Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

The College of Public and International Affairs Bachelor, BA, in Criminal Justice and Human Security degree program, allows students interested in pursuing a career in criminal justice to develop expertise in the international dimensions of public safety.

Students in the degree may choose from one of three areas of concentration

• Human Security
• Comparative Justice
• Criminology

The degree requires two years of college-level study of a foreign language or demonstrated working competency in a foreign language. Students have the option of choosing from Arabic, Chinese, Japanese, Korean, Russian, Spanish and French.

Qualified students also have the option of earning a Masters degree in Business Administration or in Global Development and Peace by completing a fifth year of study beyond the normal years.

UB Criminal Justice track students are also encouraged to take courses in Martial Arts. Internships with law enforcement agencies are also available.

Learning Outcomes

The B.A. in Criminal Justice & Human Security has the following learning outcomes

• Students will demonstrate the progressive acquisition of the oral, written critical thinking skills needed to succeed in graduate level study as well as the required skills for careers in domestic and international security
• Students will be able to identify the essential elements of criminal justice
• Students will be able to articulate the importance of Human Security and explore its impact on domestic and international security
• Students will demonstrate the language skills and intercultural understanding required for effective law enforcement in today’s globalized society
• Students will be able to describe the role played by religious, ideological, and cultural views; ethnic and tribal identities; and economic status in rationalizing criminal behavior
• Students will demonstrate an understanding of the role played in criminal behavior by socioeconomic inequities and societal injustice, resulting from domestic and non-domestic events
• Students will be able to comment on the role played by non-state actors in areas such as the identification of norms, the acceptability of violence and terrorism in promoting policy changes and in preventing crime.

The Medical Laboratory Science program prepares students for an exciting career, for which employment prospects are significant. The UB Medical Laboratory Science program has achieved national accreditation through the National Accrediting Agency for Clinical Laboratory Sciences.

What is Medical Laboratory Science?

The U.S. Bureau of Labor Statistics defines Medical Laboratory Science as follows: Clinical laboratory testing plays a crucial role in the detection, diagnosis, and treatment of disease. Clinical laboratory technologists, also referred to as clinical laboratory scientists or medical technologists, and clinical laboratory technicians, also known as medical technicians or medical laboratory technicians, perform most of these tests.

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.

Modern technology now provides industries of all kinds with the ability to gather vast amounts of data. But data requires more than just flashy dashboards and reports. In order to make better data-driven business decisions, employers require hybrid IT/business professionals to make data meaningful. Our STEM designated program was built with this need in mind.

In the Master of Science in Analytics degree program, we will help you:

• Develop the critical thinking skills necessary to combine complex data and business value and turn it into actionable insight
• Cultivate expertise in analysis, management, solution architecture and delivery, and hands-on technical skill
• Grow your skills through our comprehensive curriculum, which offers opportunities for inquiry and professional development to round out your experience

The four-year Bachelor in Fine Arts in Graphic Design, BFA degree program consists of an integrated, inter-disciplinary sequence that is designed to strengthen communication skills, promote teamwork and individuality, stimulate creativity, and provide both traditional and technological skills for the career-oriented student.

Graphic Design students learn techniques and processes to build their portfolios with works prepared for both traditional print and new media including typography, branding and identity, promotional campaigns, publications, motion, and interactive. Typefaces, logos, and websites, drawing, painting, and video: all part of the SASD Graphic Design Program. The program emphasizes process, real-world community projects, and skill-building toward a final self-directed project in the senior year. SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

Graphic Design Learning Outcomes

• Demonstrate ability to identify, analyze, and solve graphic design problems. Assessment: Portfolio projects appropriately respond to project briefs, and are clear, focused, expressive, and communicative solutions to the stated problems.
• Demonstrate mastery of design tools, techniques, and concepts in graphic design. Assessment: Projects and portfolios that evidence craftsmanship, adherence to project parameters, and appropriate selection of typefaces, images, composition, and implementation.
• Demonstrate an understanding of the aesthetics of form development and of the history and current state of design.
• Demonstrate proficiency in selection and use of relevant technologies in design. Abilities to use available technical and industrial processes to produce a design product, and to design and implement such a process. Assessment: Project and portfolio materials are made with the appropriate technology or software for the final application. Projects are planned to be feasibly reproducible by industrial/commercial means rather than by one-off or by hand.
• Demonstrate an understanding of the cultural and societal connections linking graphic design trends and processes as well as a knowledge of business practices and of the market place. Assessment: Projects and portfolio solutions that are culturally- and audience-appropriate for the problem as posed by the brief for the project
• Demonstrate proficiency in presenting their own work as well as discussing and constructively critiquing the work of others. Assessment: Active participation in class critiques; clear, thoughtful presentation of students’ own projects, ability to give, accept, and incorporate feedback.

