Bachelor of Science in Business Administration - Marketing

at EDUCO - Duquesne University USA

Every day human interaction with technology generates enormous volumes of data. This ever-growing collection of information is leveraged in virtually every industry, including healthcare, government, manufacturing, social media, banking, and beyond.

The Data Science B.S. program at Duquesne University will prepare you to provide practical solutions to problems involving small data sets to massive amounts of data. This incorporates the entire data science pipeline, including problem formulation, data collection, high powered computing, statistical analyses, and meaningful interpretation

In today's business environment, management requires ethical decision-making and an ability to foster cooperative relationships, within your office walls and around the globe. From motivation to analytics, management requires a diverse set of interpersonal and professional skills used for the betterment of an organization.

Strong, ethical managers are sought by organizations everywhere. The Palumbo-Donahue School of Busienss provides management majors with core courses and electives designed to make you marketable in a variety of careers.

Combining this knowledge with that of another functional area of business, such as marketing or information systems, will better prepare you for successful careers in your desired fields.

Management faculty introduce you to best practices of leadership, business-government relations, sustainability, critical decision-making, organizational behavior and strategic project management and more while guiding you in how to apply such skills in today's economy. You are encouraged to join the student business association, the Society for the Advancement of Management (S.A.M.) and to take advantage of internship opportunities to help sharpen both personal and professional talents necessary for a successful career in management.

M.S. programs require a minimum of 30 post baccalaureate semester hours; 24 credits of course work, including 2 credits of seminar, and 6 credits of thesis research. The M.S. in Pharmacy Administration, thesis option requires 27 credits of course work, including 2 credits of seminar and 9 credits of thesis research; non-thesis option 33 credits of course work, including 2 credits of seminar. In conjunction with the Graduate School of Business Administration, the department offers an M.B.A./M.S. in Industrial Pharmacy, an 85 credit, non thesis program, requiring concurrent graduate-level enrollment in both the Graduate School of Business Administration and the Graduate School of Pharmaceutical Sciences. Fifty-seven credits in core business administration course work and 28 credits of course work in the pharmaceutical sciences are required.

Communication Studies draws from the richness of the communication discipline to allow students to design programs of study that meet their unique interests and professional goals. Students can develop competencies in a number of areas, including intercultural and interpersonal communication, organizational communication, argumentation, event planning, persuasion, professional communication, visual communication, rhetoric and popular culture, and community relations. Communication Studies majors pursue careers in family businesses and for-profit and non-profit organizations or graduate school in communication, law, public policy, healthy policy and administration, or business.

The Computer Systems Technology (CST) Program is an innovative online degree program that offers working professionals, military personnel, and other motivated students an opportunity to complete their Baccalaureate coursework in the field of computing technology. The Bachelor of Science in CST curriculum offers a blend of computer systems and information technology that creates a well-rounded professional who knows how to think analytically, assess and diagnose organizational problems, and select the best solution. As a result, CST graduates will be prepared to address the complexities of real-world technology issues, and to adapt to future developments in this fast-paced and dynamic field.

This program offers students a diverse curriculum in commonly and less commonly taught language Spanish and it is designed to lead to communicative language competency, exposure to a various literatures and cultures, a global education. In this major students are prepared for a productive role in a rapidly changing world, an educational setting where they will learn to connect knowledge and skills to their social responsibilities, build moral character through encounters with different cultures, traditions, values,...

Grounded in the department's established commitment to the philosophical student of communication, the Master of Arts emphasis in Rhetoric & Philosophy of Communication (36 credits) provides students with a traditional liberal arts education for leadership in academia, law, and the marketplace. This program offers fundamental courses for a doctoral degree or enhancement of a liberal arts foundation in communication.

This is an exciting major that combines the study of three languages. Students choosing this major should have extensive background in at least one of the languages selected for the degree. 

The M.A. in Communication is a flexible program that draws from the richness of the communication field to allow students to pursue a number of interests and professional goals.

Working closely with the M.A. program directors, students choose courses housed in any of the emphasis areas to develop a unique program of study designed to build particular skill sets and capabilities necessary for an ever-changing marketplace. Developing competencies in a number of areas (including intercultural and interpersonal communication, organizational communication, argumentation, persuasion, event planning, etc.), this emphasis prepares students for careers in both the for-profit and non-profit industries, law, public policy, or business.

All coursework is delivered in traditional, hybrid, and distance learning formats.

Marketing is a specialization in business concerned with developing strategies and tactics to create value for customers. Marketing can involve many facets of business—everything from the conception and design of the product or service, to pricing, promotion and distribution.

At Duquesne, you will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior and marketing research. You can then concentrate in one of three areas: Sports Marketing, Professional Selling & Marketing or Digital Marketing & Analytics.