Master of Science in Business Analytics with Concentration in Marketing

at Golden Gate University USA

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Estate Planning Concentration

A structured graduate concentration program designed to prepare CFP-certificated students for a career in Estate planning and gift taxation. The concentration in Estate Planning gives CFP® students an intimate knowledge of estate law, such as lifetime gifting, marital deduction planning, and alternate forms of wealth transfer. In addition to estate planning, graduates with this concentration learn about dealing with the financial aspects of individual retirement plans and the laws surrounding taxation of trusts and estates as well as the interpersonal skills needed when dealing with such sensitive issues as estate planning and personal finance.

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Declaring Concentration

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Organizational Behavior and Development Concentration

This concentration is designed for the student who must be able to apply data analytics tools and techniques to information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Business Analytics Concentration

This concentration is designed for the student who must be able to apply data analytics tools and techniques to information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Influence and Conflict Management Concentration

This concentration is designed for students who would like to further develop knowledge and skills in influencing and conflict management. Research suggests that the ability to manage conflict differentiates leaders who are most effective from those who are not.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Marketing Concentration Concentration

Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. This concentration prepares students to succeed in the marketing function inside a wide variety of organizations. Fundamental and advanced marketing principles, strategies, and tactics in an increasingly digital world are covered.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Individualized Concentration
In the competitive global marketplace, effective management of human resources is necessary for success. Students learn to understand the human resource issues brought about by technology and the international business environment, and how to apply their knowledge as a human-resources professional in organizations. Students will choose among courses to learn how to hire, train, develop, retain, compensate, and ethically manage a workforce.