Bachelor of Arts in Integrated Marketing Communication

at EDUCO - Duquesne University USA

The M.A. degree program includes a total of ten courses (30 credits), one required course plus nine courses selected from the general Healthcare Ethics courses. The required course is a general graduate-level introduction to ethics. The nine HCE courses will be chosen by the student with advisement according to the student's interest.

M.S. programs require a minimum of 30 post baccalaureate semester hours; 24 credits of course work, including 2 credits of seminar, and 6 credits of thesis research. The M.S. in Pharmacy Administration, thesis option requires 27 credits of course work, including 2 credits of seminar and 9 credits of thesis research; non-thesis option 33 credits of course work, including 2 credits of seminar. In conjunction with the Graduate School of Business Administration, the department offers an M.B.A./M.S. in Industrial Pharmacy, an 85 credit, non thesis program, requiring concurrent graduate-level enrollment in both the Graduate School of Business Administration and the Graduate School of Pharmaceutical Sciences. Fifty-seven credits in core business administration course work and 28 credits of course work in the pharmaceutical sciences are required.

In today's business environment, management requires ethical decision-making and an ability to foster cooperative relationships, within your office walls and around the globe. From motivation to analytics, management requires a diverse set of interpersonal and professional skills used for the betterment of an organization.

Strong, ethical managers are sought by organizations everywhere. The Palumbo-Donahue School of Busienss provides management majors with core courses and electives designed to make you marketable in a variety of careers.

Combining this knowledge with that of another functional area of business, such as marketing or information systems, will better prepare you for successful careers in your desired fields.

Management faculty introduce you to best practices of leadership, business-government relations, sustainability, critical decision-making, organizational behavior and strategic project management and more while guiding you in how to apply such skills in today's economy. You are encouraged to join the student business association, the Society for the Advancement of Management (S.A.M.) and to take advantage of internship opportunities to help sharpen both personal and professional talents necessary for a successful career in management.

In this program you will learn how to evaluate the cyber-security needs of an organisation, how to assess and develop risk management policies in order to protect well the confidentiality, integrity, and accessibility of an organisation's information and assets, how to support and secure information and assets as needed to support an organisation's mission, how to research, learn, and apply new cyber-security technology in order to keep skills current and how to apply these skills in a professional manner, including documenting their work, communicating clearly and appropriately, and following appropriate ethical and professional standards of conduct.

Health Administration is an integration of healthcare, business management, and information systems.

As the healthcare delivery system is held to greater accountability, healthcare providers and entities must demonstrate quality outcomes, fiscal responsibility, and efficient and effective practices. To do this, health administration professionals collect and analyze data, incorporate innovative management techniques, and utilize new technologies to reengineer healthcare.

Health administration professionals are the inventors, innovators, and entrepreneurs for the constantly evolving healthcare delivery system.

Information Systems and Technology (IST) combines the study of technology and business management. It isn't just programming; it's project management, design, administration and more. Critical to the success of modern business, IST is a dynamic, diverse career involving interaction with business managers, clients, end users and technicians. 

The Palumbo-Donahue School is among an elite five percent of business schools worldwide that meet rigorous academic standards necessary for accreditation from the Association of Advance Collegiate Schools of Business (AACSB). Ethical students transform into responsible business leaders, striving for personal and professional excellence.

In the classroom, experienced faculty engage students in a range of courses essential for success. An expansive Technology Center on campus features innovative, computer-based applications. Membership in the Duquesne Association for Information Systems keeps IST students in touch with the most modern business technology.

The Finance major is comprised of courses in two broad areas:  Corporate Finance and Investments. 

In Corporate Finance, students learn to analyze business opportunities to identify those that create value.  Financial analysis boils down to sophisticated cost-benefit analysis for decision making in all aspects of business, and students majoring in Finance successfully pursue careers with major corporate and other organizations.

In Investments, students learn to structure portfolios of stocks, bonds and other financial assets that meet the objectives of institutional and individual investors.  The curriculum helps prepare students who wish to sit for Level I of the CFA exam series, and many graduates in Finance successfully pursue careers in asset management and wealth advising.

CERE's Bachelor of Science in Environmental Science gives students a strong foundation in the natural sciences and mathematics, as well as provides them with a broad background in environmental issues. Courses emphasize the integration of science, policy, and theory as well as connections to the local community and private sector.

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

• Create a wide variety of advertisements for magazines, newspapers and TV.
• Manage advertising and public relations campaigns.
• Create campaigns for nonprofit institutions.
• Plan events.
• Understand and apply international advertising and public relations media needs.
• Account for cultural differences and how they impact advertising or public relations.

The Duquesne University Physician Assistant Studies (PAS) Program was the first five-year, entry-level Master's degree program in the nation.

Our graduates become health professionals licensed to practice medicine with physician supervision. They provide a broad range of diagnostic and therapeutic services, in primary and specialty care in medical and surgical practice settings.

Program Structure

"Entry level" students come into Duquesne University as freshmen, complete the five year curriculum, and earn both a Bachelor of Science in Health Sciences degree and a Master of Physician Assistant Studies degree.

• The rigorous 3-year pre-professional curriculum is comprised of core curriculum requirements and pre-requisites for the accredited phase.
• Pre-requisite courses provide the strong science background necessary for academic success as an accredited phase student.
• Pre-professional phase students meet with PA program faculty on a regular basis and have numerous opportunities to learn more about the program and the PA profession.