Bachelor of Business Administration in Marketing

at Grand Valley State University USA

The Bachelor of Business Administration in human resource management prepares you to be the business, nonprofit, and government organizational specialists who respond to employee concerns, administer labor and employment laws, and design policies enabling organizations to achieve strategic goals.

A Bachelor of Business Administration in Human Resource Management emphasizes the management of relationships between employers and employees. The program uses cutting-edge concepts, case studies, real company projects, experiential projects and internships to prepare students for future leadership roles.

Areas of study include diversity and inclusion, recruiting and selection, training and development, performance management, compensation and benefits, employment law, and labor relations.

Why Study Human Resource Management At Grand Valley?

• The human resources faculty, with distinguished credentials and business expertise, work closely with students to establish career goals and select courses to achieve those goals.
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorship programs are available, so students can earn money while gaining valuable business experience.
• There are valuable networking opportunities available with major corporations for internships and job placement.
• Take classes in the heart of the thriving business environment in downtown Grand Rapids, MI.

The communications studies program stresses skills, such as the analysis of written and visual communication, designing clear and informative messages, building persuasive appeals, and critically analyzing the persuasive appeals of others. The curriculum covers a wide variety of topics, including courses from other major programs within and outside the School of Communications relevant to communication studies.

It is possible to combine communication studies with other major or minor programs, such as advertising and public relations, business, marketing, health communication, multimedia journalism, writing, photography, philosophy, sociology, political science, digital studies, and more.

Why Study Communication At Grand Valley?

• Communication studies majors have flexibility, options, and electives within their curriculum.
• Faculty members are engaged teachers and active scholars with various and complementary areas of academic and professional expertise.
• There are many opportunities to develop talents and gain professional experience through the campus newspaper (Lanthorn), student-run television (GVTV), and radio (Whale), as well as with the visual and performing arts, and internships in professional settings (PBS/NPR) both on and off campus.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Career opportunities are varied and wide-ranging for communications professionals.

Economics is more than a business field. Students will study human behavior to explain and predict how people and organizations interact and why they do what they do. That might involve how managers can increase their profits. It's also about how to feed the hungry; what to do about deforestation in Brazil; and whether minimum wages really help the poor. Economics also looks at societal issues like distribution of wealth and income, health care, education, crime, poverty, pollution, and drugs.

The economics program offers you flexibility to choose between a Bachelor of Arts or a Bachelor of Science degree.

The department offers an "Honors" designation if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.

Why Study Economics At Grand Valley?

• Economics stresses well-developed analytical skills, as well as excellent written and verbal communication skills, which are desirable to employers.
• Faculty members work closely with students as they form career goals and select courses to help achieve those goals.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and student organizations.
• Internships are available and apply classroom learning to authentic work experiences.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

The program leads to teacher certification for visual art in the Michigan public schools at the primary and secondary levels. Fully accredited by the National Association of Schools of Art and Design.

Why Study Advertising And Art Education At Grand Valley?

The program emphasizes the training of committed artists who desire to work in the field of teaching after their graduation. Art education students:

• Introduce the importance of the visual as a tool for participatory learning across the disciplines and in community settings.
• Receive intensive studio training that enriches students' individual roles as artists and prepares them for diverse teaching environments.
• Experience a comprehensive curriculum that includes educational theory, community-based arts education, and the role of technology in the classroom.
• Benefit from a program that provides opportunities for service learning and for professional development.
• Complete the program with K-12 certification to teach visual arts in the State of Michigan.

The anthropology program is housed in the College of Liberal Arts and Sciences. Students can major in anthropology or they can combine the study of anthropology with other majors or minors. The following anthropology degrees are offered:

• Bachelor of Arts (B.A.)
• Bachelor of Science (B.S.)

A certificate in applied anthropology is also available to degree-seeking students. You may also choose to minor in archaeology or anthropology.

Why Study Anthropology At Grand Valley?

• Anthropological perspectives provide students with unique abilities to contribute to standard job skills such as: diversity sensitivity, management, interviewing techniques, research/program design, statistical/survey techniques, teaching/training, and communication.
• Business Insider notes anthropologists are hired by such companies as Microsoft and Google for "cultural expertise."
• Participate in program-sponsored, locally based field schools in archaeology and cultural anthropology. Explore opportunities for fieldwork and study abroad with faculty.
• Postfield independent research is conducted through the anthropology lab.
• Scholarship awards and membership opportunities in Lambda Alpha, the national anthropology honor society.

