Master of Science in Business Analytics with Concentration in Marketing

at Golden Gate University USA

Golden Gate University's Executive Master of Public Administration (EMPA) program provides working professionals with knowledge of public affairs, policy, and administration through a challenging and cutting-edge curriculum taught by instructors who are also professionals in the field.

GGU's EMPA program differs from other public administration programs in that it offers accelerated, real-world content intended for experienced professionals. Students can earn an EMPA in as little as 18 months in an entirely online format or through innovative, hybrid cohorts in San Francisco and Silicon Valley.

GGU is fully accredited by the Western Association of Schools and Colleges Senior College and University Commission (WSCUC) and has been an institutional member of the Network of Schools of Public Policy, Affairs, and Administration (NASPAA) since 1973.

Who Should Enroll

• The typical EMPA student has five or more years of experience in public or community service, and wants to build skills to move into a supervisory or leadership role.
• Students are highly motivated and diverse in both their experiences and backgrounds. Veteran students can draw upon extensive military benefits, including GGU's participation in the Yellow Ribbon Program.

Concentrations

• General Concentration
• Law Enforcement & Security
• Urban Innovations
• Declaring Concentrations

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Finance Concentration

This concentration is designed to prepare students for a finance specialty. Whatever goal students have in the world of business, from corporate management to consulting and entrepreneurship, the study of finance gives them the grounding in decision-making techniques that will help ensure the financial health of their enterprise in the competitive global market. Students learn capital budgeting, capital structure, investment management, and short-term capital management. Our unique method combines a theoretical knowledge of finance with extensive hands-on learning that uses real-life case studies and our state-of-the art computer labs to give students the abilities to be an effective and competent manager in any organization.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Influence and Conflict Management Concentration

This concentration is designed for students who would like to further develop knowledge and skills in influencing and conflict management. Research suggests that the ability to manage conflict differentiates leaders who are most effective from those who are not.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Project Management Concentration

This concentration is designed for the student who must be able to apply data analytics tools and techniques to information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Our EMBA program is based on 100+ years of proven success developing and delivering programs for working professionals, and was designed to leverage the real-world professional experience and knowledge of the EMBA participants with GGU's renowned active and practice-based learning methods.

As you complete GGU's 16-month Executive MBA program, you will gain confidence not only from advancing your knowledge of business and leadership concepts, but also from mastering and applying what you learn to boost your professional performance.

From day one, you will have the opportunity to connect with a peer group of accomplished, high-energy professionals, in the heart of San Francisco's thriving business district. You will join an active alumni community that is 68,000-strong, and you will benefit from a network of corporate partnerships and entrepreneurs that GGU has forged during its 115-year history in the center of this world-changing business hub.

As a participant in the EMBA program, you will collaborate with and learn from executive coaches and instructors who are influential business leaders and who transform GGU classes into dynamic learning laboratories. More than 80% of our EMBA faculty members are scholar-practitioners, and they will constantly challenge you to enhance your business knowledge and hone your leadership skills by solving real, meaningful and practical business problems.

Learining Outcomes
Graduates of the executive MBA program will be able to:

• Work effectively in teams
• Sell their ideas
• Apply theory to understand real practical situations
• Think “outside the box” and develop novel solutions
• Integrate the functional department issues into a coherent strategic whole
• Analyze and synthesize problems
• Manage the development of their own careers

Graduates will be knowledgeable about:

• Current international and global issues
• Ethical and diversity issues
• Current technology and environmental issues
• Leading change in an organization
• Current management trends

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Taxation Concentration

A customizable graduate degree concentration designed to prepare CFP-certificated students for success in taxation.

Students who undertake the concentration in taxation will gain expert knowledge of taxation practices and policies. Paired with tax courses are a number of finance classes, which will provide students with a solid base in financial analysis and planning. Paired together, these course offerings allow graduates a firm grasp of both finance and taxes, so that they can implement a financial plan and understand exactly how taxation factors into all the varied aspects.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Human Resources Management Concentration

This concentration is designed to prepare students to work with or within the IT field. Students are introduced to the capabilities made possible by IT and to the challenges associated with being an IT manager. Students learn about selecting and planning IT initiatives, applying data analytics to business problems, and addressing issues of security and privacy within the business environment. Upon completion, students will also understand how to align IT with business needs and how IT enables business value.