Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

Psychology is the science of behaviors, mental and emotional processes, development, and social interactions. As you pursue your psychology degree in CT at UB, you will learn about the theories, researchers, and research findings related to how humans think and behave, and how we as a field try to describe, explain, predict, and influence human behavior and mental processes.

The University of Bridgeport offers a Bachelor of Science in Psychology in three unique formats:

• Traditional, on-campus
• Accelerated, online
• Accelerated Degree Completion, on-campus

The Bachelor of Science degree in Psychology prepares students for work that requires liberal arts training as well as psychological knowledge and skills, while also preparing the student for success in future graduate studies. The major provides students with a detailed awareness of the field of psychology, including its historical background, paradigms, methods, research findings, and applications. The major addresses the general areas of developmental, personality, social, cognitive, and abnormal psychology. It fosters the development of verbal, quantitative, analytical, and technological skills that are useful for work in psychology and related fields.

The Bachelor in Dental Hygiene BS degree program is completed through the integration of Associate’s degree dental hygiene courses and Bachelor’s degree courses, or by continuing studies after completing an Associate’s degree at an accredited School of Dental Hygiene.

Expand your opportunities

The University of Bridgeport baccalaureate degree completion approach is available to Fones students as well as to graduates of other accredited Dental Hygiene programs. With 60 to 90 transfer credits, a student may achieve a Bachelor of Science degree in Dental Hygiene in two additional years. Education at the baccalaureate level, which combines the professional dental hygiene curriculum with a liberal arts education, enhances the dental hygienist’s opportunities, skills, background knowledge, and professional values.

Upon satisfactory completion of semester hours in the areas of study specified, the student will be recommended for the degree of Bachelor of Science in Dental Hygiene.

Students pursuing a B.S. Degree in Dental Hygiene have the opportunity to design a portion of their curriculum to meet personal career goals. The outcome of this planning process is an individualized program that enables dental hygienists to gain desired knowledge and skills and directly transfers this expertise to a professional work setting. Students may identify a minor in human services, education, marketing, or psychology, to name a few subject areas.

Learning Outcomes
Through completion of the entry-level dental hygiene curriculum, students will achieve the following outcomes

• Characterize professionalism and responsibility in all health promotion and disease prevention activities
• Apply a professional code of ethics while adhering to appropriate legal and regulatory measures when providing oral health services
• Utilize critical thinking, problem solving, and evidence-based decision making in the dental hygiene process of care
• Provide the dental hygiene process of care (assessment, dental hygiene diagnosis, planning, implementation, evaluation, documentation) for patients/clients in all settings
• Communicate effectively with and deliver culturally competent, inter-professional health care to individuals and groups from diverse populations
• Demonstrate the knowledge necessary to assess, plan, implement, and evaluate community-based oral health programs
• Continually perform self-assessment to maintain professional standards and encourage life-long learning
• Value the need for personal and professional growth through participation in professional activities and associations
• Understand and master the competencies of Dental Hygiene Professional Practice

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences

The Master of Science in Mechanical Engineering, MS degree program prepares the student for a successful professional career through advanced study in design, development, analysis, manufacturing, and maintenance of mechanical systems for a wide range of industries, including transportation, automation, medical, energy generation, electronic, sports and aerospace.

The program combines core mechanical engineering courses with technical electives that enable the student to increase his/her knowledge and competence in essential skills for Mechanical Engineering while affording sufficient freedom to provide in-depth study in both traditional and contemporary curriculum tracks and explore emerging interdisciplinary areas.

The technical areas supported by the department include General Mechanical Engineering, Design Engineering, Manufacturing Engineering and Management, Mechanics and Materials, Thermal Fluid Systems and Sustainable Energy, Biomechanical Engineering, Mechatronics and Automation, and Sports and Aeronautical Engineering.  The student is required to design an individualized program of study with the help and approval of his/her faculty advisor to meet his/her academic and career goals.

Customized study plans also allow receiving the Mechanical Engineering M.S. degree while pursuing another M.S. degree in Computer Science, Computer Engineering, Electrical Engineering, Technology Management, and MBA.  Two degree students in these two programs should consult their respective advisors to work on their individualized plans.

The department is the home of the CNC Mini Milling Machine Laboratory, Computer Aided Engineering and Rapid Prototyping Laboratory, the Applied Computational Fluid Dynamics Laboratory, and the Electronics Thermal Management Laboratory. Students can also access the other laboratories in the School of Engineering. Some classes are taught by adjunct faculty from local industries and faculty from other engineering departments at UB.

Learning Outcomes
Students in the M.S. Mechanical Engineering Program will be able to:

• demonstrate the ability to design or analyze a system, component or process to meet desired needs within realistic, contemporary constraints such as health and safety, ethics, performance, sustainability, and economics
• develop specialized advanced skills in mechanical engineering fields including fluid mechanics, heat transfer, material science, dynamics, vibrations, numerical methods, design, and manufacturing
• demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• demonstrate the ability to create, adapt, transfer and integrate existing and emerging technologies into new products, processes, and services
• develop decision making, risk assessment and problem-solving skills considering both economic and other constraints
• develop both technical and management oral presentation and written communication skills

The UB Bachelor of Science in Computer Engineering Technology, BS degree program is designed to address the need for graduates with skills in computer programming, computer hardware and computer networks. The Computer Engineering Technology program provides students with the opportunity to focus on applications and implementations more than theory and conceptual design. This program is open for new enrollment and for transfer students from community colleges.

The Computer Engineering Technology program at the University of Bridgeport will prepare graduates with the skills necessary to enter careers in the design, application, installation, programming, networking, and operation of computer systems. Graduate students are well prepared for development and implementation of computer systems and networks.

