Master of Business Administration with emphasis in Marketing

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

This course of study builds a broad conceptual understanding of the health care industry, and develops specific, focused administrative skills that will help graduates guide health care organizations toward greater efficiency, effectiveness and patient-centered care.

The MHA is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

• Students will be able to explain healthcare leadership styles and demonstrate effective communication skills that are required in managing effective teams and in predicting human behavior in an organization.
• Students will be able to apply health care management skills in problem solving, decision making, planning, delegating and managing time.
• Students will be able to incorporate strategic thinking to set priorities, focus energy and resources, and strengthen operations, in order to ensure that employees and other stakeholders are working toward common goals, and to operationalize healthcare organization's mission and vision. 

The bachelor of arts (BA) degree with a major in music is designed for a broad understanding of the music discipline through the study of performance, music theory and music literature. The BA program allows a student to investigate diverse areas of music within a flexible curricular framework.

All students in the BA music degree program must complete a senior thesis or lecture/recital.

Mathematics is a powerful tool used in the natural and social sciences for understanding and predicting the world around us. It also has a beauty of logic and structure within itself, as well as being useful for a wide variety of applications. Students interested in the natural and social sciences are encouraged to have a second major or a minor in mathematics. Graduates with a major in mathematics would be employed anywhere there is a need to solve numerical and logical problems.

Sociology is, at its core, the study of human behavior in social settings. With a focus on positive social change, Webster sociology students develop the analytical skills necessary for critically evaluating the diversity of human belief systems. Sociology graduates pursue a variety of post-graduate opportunities from law school or governmental professions to sociological research, business, or academic careers.

Sociology students enjoy diverse coursework and many opportunities to supplement their studies. The curriculum emphasizes inequality and social organizations. We emphasize emerging trends in the field, including informatics, environmental sociology, and social network analysis. Students may supplement their studies with coursework in human rights, criminology, women, gender and sexuality studies, and cultural anthropology. Webster sociology alumni have gone on to successful careers in diverse fields including bank manager, park ranger, teacher and political scientist.

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.  

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

The management program examines the relationship between an organization, its leaders and employees. This program is designed to help students develop the competencies as both a business professional and scholar-practitioner with the capabilities to drive growth and innovation. In this program, students will acquire skills necessary to effectively manage people, analyze management problems, develop sound business practice and communicate effectively.

The BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
• Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in human resource management.
• Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in human resource management when analyzing moderately complex situations.
• Students will be able to synthesize and integrate important concepts, principles and theories used in human resource management into solutions to moderately complex management problems.

The film studies major is designed to provide students with a comprehensive theoretical study of film. Students develop an understanding of film history and aesthetics, as well as critical approaches to the study of film. Upper-level courses focus on in-depth analysis of film genres, filmmakers or international cinema. Film studies courses move from general survey to specific, in-depth studies of a genre, filmmaker or theory.

The Master of Science (MS) in forensic accounting program is designed to provide students with the skills necessary to be successful in the growing and exciting field of forensic accounting. The curriculum for this degree includes courses in criminal and civil investigation, legal procedure, management of evidence, cyber forensics, substantive law, valuation, economic damages and internal auditing. An important element of the courses is the integration, in the course activities, of a variety of cases and role playing exercises. Another important element is the faculty with their extensive backgrounds in forensic accounting, both from an academic and practical standpoint, who will both challenge and educate the students. Successful graduates of the program will have the ability to conduct successful investigations and be able to effectively communicate in writing and orally both in and out of the courtroom with respect to a variety of criminal and civil financial matters. Graduates of this program will be well prepared for a career in this interesting mix of accounting, investigation, valuation and law known as forensic accounting.

Learning Outcomes

• Students will be able to identify and apply the law, the rules of procedure and evidence and ethics that relate to forensic accounting.
• Students will be able to identify, investigate and discover fraud and other improper accounting activities.
• Students will be able to, orally and in writing, effectively communicate matters related to forensic accounting.

The Bachelor of Science degree in computer science is designed around identified core knowledge areas of computer science. The program includes theoretical and practical hands-on approaches preparing students to enter the IT workforce or continue their education in a professional graduate degree program.