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Bachelor of Science in Digital Marketing Communication

Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

Overview

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Enrollment Advisory Group - University of Bridgeport

Location

Bachelor of Science in Digital Marketing Communication Assistant Fee

$32000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Science in Digital Marketing Communication Admissions Requirements

  •  Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

 

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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

75.0

Minimum Overall Score

53.0

Minimum Overall Score

Other Courses by Enrollment Advisory Group - University of Bridgeport,USA

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Bachelor of Science in Medical Laboratory Science

The Medical Laboratory Science program prepares students for an exciting career, for which employment prospects are significant. The UB Medical Laboratory Science program has achieved national accreditation through the National Accrediting Agency for Clinical Laboratory Sciences.

What is Medical Laboratory Science?

The U.S. Bureau of Labor Statistics defines Medical Laboratory Science as follows: Clinical laboratory testing plays a crucial role in the detection, diagnosis, and treatment of disease. Clinical laboratory technologists, also referred to as clinical laboratory scientists or medical technologists, and clinical laboratory technicians, also known as medical technicians or medical laboratory technicians, perform most of these tests.

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Bachelor of Science in Human Services

The University of Bridgeport Bachelor in Human Services, BS Degree Program provides students with academic and practical experiences necessary to enter the field of human services. The University’s learning context ensures that program graduates are fully acquainted with diversity, and the program’s curriculum ensures that they possess a ‘tool kit’ to face complex dilemmas that arise in the field of human service.

Coursework and theory are applied in supervised fieldwork to ensure that students are ready for employment in a wide range of human service agencies and community organizations. Our graduates have achieved high levels of success in the field. Students have the option of enhancing their programs with minors in such fields as Education, Business and Social Sciences. A significant number minor or double major in Psychology. Stimulating courses are taught by experienced faculty who are current practitioners as well as active researchers.

Learning Outcomes
By completing the BS in Human Services, students will:

  • Be knowledgeable of the history and systems of the Human Services field.
  • Be skillful at program assessment, planning, and development.
  • Be able to find, use, manage, and protect information effectively.
  • Be competent in the core interventions of their profession.
  • Be effective at oral and written communication.
  • Be adept at program administration and leadership.
  • Be committed to ethical practices.
  • Be respectful of client values and attitudes.
  • Be mindful of their own personal development.

48 month

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The Masters in Computer Engineering MS Degree Program is a course of study intended to prepare individuals whose undergraduate background is in computer or electrical engineering for advanced professional work in the field and for further study leading to the doctorate.

Emphasis is placed on current state-of-the-art applications including parallel computing, image processing, VLSI design, sensing, robotics, mobile computing, automation and the like.

Learning Outcomes

Our Computer Engineering Students will:

  • Demonstrate an in depth and comprehensive understanding of Computer Engineering
  • Have an enhanced ability to learn, on their own, technical details for which they are responsible
  • Have an enhanced ability to apply the knowledge learned to solve technical problems that arise in research they
  • conduct or supervise
  • Have an enhanced ability to study an issue, identify and evaluate alternative actions, propose an optimal course of action
  • Have an enhanced ability to prepare technical point papers, brief their seniors, and defend their conclusions

24 month

Duration

$ 15660

Tuition

The College of Public and International Affairs Bachelor, BA, in Criminal Justice and Human Security degree program, allows students interested in pursuing a career in criminal justice to develop expertise in the international dimensions of public safety.

Students in the degree may choose from one of three areas of concentration

  • Human Security
  • Comparative Justice
  • Criminology

The degree requires two years of college-level study of a foreign language or demonstrated working competency in a foreign language. Students have the option of choosing from Arabic, Chinese, Japanese, Korean, Russian, Spanish and French.

Qualified students also have the option of earning a Masters degree in Business Administration or in Global Development and Peace by completing a fifth year of study beyond the normal years.

UB Criminal Justice track students are also encouraged to take courses in Martial Arts. Internships with law enforcement agencies are also available.

Learning Outcomes

The B.A. in Criminal Justice & Human Security has the following learning outcomes

  • Students will demonstrate the progressive acquisition of the oral, written critical thinking skills needed to succeed in graduate level study as well as the required skills for careers in domestic and international security
  • Students will be able to identify the essential elements of criminal justice
  • Students will be able to articulate the importance of Human Security and explore its impact on domestic and international security
  • Students will demonstrate the language skills and intercultural understanding required for effective law enforcement in today’s globalized society
  • Students will be able to describe the role played by religious, ideological, and cultural views; ethnic and tribal identities; and economic status in rationalizing criminal behavior
  • Students will demonstrate an understanding of the role played in criminal behavior by socioeconomic inequities and societal injustice, resulting from domestic and non-domestic events
  • Students will be able to comment on the role played by non-state actors in areas such as the identification of norms, the acceptability of violence and terrorism in promoting policy changes and in preventing crime.