The Master's in Science Chinese Herbology (MS-CH) program joins the MS-Ac degree program and the MS-TCM degree program within the Acupuncture Institute and is a part of the Health Sciences Division which also includes physician assistant, nutrition, naturopathic medicine, chiropractic, and dental hygiene.

The MS-CH program will be primarily residential with students completing 50% of their course work and 100% of their clinical rotations in residence. The Asian/Chinese Herbology (ACH) courses will be offered in the blended format with 50% of the didactic program offered online and 50% during 4 weekends each semester, and an additional 3 weekends each summer for a total of 11 weekends a year. Students will participate in an online environment to complete their Asian/Chinese Herbology studies.

The MS-CH is limited to those who currently hold licensure or registration as healthcare professionals. The MS-CH program will not expand graduates’ scope of practice. There is no independent licensing for Chinese herbal practitioners in the US. Please consult your state’s licensing authority regarding state-specific scope of practice for licensed health practitioners in the area of herbal prescribing.

The MS-CH degree can be used as preparation for the national board exams in Chinese herbology only by those who have accredited acupuncture degrees. Only upon passing the requisite NCCAOM exams in Chinese Herbology, practitioners may use the title “Diplomate in Chinese Herbology.

Learning Outcomes

Upon successful completion of the Chinese Herbology M.S. program, the graduate will have the ability to:

• Demonstrate competency in utilizing the four examinations to identify Chinese Herbology diagnoses
• Formulate and skillfully implement the safe and effective clinical application of Chinese medicine modalities based upon a total assessment of the patient
• For the Chinese Herbology M.S. : Formulate and skillfully implement safe and effective acupuncture, moxibustion, Chinese herbal medicine, qi cultivation, tui na, and other adjunctive techniques
• Adapt diagnosis and treatment strategies as needed for diverse patient populations
• Evaluate patient care from biomedical, pharmacological, and Asian perspectives in order to understand the medical context in which patients present, make appropriate treatment and consultation decisions in various healthcare settings as part of a collaborative health care team, and make timely referrals when appropriate
• Value patients’ dignity and confidentiality
• Apply knowledge and skills necessary to provide patient-centered care in a variety of settings in order to optimize patient health and coordinate care with other healthcare practitioners

The Bachelor of Science degree program in Business Analytics and Intelligence provides course work from the School of Business with a special emphasis in the application of data analytics to business problems. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies, there is a need to efficiently collect and store vast amounts of digital data.

Students in this program will acquire a set of practical data analytic skills. Additionally, students will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized courses in the area of Business Analytics and Intelligence.

Learning Outcomes

• Effectively evaluate and frame the business problem and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and Data Mining.
• Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
• Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of Business Analytics and Intelligence.
• Apply the ethical standards as required by professionals in the Business Analytics and Intelligence field.

The Technology Management Master’s Program is designed to develop leaders adept at managing technological change, and skilled in establishing and maintaining superior competitive advantage for their respective enterprises or for new ventures. For an enterprise, continuing advancement of technology provides both opportunities and threats.

Skills & Competencies
It is essential that an enterprise continually develops, sources and/or applies, the latest relevant technology in products, services, and systems in support of the key business functions and processes such as R&D, marketing, sales, customer service engineering, manufacturing, operations, finance, accounting, distribution, information technology, business analytics and others.

The UB Technology Managem ent Program is specifically designed to develop skills and competencies such as:

• Identifying and evaluating the impact of rapidly changing technology and managing those changes.
• Designing programs to identify, develop and implement innovative technological based solutions for enterprises.
• Managing the effective planning and execution of those technology based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes and operations.
• The application of technology to create wealth by developing new products and launching new businesses.
• Leadership, the creation and sustenance of high-performance global teams and enabling innovation.

