Master of Arts in Educational Leadership and Administration (P-12)

at California State University - Fresno USA

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Digital journalism. The written word remains one of the most powerful forms of human communication, both in physical publications and on the web. Digital journalism graduates are working for leading news outlets, including The New York Times, USA Today, The Los Angeles Times, The San Francisco Chronicle and The Fresno Bee, along with TV stations running their online operations. Alumni have also embarked on literary careers and include award-winning non-fiction authors. The Collegian, Fresno State’s award-winning student-run news organization, serves as a key laboratory classroom and allows students to get hands-on experience covering local news.

The Master of Arts degree in Applied Behavior Analysis is a two-year, full-time graduate program that meets the degree, coursework, and experience requirements needed in preparation for national certification as a Board Certified Behavior Analyst (BCBA). Students are required to take 44 units of coursework, including 3 thesis units and 4 practicum units. Students are also able to acquire the required number of supervised experience hours over the two years of the program. Students must apply for admission to the M.A. in Applied Behavior Analysis during the graduate application process.

This degree program, particularly the practicum, emphasizes behavior analytic applications with typically developing and developmentally disabled children and adults.

The Master of Science (M.S.) in Plant Science is a 30-unit program designed to provide advanced studies and in-depth knowledge in the fundamentals of plant science, as well as experimental design, technical writing, and formal presentation of research. Coursework provides a broad understanding of crop production and physiology, and thesis research allows for specialization. Areas of specialization include agronomy, pomology, horticulture, weed science, entomology, plant pathology, soils and irrigation, and mechanized agriculture. Graduate courses are offered in the late afternoon or evening permitting students to earn a degree within two or three years when working closely with an adviser.

The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.

Computer Information Systems (CIS) is the practice of developing and maintaining systems to support operations, management, and decision-making. It combines technology, people, and business organizations in a single field. An information system can collect, store, process, analyze, and distribute information with an enterprise-wide view and make it available to all users across functional departments and across organizations to support their business operation and decision-making processes. Topics covered in this option include computer programming, database design, systems analysis and design, computer networks, project management, cloud computing, cybersecurity, mobile and Web application development, business intelligence, and artificial intelligence.

The Bachelor of Arts in Natural Sciences serves as a waiver program for the Single Subject Teaching Credential in Science. With the Science Credential, students are able to teach any introductory science class, i.e. earth, general, life, or physical science along with the courses in their chosen emphasis.

Join the leader in science, technology, and management. The award-winning Agricultural Business Program at California State University, Fresno is a pacesetter -- having been recognized by the Agribusiness Education Project, sponsored by the U.S. Department of Agriculture and comprised of agricultural industry leaders and higher education scholars from around the country.

The agricultural business curriculum is a comprehensive and integrative program of economic principles and business application with a problem-solving orientation and a practical experience emphasis.

The profession of social work is dedicated to meeting the diverse social service needs of special populations of individuals, families, groups, organizations, and communities. As a practice-oriented profession, social work deals with social concerns that range from societal oppression to people's emotional/behavioral problems.

The Department of Social Work Education offers two degree programs to educate beginning and advanced social work practitioners who can meet complex client needs in a broad range of public and private human service settings and who can perform in a variety of roles using a multisystems approach. The Bachelor of Arts (B.A.) degree program prepares students for beginning generalist social work practice as well as for graduate study in the human service field, including social work. The Master of Social Work (M.S.W.) prepares the learner for advanced multisystems social work practice as well as for doctoral study in social work and related human service arenas. Both the B.A. and the M.S.W. programs are accredited by the Council on Social Work Education.

The Department of Public Health offers curricula based on principles of public health practices leading to a Bachelor of Science degree, including a major and minor in health science with options in community health, environmental/occupational health and safety, and health administration.

The Health Science Bachelor of Science curriculum consists of a core of five courses providing a foundation of knowledge and skills critical to the theory and practice of the health professional. In addition, students complete a specialized cluster of courses in an option that provides the depth and breadth for the area. A variety of combinations between and within options is possible to meet professional goals.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.