Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.

Recognized as a leader in innovation and research, the University of Bridgeport is true to its mission as a career-oriented institution that prepares students for the careers of tomorrow — where job titles are still yet to be written. The AI field is a growing niche area and is now the centerpiece of technology innovation in advanced robotics, autonomous vehicles, knowledge automation, and computer vision.

UB is pleased to launch the first and only Master of Science program, MS in Artificial Intelligence in the state of Connecticut. Instruction is exclusively face-to-face and includes web-assisted courses. Graduates will be prepared for in-demand commercial or research positions in industry (including tech giants) and academia.

Artificial intelligence is one of four main drivers set to dominate 2018-20 that will positively affect business growth per the World Economic Forum (WEC) 2018 report. Machines and algorithms in the workplace are set to create 133 million new roles (WEC).

Jobs in emerging professions are set to increase its share of employment from 16% to 27% of the total employee base. Information cited from WEC's The Future of Jobs Report, 2018.

The average salary for AI is $121k annually per Payscale. A machine learning engineer’s salary is $142,855, per the job listing site Indeed.com.

AI Concentrations

• Robotics and Automation
• Deep Learning and Computer Vision
• Data Sciences and Data Analytics
• Cybersecurity

The Master of Science in Mechanical Engineering, MS degree program prepares the student for a successful professional career through advanced study in design, development, analysis, manufacturing, and maintenance of mechanical systems for a wide range of industries, including transportation, automation, medical, energy generation, electronic, sports and aerospace.

The program combines core mechanical engineering courses with technical electives that enable the student to increase his/her knowledge and competence in essential skills for Mechanical Engineering while affording sufficient freedom to provide in-depth study in both traditional and contemporary curriculum tracks and explore emerging interdisciplinary areas.

The technical areas supported by the department include General Mechanical Engineering, Design Engineering, Manufacturing Engineering and Management, Mechanics and Materials, Thermal Fluid Systems and Sustainable Energy, Biomechanical Engineering, Mechatronics and Automation, and Sports and Aeronautical Engineering.  The student is required to design an individualized program of study with the help and approval of his/her faculty advisor to meet his/her academic and career goals.

Customized study plans also allow receiving the Mechanical Engineering M.S. degree while pursuing another M.S. degree in Computer Science, Computer Engineering, Electrical Engineering, Technology Management, and MBA.  Two degree students in these two programs should consult their respective advisors to work on their individualized plans.

The department is the home of the CNC Mini Milling Machine Laboratory, Computer Aided Engineering and Rapid Prototyping Laboratory, the Applied Computational Fluid Dynamics Laboratory, and the Electronics Thermal Management Laboratory. Students can also access the other laboratories in the School of Engineering. Some classes are taught by adjunct faculty from local industries and faculty from other engineering departments at UB.

Learning Outcomes
Students in the M.S. Mechanical Engineering Program will be able to:

• demonstrate the ability to design or analyze a system, component or process to meet desired needs within realistic, contemporary constraints such as health and safety, ethics, performance, sustainability, and economics
• develop specialized advanced skills in mechanical engineering fields including fluid mechanics, heat transfer, material science, dynamics, vibrations, numerical methods, design, and manufacturing
• demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• demonstrate the ability to create, adapt, transfer and integrate existing and emerging technologies into new products, processes, and services
• develop decision making, risk assessment and problem-solving skills considering both economic and other constraints
• develop both technical and management oral presentation and written communication skills

The accounting curriculum provides an opportunity for students with varied interests to obtain a broad-based understanding of the role of accounting in the measurement and communication of financial and economic data. In the Bachelor's Degree in Accounting - BS program, a number of interdisciplinary courses have been designed for those students wishing a maximum overview of multinational issues in accounting and taxation as well as for those students who intend to pursue more advanced studies in accounting. Accounting students who expect to take the Certified Public Accountant professional examinations should select elective courses with the approval of and in consultation with the Chair of the Accounting Department.

Learning Outcomes

• Students acquire the knowledge necessary for the understanding of business data and will master accounting concepts, principles, and theories.
• Students will develop technical skills necessary to measure, analyze, and interpret economic data.
• Students will understand internal accounting systems, controls, reports for decision making and will learn how to effectively communicate economic data.
• Students will study professional and regulatory requirements. Additionally students will acquire the accounting foundation that enables them to pursue advanced study required for the successful completion of the CPA exam.
• Students will pursue internships.
• Students will have the opportunity to apply to the Volunteer Income Tax Assistance (VITA) program where they will gain hands-on, real world experience.

The Medical Laboratory Science program prepares students for an exciting career, for which employment prospects are significant. The UB Medical Laboratory Science program has achieved national accreditation through the National Accrediting Agency for Clinical Laboratory Sciences.

