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Master of Science in Business Analytics with Concentration in Marketing

Master of Science in Business Analytics with Concentration in Marketing

at Golden Gate University USA

Overview

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

Marketing Concentration

The Marketing concentration is designed for aspiring and current marketing professionals who are charged with using data analytics to derive value from data and for leveraging analytics to achieve that value

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Golden Gate University

Location

Master of Science in Business Analytics with Concentration in Marketing Assistant Fee

$19620

Tuition Fee

$0

Average Cost of Living

$65

Application Fee

Master of Science in Business Analytics with Concentration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

 

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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Golden Gate University,USA

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

Management Concentration

The Management concentration is designed for aspiring and current managers who are charged with using data analytics to derive value from data and for leveraging analytics teams to achieve that value. Emphasis in on applying soft skills to meet these needs.

24 month

Duration

$ 19620

Tuition

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

Marketing Concentration

The Marketing concentration is designed for aspiring and current marketing professionals who are charged with using data analytics to derive value from data and for leveraging analytics to achieve that value

24 month

Duration

$ 19620

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Industrial-Organizational Psychology - Concentration
An Industrial-Organizational Psychology graduate concentration is designed to help MBA students combine increased business acumen and the applied skills of the business world with in-depth knowledge of and capacity to critically analyze the psychological dynamics of people in organizations. With this concentration, you will understand the psychological research and practices that support organizational life, from executive coaching, consulting skills and conflict resolution to understanding the emotional complexities of human difference in organizations and using tests and measurements to understand and improve organizational dynamics.

24 month

Duration

$ 29500

Tuition

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Individualized Concentration
In the competitive global marketplace, effective management of human resources is necessary for success. Students learn to understand the human resource issues brought about by technology and the international business environment, and how to apply their knowledge as a human-resources professional in organizations. Students will choose among courses to learn how to hire, train, develop, retain, compensate, and ethically manage a workforce.

24 month

Duration

$ 16350

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Human Resource Management - Concentration
In the competitive global marketplace, effective management of human resources is necessary for success. Students learn to understand the human resource issues brought about by technology and the international business environment, and how to apply their knowledge as a human-resources professional in organizations. Students will choose among courses to learn how to hire, train, develop, retain, compensate and ethically manage a workforce.

24 month

Duration

$ 29500

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Information Technology Management - Concentration
A focused graduate concentration designed to prepare MBA students to work with or within the IT field.

The concentration in information technology introduces students to the capabilities made possible by IT, as well as the challenges associated with being an IT manager. Students learn about selecting and planning IT initiatives, applying data analytics to business problems, and addressing issues of security and privacy within the business environment. Upon completion, students will also understand how to align IT with business needs and how IT enables business value.

24 month

Duration

$ 29500

Tuition

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Financial Life Planning Concentration

Financial planning has the power to transform lives for the better and much of that power is found in the personal, internal realm. Research in psychology and behavioral finance has given us insights into what it takes to facilitate positive change in clients' lives. This is the new frontier for financial planners and our innovative, research-based program is designed to equip you with the tools necessary to become an effective change agent in your clients' lives. You will survey the landscape and meet the innovators who have been developing the tools and perspectives of financial life planning over the past 20 years. From financial therapy, to coaching skills, positive psychology, therapeutic interviewing, and behavioral finance, you'll expand your knowledge and gain the ability to apply these powerful insights to your work with clients.

24 month

Duration

$ 16350

Tuition

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Declaring Concentration

Students may declare concentrations when they have completed the coursework required for their desired concentrations, or after the “Last Day to Drop Course without Tuition Charge” (per the Academic Calendar) for their final terms, if they will be able to complete their concentrations in their final terms.

To be eligible to declare concentrations, students must have already completed the required concentration coursework, or be able to complete it in their final terms without requiring waivers, substitutions, or directed study courses, unless they are approved in advance by the department chair, program director, or dean.

Students may declare up to two concentrations in a given degree program. Students seeking to declare more than two concentrations will be required to appeal to the dean or vice president of academic affairs for approval. Students’ diplomas will list the concentrations that they had successfully completed at the time their degrees were conferred. Students may not declare additional concentrations after their degrees have been conferred.

24 month

Duration

$ 16350

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Adaptive Leadership - Concentration
This practice-based concentration educates students in an understanding of contemporary leadership and management theories with special emphasis on application and skill development. Students who take this concentration will be well prepared to manage, lead, and produce results in today’s complex, global business environment.

24 month

Duration

$ 29500

Tuition

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Finance Concentration

This concentration is designed to prepare students for a finance specialty. Whatever goal students have in the world of business, from corporate management to consulting and entrepreneurship, the study of finance gives them the grounding in decision-making techniques that will help ensure the financial health of their enterprise in the competitive global market. Students learn capital budgeting, capital structure, investment management, and short-term capital management. Our unique method combines a theoretical knowledge of finance with extensive hands-on learning that uses real-life case studies and our state-of-the art computer labs to give students the abilities to be an effective and competent manager in any organization.

24 month

Duration

$ 16350

Tuition

View All Courses by Golden Gate University, USA

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