Bachelor of Arts in Advertising and Public Relations

at Grand Valley State University USA

You may pursue a graduate degree via one of two tracks. Track 1 is an intensive four semester applied program for those who have completed the pre-professional requirements and a bachelor's degree. Track 2 is a six semester program, with the first two semesters meeting pre-professional requirements, and the final four semesters an intensive applied program.
Opportunities for supervised clinical practice are provided in community-based healthcare and educational settings located within two hours of GVSU's Health Campus, with opportunities outside this radius potentially available upon request.

Why Study Speech-Language Pathology At Grand Valley?

• GVSU is known for interprofessional health sciences and is one of two universities in Michigan offering all therapy programs.
• All four semesters include community-based clinical placements and clinical application infused into academic coursework.
• This intensive program provides the opportunity for students to complete their degree and begin their career sooner than other speech-language pathology programs, while obtaining all of the same knowledge and skills acquired in other programs.
• Named one of the top speech-language pathology graduate programs in the nation by U.S. News & World Report.
• Fully accredited by the Council on Academic Accreditation in Audiology and Speech-Language Pathology of the American Speech-Language Hearing Association.

The anthropology program is housed in the College of Liberal Arts and Sciences. Students can major in anthropology or they can combine the study of anthropology with other majors or minors. The following anthropology degrees are offered:

• Bachelor of Arts (B.A.)
• Bachelor of Science (B.S.)

A certificate in applied anthropology is also available to degree-seeking students. You may also choose to minor in archaeology or anthropology.

Why Study Anthropology At Grand Valley?

• Anthropological perspectives provide students with unique abilities to contribute to standard job skills such as: diversity sensitivity, management, interviewing techniques, research/program design, statistical/survey techniques, teaching/training, and communication.
• Business Insider notes anthropologists are hired by such companies as Microsoft and Google for "cultural expertise."
• Participate in program-sponsored, locally based field schools in archaeology and cultural anthropology. Explore opportunities for fieldwork and study abroad with faculty.
• Postfield independent research is conducted through the anthropology lab.
• Scholarship awards and membership opportunities in Lambda Alpha, the national anthropology honor society.

The entrepreneurship major provides students with contemporary business skills. Students learn to identify opportunities, explore targeted customers' problems, build business strategies, test and validate a variety of assumptions, why failing fast and early is critical to success, locate and negotiate funding, execute their plan(s), and launch their new venture, product, or project.

Students who pursue entrepreneurship are required to complete a second business major in a functional discipline. These include accounting, economics, finance, general management, human resource management, marketing, operations management, and supply chain management.

Why Study Entrepreneurship At Grand Valley?

• Grand Valley is a major player within the Michigan entrepreneurial ecosystem. Numerous engagement opportunities are provided within the local, regional, and national entrepreneurial ecosystems.
• The Grand Valley chapter of the Collegiate Entrepreneur Organization is an award-winning group of entrepreneurs and a resource for students.
• Mentoring and support is available from our Entrepreneur-in-Residence, distinguished faculty members, and local entrepreneurial organizations such as Grand Angels, 77 IdeaLab, and StartGarden.
• Students have access to numerous business plan and pitch competitions to gain support and interest in their projects and earn money for their ventures.
• There are opportunities for students to work with consultants to position their new venture to be successful.

Finance is a very interesting and dynamic field that affects all areas of business and many areas of personal life. Finance majors gain specialization in a specific field by taking advanced courses in that area. Study abroad opportunities also exist to prepare students for a global society.

There is secondary admission to this program.

Why Study Finance At Grand Valley?

• All courses are taught by faculty who have strong academic credentials and are experts in the finance field.
• Current technology (Excel®, financial simulation, etc.) is used in the classroom and integrated into courses.
• Internships allow students to earn money and gain valuable business experience. An annual expo is held to make students aware of internship opportunities.
• The active portfolio management course offers students the opportunity to manage a stock portfolio of more than $250,000.
• The Gary L. Tilkin Finance Markets Center provides students with experiential learning opportunities utilizing databases such as WRDS (including CRSP and Capital IQ) and application-based exercises.

Economics is more than a business field. Students will study human behavior to explain and predict how people and organizations interact and why they do what they do. That might involve how managers can increase their profits. It's also about how to feed the hungry; what to do about deforestation in Brazil; and whether minimum wages really help the poor. Economics also looks at societal issues like distribution of wealth and income, health care, education, crime, poverty, pollution, and drugs.

The economics program offers you flexibility to choose between a Bachelor of Arts or a Bachelor of Science degree.

The department offers an "Honors" designation if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.

Why Study Economics At Grand Valley?