Concentration Areas

The Department offers, as an integral part of the Technology Management Master’s Degree, the opportunity to specialize in a number of concentrations, which are interdisciplinary and available through various departments to provide more educational and career choices and flexibility for the students:

• Global Program and Project Management
• Manufacturing Management
• Supply Chain, Logistics and Service Management
• Quality Control and Continuous Improvement
• Biotechnology Management
• Information Technology and Big Data
• Information and Cyber Security Management
• Innovation in Technology Management and Engineering

Learning Outcomes

The UB Technology Management Program is specifically designed to develop skills and competencies such as:

• Identifying and evaluating the impact of relevant changing technology and managing those changes
• Designing programs to identify, develop and implement innovative technological based solutions
• Managing the effective planning and execution of those technology-based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes, and operations
• The application of technology to create wealth
• Leadership, the creation, and sustenance of high-performance global teams and enabling innovation

The Bachelor in Dental Hygiene BS degree program is completed through the integration of Associate’s degree dental hygiene courses and Bachelor’s degree courses, or by continuing studies after completing an Associate’s degree at an accredited School of Dental Hygiene.

Expand your opportunities

The University of Bridgeport baccalaureate degree completion approach is available to Fones students as well as to graduates of other accredited Dental Hygiene programs. With 60 to 90 transfer credits, a student may achieve a Bachelor of Science degree in Dental Hygiene in two additional years. Education at the baccalaureate level, which combines the professional dental hygiene curriculum with a liberal arts education, enhances the dental hygienist’s opportunities, skills, background knowledge, and professional values.

Upon satisfactory completion of semester hours in the areas of study specified, the student will be recommended for the degree of Bachelor of Science in Dental Hygiene.

Students pursuing a B.S. Degree in Dental Hygiene have the opportunity to design a portion of their curriculum to meet personal career goals. The outcome of this planning process is an individualized program that enables dental hygienists to gain desired knowledge and skills and directly transfers this expertise to a professional work setting. Students may identify a minor in human services, education, marketing, or psychology, to name a few subject areas.

Learning Outcomes
Through completion of the entry-level dental hygiene curriculum, students will achieve the following outcomes

• Characterize professionalism and responsibility in all health promotion and disease prevention activities
• Apply a professional code of ethics while adhering to appropriate legal and regulatory measures when providing oral health services
• Utilize critical thinking, problem solving, and evidence-based decision making in the dental hygiene process of care
• Provide the dental hygiene process of care (assessment, dental hygiene diagnosis, planning, implementation, evaluation, documentation) for patients/clients in all settings
• Communicate effectively with and deliver culturally competent, inter-professional health care to individuals and groups from diverse populations
• Demonstrate the knowledge necessary to assess, plan, implement, and evaluate community-based oral health programs
• Continually perform self-assessment to maintain professional standards and encourage life-long learning
• Value the need for personal and professional growth through participation in professional activities and associations
• Understand and master the competencies of Dental Hygiene Professional Practice

The University of Bridgeport Bachelor in Human Services, BS Degree Program provides students with academic and practical experiences necessary to enter the field of human services. The University’s learning context ensures that program graduates are fully acquainted with diversity, and the program’s curriculum ensures that they possess a ‘tool kit’ to face complex dilemmas that arise in the field of human service.

Coursework and theory are applied in supervised fieldwork to ensure that students are ready for employment in a wide range of human service agencies and community organizations. Our graduates have achieved high levels of success in the field. Students have the option of enhancing their programs with minors in such fields as Education, Business and Social Sciences. A significant number minor or double major in Psychology. Stimulating courses are taught by experienced faculty who are current practitioners as well as active researchers.

Learning Outcomes
By completing the BS in Human Services, students will:

• Be knowledgeable of the history and systems of the Human Services field.
• Be skillful at program assessment, planning, and development.
• Be able to find, use, manage, and protect information effectively.
• Be competent in the core interventions of their profession.
• Be effective at oral and written communication.
• Be adept at program administration and leadership.
• Be committed to ethical practices.
• Be respectful of client values and attitudes.
• Be mindful of their own personal development.