Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

The ever-increasing use of the computer in today’s world offers expanding opportunities in this field of specialization. The Bachelor's in Computer Engineering, BS Degree Program, provides a bridge between the disciplines of electrical engineering and computer science.

Graduates can enter such fields as chip design, software engineering, robotics, and a variety of computer-controlled applications. This requires the development of the engineering approach through the understanding of engineering mathematics, digital and analog electronics and control, as well as computer languages, computing theory and computer architecture. Design and problem-solving form the heart of the discipline and a variety of computer-aided design (CAD) tools are utilized to facilitate learning and implementation.

The graduate from this program will obtain the basic education in the first three years. The final year is utilized to explore specific areas of interest. One can choose a software-oriented program including such areas as artificial intelligence, knowledge-based systems and software design or a hardware-oriented program pointing toward computer or integrated circuit design, robotics and networking.

The engineering approach and knowledge of computer structure are the attributes that make it unique. This program is accredited by the Engineering Accreditation Commission of the Accreditation Board for Engineering and Technology. A total of 132 semester hours are required for graduation.

Program Educational Objectives & Student Outcomes

• Our graduates will develop effective and innovative solutions to challenging engineering problems. [Problem Solving]
• Our graduates will become leaders in emerging technologies, developing future state-of-the-art designs and products based on new fundamental theories. [Engineering System Design]
• Our graduates will lead teams of engineers and collaborate with other professionals in multidisciplinary environments. [Communication]
• Our graduates will maintain an awareness of the global and societal environment, and engineer solutions to problems as they arise. [Contemporary Issues]
• Our graduates will engage in life-long learning by pursuing advanced degrees and professional development leading to career advancement. [Work/Grad School]

UB’s Bachelor of Science in Mechanical Engineering (BSME) degree program combines in-depth studies with lab and project experience to help students apply the principles of motion, force, energy, and materials for the design, development, analysis, manufacturing, testing and maintenance of mechanical systems. In our program, students will develop competence and acquire knowledge in engineering fundamentals, computer-aided engineering tools, communication skills, design of individual components and multi-component systems, manufacturing processes, mechanical systems, professional ethics, and laboratory exploration.

Mechanical Engineering Learning Outcomes

• An ability to apply knowledge of math, science and engineering in the analysis of mechanical engineering problems. [Fundamentals]
• An ability to design and conduct scientific and engineering experiments and to analyze and interpret data. [Experiment/ Results]
• Knowledge of core mechanical engineering topics and an ability to design mechanical components, systems, or processes. [Design]
• An ability to function in a multidisciplinary team. [Team Work]
• An ability to identify, formulate and solve mechanical engineering problems. [Problem Solving]
• Knowledge of contemporary global and societal issues and their relationship to professional ethics and engineering solutions. [Ethics/Profession]
• An ability to convey technical material through oral presentation and formal written reports/paper. [Communication]
• An ability to identify and apply concepts of engineering economics and project planning. [Engineering Economics/Planning]
• A recognition of the need and the ability to engage in learning throughout life along with an appreciation of the diversity in the world and intellectual Areas. [Diversity and LLL]
• An ability to use techniques, skills and modern engineering tools for design and analysis. [Techniques/Skills]

In the recent years, biology has been modernized with the development of new and sophisticated techniques in molecular and cellular biology, genomics, and bioinformatics.

These techniques are utilized today in various areas of research, from genetics and differentiation to biomedicine, field studies, and animal behavior. At UB's Bachelors and Associates Major BA, BS Degree Programs in Biology, the department’s program of study and research reflect this modern view of biology. Students are exposed to modern concepts, and current methods of experimentation in molecular biology, genomics, and field biology within introductory courses taken at the outset of their studies. Motivated students have the opportunity to choose advanced courses, which are given in the specialized areas of faculty research.

Learning Outcomes for Biology
By completing the Biology program, students will:

• be able to read and interpret current biological literature, formulate scientific hypotheses, design and execute experiments, and analyze and interpret data
• have mastered the fundamental principles of cell/molecular/organism biology
• have training necessary to apply biological, biomedical and biotechnological principles and techniques to human health and well-being from a holistic/wellness perspective
• have awareness and appreciation of interdisciplinary interactions among other disciplines in the natural sciences, mathematics and cognate fields
• have awareness to appreciate the beauty, complexity and fragility of our biosphere, and the intricate dynamics of balancing systems within the biosphere
• have critical tools to exercise responsibility and stewardship of the biosphere by assuming positions of leadership in our global society

The Medical Laboratory Science program prepares students for an exciting career, for which employment prospects are significant. The UB Medical Laboratory Science program has achieved national accreditation through the National Accrediting Agency for Clinical Laboratory Sciences.

