Bachelor of Arts in Management with Emphasis in Marketing

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

Overview

The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.

Learning Outcomes

  • Analyze, understand and evaluate how legal, social, economic and global issues affect business.
  • Integrate key theories to manage people, processes and resources in a diverse organization.
  • Use appropriate tools and technology to critically analyze and interpret key business information.
  • Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
  • Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
  • Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
  • Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
  • Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
  • Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise. 
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Global University Systems (GUS) - Webster University - St. Louis Campus

Location

Bachelor of Arts in Management with Emphasis in Marketing Assistant Fee

$28500

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Arts in Management with Emphasis in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

80.0

Minimum Overall Score

53.0

Minimum Overall Score

Other Courses by Global University Systems (GUS) - Webster University - St. Louis Campus,USA

Natural Sciences & Mathematics

Master of Science in Biomedical Sciences

The graduate program offers a master of science in biomedical sciences degree through which students can pursue multiple career opportunities (medical, dental, veterinary, pharmacology, etc). The program, built on graduate core requirements, is designed with consideration of the individual career goals of the student in health science and research programs.

Education at the graduate level is an expansion of the knowledge attained from undergraduate studies. Graduate education at Webster University encourages the development of theoretical knowledge and critical thinking skills. The sciences are dynamic and require a dedication to continued educational endeavors to stay abreast of current theory and changes presented through research.

Quality Outcomes
Upon completion of the program, students should be able to:

  • Demonstrate a deep and integrated understanding of the biological sciences and their implication to the advancement of health and biomedical science.
  • Employ critical analysis and reasoning skills and the application of these skills to the design and execution of scientific inquiry relevant to specific biomedical disciplines.
  • Generate and effectively communicate scientific knowledge relevant to specific biomedical disciplines (medical, dental, pharmaceutical, etc).
  • Develop a commitment to life-long learning and career pursuits within health and biomedical science disciplines.
  • Foster a commitment to health equity and ethics.

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Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

  • A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
  • A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
  • A "flipped classroom" option with two hours of in-class experiential learning each week.
  • Gain international perspective by working with students from across the Webster network.
  • Specialize with 10 areas of emphasis, and 12 dual-degree options.
  • Annual flat-rate textbook fee for all MBA designated courses. 

24 month

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$ 14625

Tuition

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

  • A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
  • A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
  • A "flipped classroom" option with two hours of in-class experiential learning each week.
  • Gain international perspective by working with students from across the Webster network.
  • Specialize with 10 areas of emphasis, and 12 dual-degree options.
  • Annual flat-rate textbook fee for all MBA designated courses. 

24 month

Duration

$ 13500

Tuition

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

  • Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
  • Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
  • Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
  • Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

24 month

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The mission of the Webster University graduate professional counseling degree program is to provide high-quality learning experiences to students, helping them become expert professional counselors who strive for individual excellence and contribute to an enhanced quality of life in local, national and global societies. Curriculum is culturally inclusive, training students with a strong base of knowledge and skills to practice effectively in a variety of careers in the field of mental health and human service, educational institutions, private practice, and government, business and industrial settings. It is designed to provide students with the necessary knowledge, practice and skills for working with individuals, couples, children, families and groups in a variety of mental health settings.

Emphasis in Clinical Mental Health Counseling
This degree emphasis requires satisfactory completion of 60 credit hours of coursework. Some states require completion of all core courses prior to Internship. Note that successful completion of the program may exceed 60 credit hours for some students.

The Clinical Mental Health Counseling emphasis, available at the home campus in St. Louis, Missouri and the South Carolina campuses in Charleston, Myrtle Beach and Columbia, is accredited by The Council for the Accreditation of Counseling and Related Educational Programs (CACREP).

24 month

Duration

$ 18000

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Natural Sciences & Mathematics

Bachelor of Science in Chemistry (STEM)

The Bachelor of Science (BS) degree in chemistry is designed to offer students a thorough grounding in the important areas of modern chemistry. Students are instructed in the theories and applications of organic, inorganic, analytical, physical and biochemistry. The program includes significant laboratory work, allowing students to become proficient in the skills necessary to succeed in a chemical career. Students earning the BS degree will be qualified to work in industrial, government and academic laboratories. In addition, some students, upon earning the BS pursue admission to graduate school, medical or dental school, health-related careers or other careers that might be enhanced by possession of a chemistry degree.

48 month

Duration

$ 28500

Tuition

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

  • Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
  • Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
  • Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
  • Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

24 month

Duration

$ 13500

Tuition

The bachelor of arts (BA) in psychology is designed to provide students with a foundation in the field of psychology. Students will gain an understanding of the complexity and diversity of human behavior and the psychological theories and concepts which help explain human behavior. Consequently, students who have successfully completed the degree may be able to apply psychological principles to become a more effective manager, supervisor or educator. In addition, some students may be able to pursue a variety of career and graduate opportunities within psychology, counseling and related fields (e.g. nursing).

Students graduating with a bachelor of arts (BA) in psychology will need to pursue a graduate degree before they are able to obtain professional licensure. Students are encouraged to check entrance requirements for any post-graduate program prior to finishing their BA at Webster in the event they need to take additional coursework.

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Health Sciences, Nursing and Emergency Services

Master of Health Administration

This course of study builds a broad conceptual understanding of the health care industry, and develops specific, focused administrative skills that will help graduates guide health care organizations toward greater efficiency, effectiveness and patient-centered care.

The MHA is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

  • Students will be able to explain healthcare leadership styles and demonstrate effective communication skills that are required in managing effective teams and in predicting human behavior in an organization.
  • Students will be able to apply health care management skills in problem solving, decision making, planning, delegating and managing time.
  • Students will be able to incorporate strategic thinking to set priorities, focus energy and resources, and strengthen operations, in order to ensure that employees and other stakeholders are working toward common goals, and to operationalize healthcare organization's mission and vision. 

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Duration

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Business & Management

Bachelor of Science in Finance

The field of finance blends economics, accounting and other business disciplines with the goal of making financially sound business decisions. Financial tools and methodologies are of crucial importance for both small and large businesses. Important areas of finance include raising capital, making investments and understanding financial markets.

In addition to completing the core business curriculum requirements, students taking a major in finance will study the three general areas of finance: corporate finance, investments and financial markets and institutions. Students will complete at least one advanced course in each area after completion of the principles-level course. After completion of the finance core, students have choices to tailor their program according to their interests and career outlook. Students desiring to take advanced certification, such as the CFA (Chartered Financial Analyst) or CFP (Certified Financial Planner), are encouraged to take Financial Statement Analysis, International Finance and Advanced Investments. All finance majors will complete the business school's common core capstone course.

The BS in finance is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

48 month

Duration

$ 28500

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View All Courses by Global University Systems (GUS) - Webster University - St. Louis Campus, USA

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