Engineering programs often focus on theory and conceptual design, while engineering technology programs usually focus on application and implementation. Engineering programs typically require additional, higher-level mathematics, including multiple semesters of calculus and calculus-based theoretical science courses, while engineering technology programs typically focus on algebra, trigonometry, applied calculus, and other courses that are more practical than theoretical in nature.

Learning Outcomes
Graduates of the CET bachelor's degree program are expected to be able to demonstrate:

• An ability to select and apply the knowledge, techniques, skills, and modern tools of the discipline to broadly-defined engineering technology activities
• An ability to select and apply a knowledge of mathematics, science, engineering, and technology to engineering technology problems that require the application of principles and applied procedures or methodologies
• An ability to conduct standard tests and measurements; to conduct, analyze, and interpret experiments; and to apply experimental results to improve processes
• An ability to design systems, components, or processes for broadly-defined engineering technology problems appropriate to program educational objectives
• An ability to function effectively as a member or leader on a technical team
• An ability to identify, analyze, and solve broadly-defined engineering technology problems
• An ability to apply written, oral, and graphical communication in both technical and non-technical environments; and an ability to identify and use appropriate technical literature
• An understanding of the need for and an ability to engage in self-directed continuing professional development
• An understanding of and a commitment to address professional and ethical responsibilities including a respect for diversity.

Modern technology now provides industries of all kinds with the ability to gather vast amounts of data. But data requires more than just flashy dashboards and reports. In order to make better data-driven business decisions, employers require hybrid IT/business professionals to make data meaningful. Our STEM designated program was built with this need in mind.

In the Master of Science in Analytics degree program, we will help you:

• Develop the critical thinking skills necessary to combine complex data and business value and turn it into actionable insight
• Cultivate expertise in analysis, management, solution architecture and delivery, and hands-on technical skill
• Grow your skills through our comprehensive curriculum, which offers opportunities for inquiry and professional development to round out your experience

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.

The undergraduate Electrical Engineering program at the University of Bridgeport prepares students for a career in Electrical Engineering in any of its specializations such as communications, power/renewable energy, signals and systems and VLSI/ electronics. The program includes analysis and design courses that need a strong background in mathematics and science.

Electrical Engineering is one of the largest discipline in engineering which deals with power, controls, signals and systems, materials, communications, micro-nano electronics and more. The Electrical Engineering curriculum at UB prepares our students to be skilled problem solvers, ready for a multitude of career opportunities. Our gradates work in public and private sectors, for almost every industry imaginable, including e-commerce, communication, health-care, the space industry, defense, home-land security, renewable energy and technology startups.

Design and problem solving form the heart of the discipline and a variety of computer aided design (CAD) tools are utilized to facilitate problem-based learning and implementation. The graduate of this program will obtain the basic education in the first three years. The senior year is utilized to explore specific areas of interest. A total of 120 semester hours are required to complete the degree.

Learning Outcomes and Careers
Electrical Engineering Graduates will:

1. Demonstrate knowledge and the ability to apply knowledge of continuous and discrete math, science and electrical engineering in the analysis of electrical engineering problems. [Fundamentals]
2. Demonstrate knowledge of core electrical engineering topics and an ability to design systems, including hardware and/or software components. [Design]
3. Exhibit an ability to identify, formulate and solve electrical engineering problems. [Problem Solving]
4. Demonstrate the ability to use techniques, skills and modern engineering tools for design and analysis. [Techniques/Skills]
5. Exhibit an ability to function in a multidisciplinary team. [Team Work]
6. Demonstrate the ability to identify and apply concepts of engineering economics and project planning. [Engr Econ/Planning]
7. Demonstrate knowledge of contemporary global and societal issues and their relationship to professional ethics and engineering solutions. [Ethics/Profession]
8. Have an ability to design and conduct scientific and engineering experiments and to analyze and interpret data. [Experiment/ Results]
9. Exhibit an ability to convey technical material through oral presentation and formal written reports/paper. [Communication]
10. Have an awareness of the need and the ability to demonstrate learning throughout life along with an appreciation of the diversity in the world and intellectual areas.

The MBA program at the University of Bridgeport Ernest C. Trefz School of Business prepares you for a successful career in any of seven valuable concentrations, which gives you the freedom to tailor your degree to suit your specific goals. Our flexible start dates and delivery methods – on-campus and online – are ideal for busy professionals.

In today’s competitive marketplace, an MBA degree will give you the edge you need in recruitment, promotions and opportunities in management and leadership. An MBA prepares you for a leadership role with highly transferrable skills including problem solving, critical thinking skills, strategic planning, financial acumen, time and people management and much more. We focus on the use of contemporary issues to ensure real-world relevance, that can readily be adapted to professional situations.

UB’s strong network of faculty, alumni, and industry leaders helps connect you to job opportunities and advancement. Our professors offer real-world experience from a wide range of business sectors and are well versed in real-world application of theory. They also provide individual support and mentoring to students.

UB’s Close proximity to multinational corporations and regional businesses in Connecticut, New York, and throughout the area, provides unmatched resources for networking and internship training.

Learning Outcomes Master of Business Administration Degree
As a graduate of the MBA program you will:

• Demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, finance, human resources, information systems, management, and marketing).
• Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.
• Contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.
• Apply information literacy, proficiency with technology, and analytical techniques for decision-making.
• Address current issues and case studies using creativity and innovation.
• Act with integrity as an individual, and apply ethical theories, such as triple bottom line and corporate social responsibility, to contemporary organizational issues.
• Think critically and logically via integrating concepts across disciplines thereby enabling them to successfully lead in a dynamic global environment.

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.