48 month

Duration

$ 32000

Tuition

The Technology Management Master’s Program is designed to develop leaders adept at managing technological change, and skilled in establishing and maintaining superior competitive advantage for their respective enterprises or for new ventures. For an enterprise, continuing advancement of technology provides both opportunities and threats.

Skills & Competencies
It is essential that an enterprise continually develops, sources and/or applies, the latest relevant technology in products, services, and systems in support of the key business functions and processes such as R&D, marketing, sales, customer service engineering, manufacturing, operations, finance, accounting, distribution, information technology, business analytics and others.

The UB Technology Managem ent Program is specifically designed to develop skills and competencies such as:

  • Identifying and evaluating the impact of rapidly changing technology and managing those changes.
  • Designing programs to identify, develop and implement innovative technological based solutions for enterprises.
  • Managing the effective planning and execution of those technology based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes and operations.
  • The application of technology to create wealth by developing new products and launching new businesses.
  • Leadership, the creation and sustenance of high-performance global teams and enabling innovation.

Concentration Areas

The Department offers, as an integral part of the Technology Management Master’s Degree, the opportunity to specialize in a number of concentrations, which are interdisciplinary and available through various departments to provide more educational and career choices and flexibility for the students:

  • Global Program and Project Management
  • Manufacturing Management
  • Supply Chain, Logistics and Service Management
  • Quality Control and Continuous Improvement
  • Biotechnology Management
  • Information Technology and Big Data
  • Information and Cyber Security Management
  • Innovation in Technology Management and Engineering

Learning Outcomes

The UB Technology Management Program is specifically designed to develop skills and competencies such as:

  • Identifying and evaluating the impact of relevant changing technology and managing those changes
  • Designing programs to identify, develop and implement innovative technological based solutions
  • Managing the effective planning and execution of those technology-based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes, and operations
  • The application of technology to create wealth
  • Leadership, the creation, and sustenance of high-performance global teams and enabling innovation

24 month

Duration

$ 15660

Tuition

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

  • be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
  • be able to comprehend, analyze, and interpret texts in a variety of disciplines.
  • be able to present orally one’s own thoughts and plans.
  • be able to recognize a problem and devise a plan of action to solve it.
  • be able to show mastery of several disciplines within an academic area of concentration.
  • demonstrate an ethical mindset and exercise professional responsibility in a global context.

48 month

Duration

$ 32000

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Acupuncture

The Medical Laboratory Science program prepares students for an exciting career, for which employment prospects are significant. The UB Medical Laboratory Science program has achieved national accreditation through the National Accrediting Agency for Clinical Laboratory Sciences.

What is Medical Laboratory Science?

The U.S. Bureau of Labor Statistics defines Medical Laboratory Science as follows: Clinical laboratory testing plays a crucial role in the detection, diagnosis, and treatment of disease. Clinical laboratory technologists, also referred to as clinical laboratory scientists or medical technologists, and clinical laboratory technicians, also known as medical technicians or medical laboratory technicians, perform most of these tests.

24 month

Duration

$ 15660

Tuition

The Master of Science in Mechanical Engineering, MS degree program prepares the student for a successful professional career through advanced study in design, development, analysis, manufacturing, and maintenance of mechanical systems for a wide range of industries, including transportation, automation, medical, energy generation, electronic, sports and aerospace.

The program combines core mechanical engineering courses with technical electives that enable the student to increase his/her knowledge and competence in essential skills for Mechanical Engineering while affording sufficient freedom to provide in-depth study in both traditional and contemporary curriculum tracks and explore emerging interdisciplinary areas.

The technical areas supported by the department include General Mechanical Engineering, Design Engineering, Manufacturing Engineering and Management, Mechanics and Materials, Thermal Fluid Systems and Sustainable Energy, Biomechanical Engineering, Mechatronics and Automation, and Sports and Aeronautical Engineering.  The student is required to design an individualized program of study with the help and approval of his/her faculty advisor to meet his/her academic and career goals.

Customized study plans also allow receiving the Mechanical Engineering M.S. degree while pursuing another M.S. degree in Computer Science, Computer Engineering, Electrical Engineering, Technology Management, and MBA.  Two degree students in these two programs should consult their respective advisors to work on their individualized plans.

The department is the home of the CNC Mini Milling Machine Laboratory, Computer Aided Engineering and Rapid Prototyping Laboratory, the Applied Computational Fluid Dynamics Laboratory, and the Electronics Thermal Management Laboratory. Students can also access the other laboratories in the School of Engineering. Some classes are taught by adjunct faculty from local industries and faculty from other engineering departments at UB.

