Bachelor of Science in Advertising and Public Relations

at Grand Valley State University USA

As the field of communication has evolved, research-based decision making has become increasingly important. Specifically, communication professionals must be able to acquire and assess relevant information and effectively integrate their analysis into the decision-making process.

The Master of Science in communication is a versatile program that meets the needs of those in the field of communication. Students will enhance their professional effectiveness and their leadership skills, and they will find it beneficial to their career development

Why Study Communications At Grand Valley?

• Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand.
• Students will gain leadership skills, knowledge of theory and research and their application, the ability to access information to solve communication problems, and the ability to effectively implement information into the decision-making process.
• The program is designed with working professionals in mind. Courses are scheduled during evening hours and offered downtown at Grand Valley's Robert C. Pew Grand Rapids Campus. The program also incorporated hybrid/online courses as well as individualized projects that count toward the completion of program requirements.
• Taken part time, the versatile program can be completed in two to three years, with assistantships available on a competitive basis.
• The program has many ties with business, community, and cultural organizations, and has contacts with experts in a variety of areas in communications. These contacts serve as outstanding resources both within the classroom and for internships.

The CSAT major combines with one of two majors in the College of Education; it leads to certification in elementary education with one of the following specialized endorsement areas: special education, Spanish (paired with the Spanish elementary education minor), English as a Second Language (ESL) (with the Applied Linguistics-ESL minor), or early childhood (with the Early Childhood Education minor). A Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) may be earned. For certification, the student must:

• Complete both the CSAT major, the education major, and the complementary minor (if required) with a GPA of 2.7 or better
• Have an overall GPA of 2.7 or better
• Pass the MTTC Elementary Education and endorsement-area tests

Why Study Csat At Grand Valley?

• Courses are designed specifically for the major and are taught using best practices identified in research literature.
• The strong pedagogical skills CSAT students develop are valuable in settings outside the school system, where an understanding of effective teaching and learning is important.
• Two of the endorsement areas within the special education major could lead to a master's degree.
• Students have many extracurricular opportunities, such as professional organizations (Student Council for Exceptional Children), service learning in area schools, and becoming active members of the community.
• Elementary education teachers with a Spanish endorsement or an ESL endorsement are in-demand locally and across the country.

Most courses are offered in the evenings, making it ideal for working professionals and those who are considering the pursuit of a Ph.D. Students can complete the program in the standard two years. Visit gvsu.edu/grad/english for admission requirements.

Why Study English At Grand Valley?

The M.A. program at Grand Valley State University has many advantages:

• Award-winning teachers committed to academic rigor.
• Courses are taught by professors who are active scholars with strong publication records.
• Small classes (with a limit of 15 students) ensure intensive student-faculty collaboration.
• Evening courses on the Allendale and Grand Rapids campuses accommodate part-time students.
• Flexible programming makes it easy for students to pursue their own interests.

The biology program prepares students for leading positions in a wide range of careers that improve human welfare and environmental stewardship. Students can customize their program by specializing in areas that focus on biomolecular processes, ecology and evolutionary biology, general studies for preprofessional programs, or teacher certification

Why Study Biology At Grand Valley?

• Students receive extensive hands-on, student-focused, and project-based learning from expert faculty members, supported by state-of-the-art lab and field facilities.
• Opportunities for internships, international and domestic field study, and mentor-guided student research are available to complement coursework.
• Students make valuable connections through networking opportunities with faculty, peers, alumni, professional organizations, and industry stakeholders.
• A broad range of research opportunities provide undergraduate students the chance to engage in real-world projects.
• Graduates enjoy successful careers in conservation, ecology, zoology, and teaching, as well as admission to graduate studies in veterinary studies and human medicine.

Economics is more than a business field. Students will study human behavior to explain and predict how people and organizations interact and why they do what they do. That might involve how managers can increase their profits. It's also about how to feed the hungry; what to do about deforestation in Brazil; and whether minimum wages really help the poor. Economics also looks at societal issues like distribution of wealth and income, health care, education, crime, poverty, pollution, and drugs.

