Bachelor of Business Administration in Marketing

at Grand Valley State University USA

Students can pursue an emphasis in ceramics, graphic design, illustration, jewelry and metalsmithing, painting, printmaking, sculpture, and visual studies. The program is fully accredited by the National Association of Schools of Art and Design.

A studio art minor is also offered, requiring completion of eight courses.

Why Study The Visual Arts At Grand Valley?

• Incorporate creativity with the consideration of broader ethical, historical, scientific, and cultural ideas, fostering work that contributes to the public dialogue about those ideas.
• Work in small classes that ensure individualized attention from faculty at all levels of the program.
• Complete coursework in state-of-the-art facilities that ensure students acquire the skills essential for their chosen media.
• Benefit from a program that encourages collaboration across emphasis areas to support students' individual interests.
• Acquire the expertise necessary for participation in arts communities and for self-advocacy after graduation.

• The Bachelor of Arts degree in music promotes the study of music within the context of a liberal education curriculum.
• The Bachelor of Music is designed for students with exceptional ability and particular interest in performance.
• The Bachelor of Music Education prepares students to teach music and meet certification requirements for Michigan's elementary and secondary schools.
• A minor in music is also available.

Why Study Music At Grand Valley?

• Studying music at GVSU, within the context of a liberal education foundation, prepares students to answer the call of a rewarding career and life.
• As an undergraduate-only program, our students have greater opportunities to learn and perform.
• Small class sizes allow students to engage directly with faculty members who are committed to understanding and encouraging each student's unique talent and needs.
• Professors are performers, international competition winners, conductors, composers, theorists, scholars, and acclaimed teachers.
• Grand Valley is an accredited institutional member of the National Association of Schools of Music.

Grand Valley's French major focuses on all areas of French language and culture, preparing students for many careers. We also offer a specialized major or minor for those seeking to teach French. Most students embark on study-abroad programs in France and beyond, whether at one of our sister schools, on our faculty-led summer program in Bordeaux, or in an approved program of their choice. If you are majoring in another field, our French minor offers an opportunity to broaden your principal field by adding a cultural and linguistic dimension.

Why Study French At Grand Valley?

• France is spoken natively by over 300 million people in 56 countries on five continents, and is the most commonly learned second language in the world. It is also one of the working languages, along with English, of the United Nations and is an official language of many international organizations like NATO, International Red Cross, and more).
• French is a language of the arts and literature; of medical research, technology, and sustainability; of fashion and food; and of social and political institutions that promote multiculturalism, free thought, and the expression of ideas.
• French-language cinema ranks number 2 in the world, with hundreds of French-language films are produced each year in dozens of countries.
• Knowing French enables one to understand and appreciate cultural diversity, which not only enhances one's competitive advantage abroad and helps maintain political and security interests, but also promotes a better understanding of cultural diversity right here in the USA.
• French at GVSU is a dynamic program with an active community of students who get together regularly to take their passion for French beyond the classroom through films, game nights, and other activities.

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

• Entrepreneurship
• Human resources management
• Management with an emphasis in MIS
• Operations management
• Supply chain management

Why Study Management At Grand Valley?

• Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
• Take classes in the heart of the thriving business environment that is downtown Grand Rapids, MI.
• Network with major corporations and gain access to internships and jobs.

The Master of Science (M.S.) degree in health informatics and bioinformatics is a Professional Science Masters (PSM) program. The medical and bioinformatics program has strong data analytics, teamwork, business, communication, project management, and ethics components, and includes an intensive health or life science internship.

Why Study Health Informatics And Bioinformatics At Grand Valley?

• One of five professional science masters (PSM) programs at Grand Valley. The demand for professionals working in all of the PSM fields is high, with income and job projections continuing to trend upward in the coming years.
• The program is tailored toward working professionals, offering flexible class schedules with evening meetings.
• Innovative program designed to integrate university coursework with business and health industry internships to educate informatics professionals for the future.
• Access to a high-performance computing lab for health informatics and bioinformatics needs.
• Qualified faculty members with a breadth of industry experience lead in the classroom and collaborate in ongoing research.

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising And Public Relations At Grand Valley?

