Bachelor of Arts in Health Communication

at Grand Valley State University USA

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising And Public Relations At Grand Valley?

• The curriculum is geared to the demands of the industry's ever-changing standards and includes courses recommended by national panels of advertising and public relations educators and professionals.
• Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand. They have academic accomplishments and stellar professional resumes representing a variety of backgrounds in the field.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Hands-on experience with real clients in classes, internships, GrandPR (a student-run PR firm), and the National Student Advertising Competition, in which our students have placed five times as national finalists.
• Valuable industry connections through networking and via membership in local student chapters of the American Advertising Federation and the Public Relations Student Society of America.

Grand Valley's bachelor of science program is unique in that it embeds professional practicum experiences in food service, community, and clinical nutrition with didactic studies of food culture, nutrigenomics, and sustainability.

Why Study Applied Food And Nutrition At Grand Valley?

• The program is accredited by the Accreditation Council on Education in Nutrition and Dietetics as a Didactic Program in Dietetics, making graduates eligible for further study in accredited internship and graduate programs leading to eligibility to be credentialed as a Registered Dietitian Nutritionist (RDN).
• AF&N graduates are eligible to be credentialed as a Nutrition and Dietetics Technician, Registered (NDTR).
• The program provides approximately 400 hours of supervised practice experience consisting of community learning, simulation and internship experiences.
• Opportunities for quality improvement studies and involvement in faculty-led research, as well as collaborative projects.
• Use of the culinary and food laboratory for advanced food management classes and the simulation center for clinical practice.

The communications studies program stresses skills, such as the analysis of written and visual communication, designing clear and informative messages, building persuasive appeals, and critically analyzing the persuasive appeals of others. The curriculum covers a wide variety of topics, including courses from other major programs within and outside the School of Communications relevant to communication studies.

It is possible to combine communication studies with other major or minor programs, such as advertising and public relations, business, marketing, health communication, multimedia journalism, writing, photography, philosophy, sociology, political science, digital studies, and more.

Why Study Communication At Grand Valley?

• Communication studies majors have flexibility, options, and electives within their curriculum.
• Faculty members are engaged teachers and active scholars with various and complementary areas of academic and professional expertise.
• There are many opportunities to develop talents and gain professional experience through the campus newspaper (Lanthorn), student-run television (GVTV), and radio (Whale), as well as with the visual and performing arts, and internships in professional settings (PBS/NPR) both on and off campus.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Career opportunities are varied and wide-ranging for communications professionals.

Students of the public and nonprofit administration program learn how to serve the public interest ethically, effectively, and efficiently. They may choose to focus on:

• Community development and planning
• Community health
• Local economic development
• Public and nonprofit budget and finance
• Public personnel management

Why Study Public And Nonprofit Administration At Grand Valley?

• All students participate in service learning courses and internships, through which they interact within the community, apply new skills, and build professional networks.
• Many public and nonprofit administration students participate in study abroad programs and spring break service learning trips.
• Over 90 percent of recent graduates are successfully placed (employed, attending graduate school, or both).
• The Steelcase Library's Johnson Collection on Philanthropy and Nonprofit Leadership is a valuable resource to students and one of the most comprehensive collections in the country on philanthropy, volunteerism, and nonprofit management.
• Students are required to complete one internship and may register for a second, which gives them the experience they need to succeed, make better career decisions, and jumpstart their career by helping them gain employment more quickly.

The chemistry department goal is to provide rigorous preparation for students whose career paths require expertise in biochemistry. Additionally, faculty members strive to contribute to a chemically literate society through teaching (with classrooms, labs, and research), scholarship, and service.
Students can pursue a Bachelor of Science in biochemistry, a chemistry minor, and a certificate in green chemistry.
Programs are certified by the Committee on Professional Training of the American Chemical Society.

Why Study Biochemistry At Grand Valley?

