Master of Business Administration with Concentration in Marketing

at Golden Gate University USA

The Master of Science in Project Management delivers focused graduate study that prepares students for careers in the growing discipline of project management. It is anticipated that by 2020, as many as 11 million project-management jobs will be added by the United States and its 10 major trading partners.

Students will graduate with project management skills emphasizing an integrated relationship with an organization's functional areas. Our degrees and certificates in project management provide formal training that prepares graduates to manage local, outsourced and global projects. Students' improved communication skills will enable them to succeed in multiple diverse communities within an organization.

Faculty with extensive practical experience and who have earned the PMP® designation teach all of our courses. Students are eligible to receive 35 Professional Development Units (PDU) or contact units when each of the following courses is completed: PM 340, PM 342, PM 343, PM 344, PM 346, PM 348.

Learning Outcomes

Graduates of the Master of Science in Project Management program will be able to demonstrate:

• Managerial and leadership skills, e.g., leadership, planning, problem solving, communication, staffing and budgeting.
• The ability to use technology to manage relationships across projects and with business function units, as well as analyze data.
• Project-management skills, including planning, scope management, stakeholder analysis, quality assessment, risk management, team building and scheduling.
• Program and portfolio management skills, including understanding issues in project selection, vendor relationships, outsourcing, finance, purchasing and contract negotiations, as well as regulatory and compliance issues.
• The ability to integrate and apply the above understanding and knowledge into the development of a major applied capstone or internship project.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

This degree is designed for students who aspire to become financial planners, investment advisers, or money managers, or who may be interested in one of the many elements of this broad and rapidly-growing field. By pursuing a financial planning education at Golden Gate University, students will move into the 21st century equipped with the latest skills, with appropriate professional credentials, and with advanced academic degrees. This course of study also satisfies the educational requirements necessary for the premier Certified Financial Planner™ designation.

The work of the financial planner is best viewed through a "quality of life" lens: How can one assist one's clients in achieving their life goals and realizing their dreams? There are important technical issues to be addressed: What tax structure is best suited for my client? What asset allocation provides the desired risk/return profile?

Many of the critical questions have to do with the kind of life the client envisions, and how the client's emotional and psychological predispositions facilitate or obstruct the development of successful financial plans. It is the overarching objective of the Master of Science in Financial Planning to ensure that our graduates have both the technical skills and the relationship skills needed to create and deliver financial strategies that will support their clients' progress towards their most important life goals.

Online courses allow students to pursue a strictly online financial planning degree. Students can apply for admission, sign up for classes, communicate with professors and other students, and access all course information online at any time. This allows you to study financial planning from the comfort of your home, rather than having to find a financial planning school nearby that fits in your schedule.

Learning Outcomes

Graduates of the master of financial planning degree program will possess:

• The skills and knowledge of financial planning that are represented in the full range of topics covered by the CFP™ examination.
• Interpersonal skills necessary to maintain successful client relationships and to work effectively with colleagues, individually or in teams.
• The quantitative, analytical, and technical skills needed to address complex financial situations.
• The ability to apply their knowledge to real-world problems in financial planning.
• Knowledge of the legal and regulatory environment in which financial planning occurs and familiarity with relevant licensing, reporting, and compliance requirements.
• The ability to recognize the ethical dilemmas that may arise in financial planning practice and familiarity with appropriate responses to those dilemmas, as reflected in the CFP™ Board's Code of Ethics and Professional Responsibility.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Marketing Concentration Concentration

Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. This concentration prepares students to succeed in the marketing function inside a wide variety of organizations. Fundamental and advanced marketing principles, strategies, and tactics in an increasingly digital world are covered.

The Master of Science in Accounting Data & Analytics (MSADA) bridges advanced accounting concepts with data analytics, and will equip students with essential skills and knowledge to compete in the evolving realities of the profession. The MSADA develops students’ understanding of accounting and analytics’ concepts beyond theory through practical application positioning students to become leaders in their field. Students will explore the use of innovative technologies and business automation processes to increase operational effectiveness and efficiencies to drive better decision-making.

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Essentials of Leadership Concentration

This concentration provides students who want to either acquire and/or enhance their management and leadership knowledge and skills with a focused course of study. Students leave with the essential knowledge and skills to manage and lead in an organizational setting. Students will be introduced to concepts and skills related to management, leading teams, and leading complex change.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Finance Concentration

This concentration is designed to prepare students for a finance specialty. Whatever goal students have in the world of business, from corporate management to consulting and entrepreneurship, the study of finance gives them the grounding in decision-making techniques that will help ensure the financial health of their enterprise in the competitive global market. Students learn capital budgeting, capital structure, investment management, and short-term capital management. Our unique method combines a theoretical knowledge of finance with extensive hands-on learning that uses real-life case studies and our state-of-the art computer labs to give students the abilities to be an effective and competent manager in any organization.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Taxation Concentration

A customizable graduate degree concentration designed to prepare CFP-certificated students for success in taxation.

Students who undertake the concentration in taxation will gain expert knowledge of taxation practices and policies. Paired with tax courses are a number of finance classes, which will provide students with a solid base in financial analysis and planning. Paired together, these course offerings allow graduates a firm grasp of both finance and taxes, so that they can implement a financial plan and understand exactly how taxation factors into all the varied aspects.

The Master of Science in Finance is a specialized, technical program providing in-depth exposure to the principles and practices of corporate finance and investment management. The main objective of the program is to provide the specialized knowledge needed to add immediate value to your organization as a financial manager or investment adviser.

Located in the heart of San Francisco's Financial District, Golden Gate University provides networking and internship opportunities through its 68,000-strong alumni network and relationships with the local financial community.

The MS in Finance program has been certified by the Chartered Financial Analyst (CFA) Institute as a University Affiliation Program. This membership signals to employers that the MSF curriculum is closely tied to the practice of financial management, and helps to prepare students for the CFA exams.

The MS in Finance does not attempt to provide the broad overview of business that is typical of an MBA. Instead, it focuses on the specific areas of compelling interest to financial managers, security analysts, corporate bankers, and portfolio managers. This degree is intended for students who have made a professional commitment to this key business discipline, and who are interested in equipping themselves with a comprehensive array of analytical tools and techniques.

You can choose to earn this degree entirely online or through a combination of online and in-class courses that are taught by the same professors and present the same material as the traditional format.

Learning Outcomes

Graduates of the MS in Finance program will have the knowledge and skills to:

• Evaluate and explain financial decisions regarding the firm’s investment and long- and short-term financing strategies by applying financial theory, quantitative decision-making tools, and analytical methods.
• Apply economic analysis to the firm’s decision-making, taking into account the impact of markets, institutions, and international trends on these decisions. Understand whether or to what extent a financial market satisfies the conditions of an efficient market.
• Define and measure business and financial risk. Describe the relationship between risk and return, and distinguish between expected and required returns. Explain how risk affects the valuation of real and financial assets, and describe techniques for managing risk.
• Evaluate the corporate governance structures of firms and examine the interactions, from a governance perspective, among firm management, financial markets, and stakeholders.
• Describe and evaluate the ethical implications of financial decision-making and financial practices, assess alternative recommendations for solutions to ethical financial problems, and offer appropriate resolutions to those problems.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.