The economics program offers you flexibility to choose between a Bachelor of Arts or a Bachelor of Science degree.

The department offers an "Honors" designation if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.

Why Study Economics At Grand Valley?

• Economics stresses well-developed analytical skills, as well as excellent written and verbal communication skills, which are desirable to employers.
• Faculty members work closely with students as they form career goals and select courses to help achieve those goals.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and student organizations.
• Internships are available and apply classroom learning to authentic work experiences.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

The undergraduate programs focus on student success in class and in building careers, by providing majors in the following areas: accounting, international business, business economics, management - MIS, entrepreneurship, marketing (including emphases in the areas of sales and distribution/logistics), finance, supply chain management, general business, operations management, general management, and human resource management.

Why Study Business Administration At Grand Valley?

• Faculty who consult on real  business issues are experts in all areas of business and have strong academic credentials.
• Current technology is integrated into courses, including enterprise resource planning.
• Internships that relate to your field of study allow you to earn money while getting valuable business experience.
• Professional networking with business leaders.
• A campus in the heart of an exciting business environment.
• Smaller class sizes allow you and faculty to interact.
• Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world. Our study abroad programs are established in 25 countries and can be customized to meet your needs and interests.

Students of the public and nonprofit administration program learn how to serve the public interest ethically, effectively, and efficiently. They may choose to focus on:

• Community development and planning
• Community health
• Local economic development
• Public and nonprofit budget and finance
• Public personnel management

Why Study Public And Nonprofit Administration At Grand Valley?

• All students participate in service learning courses and internships, through which they interact within the community, apply new skills, and build professional networks.
• Many public and nonprofit administration students participate in study abroad programs and spring break service learning trips.
• Over 90 percent of recent graduates are successfully placed (employed, attending graduate school, or both).
• The Steelcase Library's Johnson Collection on Philanthropy and Nonprofit Leadership is a valuable resource to students and one of the most comprehensive collections in the country on philanthropy, volunteerism, and nonprofit management.
• Students are required to complete one internship and may register for a second, which gives them the experience they need to succeed, make better career decisions, and jumpstart their career by helping them gain employment more quickly.

The major is administered by the psychology department. Students can earn a Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) degree in behavioral neuroscience. The B.S. degree requires students to take the degree requirement sequence from the psychology department. The B.A. degree requires third semester proficiency in a foreign language.

Why Study Behavioral Neuroscience At Grand Valley?

• Faculty members have diverse interests and training that covers the field of neuroscience with breadth and depth, so a wide range of courses are available, as well as research opportunities.
• Students can expect a high-quality, student-focused education in the field of behavioral neuroscience.
• Undergraduate behavioral neuroscience students have opportunities to work closely with a faculty member on a research project.
• Students are immersed in an atmosphere of inquiry, integrity, engagement, community, curiosity, and creativity among faculty and staff.
• Learning opportunities are available through study abroad in 25 countries.

• Program Focus. Leadership skills, strategy, and customer-oriented perspective.
• Hybrid Delivery. Two courses per semester - one class in person and one online each week.
• Cohort Structure. All classes taken with the same group of students; enables strong peer learning and professional connections.
• Professional Development. Individualized feedback based on a leadership style assessment. Mentoring opportunities and structured group workshop learning experiences.
• Culminating Experience. Apply knowledge and experience to a business consulting capstone project.

Psychology is the science of mind and behavior. This basic and applied science includes the study of thought, action, and emotion. Psychologists study how people influence and interact with one another, how they develop, and the role that biological mechanisms play in psychological processes.

Why Study Psychology At Grand Valley?

• Faculty members have diverse interests and training that cover the field of psychology with both breadth and depth, so there are a wide range of courses available in the curriculum.
• Offering a high quality, student-oriented education is the focus in psychology.
• Students are immersed in an atmosphere of inquiry, integrity, engagement, community, curiosity, and creativity among peers, staff, and faculty.
• There are opportunities for advanced undergraduate psychology students to work closely with a faculty member on research. There are also internship opportunities to work with organizations outside the university.
• Students have many study abroad opportunities to choose from.