Bachelor of Arts in Advertising and Public Relations

at Grand Valley State University USA

Finance is a very interesting and dynamic field that affects all areas of business and many areas of personal life. Finance majors gain specialization in a specific field by taking advanced courses in that area. Study abroad opportunities also exist to prepare students for a global society.

There is secondary admission to this program.

Why Study Finance At Grand Valley?

• All courses are taught by faculty who have strong academic credentials and are experts in the finance field.
• Current technology (Excel®, financial simulation, etc.) is used in the classroom and integrated into courses.
• Internships allow students to earn money and gain valuable business experience. An annual expo is held to make students aware of internship opportunities.
• The active portfolio management course offers students the opportunity to manage a stock portfolio of more than $250,000.
• The Gary L. Tilkin Finance Markets Center provides students with experiential learning opportunities utilizing databases such as WRDS (including CRSP and Capital IQ) and application-based exercises.

Choose from the Bachelor of Arts or Bachelor of Science degree after completing 42 major-specific credits. The curriculum allows students to determine their own course of study, balancing creative and professional writing interests. Students also complete an internship to enhance their writing skills.

For students who wish to add to their current major and enhance their writing, the department offers the option to minor in writing.

Why Study Writing At Grand Valley?

• The writing major involves liberal arts training in which students become critical readers, careful thinkers, and skilled writers.
• The department offers one of the few independent undergraduate writing majors in the country.
• Students who want to focus on professional or technical writing can do so in a program that exposes them to the latest technologies for print and web environments.
• The department offers students a variety of extracurricular writing activities including a student-run literary journal, a visiting writing series, a student reading series, an organization for professional writers, a student-produced department newsletter, and opportunities for travel to writing conferences.
• Students may choose to complete a Distinction in Writing, a program that encourages them to pursue excellence beyond the classroom.

The Bachelor of Science degree in exercise science is consistent with American College of Sports Medicine standards and has emphasis areas in clinical exercise science and health fitness instruction. The program also offers students high-impact experiences through fieldwork and internship courses.

Why Study Exercise Science At Grand Valley?

• In this student-oriented, teaching-focused program, students will gain the knowledge and skills to promote and impact their health and that of society.
• The program prepares students for physical activity, exercise, and health- and sport-related professions through academic, practical, and research experiences.
• Extensive high-impact experiences are offered in diverse settings from local to international locations.
• Students learn using state-of-the-art equipment and instructional materials.
• There are many opportunities to engage in research and scholarly activities with award-winning GVSU faculty members.

The photography program offers high-quality, student-centered, production and theory courses aimed at developing liberally educated professionals able to thoughtfully adapt and thrive in a variety of professional and creative environments.

A Bachelor of Arts or a Bachelor of Science degree is offered. A minor is also available.

Why Study Photography At Grand Valley?

• A dedication to the education of intelligent image-makers that is neither constrained in a vocational training program, nor a narrow studio art emphasis alone, is what makes the photography program at Grand Valley distinct and valued in the state and region.
• The school has many ties with business, community, and cultural organizations, and has contacts with experts in a variety of areas in communications, which serve as outstanding resources both within the classroom and for internships.
• The diversity of courses offered allows students the opportunity to explore a variety of photographic methods and applications as they develop their personal expertise and interests.
• The program prepares students to engage graduate studies in fine art programs.
• Faculty members in photography have a broad range of professional experience and a dedication to teaching.

Majoring in geography provides students with the knowledge and technical skills to find long-term, place-based solutions that are socially, environmentally, and economically sustainable.

Both a Bachelor of Science and Bachelor of Arts degrees are offered. In addition to the general geography degree, there are four distinctive areas of emphasis:

• Climate change mitigation, adaptation and resiliency planning
• City and regional planning
• Environment and global development
• Geospatial technology using Geographic Information Systems (GIS) and satellite imagery

Why Study Geography At Grand Valley?

• Coursework includes research and community engagement opportunities that provide hands-on, real-world experience and networking connections.
• Geographic Information Systems (GIS) and planning are in the top 10 hot jobs in the country.
• Students acquire skills in research and analysis using the latest technology, leading to exciting, well-paid jobs both foreign and domestic, all while enhancing graduate school admissions.
• Career preparation and skills for academia, business, government and non-profits.
• The 2019 median pay for a geographer with a bachelor's degree was $81,540 per year and $39.20 per hour.

A strong hands-on emphasis characterizes the program. The curriculum integrates production experience with insights offered by media history, theory, and criticism.

Why Study Film And Video At Grand Valley?

