Bachelor of Arts in Advertising and Marketing Communications

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses. 

The management program examines the relationship between an organization, its leaders and employees. This program is designed to help students develop the competencies as both a business professional and scholar-practitioner with the capabilities to drive growth and innovation. In this program, students will acquire skills necessary to effectively manage people, analyze management problems, develop sound business practice and communicate effectively.

The BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
• Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in international business.
• Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in international business when analyzing moderately complex situations.
• Students will be able to synthesize and integrate important concepts, principles and theories used in international business into solutions to moderately complex management problems.

The Bachelor of Science degree in computer science is designed around identified core knowledge areas of computer science. The program includes theoretical and practical hands-on approaches preparing students to enter the IT workforce or continue their education in a professional graduate degree program.

The human services curriculum is designed to prepare students for professional careers in human and social service agencies. The curriculum incorporates interdisciplinary local and global perspectives and knowledge, which facilitate the interpretation, analysis, synthesis and communication of human services concepts, theories and skills.

Learning Outcomes
Upon completion of the program, students will be able to:

• Analyze the scope of social and human conditions that promote or inhibit effective human services delivery systems, policies and outcomes.
• Identify core human services ethics, values, systems and skills.
• Evaluate policy or process recommendations to improve the functioning of human service agencies and interventions.
• Apply current research-based knowledge, theories, skills and ethics in a human services context.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

Sociology is, at its core, the study of human behavior in social settings. With a focus on positive social change, Webster sociology students develop the analytical skills necessary for critically evaluating the diversity of human belief systems. Sociology graduates pursue a variety of post-graduate opportunities from law school or governmental professions to sociological research, business, or academic careers.

Sociology students enjoy diverse coursework and many opportunities to supplement their studies. The curriculum emphasizes inequality and social organizations. We emphasize emerging trends in the field, including informatics, environmental sociology, and social network analysis. Students may supplement their studies with coursework in human rights, criminology, women, gender and sexuality studies, and cultural anthropology. Webster sociology alumni have gone on to successful careers in diverse fields including bank manager, park ranger, teacher and political scientist.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

The management program examines the relationship between an organization, its leaders and employees. This program is designed to help students develop the competencies as both a business professional and scholar-practitioner with the capabilities to drive growth and innovation. In this program, students will acquire skills necessary to effectively manage people, analyze management problems, develop sound business practice and communicate effectively.

The BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
A student who successfully completes the program requirements will be able to:

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses. 

The field of finance blends economics, accounting and other business disciplines with the goal of making financially sound business decisions. Financial tools and methodologies are of crucial importance for both small and large businesses. Important areas of finance include raising capital, making investments and understanding financial markets.

In addition to completing the core business curriculum requirements, students taking a major in finance will study the three general areas of finance: corporate finance, investments and financial markets and institutions. Students will complete at least one advanced course in each area after completion of the principles-level course. After completion of the finance core, students have choices to tailor their program according to their interests and career outlook. Students desiring to take advanced certification, such as the CFA (Chartered Financial Analyst) or CFP (Certified Financial Planner), are encouraged to take Financial Statement Analysis, International Finance and Advanced Investments. All finance majors will complete the business school's common core capstone course.

The BS in finance is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).