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

• Entrepreneurship
• Human resources management
• Management with an emphasis in MIS
• Operations management
• Supply chain management

Why Study Management At Grand Valley?

• Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
• Take classes in the heart of the thriving business environment that is downtown Grand Rapids, MI.
• Network with major corporations and gain access to internships and jobs.

Information technology students receive a Bachelor of Science (B.S.) degree. Grand Valley State University's IT program embraces the value of hands-on learning supplemented by collaboration with professionals from multiple computing disciplines during their internship and capstone project. A minor in IT is also available.

Why Study Information Technology At Grand Valley?

• Theoretical foundation and practical experience offer excellent preparation for the job market, along with valuable industry experience.
• By focusing on the underlying principles behind cybersecurity, our program prepares students to handle future cybersecurity challenges, in addition to today's threats.
• Dedicated, state-of-the-art computer labs offer relevant, hands-on learning.
• Most faculty members hold doctoral degrees and have a breadth of experience in the industry.
• By choosing electives and minors in related subject areas, students can further tailor their degree to fit their individual interests and career goals.

Health information management (HIM) is the practice of managing medical information that is vital to providing quality patient care. HIM organizes health data by ensuring its quality, accuracy, accessibility, and security. Managers regularly communicate with health care professionals to clarify diagnoses or to obtain additional information.

The HIM program is a secondary admission program. Students pursuing this degree will also complete a minor in health care information systems through the School of Computing and Information Systems (CIS). All HIM and CIS (major and minor) classes are fully online. Completed applications are due March 1. Minimum criteria:

• Minimum GPA of 2.5
• Completion of 45 semester hours, which includes current enrollment, verified by transcript
• No grade less than a C in BMS 250, BMS 251, and AHS 100

Why Study Health Information Management At Grand Valley?

• Students can expect individualized attention with class sizes no larger than 30 students.
• The minor in health care information systems is unique to the HIM degree at GVSU, providing additional employment opportunities for students after graduation
• Software technology used in curriculum is paid for by the Allied Health Sciences department.
• Graduates are key players in interprofessional health care organizations. High job placement offers the potential for maximum return on investment.
• Students are able to sit for the Registered Health Information Administrator certification exam

The program offers a flexible, practical education in the theatrical arts. It prepares students for careers in the entertainment industry and for careers that require skills in creativity, collaboration, communications, and problem-solving. In addition, the program provides professional orientation and background within a broad liberal arts framework.

Why Study Theatre At Grand Valley?

• Coursework includes a solid foundation of theatre training taught entirely by faculty members with years of professional experience.
• Students may take courses outside of theatre, pursue a minor, or double major in other disciplines to expand their education.
• Participation occurs at every level and area in theatre production, so students graduate with many marketable skills and experiences.
• The Thomas J. and Marcia J. Haas Center for Performing Arts features the state-of-the-art Linn Maxwell Keller Black Box Theatre for intimate productions, as well as a traditional proscenium space.
• There are opportunities for students to participate in touring productions.

Majoring in geography provides students with the knowledge and technical skills to find long-term, place-based solutions that are socially, environmentally, and economically sustainable.

Both a Bachelor of Science and Bachelor of Arts degrees are offered. In addition to the general geography degree, there are four distinctive areas of emphasis:

• Climate change mitigation, adaptation and resiliency planning
• City and regional planning
• Environment and global development
• Geospatial technology using Geographic Information Systems (GIS) and satellite imagery

Why Study Geography At Grand Valley?

• Coursework includes research and community engagement opportunities that provide hands-on, real-world experience and networking connections.
• Geographic Information Systems (GIS) and planning are in the top 10 hot jobs in the country.
• Students acquire skills in research and analysis using the latest technology, leading to exciting, well-paid jobs both foreign and domestic, all while enhancing graduate school admissions.
• Career preparation and skills for academia, business, government and non-profits.
• The 2019 median pay for a geographer with a bachelor's degree was $81,540 per year and $39.20 per hour.