Learning Outcomes
Students in the M.S. Mechanical Engineering Program will be able to:

  • demonstrate the ability to design or analyze a system, component or process to meet desired needs within realistic, contemporary constraints such as health and safety, ethics, performance, sustainability, and economics
  • develop specialized advanced skills in mechanical engineering fields including fluid mechanics, heat transfer, material science, dynamics, vibrations, numerical methods, design, and manufacturing
  • demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
  • demonstrate the ability to create, adapt, transfer and integrate existing and emerging technologies into new products, processes, and services
  • develop decision making, risk assessment and problem-solving skills considering both economic and other constraints
  • develop both technical and management oral presentation and written communication skills

24 month

Duration

$ 15660

Tuition

The University of Bridgeport four-year, Bachelor in Science,  BS Industrial Design program emphasizes conceptualization, design, and production of products for personal, home, industrial, and commercial use, ranging from domestic and consumer products to medical, entertainment, and more.
Students learn to design and develop product concepts, visualize them using the latest computer technology, and build models in a well-equipped model shop or computer lab. Students learn presentation skills to demonstrate their creative and unique solutions. Advanced industrial design topics include ergonomics, materials and manufacturing, and marketing.

Cellphones, HDTV and computer monitors, lighting, furniture, home appliances, exhibition spaces, computer-aided design, hand-modeling: all part of the SASD Industrial Design Program. SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

Learning Outcomes and Careers

  • Demonstrate ability to identify, analyze, and solve industrial design problems. Assessment: Portfolio projects appropriately respond to project briefs, and are clear, focused, expressive, and communicative solutions to the stated problems
  • Demonstrate mastery of design tools, techniques, and concepts in industrial design. Assessment: Projects and portfolios that evidence craftsmanship, adherence to project parameters, and appropriate selection of materials, manufacturing techniques, and implementation
  • Demonstrate an understanding of the aesthetics of form development and of the history and current state of design. Assessment: Projects, papers, and presentations for art and design history courses; in studio courses, projects that appropriately reference historical precedents and stylistic movements in industrial design
  • Demonstrate proficiency in selection and use of relevant technologies in design. Abilities to use available technical and industrial processes to produce a design product, and to design and implement such a process. Assessment: Project and portfolio solutions are made with the appropriate technology or software for the final application. Projects are planned to be feasibly reproducible by industrial/commercial means rather than by one-off or by hand
  • Demonstrate an understanding of the cultural and societal connections linking industrial design trends and processes as well as a knowledge of business practices and of the market place. Assessment: Projects and portfolio solutions that are culturally- and audience-appropriate for the problem as posed by the brief for the project
  • Demonstrate proficiency in presenting their own work as well as discussing and constructively critiquing the work of others. Assessment: Active participation in class critiques; clear, thoughtful presentation of students’ own projects, ability to give, accept, and incorporate feedback

48 month

Duration

$ 32000

Tuition

The MBA program at the University of Bridgeport Ernest C. Trefz School of Business prepares you for a successful career in any of seven valuable concentrations, which gives you the freedom to tailor your degree to suit your specific goals. Our flexible start dates and delivery methods – on-campus and online – are ideal for busy professionals.

In today’s competitive marketplace, an MBA degree will give you the edge you need in recruitment, promotions and opportunities in management and leadership. An MBA prepares you for a leadership role with highly transferrable skills including problem solving, critical thinking skills, strategic planning, financial acumen, time and people management and much more. We focus on the use of contemporary issues to ensure real-world relevance, that can readily be adapted to professional situations.

UB’s strong network of faculty, alumni, and industry leaders helps connect you to job opportunities and advancement. Our professors offer real-world experience from a wide range of business sectors and are well versed in real-world application of theory. They also provide individual support and mentoring to students.

UB’s Close proximity to multinational corporations and regional businesses in Connecticut, New York, and throughout the area, provides unmatched resources for networking and internship training.

Learning Outcomes Master of Business Administration Degree
As a graduate of the MBA program you will:

  • Demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, finance, human resources, information systems, management, and marketing).
  • Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.
  • Contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.
  • Apply information literacy, proficiency with technology, and analytical techniques for decision-making.
  • Address current issues and case studies using creativity and innovation.
  • Act with integrity as an individual, and apply ethical theories, such as triple bottom line and corporate social responsibility, to contemporary organizational issues.
  • Think critically and logically via integrating concepts across disciplines thereby enabling them to successfully lead in a dynamic global environment.

24 month

Duration

$ 15660

Tuition

View All Courses by Enrollment Advisory Group - University of Bridgeport, USA

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