• A strong hands-on emphasis characterizes the program. The curriculum integrates production experience with insights offered by media history, theory, and criticism.
• Faculty members have a variety of experience and bring a broad range of knowledge and proficiency to the program.
• There are many opportunities for hands-on learning through internships and local production projects, as well as opportunities to exhibit work through public screenings and a peer-reviewed academic journals. There are opportunities to produce projects for real clients in and outside of the classroom.
• Student organizations offer opportunities for industry practice, such as the student-run television station, radio station, newspaper, cinematography club, film screening clubs, among others.
• The program is accredited by the National Association of Schools of Art and Design.

Economics is more than a business field. Students will study human behavior to explain and predict how people and organizations interact and why they do what they do. That might involve how managers can increase their profits. It's also about how to feed the hungry; what to do about deforestation in Brazil; and whether minimum wages really help the poor. Economics also looks at societal issues like distribution of wealth and income, health care, education, crime, poverty, pollution, and drugs.

The economics program offers you flexibility to choose between a Bachelor of Arts or a Bachelor of Science degree.

The department offers an "Honors" designation if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.

Why Study Economics At Grand Valley?

• Economics stresses well-developed analytical skills, as well as excellent written and verbal communication skills, which are desirable to employers.
• Faculty members work closely with students as they form career goals and select courses to help achieve those goals.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and student organizations.
• Internships are available and apply classroom learning to authentic work experiences.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

A Bachelor of Arts (B.A.) and Bachelor of Science (B.S.) in sociology are offered. The B.A. requires third-semester proficiency in a foreign language, while the B.S. requires intermediate-level statistics. A minor is also available.

A sociology degree serves as a strong base for several graduate programs, including occupational therapy and social work.

Why Study Sociology At Grand Valley?

• The Sociology Department is a community of critical scholars who analyze the context of social interaction and the construction of difference in society.
• Our Social Science Data Center offers intern and research assistant experience in active field research. Students work closely with faculty in all stages of project development, conduct, analysis, and publishing. Projects include life course, environmental issues, and social attitudes. Partners include environmental organizations, community groups, and the city of Muskegon.
• Our Internship program offers up to nine course credit hours for work experience. Students develop an analytical protocol in consultation with the Internship Director, and turn in written analysis of their observations and insight.
• The Sociology Club meets regularly throughout the academic year, engaging in fundraising; social, career, and graduate school planning activities; and providing a forum for discussing topics relevant to the discipline.
• The Colloquium Speakers Series brings experts and community activists on campus to talk about important and controversial issues. Students and the GVSU community join the discourse throughout the year to discuss racism, sexism, LGBTQ+ rights, the environment, and ways to a better future.

The undergraduate program provides students with foundational knowledge, skills, and experiences in speech, language, and hearing. The major also provides broad exposure to a variety of disorders to communication and swallowing. Priority deadline for fall semester is January 15. Following the deadline, applications are accepted until the program is full.

Why Study Communication Sciences And Disorders At Grand Valley?

• Unique curriculum, including broad exposure to communication and swallowing disorders.
• State-of-the-art classrooms and laboratories on a campus located in the heart of Grand Rapids' medical mile.
• The U.S. Bureau of Labor Statistics (2019-2029) anticipates an 25-percent increase in need for speech-language pathologists due to an aging population, the growing number of autistic children needing communication and social interventions, and improved survival rates for premature infants.
• The U.S. Bureau of Labor Statistics (2019-2029) anticipates a 13-percent increase in need for audiologists due to hearing loss and balance disorders in an aging population, early hearing loss identification in infants, and advances in hearing aid design.
• The coursework provides an outstanding preparatory experience for GVSU students that goes above and beyond what many other institutions provide. It will fulfill the prerequisite requirements of most speech-language pathology and audiology graduate programs and prepare students for graduate study

The Bachelor of Business Administration in human resource management prepares you to be the business, nonprofit, and government organizational specialists who respond to employee concerns, administer labor and employment laws, and design policies enabling organizations to achieve strategic goals.

A Bachelor of Business Administration in Human Resource Management emphasizes the management of relationships between employers and employees. The program uses cutting-edge concepts, case studies, real company projects, experiential projects and internships to prepare students for future leadership roles.

Areas of study include diversity and inclusion, recruiting and selection, training and development, performance management, compensation and benefits, employment law, and labor relations.

Why Study Human Resource Management At Grand Valley?

• The human resources faculty, with distinguished credentials and business expertise, work closely with students to establish career goals and select courses to achieve those goals.
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorship programs are available, so students can earn money while gaining valuable business experience.
• There are valuable networking opportunities available with major corporations for internships and job placement.
• Take classes in the heart of the thriving business environment in downtown Grand Rapids, MI.