• The curriculum is geared to the demands of the industry's ever-changing standards and includes courses recommended by national panels of advertising and public relations educators and professionals.
• Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand. They have academic accomplishments and stellar professional resumes representing a variety of backgrounds in the field.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Hands-on experience with real clients in classes, internships, GrandPR (a student-run PR firm), and the National Student Advertising Competition, in which our students have placed five times as national finalists.
• Valuable industry connections through networking and via membership in local student chapters of the American Advertising Federation and the Public Relations Student Society of America.

The Bachelor of Science degree in exercise science is consistent with American College of Sports Medicine standards and has emphasis areas in clinical exercise science and health fitness instruction. The program also offers students high-impact experiences through fieldwork and internship courses.

Why Study Exercise Science At Grand Valley?

• In this student-oriented, teaching-focused program, students will gain the knowledge and skills to promote and impact their health and that of society.
• The program prepares students for physical activity, exercise, and health- and sport-related professions through academic, practical, and research experiences.
• Extensive high-impact experiences are offered in diverse settings from local to international locations.
• Students learn using state-of-the-art equipment and instructional materials.
• There are many opportunities to engage in research and scholarly activities with award-winning GVSU faculty members.

Electrical engineers design and build systems to tackle problems big and small. They integrate the fields of electronic circuit design, electromagnetics, digital signal processing, control systems, and power systems to analyze and solve problems involving modern electronic systems. Applications of these designs include consumer electronics, power generation and delivery, telecommunications, alternative energy, aviation and aerospace systems, mechatronics, electric vehicles, and electromagnetic compatibility.

Students are prepared for engineering careers and leadership roles through ABET accredited programs that integrate academic studies with hands-on learning and paid professional experiences in diverse engineering companies. Grand Valley also offers a graduate program in engineering for those who want to expand their knowledge and skills.

Why Study Electrical Engineering At Grand Valley

• Prepare for a career designing consumer electronics, power systems, guidance and navigation, aircraft systems, renewable energy systems, electric vehicles and more.
• Work with state-of-the-art electronic equipment and tools to analyze and design electrical systems.
• Complete real-world hands-on projects in small, student-focused courses.
• Partner with our industry supporters who sponsor capstone design projects, fund engineering scholarships, and provide career opportunities.
• Join a group of successful graduates who have achieved a nearly 100% placement in industry-based careers or advanced graduate study.

Students are prepared for engineering careers and leadership roles through programs that integrate academic studies with hands-on learning and paid professional experiences in actual engineering companies. Grand Valley also offers a graduate program in engineering for those who want to expand their knowledge and skills.

PDM offers four emphasis areas:

• Design
• Robotics and controls
• Manufacturing systems
• General

Why Study Product Design And Manufacturing At Grand Valley?

• Program accredited by the Engineering Accreditation Commission of ABET, abet.org.
• Extensive hands-on and project-based learning in small, student-focused classes.
• Three semesters of paid cooperative-education work experience prior to graduation in recognized domestic and international engineering companies.
• Strong support from industrial partners who fund many engineering scholarships for graduate and undergraduate students, as well as sponsor Capstone design projects.
• A nearly 100-percent placement rate into work or graduate school for our graduates.
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The curriculum is flexible and includes both a strong core of course requirements and multiple elective offerings to allow students to pursue their particular media interests. It prepares students to enter the job market as journalists or other related media careers, developing gateway skills of reporting, writing and production in print, television, radio and online-based media.

Why Study Multimedia Journalism At Grand Valley?

• Students have opportunities to become involved in student media - newspaper, radio, and TV - to gain experience and prepare them for internships and related hands-on experiences.
• The area is media rich, there is a top 40 TV market with four commercial stations, public TV/radio stations, and more than 50 radio stations. Area print media include four daily newspapers and 15 weekly newspapers, and many minority, arts, business, and other specialty publications. All area media produce and present Internet-based content.
• Students may apply up to 15 internship credits toward the 120 needed for graduation.
• Our faculty all possess experience in the field of journalism - including our permanent full-time faculty as well as our part-time adjunct faculty.
• There is always a need for new media content, and multimedia journalism graduates leave GVSU ready to go to work satisfying the public's need to know.