Bachelor of Arts in Educational Studies

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.  

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

The Bachelor of Arts (BA) in psychology with an emphasis in mental health is designed to proved an understanding of how cognitive, behavioral, personality and social factors are involved in mental health and illness. Students who have successfully completed the degree will be prepared to pursue a variety of graduate and career opportunities within mental health-oriented fields (e.g. counseling, nursing, psychology, social work).

Students graduating with a bachelor of arts (BA) in psychology with an emphasis in mental health will need to pursue a graduate degree before they are able to obtain professional licensure. Students are encouraged to check entrance requirements for any post-graduate programs prior to finishing their BA at Webster in the event they need to take additional coursework.

Learning Outcomes
Upon completion of the program, students will be able to:

• Describe the major concepts, theoretical perspectives, empirical findings and historical trends in psychology.
• Implement the use of scientific reasoning to interpret psychological phenomena and demonstrate the ability to interpret, design and conduct basic psychological research using statistical analyses.
• Apply ethical standards to evaluate psychological science and practice and apply those standards to build and enhance interpersonal relationships locally and globally.
• Demonstrate effective writing, exhibit effective presentation skills and interact effectively with others.
• Discuss the occupational pursuits available in a variety of settings given their psychological knowledge, skills and values.

The bachelor of science (BS) in accounting is designed to provide students with the core knowledge, skills and tools necessary to successfully enter the profession of accounting. The accounting curriculum will allow students to explore and appreciate the career opportunities in public accounting, corporate accounting and other related areas. The program is also designed to offer the student a general, diversified business background that is significantly important to the accounting professional in today's technology driven, global business environment. However, the focus of the Webster University accounting program is to prepare students for the Certified Public Accounting examination.

The international relations curriculum enables students to analyze the legal, historical, socioeconomic, and political factors that are key elements in this field of study. Webster students also examine the dynamics, structural characteristics, and humanitarian issues of the global community. The undergraduate international relations major at Webster is designed to help students develop the skills they need to understand and take part in an interconnected world: political awareness, economic understanding, cultural competency, and global citizenship.

Sociology is, at its core, the study of human behavior in social settings. With a focus on positive social change, Webster sociology students develop the analytical skills necessary for critically evaluating the diversity of human belief systems. Sociology graduates pursue a variety of post-graduate opportunities from law school or governmental professions to sociological research, business, or academic careers.

Sociology students enjoy diverse coursework and many opportunities to supplement their studies. The curriculum emphasizes inequality and social organizations. We emphasize emerging trends in the field, including informatics, environmental sociology, and social network analysis. Students may supplement their studies with coursework in human rights, criminology, women, gender and sexuality studies, and cultural anthropology. Webster sociology alumni have gone on to successful careers in diverse fields including bank manager, park ranger, teacher and political scientist.

The bachelor of science (BS) degree is designed for students who seek a rigorous, cross-disciplinary education in the physical sciences. Additional coursework is taken in the areas of biology, chemistry, physics and mathematics, providing the student with a broad scientific foundation suitable for careers in biotechnology, medicine, science-based research, health-related professions, chemical and molecular disciplines and advanced graduate studies.

Students can earn the BS in biological sciences alone, or with one of four emphases: chemistry, computational biology, health and medicine, or research and technology.

Emphasis in Health and Medicine
The emphasis in health and medicine is designed for students interested in a continuing education in any of the various medical fields, particularly those pursuing a pre-professional program like pre-med or pre-vet. It is meant primarily for students preparing for careers such as medical doctors, physician's assistants, dentists, veterinarians, chiropractors, physical therapists or athletic trainers. In addition to the science courses listed below, students entering health and medical fields are encouraged to take 4 semesters of a foreign language and 2 semesters of writing-intensive courses.

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses. 

Webster University's cybersecurity programs prepare students and professionals to succeed in demanding positions in both the public and private sectors, protecting the ever-expanding, global reach of computer systems. Graduates may oversee, operate, or protect critical computer systems, information, infrastructures, and communications networks from cyber crime, cyber fraud, or cyber espionage. Students who complete an undergraduate degree with an emphasis in cybersecurity, a cybersecurity degree, or a graduate certificate program are able to effectively propose solutions securing cyber networks and ensuring online security.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.