What is Medical Laboratory Science?

The U.S. Bureau of Labor Statistics defines Medical Laboratory Science as follows: Clinical laboratory testing plays a crucial role in the detection, diagnosis, and treatment of disease. Clinical laboratory technologists, also referred to as clinical laboratory scientists or medical technologists, and clinical laboratory technicians, also known as medical technicians or medical laboratory technicians, perform most of these tests.

The four-year Bachelor in Fine Arts in Graphic Design, BFA degree program consists of an integrated, inter-disciplinary sequence that is designed to strengthen communication skills, promote teamwork and individuality, stimulate creativity, and provide both traditional and technological skills for the career-oriented student.

Graphic Design students learn techniques and processes to build their portfolios with works prepared for both traditional print and new media including typography, branding and identity, promotional campaigns, publications, motion, and interactive. Typefaces, logos, and websites, drawing, painting, and video: all part of the SASD Graphic Design Program. The program emphasizes process, real-world community projects, and skill-building toward a final self-directed project in the senior year. SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

Graphic Design Learning Outcomes

• Demonstrate ability to identify, analyze, and solve graphic design problems. Assessment: Portfolio projects appropriately respond to project briefs, and are clear, focused, expressive, and communicative solutions to the stated problems.
• Demonstrate mastery of design tools, techniques, and concepts in graphic design. Assessment: Projects and portfolios that evidence craftsmanship, adherence to project parameters, and appropriate selection of typefaces, images, composition, and implementation.
• Demonstrate an understanding of the aesthetics of form development and of the history and current state of design.
• Demonstrate proficiency in selection and use of relevant technologies in design. Abilities to use available technical and industrial processes to produce a design product, and to design and implement such a process. Assessment: Project and portfolio materials are made with the appropriate technology or software for the final application. Projects are planned to be feasibly reproducible by industrial/commercial means rather than by one-off or by hand.
• Demonstrate an understanding of the cultural and societal connections linking graphic design trends and processes as well as a knowledge of business practices and of the market place. Assessment: Projects and portfolio solutions that are culturally- and audience-appropriate for the problem as posed by the brief for the project
• Demonstrate proficiency in presenting their own work as well as discussing and constructively critiquing the work of others. Assessment: Active participation in class critiques; clear, thoughtful presentation of students’ own projects, ability to give, accept, and incorporate feedback.

The Master's in Science Chinese Herbology (MS-CH) program joins the MS-Ac degree program and the MS-TCM degree program within the Acupuncture Institute and is a part of the Health Sciences Division which also includes physician assistant, nutrition, naturopathic medicine, chiropractic, and dental hygiene.

The MS-CH program will be primarily residential with students completing 50% of their course work and 100% of their clinical rotations in residence. The Asian/Chinese Herbology (ACH) courses will be offered in the blended format with 50% of the didactic program offered online and 50% during 4 weekends each semester, and an additional 3 weekends each summer for a total of 11 weekends a year. Students will participate in an online environment to complete their Asian/Chinese Herbology studies.

The MS-CH is limited to those who currently hold licensure or registration as healthcare professionals. The MS-CH program will not expand graduates’ scope of practice. There is no independent licensing for Chinese herbal practitioners in the US. Please consult your state’s licensing authority regarding state-specific scope of practice for licensed health practitioners in the area of herbal prescribing.

The MS-CH degree can be used as preparation for the national board exams in Chinese herbology only by those who have accredited acupuncture degrees. Only upon passing the requisite NCCAOM exams in Chinese Herbology, practitioners may use the title “Diplomate in Chinese Herbology.