• Faculty Attention. Beyond the freshman year, our courses become smaller and more intimate. All upper-division courses are taught by Ph.D. chemists with specialized training and research expertise. Chemistry faculty members have won many Outstanding Teacher, Pew Teaching Excellence, and Distinguished Undergraduate Mentoring awards from the university.
• Hands-on Laboratories. Students gain extensive experience in laboratories, conducting experiments, synthesizing new molecules, and operating advanced research-quality instruments.
• Research Experiences There are opportunities for students to contribute to genuine scientific research on novel projects while receiving one-on-one mentoring from faculty members. Many students travel to professional meetings with their faculty mentors to present research findings and network with other researchers.
• Employability. Outstanding demand for graduates in local, regional and national industries including biotechnology, pharmaceutical and environmental fields. Students are able to start gaining industry experience while earning their degrees with paid internship positions.
• Preparation for Further Education. Students are well prepared for Master's and PhD-level graduate programs leading to a career in research. Many Biochemistry majors enter medical school, dental school, veterinary school or other healthcare-related training.

• The Bachelor of Arts degree in music promotes the study of music within the context of a liberal education curriculum.
• The Bachelor of Music is designed for students with exceptional ability and particular interest in performance.
• The Bachelor of Music Education prepares students to teach music and meet certification requirements for Michigan's elementary and secondary schools.
• A minor in music is also available.

Why Study Music At Grand Valley?

• Studying music at GVSU, within the context of a liberal education foundation, prepares students to answer the call of a rewarding career and life.
• As an undergraduate-only program, our students have greater opportunities to learn and perform.
• Small class sizes allow students to engage directly with faculty members who are committed to understanding and encouraging each student's unique talent and needs.
• Professors are performers, international competition winners, conductors, composers, theorists, scholars, and acclaimed teachers.
• Grand Valley is an accredited institutional member of the National Association of Schools of Music.

You may choose one of three program areas:

The general program teaches critical thinking and analytical skills for business decision-making.
"Honors" if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.
Real estate emphasis focuses on residential and commercial real estate issues.
There is secondary admission to this program.

Why Study Business Economics At Grand Valley?

• Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals.
• The program stresses well-developed analytical, written, and verbal communications skills valued by employers.
• Internships available in all business areas allow students to earn money while getting valuable business experience.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and more.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

• Entrepreneurship
• Human resources management
• Management with an emphasis in MIS
• Operations management
• Supply chain management

Why Study Management At Grand Valley?

• Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
• Take classes in the heart of the thriving business environment that is downtown Grand Rapids, MI.
• Network with major corporations and gain access to internships and jobs.

Students will learn to act ethically and effectively in leading and managing philanthropic and nonprofit organizations, and to transcend traditional boundaries in the pursuit of prosperous, safe, and healthy communities.

The M.P.N.L. degree is for professionals with at least three years of full-time experience in management, and/or employment within the nonprofit sector. It consists of 36 credit hours of coursework. Students can pursue the following emphases:

• Community impact
• Mission advancement
• Nonprofit healthcare
• Customized with approval of advisor

Why Study Philanthropy And Nonprofit Leadership At Grand Valley?

• The program meets the needs of part- and full-time students with evening and weekend courses, workshops, and Web-enhanced learning.
• Grand Valley library's endowed Johnson Collection for Philanthropy and Nonprofit Leadership is one of the country's most comprehensive collections of books, journals, and audiovisuals on the nonprofit sector.
• There are opportunities for students to collaborate with faculty on field-related research projects.
• Students develop skills in effective, ethical leadership and management through real-world learning opportunities.
• Grand Valley's innovative nonprofit leadership curriculum is designed to meet the diverse educational needs of today's job market.

The program leads to teacher certification for visual art in the Michigan public schools at the primary and secondary levels. Fully accredited by the National Association of Schools of Art and Design.

Why Study Advertising And Art Education At Grand Valley?

The program emphasizes the training of committed artists who desire to work in the field of teaching after their graduation. Art education students:

• Introduce the importance of the visual as a tool for participatory learning across the disciplines and in community settings.
• Receive intensive studio training that enriches students' individual roles as artists and prepares them for diverse teaching environments.
• Experience a comprehensive curriculum that includes educational theory, community-based arts education, and the role of technology in the classroom.
• Benefit from a program that provides opportunities for service learning and for professional development.
• Complete the program with K-12 certification to teach visual arts in the State of Michigan.