What is Medical Laboratory Science?

The U.S. Bureau of Labor Statistics defines Medical Laboratory Science as follows: Clinical laboratory testing plays a crucial role in the detection, diagnosis, and treatment of disease. Clinical laboratory technologists, also referred to as clinical laboratory scientists or medical technologists, and clinical laboratory technicians, also known as medical technicians or medical laboratory technicians, perform most of these tests.

A music degree from the University of Bridgeport will provide students with the preparation they need to build a career in today’s music world. UB has been training musicians since 1947. We offer an experienced and dedicated faculty of artist-teachers, the kind of personal attention and advising usually found at small colleges, and the sort of spacious and well-designed facilities typically found at large universities.

Our Bachelor of Music degree provides pre-professional training in music, including concentrations in Music Business, Music Education, and Music Performance.

The UB School of Education offers a master’s degree that leads to initial Connecticut certification in several subjects, including Music Teaching Certification (K-12). This program welcomes musicians from a variety of backgrounds who wish to become state-certified in music. Advising and music education coursework are coordinated between this program and the undergraduate program. For more information email Dr. Frank Martignetti at [email protected].

Psychology is the science of behaviors, mental and emotional processes, development, and social interactions. As you pursue your psychology degree in CT at UB, you will learn about the theories, researchers, and research findings related to how humans think and behave, and how we as a field try to describe, explain, predict, and influence human behavior and mental processes.

The University of Bridgeport offers a Bachelor of Science in Psychology in three unique formats:

• Traditional, on-campus
• Accelerated, online
• Accelerated Degree Completion, on-campus

The Bachelor of Science degree in Psychology prepares students for work that requires liberal arts training as well as psychological knowledge and skills, while also preparing the student for success in future graduate studies. The major provides students with a detailed awareness of the field of psychology, including its historical background, paradigms, methods, research findings, and applications. The major addresses the general areas of developmental, personality, social, cognitive, and abnormal psychology. It fosters the development of verbal, quantitative, analytical, and technological skills that are useful for work in psychology and related fields.

The four-year Bachelor in Fine Arts in Graphic Design, BFA degree program consists of an integrated, inter-disciplinary sequence that is designed to strengthen communication skills, promote teamwork and individuality, stimulate creativity, and provide both traditional and technological skills for the career-oriented student.

Graphic Design students learn techniques and processes to build their portfolios with works prepared for both traditional print and new media including typography, branding and identity, promotional campaigns, publications, motion, and interactive. Typefaces, logos, and websites, drawing, painting, and video: all part of the SASD Graphic Design Program. The program emphasizes process, real-world community projects, and skill-building toward a final self-directed project in the senior year. SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

Graphic Design Learning Outcomes

• Demonstrate ability to identify, analyze, and solve graphic design problems. Assessment: Portfolio projects appropriately respond to project briefs, and are clear, focused, expressive, and communicative solutions to the stated problems.
• Demonstrate mastery of design tools, techniques, and concepts in graphic design. Assessment: Projects and portfolios that evidence craftsmanship, adherence to project parameters, and appropriate selection of typefaces, images, composition, and implementation.
• Demonstrate an understanding of the aesthetics of form development and of the history and current state of design.
• Demonstrate proficiency in selection and use of relevant technologies in design. Abilities to use available technical and industrial processes to produce a design product, and to design and implement such a process. Assessment: Project and portfolio materials are made with the appropriate technology or software for the final application. Projects are planned to be feasibly reproducible by industrial/commercial means rather than by one-off or by hand.
• Demonstrate an understanding of the cultural and societal connections linking graphic design trends and processes as well as a knowledge of business practices and of the market place. Assessment: Projects and portfolio solutions that are culturally- and audience-appropriate for the problem as posed by the brief for the project
• Demonstrate proficiency in presenting their own work as well as discussing and constructively critiquing the work of others. Assessment: Active participation in class critiques; clear, thoughtful presentation of students’ own projects, ability to give, accept, and incorporate feedback.

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences

The Master’s Degree in Computer Science degree program is intended to prepare individuals with a strong mathematical, scientific, or technical background for entry into the computer science field at an advanced level and for further study leading to the doctorate.

Learning Outcomes
Our Computer Science Students will:

• Demonstrate an in-depth and comprehensive understanding of Computer Science
• Have an enhanced ability to learn, on their own, technical details for which they are responsible
• Have an enhanced ability to apply the knowledge learned to solve technical problems that arise in research they conduct or supervise
• Have an enhanced ability to study an issue, identify and evaluate alternative actions, propose an optimal course of action
• Have an enhanced ability to prepare technical point papers, brief their seniors, and defend their conclusions