• Economics stresses well-developed analytical skills, as well as excellent written and verbal communication skills, which are desirable to employers.
• Faculty members work closely with students as they form career goals and select courses to help achieve those goals.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and student organizations.
• Internships are available and apply classroom learning to authentic work experiences.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

The M.S.E. program focuses on engineering analysis, design, development, manufacturing, and production. Students network with established professionals, work on real-world projects, and have a variety of emphases to choose from, including:

• Biomedical engineering
• Electrical and computer engineering
• Manufacturing engineering
• Mechanical engineering
• Product design and manufacturing engineering

Why Study Engineering At Grand Valley?

• Get personal attention through small classes and extensive hands-on and project-based learning supported by our student-focused, state-of-the-art teaching, laboratory, and project facilities.
• The need for broadly educated engineering graduates is very high and expected to grow rapidly during the next decade. West Michigan is one of the fastest-growing technical, manufacturing, and industrial regions of the state.
• Gain valuable experiential knowledge in parallel with academic learning while receiving financial support from the surrounding industries; opportunities for Industry Sponsored Graduate Fellowship and Internships are available.
• Graduate assistantships are available.
• Combined bachelor's/master's programs that allow high-achieving students to complete both the B.S.E. and the M.S.E. in as little as five calendar years.

As the field of communication has evolved, research-based decision making has become increasingly important. Specifically, communication professionals must be able to acquire and assess relevant information and effectively integrate their analysis into the decision-making process.

The Master of Science in communication is a versatile program that meets the needs of those in the field of communication. Students will enhance their professional effectiveness and their leadership skills, and they will find it beneficial to their career development

Why Study Communications At Grand Valley?

• Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand.
• Students will gain leadership skills, knowledge of theory and research and their application, the ability to access information to solve communication problems, and the ability to effectively implement information into the decision-making process.
• The program is designed with working professionals in mind. Courses are scheduled during evening hours and offered downtown at Grand Valley's Robert C. Pew Grand Rapids Campus. The program also incorporated hybrid/online courses as well as individualized projects that count toward the completion of program requirements.
• Taken part time, the versatile program can be completed in two to three years, with assistantships available on a competitive basis.
• The program has many ties with business, community, and cultural organizations, and has contacts with experts in a variety of areas in communications. These contacts serve as outstanding resources both within the classroom and for internships.

Students can pursue an emphasis in ceramics, graphic design, illustration, jewelry and metalsmithing, painting, printmaking, sculpture, and visual studies. The program is fully accredited by the National Association of Schools of Art and Design.

A studio art minor is also offered, requiring completion of eight courses.

Why Study The Visual Arts At Grand Valley?

• Incorporate creativity with the consideration of broader ethical, historical, scientific, and cultural ideas, fostering work that contributes to the public dialogue about those ideas.
• Work in small classes that ensure individualized attention from faculty at all levels of the program.
• Complete coursework in state-of-the-art facilities that ensure students acquire the skills essential for their chosen media.
• Benefit from a program that encourages collaboration across emphasis areas to support students' individual interests.
• Acquire the expertise necessary for participation in arts communities and for self-advocacy after graduation.

Students explore the ways interconnected physical, institutional, and cultural systems shape our attitudes and behavior toward the environment. The program emphasizes practical approaches to issues through collaborative problem-solving and involvement in research, internships, and community-based projects.

Students pursuing a major in ENS may choose a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) degree and complete 35 to 37 credits, plus the B.A. or B.S. program requirements. Students select interdisciplinary coursework from at least one of four focus areas: sustainable food systems, energy, water resources, and culture and the built environment.

The ENS major is designed with the intention for students to easily combine and supplement it with another major, minor, or certificate to further expand knowledge and career options.

Why Study Environmental And Sustainability Studies At Grand Valley?

• Make connections to pursue a career as an environmental and sustainability professional in industry, government, and non-profit organizations.
• Develop skills in communication, advocacy, outreach, education, and research.
• Acquire first-hand experience addressing complex environmental problems through community-based learning, internships, and research projects.
• Engage in campus sustainability activities at Michigan's top-rated green university.
• Gain the broad educational background needed to create positive change as leaders, decision-makers, and citizens.

Grand Valley's Biomedical Engineering (B.S.E.) program prepares students for engineering careers and leadership roles. It integrates academic studies with hands-on learning and paid professional experiences in actual engineering companies. Grand Valley also offers a graduate program in engineering for those who want to expand their knowledge and skills.

Why Study Biomedical Engineering At Grand Valley?

• Prepare for a career where you can directly impact lives by designing medical devices, modeling physiologic systems, and developing medical instrumentation.
• Work with state-of-the-art motion capture equipment, tools for testing physiologic signals, and advanced prototyping capabilities to design and analyze biomedical systems.
• Complete real-world hands-on projects in small, student-focused courses.
• Partner with industry supporters who sponsor capstone design projects, fund engineering scholarships, and provide career opportunities.
• Join a group of successful graduates who have achieved a nearly 100% placement in industry-based careers or advanced graduate study.