Master of Arts in English - Rhetoric and Writing Studies Option

at California State University - Fresno USA

The Master of Science in Industrial Technology is a 30-unit program which offers graduate study in both industrial and educational related professional and technical fields. Emphasis is directed toward the attainment of advanced competency in the areas of industrial and technology education as well as manufacturing technology. Through selected courses, within the department and other disciplines, knowledge and experience can be acquired in research and development, management and administration, technological studies, and educational studies that are related to all areas of the field.

The term kinesiology means "the study of movement," and the academic discipline of kinesiology comprises the subdisciplines of exercise physiology, biomechanics, sport and exercise psychology, athletic training and sports medicine, sports administration, physical education, and fitness and health promotion. The overall objective of the programs in kinesiology is to improve the lives of students by providing insight, education, and practical experience in exercise, sport, and physical activity. Programs in kinesiology open doors to relevant and rewarding professional careers.

The Department of Kinesiology is composed of a cohesive, creative, and dynamic group of well-educated faculty with a wealth of practical and professional experience. Students are engaged in educational and clinical research programs and practical experiences which incorporate leading-edge technology and best practices. The curriculum and associated instruction provide a solid foundation for future learning and professional growth. The program incorporates many opportunities for professional certification through prestigious national organizations and governing bodies. Students become experts in exercise, fitness, performance, and wellness.

The undergraduate Sport Administration Option prepares students for entry-level careers in the sport industry and graduate studies in Sport Administration. Students learn a combination of skills related to sport and undergo a strategic career analysis, evaluate their marketability within the sport industry, learn how to differentiate themselves from the competition, network with leading sport personnel and organizations, and develop a career plan and resume -- all while gaining essential hands-on sport industry experience.

The Bachelor of Arts in Natural Sciences serves as a waiver program for the Single Subject Teaching Credential in Science. With the Science Credential, students are able to teach any introductory science class, i.e. earth, general, life, or physical science along with the courses in their chosen emphasis.

The Child and Family Science Department is dedicated to improving the quality of life for children and families through education, research, and service. The department offers two degree options toward this end: (1) Child Development and (2) Family Science.

The department is housed in the Family and Food Sciences (FFS) Building on the west side of campus. The department maintains laboratory facilities that support our academic programs. These include a child and family observation lab and two child care labs serving infants, toddlers, and preschool children, where students study child behavior and development under the supervision of faculty and laboratory teaching staff.

Child Development Option. The Child Development program provides breadth and depth in the scientific study of child development, along with practical applications in disciplines that require direct interaction with children. It provides an excellent foundation for careers in child care, program administration, or work in health settings and other human services with children. It prepares students for post-graduate work toward a teaching credential, school psychology, or social work.

The mission of the Liberal Studies Program is to provide rigorous and relevant subject matter preparation for elementary teaching that is committed to equity and social justice.

The Liberal Studies Program has received an Elementary Subject Matter Authorization from the California Commission on Teacher Credentialing. This authorization permits graduates from the program to satisfy the Subject Matter Proficiency requirement for the Multiple Subject Credential Program through completion of required coursework.

The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.

Data Analytics (DA) uses powerful tools and techniques to derive meaning and value from data. As companies are becoming more data-driven, data analytics is now being viewed as an essential area of expertise and as a distinguishable career path. Students learn to analyze data and find patterns to enhance business effectiveness and problem-solving. These skills are essential to make informed decisions to drive business forward and achieve strategic goals. Students learn to become problem-solvers and skilled to analyze data that unlock business opportunities and solutions while keeping the “big picture” in mind. Critical thinking and effective communication are complementary skills developed in this option. Topics covered in this option include decision analysis, data mining, modeling, prediction, artificial intelligence, and machine learning.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

The Department of Public Health offers curricula based on principles of public health practices leading to a Bachelor of Science degree, including a major and minor in health science with options in community health, environmental/occupational health and safety, and health administration.

The Health Science Bachelor of Science curriculum consists of a core of five courses providing a foundation of knowledge and skills critical to the theory and practice of the health professional. In addition, students complete a specialized cluster of courses in an option that provides the depth and breadth for the area. A variety of combinations between and within options is possible to meet professional goals.

Economics is the social science that studies the way in which societies are organized to produce the goods and services that sustain and enhance the life processes of the community. As a fundamental scientific discipline, economics employs systematic analysis in the study of the production and distribution of income within and among nations. Since all social policy issues in modern societies have an economic dimension, the study of economics offers the student an opportunity to investigate the most important and exciting problems of political economy facing the world today.

Such topics as inflation, unemployment, business cycles, international trade, finance, and development have long been within the province of economics. More recently, the economic way of thinking has been extended to other areas. Economic theories have been used to explain crime rates, birth rates, class conflict, pollution, marriage decisions, migration, and many other topics involving human behavior.

Economics majors acquire skills in critical and analytical thinking that contribute to an individual's intellectual independence and self-confidence in the problem-solving processes. In addition, economics majors confront the necessity of developing a broad view of the options facing humankind in organizing the production and distribution of income. The literature of economics presents widely diverse systems of political economic philosophy. The department offers a well-developed and balanced curriculum.

The program in economics is designed to give the student maximum flexibility. A typical economics major might take courses in intermediate macroeconomic theory and statistics while also learning about global corporations in the third world, or the regional economy, or pursue an independent study project on the foundations of supply-side economics. The economics major is designed to permit the student to pursue a broad liberal arts undergraduate degree, integrating the study of economics with other social sciences, humanities, natural sciences, and business administration.

The department offers a Bachelor of Science degree in Recreation Administration for individuals who are committed to the recreation and leisure services profession. The major in Recreation Administration prepares students with the knowledge, understanding, ability, and skill necessary to successfully function in professional positions related to the major.

Curriculum
Accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions, the department offers a B.S. and a Minor in Recreation Administration.

Students in the recreation administration major complete a core of courses. These courses are designed to assist students in acquiring competencies related to the principles of recreation, leadership, group dynamics, and leisure behavior. Courses also cover legal and financial aspects of recreation service, advanced program planning, organization and administration of leisure services, evaluation, and professionalism.

Students develop specific skills in the areas of communication, human behavior, youth services, entrepreneurism, and adventure-based recreation and tourism, finance, management, marketing, funding, resources, program planning and supervision, and facility management.

Under the guidance of a practitioner, students in recreation administration are encouraged to acquire 1,000 hours of paid or voluntary hands-on experience in a variety of recreation, clinical, or leisure services agencies. In addition, they complete full-time internships with commercial recreation and tourism enterprises, public recreation agencies, nonprofit organizations, park-oriented agencies, hospitals, rehabilitation centers, and other service organizations.