Learning Outcomes

Upon successful completion of the Chinese Herbology M.S. program, the graduate will have the ability to:

• Demonstrate competency in utilizing the four examinations to identify Chinese Herbology diagnoses
• Formulate and skillfully implement the safe and effective clinical application of Chinese medicine modalities based upon a total assessment of the patient
• For the Chinese Herbology M.S. : Formulate and skillfully implement safe and effective acupuncture, moxibustion, Chinese herbal medicine, qi cultivation, tui na, and other adjunctive techniques
• Adapt diagnosis and treatment strategies as needed for diverse patient populations
• Evaluate patient care from biomedical, pharmacological, and Asian perspectives in order to understand the medical context in which patients present, make appropriate treatment and consultation decisions in various healthcare settings as part of a collaborative health care team, and make timely referrals when appropriate
• Value patients’ dignity and confidentiality
• Apply knowledge and skills necessary to provide patient-centered care in a variety of settings in order to optimize patient health and coordinate care with other healthcare practitioners

As crime becomes increasingly transnational, its causes can no longer be viewed solely through the prism of local circumstances. Understanding criminal justice and social conditions on a global scale is now vital to stopping the proliferation of crime and injustice.

UB’s Master of Arts, MA in Criminal Justice and Human Security degree program, is designed to help you attain expertise in the worldwide political, cultural, and socioeconomic conditions that contribute to crime and its attenuation. Our program will help you gain insight into the cultural, ethnic, religious and ideological differences often discovered at the root of criminal acts, violence, and terror.

Among some of the in-depth topics covered in this program: domestic, international, and comparative criminal law; transnational crime; cybercrime, and cyberterrorism—all taught by experienced faculty from UB’s School of Public and International Affairs.

Human security, as it relates to modern threats such as terrorism, human trafficking, and ethnocentric violence, will also be explored.

This broader understanding of human rights and its connection to history, global policy, international peace and security, and humanitarian affairs provides a strong foundation on which you will be able to draw correlations and build solutions towards a safer world.

Learning Outcomes

Our Criminal Justice and Human Security (M.A.) graduates will:

• Demonstrate the skills necessary to excel in professional careers in federal, state, and international law enforcement agencies where intercultural communication skills, foreign language skills, and insights into other cultures are increasingly important both to address criminal activity and to take needed steps to prevent it
• Demonstrate an understanding of and appreciation of the rule of law, law enforcement’s role in the securing and protection of civil and human rights, and an understanding of the social conditions and circumstances that foster or discourage criminal behavior
• Demonstrate an understanding of Human Security and its role in the realization of a just and lawful society and the impact that this understanding of security has upon the existing notions of national, regional and international security
• Demonstrate the intercultural literacy skills needed to relate to an increasingly globalized population where norms and values may differ
• Demonstrate an understanding of the role of non-state actors in international crime and justice, in such fields as norm creation, deviance, terrorism, and crime prevention
• Demonstrate an understanding of the interpretations of religion, ideology, and culture that contribute to the proliferation and/or the deterrence of violence and crime

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.

A music degree from the University of Bridgeport will provide students with the preparation they need to build a career in today’s music world. UB has been training musicians since 1947. We offer an experienced and dedicated faculty of artist-teachers, the kind of personal attention and advising usually found at small colleges, and the sort of spacious and well-designed facilities typically found at large universities.

Our Bachelor of Music degree provides pre-professional training in music, including concentrations in Music Business, Music Education, and Music Performance.

The UB School of Education offers a master’s degree that leads to initial Connecticut certification in several subjects, including Music Teaching Certification (K-12). This program welcomes musicians from a variety of backgrounds who wish to become state-certified in music. Advising and music education coursework are coordinated between this program and the undergraduate program. For more information email Dr. Frank Martignetti at [email protected].

Develop the technical skills required for specialist and management roles in financial enterprise by completing our Master of Science in Finance degree program at UB’s Ernest C. Trefz School of Business. This highly specialized degree will focus exclusively on issues related to finance, economics, and money markets. We will introduce you to modern concepts, such as financial regulation and behavioral finance, that play a critical role in today’s marketplace.

At UB, you will gain the decision-making, problem-solving, and analytical capabilities to solve financial problems, including how to:

• Evaluate and price a financial opportunity
• Gauge the appropriate level of risk to discount future projections
• Compare across investment opportunities at a given time and how to allocate among them in an optimal way
• Create useful tools for answering financial questions so that reports can be generated automatically and progress can be tracked
• Assess and manage risk

Learning Outcomes
Students will integrate the knowledge and skills they have gained throughout the Master of Science in Finance degree program to develop and evaluate financial and risk management strategies by:

Technical

• Demonstrating an understanding of concepts learned throughout their graduate program
• Testing a hypothesis or market strategy through robust historical evaluation
• Using research methods and instruments to price assets, evaluate risk, and manage portfolios
• Explain and differentiate standard financial models and their assumptions