercial real estate sales. These areas include development, lending, banking, appraising, escrow, property management, and construction. Usually students who enroll in the real estate option will complete all courses necessary to take the California Brokers License Examination.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Finance Option stresses the financial structure of businesses through a common set of courses and specialized courses directed at various applications. It is designed to provide students with the basic skills required to plan, supervise, and control the financial activities of business organizations. These include understanding the trade-off between risk and return, the time value of money, and the magnifying effect of leverage. Students also gain the skills related to evaluating the financial needs of a business, obtaining the funds required by the firm, and using these funds in such a way that the company's goals are met.

This program is designed to prepare students for advanced social work practice as social work practitioners who are capable of intervening at the individual, family, group, organization, and community levels. Students achieve competence in problem identification, assessment, development of intervention plans, and evaluation of practice. Students build cross-cultural awareness and learn to use empowerment and social justice perspectives when making interventions with client systems of various sizes.

Students complete a total of 60 units of graduate work that includes two years of supervised internship with participating agencies in the community, and completion of a master's project or thesis. The project or thesis can focus on examination of social problems or the development of intervention strategies for the purpose of building upon the profession's knowledge base.

The program prepares students for practice and advancement in the social work profession. Students develop the knowledge and skills necessary to provide direct services, consultation, training, program development, practice evaluation, and social service research on behalf of clients and community and contribute to the advancement of the profession.

At California State University, Fresno, the interdisciplinary studies major under either the Master of Arts (MA) degree is available to qualified graduate students when there is a need for advanced study in subject matter that is multidisciplinary and that is not reasonably available through existing graduate degree programs. In such instances, a formal proposal for an Interdisciplinary Studies major that includes a cohesive curriculum with interrelated coursework and graduate experiences from two or more departments may be submitted for approval. Proposals that could be accommodated by an existing master's degree or option, as in the use of elective courses, are not approved.

The MA in Interdisciplinary Studies is awarded in all fields, particularly those that include the arts, letters, and humanities.

The Human Resource Management (HRM) Option is one of only 57 programs nationally -- and the only program in the California State University system -- that has been certified by the Association of University and College Industrial Relations and Human Resource programs. The HRM Option has consistently ranked in the top five programs nationally. This ranking is based on the number of students who pass the Professional in Human Resource exam given by the Society of Human Resource Management.

HRM students explore how organizations can best utilize their most important resource - their employees. Among the issues discussed are how to recruit and select the best employees, how to determine fair compensation, how to use benefit and performance appraisal systems that reward high performance, how to comply with federal and state employment laws, and how to negotiate and resolve employment disputes. The courses offered are intended to help those interested in creating a work environment that promotes teamwork and encourages employee excellence.

The Master of Science degree in Criminology is a 30-unit, flexible program which provides a solid core in the field of criminology while permitting students to pursue specialized areas of interest. The master’s program is designed to prepare students for service and responsible administrative and professional positions in agencies in the criminal justice system. The master’s program also prepares students for a wide variety of occupations including in-service education; administrative education and management; community college teaching; predoctoral studies; and research.

The Entrepreneurship Option offers students a comprehensive academic experience in entrepreneurship that starts with the classroom and links to the community. It integrates core business concepts around the formation, start-up, and growth of an entrepreneurial firm. By taking a select group of entrepreneurship courses, the students learn how to launch their own business idea.

Students can facilitate their learning experience through active involvement in the Lyles Center for Innovation and Entrepreneurship, Craig School's Small Business Institute, and the Institute for Family Business.

The Department of Educational Leadership offers a graduate program leading to a Master of Arts degree in Higher Education Administration and Leadership. The program prepares individuals interested in careers in higher education settings and agencies. The mission of the Higher Education Administration and Leadership (HEAL) program is to develop ethical leaders whose practice relies on critical thinking and is informed by research and theory to work in colleges, universities, and other educational agencies as a means of advancing social justice and diversity.

HEAL attracts individuals interested in careers in colleges, universities, and other related educational settings. During a 30-unit, four-semester, program of study, HEAL students delve into a curriculum that examines policies, practices, theories, and current issues related to the post-secondary education pipeline. Students acquire valuable analytical skills while developing their philosophies in social justice and leadership. The HEAL curriculum and the relationships with faculty lead to learning experiences that offer students the essential knowledge and skills required for exemplary practice in a variety of roles in higher education and student affairs.

The Management Option develops skills, knowledge, attitudes, and abilities necessary for effective leadership in a wide variety of organizations. Graduates are prepared for entry-level leadership positions in today's rapidly-changing workplace through a dynamic curriculum combining theory, skill development, and practical experience, including internships in the student's area of interest. Courses develop those leadership abilities demanded by employers that include written, oral, analytical, and people skills. The option also provides a strong foundation for the M.B.A. Students may choose one of the following three tracks:

Organizational Leadership - Courses in this track prepare students for positions as project leaders, team leaders, and business managers. Courses emphasize leadership issues such as self-directed work teams, performance improvement, negotiating, vision and goal setting, and change management.

Production/Logistics Management (PLM) - This track provides students with a foundation for a variety of management career opportunities in manufacturing and distribution. With total quality management as a common basis, the PLM curriculum combines the two integrated disciplines of production/operations (transformation of resources into high quality products and services) and logistics (management of supply and distribution activities). Emphasis is placed on complementing the student's knowledge of PLM subject matter with hands-on, industrial experience gained through internship programs with local firms.

Special Management Applications - This track is designed for Management Option students who have a professional interest in a particular industry chosen by the student (agriculture, fashion merchandising, health science, industrial technology, recreation, theater, etc.) Students take business and organizational leadership courses and then, with approval of the department chair, select courses in their specific areas of interest.